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Vol. 20 


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3 1223 04552 1474 


Not to he taken from the Library 

Digitized by the Internet Archive 

in 2010 with funding from 

San Francisco Public Library 



Vol. 20 



Agriculture Committee Chairman Appointed No. 

Ag Group To Honor San Francisco Farmers Mart No. 

The Chamber's Agricultural Committee Honored The Farraers 

Market and Its Founder (with cuts) No. 

M, Justin Herman Lauds San Francisco's New Produce Terminal. .. .No. 

Agriculture A $12 Billion Annual Industry No , 

Chamber Helped In Success Of Livestock Exhibit No. 


San Francisco Airport's 'New Era' Jets In On $14 Million 

Wings (with cut ) No . 

"Tin Goose" Flys High Again (with cut) No, 

Airport's Moving Sidewalk (with cut) No, 


A Look At Chamber Achievement in '62 No, 

Jim Ballance, San Francisco Examiner Art Department (with cut). No, 

Marsh Appointed Industrial Manager (with cut) No, 

1962 Officers and Directors No, 


Edwin Wilson Named Aviation Chairman No, 

Aviation Section Urges Helicopter Relocation No, 


Famed Singer Tony Bennett — "Ambassador Extraordinary" 

(with cut ) No , 

Pierre Salinger Receives Ambassador Extraordinary Award Of 

Chamber (with cut) No, 


New Chamber Officers and Directors Begin I963 Term (with cuts). No. 

Directors Reaffirm Position That Mining Exchange Should Stay... No. 

G. C. Briggs Added To Board Of Directors No. 

Chamber Suggests Objectives For Kennedy Tax Programs No. 

Directors To Back San Francisco Film Festival. No. 

Chamber Directors Vote Support For Anti-Sunday Selling 

Measure No . 

Assessment Bill Given Okay By The Chamber No. 

Re-Enactment Of 65-35 Bill Urged By Chamber No. 

Two New Directors Elected To The Chamber Board (with cuts) No. 

Stewart Cort Named Bethlehem President No. 

Amended Maritime Mediation Bill Is Backed By Directors No. 

AAR Car Demurrage Proposals Opposed By Chamber Board No. 

100 Amendments To Building Code Recommended By Chamber Board... No. 

Presidential Message (with cut) No. 

13 New Directors Elected To Fill Out 31-Man Board (with cuts).. No. 

William J. Bird Succeeds Harry Lee As Chamber President No. 

Directors Endorse 4-7i Foot Height Limitation For San Francisco. No. 


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Vol. 20 1963 


Agriculture Committee Chairman Appointed No, 

Ag Group To Honor San Francisco Farmers Mart No, 

The Chamber's Agricultural Committee Honored The Farraers 

Market and Its Founder (with cuts) No, 

M. Justin Herman Lauds San Francisco's New Produce Terminal. .. .No, 

Agriculture A $12 Billion Annual Industry No , 

Chamber Helped In Success Of Livestock Exhibit No, 


San Francisco Airport's 'New Era' Jets In On $14 Million 
Wings (with cut ) No , 

"Tin Goose" Flys High Again (with cut) No, 

Airport's Moving Sidewalk (with cut) No, 


A Look At Chamber Achievement in '62 No, 

Jim Ballance, San Francisco Examiner Art Department (with cut). No, 

Marsh Appointed Industrial Manager (with cut) No, 

1962 Officers and Directors No , 


Edwin Wilson Named Aviation Chairman No, 

Aviation Section Urges Helicopter Relocation No. 


Famed Singer Tony Bennett — "Ambassador Extraordinary" 

(with cut ) No . 

Pierre Salinger Receives Ambassador Extraordinary Award Of 

Chamber (with cut) No. 


New Chamber Officers and Directors Begin I963 Term (with cuts). No. 

Directors Reaffirm Position That Mining Exchange Should Stay... No. 

G. C. Briggs Added To Board Of Directors No. 

Chamber Suggests Objectives For Kennedy Tax Programs No. 

Directors To Back San Francisco Film Festival No. 

Chamber Directors Vote Support For Anti-Sunday Selling 

Measure No . 

Assessment Bill Given Okay By The Chamber No, 

Re-Enactment Of 65-35 Bill Urged By Chamber No. 

Two New Directors Elected To The Chamber Board (with cuts) No. 

Stewart Cort Named Bethlehem President No. 

Amended Maritime Mediation Bill Is Backed By Directors No. 

AAR Car Demurrage Proposals Opposed By Chamber Board No. 

100 Amendments To Building Code Recommended By Chamber Board... No. 

Presidential Message (with cut) No. 

13 New Directors Elected To Fill Oat 31-Man Board (with cuts).. No. 

William J. Bird Succeeds Hariy Lee As Chamber President No. 

Directors Endorse 47|- Foot Height Limitation For San Francisco. No. 



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San Frandsco Public Librati 

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Vol. 20 1963 


Business Cycle Merrily Rolling Along to New Crests of 

Activity No . 

First Half Bank Figures Paint Bright San Francisco Picture No, 

San Francisco Business Activity For May in 1-^.2 Per Cent 

Climb No , 

June Business Activity Up ^ Per Cent In San Francisco No. 

San Francisco Business Activity For First Half Of Year Rises 

7.4 Per Cent No. 

July-August Business Activity Shows Healthy Upswing In San 

Franci SCO No . 

San Francisco September Business Shows An Accelerated Rate Of 

Growth No . 

San Francisco Business Activity Shows A 12.8 Per Cent Gain No, 


Business Beacon No. 

Business Beacon No, 

Business Beacon No, 

Business Beacon No , 

Business Beacon No, 

Business Beacon No , 

Business Beacon No , 

Business Beacon No , 

Business Beacon No, 

Business Beacon No, 

Business Beacon No , 

Business Beacon No, 

Business Beacon No. 

Business Beacon No , 

Business Beacon No. 

Business Beacon No. 

Business Beacon No . 

Business Beacon No. 

Business Beacon No . 

Business Beacon No. 

Business Beacon No. 

Business Beacon No . 

Business Beacon No. 


Three Book Reviews No . 

Two Books On Review No. 

Businessman's Bookshelf No. 

Businessman • s Bookshelf No . 

Businessman ' s Bookshelf No . 

Businessman ' s Bookshelf No . 

Businessman ' s Bookshelf No . 


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Vol. 20 1963 


Business Community Hosts 4,000 Teachers On Business-Education 

Day, October 11 No. 18. . . 9-2? 

4,000 Teachers Visiting Business and Industry Today No. I9... 10-11 

More Than 50 Schoolteachers Were Hosted By The Chamber On 

Business-Education Day (with cut ) No . 20 . . . 10-25 


Chamber Calendar No . 2 . . . 1-25 

Chamber Calendar No. k. , . 3- 1 

Chamber Calendar No. 5. • . 3-15 

Chamber Calendar No. 6. . . 3-29 

Chamber Calendar No. ?. . . 4-12 

Chamber Calendar No. 8. . . 4-26 

Chamber Calendar No. 9. . . 5-10 

Chamber Calendar No. 10. . . 5-24 

Chamber Calendar No. 11. . . 6-14 

Chamber Calendar No. 12. . . 6-28 

Chamber Calendar No. 14. . . 7-26 

Chamber Calendar No . 15 . . . 8- 9 

Chamber Calendar No. I6. . . 8-23 

Chamber Calendar No. I8. . . 9-2? 

Chamber Calendar No. 19. . .10-11 

Chamber Calendar No. 20. . .10-25 

Chamber Calendar No. 21. . .11-15 

Chamber Calendar No. 22. . .11-29 

Chamber Calendar No. 23. . .12-13 

Chamber Calendar No. 24... 12-2? 


Chamber Is Now II3 Years Young (with cut) No. 9... 5-10 


The 1962 Chamber Staff (with cuts) No. 1... 1-11 

1964 Retirement Set For Chamber Executive Vice President No. 2... 1-25 

Stanley Allen New Research Manager (with cut) No. 2... 1-25 

Charles Ayres New Publicity Department Assistant Manager 

(with cut) No. 11. . . 6-14 

Borek Is Named Research Manager of The Chamber (with cut) No. 19... 10-11 

K. C. Chamber Executive Named Successor To G. L. Fox (with cut)No. 21... 11-15 


Gala Parade For Year of The Hare No. 2. . . 1-25 

These Bay Area Chinese- American Beauties Face Competition 
Aplenty In Balloting For The Title of "Miss Chinatown, 

USA." (with cut) No. 2... 1-25 


Casey Named Head of Regional Problem (with cut) No. 8... 4-26 


Allstate Building New Office (with cut) No. 4... 3-1 

Standard Oil Company Building (with cut) No. 8. . . 4-26 

Bank of America Building (with cut) No. 8... 4-26 

Chamber Moves to Coordinate South-0-Market Development No. 8... 4-26 



Vol. 20 1963 

COXSTR'JCTION (Continued ) 

Response To Survey Running High No. I3. . . 7-12 

Record Building Permits In San Francisco During First Half Of 

The Year (with cut) No. 14... 7-26 

Proposed Height Limit On Downtown Buildings Is Opposed By- 
Chamber Directors No. 18. . . 9-27 

Supersonic Aircraft (with cut) No. 18. . . 9-27 

Planning Action No. 18. . . 9-27 

Record For Construction Permits No. 21. . .11-15 

Ground-Breaking Ceremonies At 111 Pine Street, l8-Story 

Building (with cut) No. 21. . .11-15 

San Francisco Construction To Hit $180 Million For '63 No. 24... 12-27 


Large Manufacturers Directory For I963 Published By Chamber. .. .No. 5... 3-15 

Chamber Transportation Department Issues Trucking List No. 5... 3-15 

Large Manufacturers Directory Available No. 7. . . 4-12 

Blessing Of San Francisco Bay Area Counted In Economic Survey 

(with cut) No. 8... 4-26 

Business Directory Issued By Chamber No. 9. . . 5-10 

Civic -Improvement Directory Published No. 10. . . 5-24 

Civic -Improvement List Is Published No . 11 . . . 6-14 

List Of San Francisco Books Available At Library Issued By 

Research (with cut) No. 11. . . 6-14 

Chamber Published Steamship Directory No. 11. . . 6-14 

Directories Available At Chamber Offices No. 11. . . 6-14 

Large Manufacturers Directory Available No. I6. . . 8-23 

Research Department Issues Artcraft List No. I6. . . 8-23 

Organization List Available At Chamber No. 24. . .12-27 


Plans For Observance Of Public Schools Week, April 22-26 

(with cut ) No . 7 . . . 4-12 


School "Drop-Outs" Concern Of Chamber Education Committee No. 1... 1-11 

Education Committee Outlines Eight Point Program No. 2... 1-25 


Salute to France Fete, Chamber Event, October 21 at 

Commercial Club No. 18. . . 9-27 


Seely Chairman Of Industrial Committee (with cut) No. 10... 5-24 

Industrial Trade List Is Published No. 17. . . 9-13 


Inter-City Section Modesto Trek Slated No. 6. . . 3-29 

Trek To Vallejo Set For Inter-City Section No. 8. . . 4-26 


R. A. Peterson Is Appointed Chairman Of Invest-In- America 

(with cut) No. 5. . . 3-15 


Anti-Chamber Bill Draws No Applause From This Corner No. 12... 6-28 

School District Tax Bill Rejected By Chamber No. 12... 6-28 



Vol. 20 1963 


Chamber Will Choose Year's Livestock Man No. I6... 8-23 

Carl L. Garrison Of Woodside Named Livestock Man of The 

Year (with cut) No. I9... 10-11 


Trans World Airlines To Hold $70 Million Suppliers' Road Show.. No. 5... 3-15 
Reno Odlin Speaker At Invest-In-America Week Civic Luncheon. .. .No. ?... 4-12 
Port Of San Francisco Celebrates Its 100th Anniversary 

April 2k (with cut) No. ?... 4-12 

General McKee To Speak At Armed Forces Luncheon (with cut) No. 9'** 5-10 

James C, Hagerty To Address San Francisco Advertising Club 

(with cut) No. 10. . . 5-24 

Dr. Louis G. Conlan Is Speaker At "Salute To Scholarship" 

Luncheon (with cut) No. 10... 5-24 

Blocki To Address Transport Banquet No. 10... 5-24 

Civic Luncheon To Mark Opening Of New San Francisco Produce 

Market (with cut) No. 1?... 9-13 

Navy Day Luncheon To Feature Address By Paul B. Fay, Jr No. 19... 10-11 

Small Business Administrator To Speak Here Monday No. 21... 11-15 

Lowell S. Dillingham Honored At Chamber Luncheon (with cut).... No. 21... 11-15 
Foley Report: Growth Of Small Businesses Healthy, Promising. . .No. 22... 11-29 


New Chamber Members (with cuts ) No . 1 . . . 1-11 

New Chamber Members (with cuts) No. 2... 1-25 

New Chamber Members (with cuts) No. 4... '}- 1 

New Chamber Members, 2 Panels (with cuts) No. 5... 3-15 

Contact Club Holds Annual Awards Luncheon (3 cuts) No. 6... 3-29 

Gene Fox Captures Top Sales Honors No . 6 . . . 3-29 

New Chamber Members (with cuts ) No . ? . . . 4-12 

New Chamber Members (with cuts) No. 8. . . 4-26 

New Chamber Members (with cuts) No. 9... 5-10 

New Members Gather For Chamber "Koffee-Klatch" (with cuts) No. 9... 5-10 

Ambitious Slate Set Up For New Members Program No. 9... 5-10 

"The Viking of The Sky" New Chamber Member (with cut) No. 11. . . 6-14 

New Members Panel (with cuts ) No . 11 . . . 6-14 

New Members Panel (with cuts) No. 12... 6-28 

Contact Club (with cut) No. 12. . . 6-28 

AAA Trans' Interpreters New Chamber Members (with cut) No. 15... 8- 9 

The First Woman Special Representative (with cut) No. 15... 8- 9 

New Member Panel (with cuts) No. I6. . . 8-23 

New Chamber Members (with cuts ) No . 1? . . . 9-13 

New Chamber Members (with cuts) No. 18. . . 9-2? 

New Chamber Members (with cuts) No. 19... 10-11 

New Chamber Members (with cuts) No. 20. . .10-25 

New Chamber Members , 2 Panels (with cuts ) No . 21 . . . 11-15 

New Chamber Members (with cuts) No. 22... 11-29 


Completion Of Islais Creek Mart A "Victory" For Chamber 

(with cut) No. 4... 3-1 

Trans Vforld Airlines To Hold "Road Show" Here For Suppliers 

(with cut) No. 4. . . 3- 1 



Vol. 20 1963 


San Francisco Chamber To Be Honored By San Francisco's 

Symphony No . 

Chamber of Commerce Symphony Night Is Held At Opera House 

(with cut) , No . 

Welcome Wagon Founder Arrives March 20 (with cuts) No. 

"Head For Chicago, Men" (American Airlines) (with cut) No. 

Produce Market Now Ahead Of Schedule No . 

Supreme Court Office "Should Stay In San Francisco" No. 

Guilf oy Cornice Works '~lG Years Old In June No . 

San Francisco Ballet Opens At Geary April 1-^ (with cut) No. 

Giants Really Mean Business — For The Pennant And For The 

Economy (with cuts ) No . 

Ted Lewy To Exhibit His Paintings On The Continent No. 

Jane Nikols Of Novate To Hold A "One-Woman" Revue Highlighting 

The Sunday Salon Concert (with cut) No. 

Barton Associates Open Worldwide Placement Agency No. 

Linsky Resignation Effective May 6 No . 

Chamber Heads Attend U. S. Chamber Conclave No. 

Fireman ' s Fund Now 100 Years Old (with cut ) No . 

Junior Chamber Ends Seat Belt Campaign No. 

Mayor's Committee Formed To Celebrate Flag Week In June No. 

The Shipstads & Johnson Ice Follies (with cut) No. 

10-Story Handlery Motor Inn To Open In San Francisco 

(with cut ) No . 

Program For Retired Citizens In High Gear No. 

'Wanna Make A Speech ? ' No . 

San Francisco Bridge Murals Available At Chamber No. 

Harold (two-gun) Starr (with cut).. No. 

Toshiyuki Fukushima, Nippon Express Co., Ltd. Honored At 

Reception (with cut) No. 

Floating Homes (with cut) No. 

Lest We Wax Wordy (Wax Museum) (with cut) No. 

Merchants Honor Mayor (with cut) No. 

Netherlands Look To California Marketing No. 

National Vfine Queen (with cut) No. 

Water Project Costs Will Be Out Of Line No. 

Wescon In Cow Palace August 20-23. No. 

Podesta Leads Parachute Invasion Of San Francisco (with cuts)., No. 

FCIA At 333 Pine No. 

Zellerbach Lauded By Chamber Official No. 

September Important Month For Chamber No. 

Leaflet Lists Benefits New Industry Brings No. 

"St. Francis Statue" By Benny Bufano (with cut) No. 

The Weekend Of Sergeant Waite No . 

Racing Your Way September 1^-15 (with cut) No. 

4,200 Inquiries Received By Research Department From 

Individuals Planning Moves To San Francisco — First Half 

of '63 No. 

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Vol. 20 1963 


Benefit Performance At Masonic Temple No. 1?. 

Visiting Frenchmen Presented Packets No . 1? , 

San Francisco First In State In Filing Of Taxable Returns No. 1?, 

United We Stand — Divided We Surely Would Have Fallen Low No. 1?. 

Becoming Beauty — Palace Of Fine Arts (with cut) No. 18, 

"Coffee, Tea Or Lettuce?" (with cut) No. 18. 

France Still Leading Market For The United States No. 18. 

Air-Surface Tariff Law Change Sought No. 18. 

Eiffel Tower Takes Over Union Square No . 19 . 

Some Of Old San Francisco Has Returned (with cut) No. 19- 

Truck Accident Rate Cut Drastically (with cuts) No. 19. 

Capital Duet, "Wine Capital Of The Nation" (with cuts) No. 19. 

Seattle To See San Francisco Collection (with cut) No. 20. 

San Francisco Restaurateurs Sample Food Aloft (with cut) No. 20. 

IRS Publication No. 20. 

Maxwell Opens Public Relations Firm Office No. 20. 

Public Relations Discussion Set No. 21. 

Water Policy Committee Takes To The Air No. 21. 

Josef Krips (with cut ) No . 22 . 

$21 Billion In Assets Aggregated By Banks Headquartered Here... No. 22. 

It's Dusk For I963— Dawn For 1964— Happy New Year (with cut)... No. 24. 

Chamber Job File Lists Varied Talents No. 24. 

Johnny Kan Discusses The New Gourmet Book "Eight Immortal 

Flavors" (with cut) No. 24. 


State College Enrollment Tops The Nation No. 5- 

San Francisco — Gateway To World Trade No . 10 , 


City Propositions G and J Voted Support of Chamber No. 20. 


Political Information Folder Reissued By Public Affairs 

Department No . 4 . 

Building Code Section To Convent No. 15 . 

Practical Politics Course Is Scheduled No. 24. 


List Of Coming Programs No . 2 . 

Walter "The Great" On KFRC Radio Program No. ?. 

Youth Symphony To Appear On KPIX-TV No. 8. 

Weekend Radio Programming No . 10 . 

Radio Programs No . 13 • 

Your Chamber On The Air No. 14. 

Radio Programming For This Weekend No. 14. 

Radio Programming For This Weekend No. 15- 

Archbishop Joseph T. McGucken Presents Citation To David 

•Sacks, Manager, KGO-TV (with cut) No. I6. 

"My Enchanted City" on TV (with cut) No. 1?. 

'Money' Show Looks At Charities, Sports No. 18. 

Panel Discussion On Supreme Court No. 19. 

Radio Programs This Weekend No. 19* 



























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VOL. 20 1963 


Chamber Radio Shows On Tap For Next Two Weeks No. 20... 10-25 

Radio Programs On Tap This Weekend No. 21. . .11-15 

Bird To Appear On TV Program No. 22. . .11-29 

Chamber Weekend Radio Programs No. 22. . .11-29 

College Education Financing Discuussed No. 23... 12-13 

Whither Is Business Going In 1964? No. 24... 12-2? 


Shop-Owners Form Union Street Association No. 1... 1-11 


Clifford Luster Named General Chairman Of Vehicle Safety 

Check No. 5. . . 3-14 

Safety Check Locations (with cut) No. 9 . . . 5-10 

Goal Of 100,000 Is Set For '63 Car Checkdown No. 9... 5-10 

Safety Check Clicks (with cut) No. 10... 5-24 

San Francisco Wins Excellence Prize For Vehicle Safety 

Drive No. I6. . . 8-23 

Safety Check Award Luncheon Wednesday No. 18. . . 9-2? 

Safety Award (with cut) No. 22. . .11-29 


City's Largest Industrial Employer No. 24. . .12-2? 


San Francisco Symphony Steeped In Tradition No. 4... 3-1 

Stern Grove--"Nature's Music Box" No. 11... 6-14 

Teagarden— A Touch Of Old Japan No. 12. . . 6-28 

Reliving The Lusty Days Out West No. I3. . . 7-12 

The San Francisco Symphony No. 22. . .11-29 

Walk The City, See The World No. 24. . .12-2? 

SAN FRANCISCO BEAUTIFUL (Changed to Landscape and Tree Planting Section— Sept. I963) 

Early Spring (with cut) No. 2. . . 1-25 

Previewing "Plant A Tree Week" (with cut) No. 4. . . 3- 1 

Plant-A_Tree Week Gets Underway Next Week No. 6. . . 3-29 

Street Tree Planting Booklet Is Issued No . 6 . . . 3-29 

Chamber "Plant- A-Tree Week" Sees Some 5,000 Trees Planted In 

San Francisco (with cut) No. 7. . . 4-12 

Chamber Tree Selling Project Huge Success, 5,000 Fruit Trees 

Go No. 8... 4-26 

The Morris Plant (with cut) No. I3. . . 7-12 

Brian Fewer Is Named Chairman Of Chamber Tree Planting 

Section (with cut) No. 14... 7-26 

Look At It Now— Look At It Monday (with cut) No. 15. . . 8- 9 

Look At It Now (with cut) No. I6... 8-23 

Landscape and Tree Planting Section Meeting Is Held September 

3 At Chamber No. I6... 8-23 

Pacific Telephone Recently Dedicated Six Trees To The Memory 

Of Famous Stage Stars (with cut) No. I9... 10-11 

Bank Of America Enchances Its Property With Trees (with cut)... No. 20... 10-25 



Vol. 20 1963 


Trees Destroyed Have Been Replaced (with cut) No. 21... 11-15 


Valentin P. Katayev No. 8. . . 4-26 

Tony Bennett No. 9. . . 5-10 

General William Fulton McKee No . 10 . . . 3-2k 

Herb Caen No. 15. . . 8- 9 

San Francisco Quotes No. 1?. . . 9-13 

Edwin P. Neilan No . 18 . . . 9-2? 

Rudyard Kipling No. 20.. .10-25 

Bret Harte No. 21. . .11-15 

Herb Caen No. 21. . .11-15 


Chamber Approves Hunters' Point Freeway Route No. 2... 1-25 

Bill For City, County Streets And Highways Development 

Backed No. 6... 3-29 

Chamber Hosts State Highway Commission And Staff At 

Luncheon (with cut ) No . 8 . . . 4-26 

Chamber Takes A Look At Monorail No . 11 . . . 6-14 

Chamber Will Renew Pleas For Continuing Freeway Construction. . .No. I3... 7-12 

Editorial (Rapid Transit) No. I3... 7-12 

Study of 19th Avenue Traffic Urged By The Chamber No. 14... 7-26 

Freeway Safety Record Lends Strong Support To New Construction. No. 23... 12-13 


1963 Tax Calendar No. 2. . . 1-25 


Roy Matison Chairman Of Traffic Safety No. 6. . . 3-29 


Carleton Chairman Of Transportation Group (with cut) No. 4... 3-1 

Transportation Head Attends 10 Hearings No . 6 . . . 3-29 

Transportation Forum To Be Held May I6 In Jack Tar Hotel No. 8... 4-26 

Flying Becomes More Fantastic (with cuts) No. 12... 6-28 

Transportation Men Installed (with cut) No. 12. . . 6-28 

Miller Scores Nevada Effort To 'Pilfer California Industry 

and Commerce No . 15 . . . 8- 9 

Transportation Group To Take A Sharp Look At San Francisco 

Port Problem No . 15 . . . 8- 9 

Transportation Man Of The Year Named By Delta Nu Alpha No. 21... 11-15 


"Good Politics Good Government Go Hand-In Hand (Neilan — 

President, U. S. Chamber (with cut) No. 17... 9-13 

U. S. Chamber's President on TV No. 17... 9-13 


Valley Days I963 Slated June 13-14 No. 6. . . 3-29 

Sacramento Valley Days Set For June No. 10. . . 5-24 

Full Calendar Of Events Climaxes Sacramento Valley Days 

Festivity (with cut) No. 11. . . 6-14 



Vol. 20 1963 


Golden Gate World Trade-Travel Week Celebration Set No. 5... 3-15 

May 19-25 

Kilmer Chairman Of World Trade Group No. 

R. A. Peterson To Address World Trade Week Lunch (with cut).... No. 

International Ball Climaxes Trade Week No. 

World Trade Fair Set Here No. 

Supervisors Approve Of World Trade Fair No. 

Not Hard Duty At All— Lester Goodman No. 

Advisory Committee Named To Coordinate World Trade Fair No. 

West Germany Honors Wilson No. 

Jim Wilson To Attend National Foreign Trade Council's 

Convention No. 20. . .10-25 

Jack Gomperts Elected President Of San Francisco Area World 

Trade Association No. 22. . .11-29 

World Traders To Hold Christmas Party No. 22... 11-29 

Distinguished Visitor, Braj Kumar Nehru (with cut) No. 22... 11-29 













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New Chamber Officers and Directors Begin 1963 Term 

Vice President 




Vice President, Pacific Area Manager, J. 
Walter Thompson Company. Born In Santa 
Monica, Calif. Gradu- 
ated Stanford Univer- 
sity, 1931. Joined J. 
Walter Thompson Co. 
26 years ago in San 
Francisco. Served in 
World War II as Lt. 
Commander, Naval 
Air Transport Service. 
For ten years following 
war (1945-55) lived in 
Far East; established 
and managed own advertising agencies In 
Manila and Tokyo. Rejoined J. Walter 
Thompson in present capacity in 1955. 

Vice President 


D. C. Sutherland, Senior Vice President, 
loan administration. Bank of America NT & 
SA. Sutherland joined 
the Bank of America In 
Los Angeles In 1947 as 
Assistant Vice Presi- 
dent In special admin- 
istration following a 
distinguished career in 
banking in Nevada 
which started in 1925. 
Transferring to Pasa- 
dena, he later became 
vice president and 
manager of the Pasadena main office. Since 
1955 he has been at the bank's San Fran- 
cisco headquarters, where he was appointed 
senior vice president in 1959. 



General Partner, Stewart, Eubanks, Meyer- 
son & Co., Investment Bankers, Owner, 
B. M. Eubanks Com- 
pany. Born Jan. 8, 
1909, Big Spring, Texas. 
Graduate, University of 
California, 1932. Mem- 
ber. New York Stock 
Exchange. Board of 
Trustees, California 
Historical Society. Di- 
rector, San Francisco 
Bond Club. Member, 
San Francisco Stock 
Exchange Club, the Pacific Union Club, 
Bohemian Club, Commonwealth Club, San 
Francisco Commercial Club and the Navy 
League of the United States. 

Vice President 


Assistant to the President, Matson Naviga- 
tion Company. Born in San Francisco. En- 
tire business career 
with Matson, having 
joined the company in 
1926. Served in vari- 
ous sales management 
positions, becoming 
Vice President-Passen- 
ger Traffic in 1949. 
Vice - President - Secre - 
tary from 1958. Ap- 
pointed to present po- 
sition in 1962. Member, 
San Francisco Public Utilities Commission; 
Director and Treasurer, San Francisco Unit- 
ed Community Fund. Director, Marine Ex- 
change and Down Town Association. Direc- 
tor and Secretary, Jr. Achievement. Trus- 
tee, World Affairs Council. 

Executive Vice President 

G. L. FOX 

Executive Vice President, San Francisco 
Chamber of Commerce. Born in Stockton. 
Attended University of 
California with major 
studies In Industrial en- 
gineering and manage- 
ment. Spent 3 years 
as working newspaper- 
man and managing ed- 
itor. Was industrial 
and traffic director of 
Parr - Richmond Termi- 
nal Co. for 6 years be- 
fore joining San Fran- 
cisco Chamber in 1943. Former manager, 
industrial department, Stockton Chamber. 

Assistant Treasurer 


Partner, Reppas & Bradshaw, CPA's. 36th 
President of the San Francisco Junior Cham- 
ber of Commerce. 
Graduated high school 
in Oakland and earned 
his B.A. at Stanford, 
1951, his M.B.A.. Stan- 
ford, 1953. Organizer, 
rugby team, San Fran- 
cisco Olympic Club. 
Trustee of Crystal 
Springs School, Hills- 
borough. Director, Beta 
Rho Assn., Delta Tau 
Delta. Director, Alec Membership Shopping 
Center. Director, Rugby Football Union of 
Northern California. 


Western Vice President, John Hancock Mu- 
tual Life Insurance Company (senior officer 
in 12 western states). 
Native of Missouri. 
Graduate, University of 
Nebraska. Member, 
Board of Directors: 
Golden Gate Chapter, 
The American Red 
Cross; S. F. Council, 
Boy Scouts of America. 
Director, Junior 
Achievement; Ameri- 
can Cancer Society; 
Chairman, Membership Committee, San 
Francisco Chamber; Chairman, Sustaining 
Fund Drive, Boy Scouts of America, San 
Francisco Council. Former Executive Vice 
President, Greater Boston Chamber of 
Commerce. Former Manager of External 
Affairs, Chamber of Commerce of the 
United States. 

General Manager 


Born in Tacoma, Washington. Joined Safe- 
way Stores, Inc. in Seattle upon graduation 
from the University of 
Washington. Graduate J^flH^ 

studies at the Unlver- '^^^^^^ 

sity of Chicago. Em- 1 

ployed as supplier com- v J||^ ^^ 


pany plants manager 
for Safeway In San 
Francisco, Omaha and 
national purchasing of- 
fice, Chicago. Active 
in the Naval Reserve 
since 1940, including 
five years' active duty during World War 
II — currently In grade of Captain, USNR. 



Secretary, San Francisco Chamber of Com- 
merce, since 1929. A native of Grass Val- 
ley, California. Mem- 
ber, American Cham- 
ber of Commerce Ex- 
ecutives and Central 
and Northern Call- ^ 

fornia Chamber of \1 

Commerce Executives. 
Serves as Secretary to 
the Board, custodian 
of Chamber records, 
and executes assign- 
ments directed by Ex- 
ecutive Vice President. 


Friday, January II, 1963 


'resldenf, Foster and Kleiser Division of Metro- 
nedia, Inc. Born in Washington, D. C, April 21, 
911. At+ended George- 
own University, Washing- 
on, D. C. In World War 
I was Assistant Director 
if Press, Radio and Ad- 
ertisinq for the first War 
iond Cannpaign. Naval 
5fficer from 1943 to 1946 
ttached to office of Sec- 
etary Forrestal. Vice Pres- 
dent and Advertising Di- 
ector of Foreman & Clark 
rom 1946 to 1954. Vice 
'resident of Byron Jaclt- 
on Division of Borg-Warner Corporation from 
954 to 1958. A director of the San Francisco 
Chapter of the American Cancer Society. A 
rustee of the Boys' Clubs Foundation of South- 
rn California. Member of the San Francisco 
iolf Club. 



His C. Brooks, President of Ellis Brooks Chev- 

slet. Inc., was born In Canton, North Caro- 

na In 1907. Brooks 

dopted San Francisco 

s his new home In 1929 

fter receiving his dis- 

harge from the U. S. 

lavy. Brooks has been 

I the automobile busl- 

ess in the Bay Area since 

lat date and Is a past 

resident of the Motor 

lar Dealers' Assn. He is 

n active member of the 

ing Solomon Masonic 

odge, Lions Club, the 

)lymplc Club, the St. Francis Yacht Club, 

nd the U. S. Power Squadron. Brooks resides 

ith his family at 1200 Sloat Boulevard, San 


;. E. COON 

eglonal Vice President, 
.merlcan Airlines. Born 
ort Worth, Texas. Attend 
d Rice University an: 
outhern Methodist Un 
ersity. Joined Americi- 
lirlines In 1930. Served m 
le Air Transport Com- 
land as Lieutenant Colo- 
el. Vic« President and Di- 
jctor of the San Francisco 
Convention and Visitors 
ureau. Member Com- 
lonwealth Club and 
)lympic Club. 


Ice President, Bethlehem Steel Co., Pacific 
loast division. Cort has been associated with 
ethlehem Steel since 
hortly after graduating 
■om the Harvard School 
f Business Administration 
1 1936. Before entering 
larvard, he received his 
.A. at Yale. The Pennsyl- 
ania-born executive is 
onsidered to be one of 
ie foremost rising young 
xecutives on the Pacific 
»oast. His management 
areer has encompassed 
Irtually every phase of 
management In the Beth- 
em Company. 

/. R. DANT 

President, States Steamship Company. Born In 
Portland, Oregon. Graduate University of Ore- 
gon. Affiliated Pacific 
Coast shipping and lum- 
ber interests for over 25 
years. Prior to World War 
II, he was engaged with 
Dant & Russell, Inc., 
founded by his father, 
the late Charles E. Dant. 
After World War II Navy 
duty, entered steamship 
activities of family. Ap- 
pointed General Manager 
of States Steamship Com- 
pany. Married, father of 
four. Member of Board of Trustees, San Fran- 
cisco Maritime Museum, Board of Trustees, 
Mills College. 

University ot KJr 



General Manager, The Emporium, 
President, The Emporium Capwe 
Born, 1906, Santa Rosa, 
California. Educated at 
Santa Rosa and the Uni- 
versity of California. 
Colonel, U. S. Army, 
World War II. Director: 
The Emporium Capweli 
Company; Associated 
Merchandising Corpora- 
tion; Downtown Associa- 
tion of San Francisco; 
City of San Francisco 
Downtown Parking Ga- 
rage; San Francisco Re- 
gion, American Red Cross 


Manager, Shell Oil Company, San Francisco di- 
vision. A Colorado native and an engineering 
graduate of Oregon State, 
he joined Shell in 1928 as 
a salesman in Junction 
City, Ore. Throughout the 
next decade he held sales 
positions at various West 
Coast points prior to be- 
coming wholesale manag- 
er for the Portland mar- 
keting division in 1939. 
During the next 10 years 
he held assignments there 
as retail department man- 
ager and sales manager. 
He was appointed sales manager of the Boston 
marketing division in 1949 and in 1955 he went 
to the head office marketing organization in 
New York as an assistant sales manager. Drew 
was named special assistant to the manager, 
head office marketing departments in 1957. He 
moved to the West Coast in 1958 on special 
assignment on the staff of the vice president In 
charge of West Coast marketing. 


Regional Vice President, General Electric Com- 
pany. Born in Greencastle, Indiana. Graduate of 
DePauw University, 1929. 
Affiliated with General 
Electric Company and 
General Electric Credit 
Corporation, 1929-43. 
Lieutenant, Supply Corps, 
U.S. Navy in World War 
II. 1947-53, General Elec- 
tric Credit Corp. 1953-61, 
Regional Manager, GE 
Appliance & TV Division 
and Manager for North- 
ern California distributor- 
ship. Member: San Fran- 
cisco Rotary Club, San Francisco Electric Club, 
Stock Exchange Club. Member and Director: 
California Manufacturers Association, Northern 
California Electrical Bureau, Pacific Coast Elec- 
trical Association. 




Publisher of the San Francisco Examiner and San 
Francisco News Call Bulletin. Served 16 years on 
the New York Journal- 
American in various exec- 
utive capacities. Became 
assistant publisher of the 
Journal-American in 1955 
and genera! manager In 
1959. Prior to joining the 
Hearst organization in 
1935, Gould did promo- 
tions and features for the 
Cleveland News. During 
the late '30's he was pro- 
motion director of the 
Chicago- American, leav- 
ing to enter the Navy following the attack on 
Pearl Harbor. Serving four years in the Navy he 
rose to the rank of Lieutenant Commander after 
having been commanding officer of a division 
of destroyer escorts. He now holds the rank of 
Captain in the Naval Reserve. From 1955 to 
1961 he served as consultant to the commanding 
officer, U. S. Naval Defense Forces Eastern 
Pacific, Commander Western Sea Frontier and 
Pacific Reserve Fleet. 


Attorney at law. Born, 1911, Oakland. Educated 
public schools Oakland, Saratoga and Berkeley. 
Graduated from Univer- 
sity of California, A.B., 
1933, LLB., 1937. Dep- 
uty District Attorney, Ala- 
meda County, 1937-41. 
World War II, 1941-46, 
Lt. Colonel, U. S. Army 
Intelligence. Colonel, U.S. 
Army Reserve. Officer In 
Charge 6th U.S. Army 
Mobilization Group. Pri- 
vate law practice, 1946 to 
date. Member, Board of 
Directors, Organizing 
Committee, VIII Winter Olympic Games; Presi- 
dent, Society of California Pioneers; member. 
Board of Governors, Commonwealth Club of 
California; Vice President, Civil Service Com- 
mission, City and County of San Francisco. 

/. r. HELLMAN 

Chairman of the Board, Wells Fargo Bank. Born, 
San Francisco. Educated at the University of 
California. Joined Wells 
Fargo Nevada National 
Bank, 1920. Named Direc- 
tor of Union Trust Com- 
pany in 1920 and of Wells 
Fargo Nevada National 
Bank in 1921. Became vice 
president and director of 
Wells Fargo Bank & Union 
Trust Co., when the two 
merged in 1923. Elected 
president in 1943, and 
was named to present 
post upon merger of 
American Trust and Wells Fargo In March, I960. 
Executive Vice President, San Francisco Boys' 
Club, Inc. 


Vice President (Operations), The Pacific Tele- 
phone and Telegraph Company. Born 1912, in 
Aberdeen, Washington. 
Attended Stanford and 
Occidental College; grad- 
uated from latter, B.A. 
1935. Lieut., U. S. Navy 
in World War II. Started 
with Pacific Telephone In 
Southern California in 
1935. Since that time he 
has served in various ca- 
pacities with the A.T.&T. 
Co. In New York and Pa- 
cific Telephone in Sacra- 
mento and San Francisco. 
Member, Executive Board of the Boy Scouts oi 
America. Member of the World Trade Club, the 
Commonwealth Club and the Stock Exchange 
Club of San Francisco. 

Friday, January II, 1963 

Hitting the High Spots 


named 1963 as "The Year of the \01iinteer," 
according to J. W. Mailliard III. pie-idcnt of 
ACS's San Franeisco hranch. Men and women 
of all skills are needed to supplement the corps 
of more than 5,000 volunteers now at work, he 
said. Call M 2-0777 or TU .>5822. . . . 
O'Kane as state Superintendent of Banks has 
heen made permanent by (Governor Brown. 
O'Kane was vice president and general counsel 
of the Federal Reserve Bank before taking his 
present post. . . . 

H. M. ECKERT, after more than 50 years of 
service, retired last month as chief clerk in the 
freight traffic office of the Santa Fe Railway. 
His retirement was honored at a luncheon in 
the Commercial Club on Dec. 26. . . . 
president, Clinton L. Sanders, said 1962 business 
will add up to one of three best years since the 
end of ^'orld ^"ar II. Sanders predicted total 
revenues for ICC regulated freight carriers are 
expected to reach S7.9 billion. . . . 
for 1963 will be off the press by February 1. 
Book, including 600 new listings of California 
employers with 100 or more employees, is pub- 
lished by Jobs in California Newsletter, 582 
Market St. Directory price is SIO plus four per 
cent tax, but will be available at $7.50 for orders 
placed before Feb. 1. . . . 

ELTON LAWLESS, chairman of the state's in- 
dustrial Accident Conunission, was appointed to 
San Francisco municipal judgeship by Governor 
Edmund G. Brown. . . . 

will remain open on Washington's Birthday, 
Feb. 22 


The (rrpdter Gfv/ry MiTchtinls Assoiitilion luis 
Itogiin (I proiimm to i>hint morp than 200 trees 
from Masonic Avenue to 2Hth Avenue. Inaugu- 
nilinff the drive are (I. to r.) Ilritm Fetter of 
I he DefMirtnient of Public Works; Lehind liar- 
riti. realtor; Peter Tanuiras, Supervisor; Steve 
(liiprulis, deary Merchants; and Nowel Martin, 
landscape artist. 

NEW LISTING of Business Schools in San Fran- 
cisco is now available from Research Depart- 
ment of the Chamber, 333 Pine St. . . . 

U. S. NA^ Y spent more than 82 billion in North- 
ern California, Nevada and Utah in 1962, accord- 
ing to Rear Admiral E. E. Yeomans, Command- 
ant of the 12th Naval District. He said 41.500 
civilian employes picked up a total of 8280,813,- 
000 during the year. . . . 

Workshop presents "The Diary of Anne Frank" 
tonight ( Frida\ ) at 8:30 p.m. in State's main 
auditorium. Presentation is part of burgeoning 
program activities of the school's Creative Arts 
Division. . . . 

LOCKE-HURST GALLERIES, 12 1 Columbus, is 
displaying works of the expressionist painter, 
E. John Lanners, through Feb. 1. Galleries are 
open 11 a.m. to 7 p.m.. at other times by appoint- 
ment. . . . 

availability of funds for fellowshijjs in Public 
Finance, Taxation, Accounting, Statistics, Public 
Administration and related subjects. Applica- 
tions should be addressed to Director of Admis- 
sions of the Graduate Division of the Wharton 
School of Finance and Commerce. Deadline is 
March 1 

JOHN H. HALL has become vice president of 
Shell Oil Company's Western Marketing Region, 
succeeding Selwyn Eddy, who undertakes a spe- 
cial assignment until his retirement on March 

MRS. CALVIN L. LUBRAN, Saratoga, mother 
of a cancer-stricken child, won the San Francisco 
Symphony for a day in a contest sponsored by 
KABL and the San Francisco Examiner. Her 
Jan. 21 concert will be performed for the benefit 
of the City of Hope. . . . 

SYMPHONY directors have instituted new poli- 
cy for purchase of tickets for next two weeks' 
performances. Box office will open at 7 p.m. be- 
fore performances for advance ticket sales, and 
at 1 p.m. on matinee performance days. . . . 

ST. FRANCIS HOTEL remodeling ended with 
opening of the new Cafe Medallion on Jan. 2. 
Completion of new gourmet restaurant marked 
the end of the half-million-dollar remodeling 
job, according to managing director Dan E. Lon- 
don, former Chaml)er president. . . . 

was 1.752,100 in July, 1962, a slight drop from 
all-time high of 1,755,700 in 1960, according to 
Margaret R. 0'(irady, director of the Department 
of Industrial Relations. . . . 

of the Legion of Honor include Fourth Winter 
Invitational Exhibition (through Jan. 27), photo- 
graphs by Nichole Schoening and drawings by 
Claire Mahl, both opening January 12. . . . 

a Recognition Award to the (;hand)cr for its 
work in sup|)ort of successful bond is>ue on 
November ballot. . . . 

J. WESLEY HOWELL, former executive of El 
Dorado Oil Co., has taken over Reno Ski Bowl 
and renamed it Slide Mountain Ski Bowl. . . . 

EVENING CLASSES of San Francisco Law 
School in .San Francisco and Oakland will begin 
Monda>, January 21. . . . 

gratulations of (Governor F>dmund (',. Brown for 
expansion of il^ operations into the San Leandro 
area. Brown saitl, ' Thi^ forward step will make 
a .significant contribution to the economy (of the 
Bay Areaj. . . . 






^~' -.4 


^ \ 

WORK on (in ultra-modern illiiiiiinnlcd news 
tower (it Fourth and Market Streets in doivn- 
town San Francisco tvill be begun January 15, 
according to KGO-Tf . The 40-foot structure, 
resembling the Space Needle at the Seattle 
W orld's Fair, tvill flash news headlines and bul- 
letins to passersby. It will be constructed by the 
Electri(^al Products Corporation of San Fran- 
cisco. The netcs tower teas designed by KGO- 
Tf 's design consultant, G. Dean IV. Smith. 

GOVERNOR BROWN will be the featured 
speaker at the 13th annual meeting of the Gov- 
ernor's Industrial Safety Council at the Biltmore 
Hotel in Los Angeles, F'eb. 7 and 8. . . . 

PROF. J. KEITH MANN of Stanford headed a 
three-man Presidential emergency lioard recom- 
mending furlough benefits e<|ual to 70 per cent 
of their regular pay for Southern Pacific em- 
ployes displaced by automation. . . . 

RANSOM M. COOK, president. Wells Fargo 
Bank, said the bank's assets, deposits, loans, etc., 
reached new highs in 1962. The bank reported 
total assets of 83,231,228,716, a gain of more than 
S237 million over 1961. . . . 

LOUIS B. LUNDBORG, former general manag- 
er of the Chand)er, and executive vice president 
of the Bank of America, moves to newly created 
general administrative post in Los Angeles. He 
will work closely with board chairman Jesse W. 
Tapp, former Chamber president and director. 

BANK OF AMERICA boasted a record of bal- 
anced growth in its year-end report. Total re- 
sources moved uj) to 813,117,140,809. Loans out- 
standing reached 87,587,992,697. Securities in- 
vestments totaled 83,104,506,581 

T. G. HUGHES has been elected president of 
California Chemical Company (subsidiary of 
Standard Oil of California). He succeeds Fred 
Powell, who becomes chairman of the board of 
the company. . . . 

ERNEST ROVERE has been appointed San 
Francisco tournament director of the Second 
Ainnial North American Rubber Bridge Tourna- 
ment. . . . 

GORDON NEWSFILMS is producing a series 
of film clips for UC's Davis Campus, featuring 
new developments in food technology. Series is 
supervised by Henry Schacht, director of infor- 
mation at UC Agricultural Extension. . . . 

N()HM AN R. SUTHERLAND, PG&E president, 
estimated a 8238 million expeiulilure for con- 
struction in northern and central California in 
1963. The estimate tops all previous annual capi- 
tal expenditures, he said. . . . 

Friday, January II, 1963 

erving the Membership, Business and the Community 

Agriculture, Civic 

Public Affairs Development 

The 1962 




Randle P. Shields 

Harold v. Starr 

Lewis M. Holland 

Harold T. Wood 
Assistant Manager 


Memhershij) Department 

Transportation Department 




armer B. Smith 
ipi'cial Rcpr. 

Ralph M Her 
Sjx'cial Rejir. 

Walter Maxwell 
Special Repr. 


Herbert H. Harmon 


Charles C. Miller James M. Cooper 

Manager Assistant Manager 

World Trade 

oseph I. Haughey 

Charles Morgan 
.'IssistanI Manager 

Frih Albershardt 

James P. Wilson 

Howard Stephenson 
Assistant Manager 

(('.ontiiiuf'd from ptiar three) 


» President-Marketing, California Packing 
poration. Born in New York City. Attended 
srgetown University 
New York University, 
sred the food business 
932. Joined his pres- 
company in 1937 as a 
sing salesman in the 
V York office. Became 
istant Division Sales 
nager in New York in 
6. Appointed Division 
ss Manager, Eastern 
ritory, 1949, also 
:ted to Board of Di- 
^ors the same year. 

1955 he was appointed Assistant General 
■i Director with headquarters in San Fran- 
o. Appointed General Sales Director in 
8 and Vice President-Marketing in 1959. 

Ex-Officio Directors 

Born in Phoenix, Arizona. Attended San Fran- 
cisco schools and Hastings College of Law, also 
graduate of Columbia 
School of Military Gov- 
ernment and Administra- 
tion. Joined Getz Bros. & 
Co. in 1922. Lived many 
years in the Far East, as 
Vice President and Area 
Supervisor for Getz Bros. 
Returned to San Francisco 
in 1939. Lt. Commander, 
U. S. Navy, in Military 
Government in World 
War II. Became President 
of Getz Bros, in 1958 and 
Chairman of the Board in 1962. Elected Direc- 
tor of San Francisco Area World Trade Associa- 
tion in 1961 and became president of the asso- 
ciation in January, 1962. Vice President and Di- 
rector, British American Chamber of Commerce; 
Director, Japan Society; Chairman, San Fran- 
clsco-Qjaka Affiliated Cities Committee; Mem- 
ber, U. S. Selective Service Board. 



Partner Podesta Baldocchi Florists. Born 1922, 
San Francisco. Educated Galileo High School; 
graduate. University of 
California. World War 
II paratroop captain 
(lOlst Airborne Division). 
Member, Sales & Market- 
ing Executives Interna- 
tional, Sales and Market- 
ing Executives of San 
Francisco, San Francisco 
Retail Florists Assn., San 
Francisco Kiwanis Club. 
President, Retail Mer- 
chants Assn. of San Fran- 
cisco. Member, Press 4 

Union League Club, UC Alumni Assn., UC 
Business Administration Alumni Assn., Masonic 
Fraternity, Native Sons of the Golden West, 
Parlor I. 


Friday, January II, 1963 


Assistant Vice President-System Operations, 
Southern Pacific Company. Born in Portland, 
Ore., August 25, 1912. At- 
tended Berkeley elemen- 
tary and high schools. 
Graduated from Stanford 
University and joined 

Southern Pacific in 1934. ,--. f-i::r '^t 

Various engineering de- ' * 

partment assignments un- 
til his appointment as 
Assistant Engineer, Main- 
tenance of Way and 
Structures in 1951. Be- 
came Assistant Engineer 
In 1953, Chief Engineer In 
1955 and General Manager, Pacific Lines, 
I960. Assumed his present position in 1962. 




Executive Director, San Fr 
Film Festival for the San 
mission. Born in San Fran- 
cisco, October, 19 16. 
Managed many theatres 
before becoming Divi- 
sional Director of San 
Francisco Theatres, Inc. 
circuit in 1945. Origi- 
nated and is head of the 
S. F. Film Festival (the 
only recognized interna- 
tional motion picture 
competition In the United 
States). On Board of Di- 
rectors of S. F. Theatres 
Inc. since 1945; Chief Barker of Variety Club 
of Northern California, 1957-58; President, 
Northern California Theatre Owners, 1958-60. 

:o International 
Francisco Art Com- 



President, V/Ilbur-Ellis Company since Dec. 14, 
1959. Graduated, University of California. Resi- 
dent of Atherton. Joined 
V/ilbur- Ellis in 1923 in 
San Francisco. Since has 
worked for company in 
Vancouver, B. C, New 
York City, Chicago, Los 
Angeles and Seattle. Re- 
turned to San Francisco 
in 1957 as Executive Vice 
President of V/ilbur-EIIIs. 
Since then has traveled 
extensively inspecting do- 
mestic and foreign opera- 
tions of Wilbur-Ellis and 
its export division, Connell Bros. Company, Ltd. 


Head of his own architectural firm In San Fran- 
cisco since 1945. Member, American Institute of 
Architects. Born in San 
Francisco in 1909, edu- 
cated in local schools. 
Northeastern University 
school of law. Harvard 
University school of archi- 
tecture. Member San 
Francisco Council, Boy 
Scouts of America (scout- 
master and cubmaster), 
founder and president. 
Troop Service Associa- 
tion, sponsors of Scout 
units for ill and handi- 
capped boys, holder of Silver Beaver Award. 
Consultant to Urban Renewal Agency, City and 
County of San Francisco, and Architects Advi- 
sory Panel, Union of American Hebrew Con- 
gregations. Member San Francisco Consistory 
Scottish Rite and islam Temple American So- 
ciety of Military Engineers. 


Director and Vice President, Supply and Trans- 
portation, Standard Oil Company of California, 
Western Operations, inc. 
Born In Fresno, California, 
in 1910. Graduated from 
Stanford in 1931 and has 
been associated with 
Standard Oil continuously 
since, except for service 
with the United States 
Navy in the Pacific during 
World War II. Director 
and Vice President of the 
Boy Scouts of America, 
San Francisco Council. 
Member of the Executive 
Committee of the United Bay Area Crusade. 
Director of the United Community Fund. An 
active member of the Scottish Rite, the Com- 
monwealth Club of California, and the Stock 
Exchange Club. Resides with his family at 15 
Longvlew Court, Hillsborough. 



Manager, Hotel 
1 Francisco, No- 

Edward C. Sequeira, General 
Sir Francis Drake. Born in Sa 
vember 27. 1907; St la- 
natlus High School (San 
Francisco) and St. Mary's 
College. Assistant Man- 
ager and Resident Man- 
ager, Hotel St. Francis 
from 1943 to 1957. Pres- 
ently, Chairman of the 
Board and Director of the 
San Francisco Convention 
& Visitors Bureau, Direc- 
tor of the California 
State Hotel Association, 
Director of the California 
Northern Hotel Association, Director of the 
San Francisco Rotary Club, Director of the City 
of San Francisco Uptown Parking Corporation. 
Member of the Presidio Club. 


President, Soule Steel Company. Born in Berke- 
ley, 1917. Attended University High School in 
Oakland. Was graduated 
from the University of 
California with a degree 
in Business Administra- 
tion. Joined Soule Steel 
Company in 1939. Be- 
came President of the 
firm in February, 1954. 
He Is a member of the 
KIwanIs Club, the Diablo 
Country Club, California 
Tennis Club and Beta 
Theta Pi Fraternity. 


Vice President, Utah Construction & Mining Co. 
Born in Oklahoma City, March 21, 1918. Gradu- 
ated from Stanford Uni- 
versity. During World 
War II served from Ensign 
to Lt. Commander with 
U. S. Navy, primarily with 
carrier force in the Pacific 
Ocean area. Later as- 
signed to the staff of the 
Secretary of State and as- 
sisted in the organization 
of the United Nations 
Conference in San Fran- 
cisco in 1945. Associated 
with the Howard Auto- 
mobile Co. until 1950. Subsequently owned and 
operated General Motors franchises until 1958. 
Served as Assistant Secretary of Defense (for 
Legislative Affairs) until I960. Director of Amer- 
ican Red Cross (San Francisco Chapter). Mem- 
ber of San Francisco Golf Club, The Family and 
Los Angeles Country Club. Home address: 2614 
Jackson Street, San Francisco 15. 


Vice President- Executive Representative, The 
Atchison, Topeka and Santa Fe Railway Com- 
pany, San Francisco. Born 
in Salt Lake City, Utah, 
November 8, 1913. Edu- 
cated in the public 
schools of Long Beach, 

Calif. Graduate of the ^ "^1 

University of California, "'^ 
1935, and of the Univer- 
sity of California School 
of Jurisprudence, 1938. 
Entered service of the 
Santa Fe as an attorney in 
1945; was General Attor- 
ney In charge of the Cali- 
fornia Law Department of the Santa Fe at Los 
Angeles from 1948 to 1962. Appointed to his 
present position in 1962. Member of the Bo- 
hemian Club of San Francisco and the California 
Club, Los Angeles. 


President, Weyerhaeuser Steamship Company. 
Born in Oakland. Attended University of Cali- 
fornia. Serves on Advi- 
sory Board of Pacific 
American Steamship As- 
sociation, Board of Direc- 
tors of Pacific Maritime 
Association. Past Presi- 
dent of Marine Exchange, 
Inc. Past President of 
Propeller Club of Port of 
San Francisco. Past Presi- 
dent, San Francisco Com- 
mercial Club. Director, 
California Growth Capital 
Co., Inc. Member, Board 
of Governors, S. F. Bay Area Council; Advisory 
Board, Liberty Mutual Insurance Co. Past Presi- 
dent, San Francisco Maritime Museum Associa- 
tion. Rear Commodore of the Great Golden 
Fleet and of the Marin Yacht Club. 


President, Lucky Lager Brewing Co. Born in 
Hawaii and grew up in the Philippine Islands. 
Attended Stanford Uni- 
versity and the University 
of Southern California. 
Affiliated with the bever- 
age Industry In various 
capacities for more than 
20 years, including five 
years with the parent 
Coca-Cola Co., five years 
with Pabst Brewing Co., 
and 10 years with Lucky 
Lager Brewing Co. Served 
as a bomber pilot In World 
War II, rank of Major, 
United States Air Force. Married, father of three 
children. Director of United States Brewers Asso- 
ciation and Lucky Lager Brewing Company. 


Chairman of the Board, Zellerbach Paper Com- 
pany. Born in Robinson, Illinois. Attended Uni- 
versity of California (at 
Berkeley), graduating in 
1927. Entered business as 
a newspaperman. Joined 

Zellerbach Paper Compa- ^i^ 

ny in 1937 as Director of 
Training; successively be- 
came Assistant to the 
President, General Sales 
Manager, Executive Vice 
President and General 
Manager and then Presi- 
dent (in 1957). He wns 
appointed Vice President 
for Marketing of Crown Zellerbach Corporation 
In 1959 (retaining his post as President of Zel- 
lerbach Paper Company). He is a member of 
the Board of Directors of the Commercial Club 
and a Director of the Better Business Bureau ard 
of The Downtown Assn. Clubs: The Family, Circle 
de rUnion, Commonwealth Club. 

(Continued on page four) 

Friday, January II, 1963 

Xe^v Cliaiiiber 3leiiiber<« 

Edward J . Cory Rolf Ruud Alexander Black Thos. F. Muhihill Mary Louise Boint g 

MEMHKRS \EW TO THE CHAMBER ROSTER indude lahove. 1. to r.l : | 

Edwanl J. Cory. pre?i«l<'nt. Cory Imports, Inc., 311 California St.: Rolf Ruiid. g 

Di-trict Sale."* Manajier. Bcnin'tt Tours, lru\, 323 Geary St.: Alexander g 

Rla( k.. Manajrinjr Associate. Boydrn Associates, Inc., 1616 International Bldg. ; B 

Tlioinas F. Miilviliill. Certified Public Accountant, 1255 Post St.; Mary Louise g 

Biiiin. I'uhitc \((<mnt(tnt. 75") Flood Hldi:. = 

business Cycle Merrily Rolling 
ilong to New Crests of Activity 

San Francisco and Bay Area business activity continues to improve, the Chani- 
*r research department reports. The jreneral business activity index for Xovem- 
•r was 4.1 per cent hijrher than for Novendjer, 1961, and dropped less than one 
?r cent from the 1962 bifih reached in October. An ei<iht per cent gain in bank 
;hits over the same month of 1961 was the chief reason for the rise. Department 
jre sales rose 2.3 per cent and electric energy 
les were up 0.7 per cent. Freight carload- 
gs declined by 9.9 per cent. For the nine- 
unty Bay Area, freight carloadings were off 
J per cent. 

Bank debits in Oakland rose 21.4 per cent 
er .Novend)er, 1961. although department 
jre sales remained at about the same level, 
in Jose recorded a similar spectacular jump 
bank debits of 23.8 per cent, while depart- 
snt store sales showed a 4.4 i)er cent gain 
er November, 1961. 

For the first time in the history of the Bay 
ea, building |)ermits issued in the nine- 
unty Bay Area totalled more tlian a billion 

Permits i-suid during November in San 
anrisco added uit to more than S20 million, 
u- bulk of this (S12.H90.00()) was for con- 
uction of three 22 and 23->tory apartment 
lildings in the Golden Gateway redevelop- 
•nt area. The November figure for the Bay 
ea was $95 million, of which $64 million 
is for residential construction. The residen- 
il figure brought tlie 1962 total for such 
nstruction to a record high also — $637 mil- 
in for the building of a record 54,812 homes 
<l apartnunt>. 

Shop-owners Form 
Union-st. Ass'n 

A new Union Street Association has been 
formed by shop-owners and merchants of the 
Cow Hollow area to cooperate with the Cham- 
ber to beautify the Union Street area. 

Goal of the association is to retain the his- 
torical flavor and individuality of district 

A four-man executive board has been set up 
to guide the organization in place of the usual 
presidi-nt. Mend)ers of the executive board are 
Mrs. Marian Britton. Knnis Bromfield. Mau- 
rice Samter and Kugene DeVencenzi. Secretary 
is Mr>-. Helvi \\ almsley. 

School ^Drop-outs^ 
Concern of Chamber 
Education Committee 

The Chamber education committee plans tn 
help implement local projects under the m-w 
Manpower Development and Training Act. ac- 
cording to committee chairman Kenneth K. 

Chamber action will include assistance h> 
CSES in finding areas of training need, pub- 
licity for the program and encouragement u< 
employers to cooperate and committee mem- 
bers to find part-time jobs for some potential 
drop-outs who. in committee language, could 
be expected to "cut the buck." 

The Congress has appropriated $70 million 
for solution of the program, and California 
has been allotted $6 million from this fund. 
Under the retraining act, CSES will determine 
areas of need. 

1912. as amended by the Acts of March 3. 1933, July 2. IW6 
and June II. I960 (74 Stat. 208) showing the ownenhip. man- 
agement, and circulation of Bay Region Business, published 
semi-monthly at San Francisco. California, for October. 1962. 

1. The names anj ailjresses of Ihe publisher, editor, manati: .; 
editor, and husiness managers are: 

Publisher. .San Francisco Chamber of Commerce, 333 Pine St . 
San Francisco 4. Calif. 

Editor. Joseph I. IlauKhey, 333 Pine St.. San Francisco 4. 

Associate Editor. Charles Morgan. 333 Pine St.. San Francisco 
4. Calif. 

Business .Manager. Joseph I. Haughey. 333 Pine St.. San Fran- 
cisco 4. Calif. 

2. The oivner is: (If owned by a corporation, its name and ad- 
dress must be stated and also Immediately thereunder the namei 
and addresses of stockholders owning or holding I per cent or 
more of total amount of slocli. If not owned by a corporation, the 
names and addresses of the individual owners must be given, 
owned liy a partnership or other unincorporated firm, its name 
and address, as well as that of each individual member, must be 
given. ) 

San Francisco Chamber of Commerce. 333 Pine St.. San Fran- 
cisco 4, Calif. 

3. The known bondholders, mortgagees, and other security hold- 
ers wvning or holding 1 per cent or mure of total amount of 
bonds, mortgages, or otiier securities are: (If there are none, 
state. I 


1. Paragraphs 2 and 3 include, in cases where the stockholder 
or security holder appears upon the hooks of the company ai 
trustee or in any other flduriary relation, the name of the person 
or corporation for whom such trustee Is acting: also the state- 
ments in tlie two paragraphs sliow the afflant's full knowledge 
and belief as to the circumstances and conditions under which 
sliM'kliolclers and security holders who do not appear upon the 

biwks of the c pany as trustees, hold sliK-k and securities in a 

rapacity other than that of a bona tide owner. 

5. The average number of copies of each issue of this publica- 
tion sold or distributed, through the mails or otheniise. to paid 
subscribers during the 12 months preceding the date shown above 
was: (This Inforniation is reguired by the .\ct uf June 11. 1960 
to be Indudeil in ail statements regardless of frequency of 
Issue.) 7,3UU. 


Sworn to and subscribed before me this 9th day of October. 
1U(>2. .\lice E. Luwrie, Notary Public in and for the City aiMl 
County uf San Francisco. State of California. 

(My commission expires May 23. 1964.) 

- ■— -'nN BU5INi-.SN 



H\KHV A. I.ri;, Prr.idriit 

C. L. FOX, Execulitc Vice Preiident 

.M. A. HOCAN. Serrrturv 

JOSEPH I. HAUGHEY. Editor .MOKCAN. A><ueiale Editor 

rd .rinimoMlllly and owned l.v llie San 
•r of Ciiniinrrrr, a non-prufil oriianiiation. at 331 

. San l-ranritro. Zone 4. Cuiinly of San 1- raiiciiro, 
iia. Trlrphone EXI.rook 2-4:il. (Non-ninnbrr aul>- 
II. $'..00 u >r.r.l KiUrrrd ■• Second (la., matter 
h. I'MI. at llir I'll. I OfTiir al San Cali- 

i.n.Irr Ihr A.I of M.rrh 3. 1879. 
C'lrrii/ulion: 7.500 



>«EL. * V 


'v.^ .jj- . ->*_ ■'«♦•■ 

EARLY "SPRIING" — Regardless of the thermometer or the calendar, "spring" 
came to San Francisco lust iveekend with the planting of 50,000 packets of uild- 
flower seeds on the Market-street side of Twin Peaks. Boy Scouts and Girl Scouts, 
about 700 of them, turned out to sow the hillsi<ie — pointing up the Chamber of 
Commerce "'Plant-a-Tree" fVeek (April 1-6). Sponsors of the seed-planting in- 
cluded the Chamber, San Francisco Beautiful, arul the Department of Public 
IT orks. Richfield Oil Co. donated the seeds. 

Chamber Approves 
Hunters^ Point 
Freeway Route 

San Kranci>c<) Chamber of Commerce is on 
record in support of "Alternative Route C" 
of the projjosed Hunters Point Freeway. 

Several [)lans were advanced for the free- 
way to link the Southern-Embarcadero Free- 
way extension with a point on State Sign 
Route 253 which branches off Highway 101 
near the San Francisco-San Mateo c<iunly line. 

j Other routes proposed, the Chamber board 

I said, would impinge on existing residential 

! and industrial areas, while Route C would 
skirt these areas. It would be constructed on 
fill areas currently under water. 

Radio Prosfrains 

<ni K<nn<,l\s [Uidfiel V/ejs ijre S. G. Worlhiiinlori, Divi- 
in Coinnierrial Mai.acer, PT&T : Georpo Johns, Sec .-Treas., 

I'. I.alMir Council. 8 ;0.-> p.m., Saturdav. KNBK. 
<il lor tin- Arrhdiocesv TliF Mosl Rev. Jos.|.li T. Mc- 
iirkrn. ArrhliMiop. Arrli(lio< <■>•■ uf San Kranri^ro. 10:30 
m... Siimlav (Jan. 27), KKRC. 

CONFERENCE CALL: A Pracv Corps for San Francisco? 
Ir\inf£ M, Kri^|;^^(■lcl. Dirertor. Mission NeiiEhborhood Cen- 
rs; John I)rr>.n. I'resi.lenl, LSE Slndonl Bodv. 8 p.m., 
mday (Jan. 27 1, KKRC. 

VO'.UM"": 20 • NUMBER 2 • JANUARY 25, 1963 

1964 Retirement 
Set for Chamber 
Executive V.P. 

(',. I.. Fo\. executive vice president of the 
Chamber, will retire on July 1, 1964. in ac- 
cordance with the Chamber's pension pro- 
gram, according to Harry A. Lee, president 
of the Chamber. 

Lee said the announcement was being made 
to answer questions which have arisen as a 
result of forward-planning discussions by the 
Chamber board of directors. He was highly 
complimentary about the work which has been 
and i> being done by Fox. who will attain age 
r^ in 1%4. 

Lee said the executive committee of the 
Chamber will direct an orderly transition in 
t'le Chamber's management and make its rec- 
ommendations to the Chamber's board in due 

Fox is one of the most widely known Cham- 
ber executives in the nation. He is a director 
of the American Chamber of Commerce Ex- 
ecutives, a director of the California Associa- 
lion of Chamber of Commerce Managers, and 
president of the Central and Northern Cali- 
fornia Chamber of Commerce Executives. 

Upon retirement he will have served the 
Chamber for more than 21 years. 

Stanley Allen New 
Researcli Manager 

Stanley C. Allen, former l()ciiti(ui site ana- 
lyst for the Crocker-Anglo National Bank, has 
been named manager of 
the Chamber's Research 
Department, according 
to executive vice presi- 
dent G. L. Fox. 

Allen replaces Fritz 
Albershardt. who re- 
signed the Chamber post 
to accept a position with 
Medical Management 
Control. 1906 Irving 
Street. San Francisco. 

Prior to his association with Crocker-Anglo. 
Allen was market analyst for the Hclgian con- 
sulate in San Francisco. 

Education Committee Outlines Eight Point Program 

An eight-point |)rograni outlining areas of activity in behalf of 
the betterment of education in the interests of the business com- 
munity has been announced by the (Chamber education committee. 

Goals of the Chamber — disclosed by Harry A. Lee. Chamber 
president — were ap[)roved by the organization's board of directctrs 
following the recommendation of its education committee of which 
Kenneth W. Rearwin. vice president and manager of Merrill Lynch. 
Fi<rce. Fenner & .Smith. i> chairman. 

Tlie program of the C"hamber educati<»n committee will iiichidc 
activity in these areas: 

• school budgets ( both oj)erations and capital outlay) : 

• the student "dro[)-out" |)robleni; 

• curriculum, involving general content, basic fundamentals. 
.American political and historical heritage, the free enterprise sys- 
tem, and vocational skills; 

• summer school objectives and duration; 

• possibility of a centrally-located, cilywide academic four-year 
l:i .ih .-ichool; 

• mctho(l> of x'lecling and appointing Board of Education mem- 

• --pecial events to encourage and recognize scholastic achieve- 

• ways to increase the excellence of public school education and 
offer fuller coojieration with parochial and private schools. 

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Friday, January 25, 1963 

Hitting the High Spots 

Xe^v Chamber Members 

With JOE 11 AUG HEY 

ON MILLS, veteran Itroadcasting arul puhlish- 
ig figure in the Bay Area, has lieen named di- 
jctor of i)uhli<- rehition- for K<^EI), the educa- 
onal »talir>n announced this week. He replaces 
iarianne (;«ldnian. who resigned in Deceniher 
ler ser\ ing as piililicity flirector for the station 
nee its inc-eption in iy.54. . . . 

ELAM) BUTLER has been appointed attorney 
I the Santa Fe rail lines' legal deiJartnient, ac- 
irding to Starr Thomas, the lines' general 
>unsel in Chicago. . . . 

. RONALD LONG, president of San Francisco 
ederai .Savings, announced expansion plans for 
'6!i. They include [)!ans already approved for a 
*w office adjacent to the Japanese Cultural 
enter in San Francisco, another at El Camino 
eal and California Avenue in Palo Alto. Expan- 
on of other facilities is also on the program, 
ong said. . . . 

RUCIBLE STEEL COMPANY, specialty steel 
-oducer, is expanding its Bay Area operation 
ilh a lease on one floor concrete clear-span 
lilding at 12.).') 22nd St., according to Damon 
•ike and (Company. . . . 

I'LR (San Francisco Planning and Urban Re- 
iwal will stage its third annual confer- 
ice at the Fairmont Hotel, Jan. 29. Subject of 
li.s year's discussion will be "Neighborhoods 
id Our City." . . . 

PALLAN (;OVERNMENT will again enter the 
in I'rancisco National Sports and Boat .Show 
ebruary 1-10 at the Cow Palace, according to 
r. Alessandro Savorgnan, consul general, and 
tmniercial attache Dr. Emanuele Costa. . . . 
\N FRANCISCO COUNCIL of District Mer- 
lantk Associations will stage its 11th annual 
istallation and Dinner Dance at Del Webb's 
owneHouse, Saturday, Jan. 26. Officers to be 
stalled are Paul V. Gill, president; Mike 
darno, 1st vice president; I^eonard S. Bacci, 
id vice president; Harry J. Aleo, 3rd vice 
•<r>.ident; Frank Tarantino, treasurer; James 
urley, sergeant at arms, and Harold V. Starr, 
;ecutive secretary. 

NITED AIR LINES passenger traffic in De- 
•mber set industry rei-ord for the month . . . 
'.'),()00,()00 revenue passenger miles, a gain of 
ven per <'ent over Decenil)er, 1961. Total of 
■2,000 passengers was up two per cent, mail ton 
iles rose 10 jier i-enl and freight ton miles, 12 
■r cent. . . . 

lib vice-president emeritus for community re- 
tions, was announ<'ed at a luncheon in his 
)nor on Jan. 17. . . . Born on Christmas Day, 
191, Pettit has acted as the Chamber's unoffi- 
al "Ambassador f-xtraordinary" in travels 
iroiigb Europe, Africa, Canada, Mexico and 
le United States. . . . 

^ Winfield S. Rumsey Chris Borden Robert B. Rorirk 


I MEMBERS NEW TO THE CHAMBER ROSTER include (above. 1. to r. ) : Winfield 

ii S. Rum.sey. executive director. San Francisco Lighthouse for the Blind, 1097 Howard St.; 

zl Chris Borden, owner. Chris Borden School of Modern Radio Technique, 259 Geary St.; 

p Robert B. Rorick. president. Games Imported of San Francisco, 117 Post St.; Paul F. 

^ Barnum, owner. San Francisco Potato Processing Co., 1991 Oakdale Ave.; George V. 

S Sweeney, president, San Francisco International Tourama, 516 Geary St. 

Gala Parade for 
Year of the Hare 

More than a (|uarter-million celebrants are 
expected to line San Francisco's streets for 
the annual Chinese New Year's Day parade 
fVb. 9. 

Route of the parade has been lengthened 
this year to accommodate the throngs expect- 
ed to join San Francisco's Chinese colony as 
it ends its week-long celebration of 
lunar year 4661 — the Year of the Hare. 

The parade will form at First and Market 
.Streets at 7 p.m. Marchers will proceed up 
Market to Grant, through the style-conscious 
section of Grant Ave., and then through 

For the first time, the New Year's parade 
will be telecast nationwide by ABC-TV. 

Highliglit of the famous parade will be. 
again, the Golden Dragon, the 125-foot long 
serpentine beast which weaves along the en- 
tire parade route. 

THESE BAY AREA Chinese-American bemt- 
ties face competition aplenty in balloting for 
the title of "Miss Chinatoivn, USA," with entries 
still arriving from the Mainland and Hatidii. 
Contending for the honor of sitting in the 
Queen's throne in the New Year's Day parade 
are (I. to r.) Cecilia Wu, San Francisco; An- 
toinette Jay, AUimeda; and Jennie Yep, San 

SUZY STRAUSS has been appointed press and 
public relations director for Fairmont Hotel and 
Tower, according to president and managing 
director Richard L. Swig. . . . 
NATIONAL AIRLINES president L. B. Maytag, 
Jr. said the firm showed an increase of 27 per 
rent in revenue-passenger miles during first 
half of 1962-63 business year. . . . 
S. .Shaw says California shoubl charter i)racti- 
cally no new savings and loan associations for 
several years and should approve only "selec- 
tive mergers" of existing firms. (Comment was 
made in a report to Savings and Loan Ct)mmis- 
>ioiier Preston N. Silbaugh. . . . 


I.L'.NCHEON, ■lo-hu^l World Trade Club. noon. 

MEETING -Rm. 200, Chamber Buildinit, 333 Pine St., 10 :3U 

ENCE Rm. 200, Chamber Buddints, 333 Pine Si., 3:00 pin 

MEETING World Trade Club. noon. 

Hall, W e»lern Mer<handi>e Mart. 

February 6— CONTACT Cl-l B MEETING 3rd Hoor. s,>: 
nature Room, John Hancock Buildini;. 2r>r> California St . 
10:15 a.m. 



H\KRY A. LEE, PreMdenl 

C. L. FOX, Execulive Vice Prenident 

MA. HOGAN, Secretary 


CHARLES MORGAN, A«.ociale Editor 

I'ine St 
April 2(>, 
f.,rniii, u 

d .cmi-monthly and ovvned by the San 

of Commerce, u non-profit ortfanixatii 

Sun FranriHco, Zone 4, County of San 

a. Telephone EXbrook 2-f.ll. (Non-me 

. S'>.(I0 u year.) Entered a> Second CI 

. ut the Pont Office ul San Frani 

ll,.- Act of March 3. IB?'*. 

Circulalian : 7.500 

r >ub- 


w — > 




i m^4' 











VOLUME 20 • NUMBER 3 • FEBRUARY 15, 1963 


[Cc^ //i< tlutinru Urari 

fJ^ * ../ San francuco 

'%?^ £, 


/PdJ? Annual SditioH 

Friday, February 15, 1963 


A LcMik ai Cliaiiiber Acrliic^veiiieiii in *63 

Construction set new records, business activity rose to new heights, industrial growth continued its con- 
sistent high rate, community facilities were improved, and other elements of economic progress were given 
impetus by the San Francisco Chamber of Commerce during 1962, according to G. L. Fox. executive vice presi- 
dent of the Chamber. 

W ith 4,479 supporting memberships (as of Dec. 31, 1962), the Chamber functions through a board of 
31 directors, nearly .50 committees and more than 800 committeemen and eight project and four service de- 
partments — economic effort in depth. 

Lgrieultural Department — chairman 

id Vice Chairman — (Utrl L. Garrison and W. Hunt 
9nrad, Agricultural Committee; Carl L. Garrison and 
d Le Vesconte, Livestock Sales Committee; Henry 
^hacht. Livestock Man Award Committee. Manager: 
andle P. Shields. 

Striving to develop greater understanding between San 
rancisco and the agricultural industry — with special 
tention to the generally unrealized interdependence of 
)th — this department last year: 

• Acted to protect northern California's interests in water 
lality under the State W ater Plan, and to safeguard a<i;ainst 
il salinity. 

• Helped to clarify 
and declare agricul- 
ture's viewpoints on 
farm-labor problems, 

• Studied application 
of agricultural (ire con- 
trol methods to siibur- 
haii residential areas. 

• Recommended p(»l- 
icy on ballot proposi- 
tion affecting assess- 
ments of agricultural 
lands. (Prepared de- 
tailed report on this is- 
sue for information 

• Prom ot ed 1962 
rand National Junior Livestock Exposition and the 1962 
ran«l National; raised funds to assure premium pri<<>s for 
hildt animals: sponsored '"Salute to Rural ^ outli" lunch- 
»ri : presented merit awards to outstanding farm youngsters; 
lected and honored (lalifornias Livestock Man of the ^ ear; 
•omoted San FVancisco Chamber Night at (^rand National. 

• Conducted special events and luncheons to commemo- 
te "l)urning of the mortgage" on San Francisco Farmers' 
arket; promoted '■'June is Dairy Month." 

• Helped promote state-wide observance of Nati»)nal 
irm-City Week. 

• Prepared and widely distributed a special report on 
\ liat Agriculture Means to San Francisco." including tlin'c 
»ecial mailings to larm leaders. 

• Acted to expedite construction of S93 million dollar 
2w Don Peclro Dam on the Tuolumne River as a project 
tal to San Francisco and Valley irrigation districts. 

• Sought convention of National Cotton Council for San 

• Alerted mend>ers to possible effects of European (]om- 
lon Market on wcjrld market lor California farm commodi- 

• Activated new Nominating Section and enlarged the 
gricultural Committee through screening and election cd" 
iditional farm leaders as new niendiers. 

• Arrange*! and htafT<'d 17 meetings involving ihc atl< mi- 
nce of 563 persons. 

• Answered hundreds of in<[uiries. 

• R<;prc8ented Chand)cr on various state-wide farm coun- 


Civic Development — chairmen and Vice 
Chairmen: Edward C. Sequeira, Civic Development Com- 
mittee; F. Marion Donahoe and Dan A. Giles, Capital Im- 
provement & Land Use; John J. Conlon and Myron Bird, 
Fire Safety; V. S. Herrington and Gustave E. J. Jamart, 
Mass Transit; Roy i\. Buell and Robert Parlett, Regional 
Problems; Leonard S. Mosias and Oscar H. Fisher, Jr., 
Street, Highway and Bridge; H. A. Dunker and Roy E. 
Matison, Traffic, Safety and Control. Manager: Harold 
V. Starr. 

Striving to develop the City and County of San Fran- 
cisco's current and future municipal and related govern- 
ment programs through its own studies and recommenda- 
tions, this department: 

• Studied Community 
Renewal Program and 
approved the request to 
file application with 
HHFA for a 8663.000 
federal assistance grant 
to enable city depart- 
ments to undertake a 
two-year study leadinj: 
to city-wide program for 
conununity renewal. 

• Recommended land 
acquisition for park and 
recreational purj)oses. 
but disapproved the 

S1S0.0(K),0()0 State Park & Recreation Bond Act. 

• Re<pjested delay in sale of Old Hall of Justice until 
study of hest use of property can he made bv City Planning 

• Disapproved comprehensive sign control ordinance in 
existing form. 

• Fire safety section and building code section mendiers 
worked to eliminate duplications existing in Fire. Building 
and Housing codes. 

• Mounted educational campaign to insur<' pa>sage of 
the $792,000,000 San Francisco Bay Area Rapid Transit 
District Bond Issue. 

• Studied San Francisco Bay harrier proposals and iii- 
sp<>cted Bav model at Sausalito. 

• Studied DcpartuHMit of Public W orks alternate plan to 
freewav program. 

• Studied proposed freewav route through Panhaiullc to 
connect with Central Freewav through Golden Gate Park tt» 
Presidio Blvd. 

• Made reconunendations to California Highway Com- 
mission at Sacramento for construction projects, right-of- 
wav allocations, surveys, design ami rights-of-way acipiisition 
for in< lusion in 1963-61' budget. 

• Studied pro|»<)sed legislation to control signs on St)ulh- 
crn-Knd)arca<lcro Freewav K\tension regulating a<l\ertising 
striuturcs. I Board approved rc(|uested a<tion to support Citv 
Planning (]ommissi«»n rcs(dution to amend liuilding Code 
S«'ction to iiK'lude Southciii-Fmbarcadcro Freeway Kxten- 
sion I . 

• Studied Alternate Routes. A, B. and C. Hunters Point 
Frci'wav, Legislati\e Route 2r)3. (S«Mtion fa\t)red Route C.) 

• H(dd fifth Annual \ Oluntary Community \ ehich' Safety 
Check for three days in May. 99.728 cars checked. 

• Dislributi'd 85,000 W flcome to San Francisco driving 
tips leaflets. 

Friday, February 15, 1963 

Industrial DopartlllOnt — chairmen and 
J ire Chairmen: U esley T. Hayes, liiiildin^ Code Section; 
John A. (wast and A. W . W erry. Chemical Industries Sec- 
tion: C. D. Lafferty an/l Joseph K. Allen. Industrial De- 
velopment: Ceoriie A. I'osper. Manufacturers: Edivard 
r. n isser. Mininii: M illiam B. Sivan and H. P. Stewart. 
Shipbuilding and Ship Repair; W illiam W . Xhntre and 
D. I. Anzini. Technical Projects. Manas^er: Lewis M. Hol- 
land; Assistant Manasier. Harold T. W ood. 

• Coordinatefl and airan>rcd details for the Western Spaee 
Age Industries and Engineering Exposition, (April 24-291 
at Cow Palace. 

• Cooperated in studies leading to the reconiniendation 
for location on the Hunters Point Freeway. 

• Attended 112 meet- 
ings, held nearly 6,500 
telephone conversations, 
conducted 750 inter- 
views and wrote 896 let- 
ters relating to indus- 
trial develo])nient. 

• Conferred and cor- 
responded with more 
than 150 industrial pros- 
pects regarding new 
plant locations in the 
San Francisco Bay Re- 

• Compiled, tabulat- 
ed and distributed in- 
formation about new 
plants and expansions 

- " in San Francisco, the 

Bay Region and northern California. 

• Distributed Architects and Engineers Directory, Aero- 
Space Electronics Directory and Plant-Tour list. 

• Published Aero-Space Electronics Directory. 

• Continued activity to solve problems in disposing build- 
ing debris and other waste material economically. 

• Successfully cooperated with Western Sliipbuilding As- 
sociation to defeat legislation which would have eliminated 
the <ix per cent differential on W est Coast shipbuilding. 

• Reviewed legislative proposals afTecting local manu- 
facturing and recommended suitable changes. 

• Fought vigorously for the retention of the San Fran- 
cisco Mining Exchange. 

• Continued campaign to re-locate printing and others 
firms displaced by (^oldcn Gateway Project. 

• Held meetings with technical and building industry 
groups to coordinate annual amendments to the San Fran- 
cisco building code. 

• Reactivated the South of Market Redevelopment Sub- 

• Instituted studies on newly-proposed fire code with 
relation to San Francisco building code. 

• Formed subcommittee to study manufacturing costs 
which could be detrimental to industrial development in 
San Francisco and the Bav Area. 


by Jim Ballance 

Available at Chamber 
Publicity Office 

• Suitable for framing 

• 50 cents each 

Domestic Trade Department — (here- 
after to be knotvn as Business and Trade Department ) — 
Chairman, Ralph J. W^renn; Section Chairmen: F. T. 
Garesche, Inter-City; John 0''Brien Cullen, Haivaiian Af- 
fairs; Daniel K. Beswick, Business Headquarters Promo- 
tion; Donald Hietter, Small Business; Dan E. London 
(Commodore), Great Golden Fleet. 

With its objectives to promote the sale of San Fran- 
cisco products and services an<l San Francisco as the 
business headquarters of the Pacific Coast, and to create 
and sustain harmonious relationships between the busi- 
ness communities, organizations and individuals in the 
western states and San Francisco, this department last 
year : 

• Launched a national pronu)tionaI campaign among 
2,800 corporations to attract new executive offices to San 

• Coordinated San 
Joaquin Vallev Davs on 
June 28 and ' 29. (Ap- 
proximately 200 civic 
business leaders were 
provided conducted 
tours and entertained in 
San Francisco during 
the two-day event) . 

• Conducted trade 
development tours to 25 
communities in North- 
ern California. 

• Counseled prospec- 
tive new business own- 
ers and entrepeneurs on San Francisco business and market 
conditions and location factors. 

• Responded to 2,525 written and 5,400 telephone in- 
quiries relating to San Francisco products and services. 

• Answered approximately 2,560 personal inquiries re- 
garding business conditions and business opportunities in 
San Francisco Bay Area. 

• Published 1962 Annual edition of the Directory of 
Large Manufacturers — L3 Bay Region Counties. 

• Participated in and promoted several major trade 

• Published listings of 135 business opportunities in San 
Francisco for manufacturers and manufacturers' represen- 

About Our Cover Artist 

The cover of this issue of Bay Region Business was created 
bv Jim Ballance, a native San Franciscan and historv buff 
who is a staff artist on the .Son Franx-isco Examiner. A former 
aflvertising manager and also creative head of an ad agency, 
Ballance has worked for the old S. F. Call-Bulletin and the 
('hicufio Sun-Tintps in addition to free-lancp 
illii>traliii(; following a SVi-year stint in tfio 
Army Air (]orps during World War II. Bal- 
lance calls his cover "a historical panorama 
of San Francisco from 1849 until 1906." 

The inside illustrations are by Ballance 
and Hank Jackson and Don Irwin, who are 
fellow staffers on the Exuminer. 

Jackson, another native of San Franci.sco, 
is his colleagues' favorite cartoonist on the 
>lafTs of local newspapers an artist's artist. 
Except for a three-year lour as a maritime 
purser during WWII, he has been an Exam- 
iner man nio^t of hi- adult life and is famed 
a> the creator of Monk Sez, a popular daily 
racing panel. 

Irwin is a 29-year-old Canadian national 
who joined the Examiner in ]9,')8 following service with the U. S. Army 
in Europe. He was educated at Deal Tech in Ontario and worked on the 
L. A. Examiner before "graduating" to the S. F. Examiner. 

Jim lidllanre 

Friday, February 15, 1963 

iiblic Affairs Department— r/iarVmen 

1 Vice Chairmen: Major Gen. Stuart D. Menist. VS.4R, 
rned Forres Section; George Rhodes and Edivin M. 
Ison, Aviation Section; Arnold E. Archibald. Business- 
ucation C.oniniittee; Kenneth R. Reancin and John G. 
'Hson^ Education Committee; S. G. W orthington. Leni- 
tive and Mational Affairs Section; Clarence C. W (dker 
I Victor B. Levity Practical Politics Program Commit- 
; Randell Larson and H. J. Brunnier. Redevelopment 
ttrdinating Committee; H. C. Tyler and J. \T esley Huss. 
X Section. Manager: Randle P. Shields. 
[ii consideririfr and reronimendinj; action on public 
Lies conccrninj; aviation, armed forces, redevelopment, 
ation and other «;overnmental matters, an<l in seekinji 
increase «;eneral understandinj; of the American eco- 
inic, educational an<l political systems, this department 
with its 2tO committeemen — accomplished the fol- 


• Led cotiiiminity efforts to retain vital military bases, 

includinfr the Presidio 
( L c 1 1 e r in a n General 
Hospital I, Treasure Is- 
land and Fort Mason. 

• (^ o ni ni e ni o r a t e d 
A r ni e d Forces W e e k 
with a civic luncheon 
and other ceremonies. 

• Assisted federal 
a<rencies in nuclear fall- 
out shelter survey. 

• Helped promote 
civic program recopniz- 
inj: ROTC in local hi<rh 

• Visited military installations on liaison missions. 

> Participated in I . S. Sixth Army ceremonies honorin}>: 
(]liand)cr for outstanding efforts toward civilian-military 



► Campaigned successfully for passage of S9.8 million 
•port (parage fioiid jjroposal. I Prop. A on the June. 1962 
inicipal Ballot. I 

» Sought improved rates and facilities for general avia- 

» Urg<'d compliance with laws providing that federal 
'ncics at San Francisco International Airport should pay 
It for space used. 

» Studied potential impact of proposed supersonic jet 
nsports and X-l.S developments on aviation and the over- 

» Helped on air line promotional ceremonies, 
i Stronglv supporte(l itrinciple of financing through non- 
)flt corporation of major air line facilities at the Airport. 

• Aided helicopter service for Bay Area. 


• Sponsored San Francisco's 12th annual Fducation-Bu.^i- 
<s Day (660 representatives of the business community 
itcd local schools), and the 13th annual Busincss-P^duca- 
n l)av (over 4,000 teachers visited some 200 local business 



• Sponsored "Salute to Scholarship" luncheon honoring 
) students in San Francisco's public, private and parochial 

• Acted on problems involving proposed Central Junior 
gh School, economic education, school curriculum, etc. 

• Assisted school and 1' TA ofTi<'ial> in ohtaining speakers 
business-education subjects. 

• Presented scholarship award to high xliool showing 
Lfhest scholarshi[) attainment. 

• Visited with odicer* and faculty of San Franeixo State 

• Kcprcsented Chandx-r at meetings of the Board of Fdu- 
tion and its sub-committ«*e8. 

Membership Relations Department 

— Chairman and Vice Chairman. Membership (commit- 
tee: W illiam J. Bird and Burt It . Pickard. Section Chair- 
men: Burt W . Pickard. Re-evaluation; Alan K. Broune^ 
Retention. Contact Club officers: Gene Fox. Chairman. 
Dick Huss. Co-Chairman, Gene U hitivorth. Program In- 
centives and Aicards Chairman; Executive Committee and 
Team Captains: Ray Bartlett. Carl Brune. Chuck Coombs. 
Jack Cunningham. Trev Cushman. Stan Dtibois. 41 En- 
derlin, George Ford, Gene Fox, Allen Manner, and Dick 

Membership Department Manager: Herbert H. Har- 
mon. Special Representatives: Earle L. Haivkins. Farmer 
B. Smith, Ralph F. Miller, and Walter J. Maxwell. 

Vt'ith its objective of increasing the Chamber's stren«;th 
and effectiveness by expanding and maintaining member- 
ship base fostering community support of Chamber activ- 
ities, stimulating member participation in Committee 
programs and informing in depth the business com- 
munity and Chamber membership by relating the "Cham- 
ber Story," this department: 

• Secured 407 new memlxM's. An increase of exactly 100 
over 1961. 

• Organized the 1962 Contact Club by recruiting 75 volun- 

teer executives from 
Chamber mend)er firms 
and sold 75 member- 

• Organized the 1962 
Re-evaluation Commit- 
tee which contacted by 
l)v business categories 
(Chamber mend)er firms 
to increase Fair Share 
Dues Support. 

• Organized the 1962 
Retention Committee 
which contacte<l firms in 
resignation status to 
lower attrition rate. 

• Held 13 orientation and assimilation meetings for ("ham- 
ber mend)ers ( 5.250 invitations were sent and 1.950 telephone 
calls made I . 

• Trained its professional sales staff. 

• Developed a program which added 67 firms to those 
which had already honored the 16% per cent increase in 
the hasic dues rate. 

• Increased eflicicncv of monthlv dues billing system 
which resulted in the further reduction of monthly delin- 
quent accounts and the increase of cash receipts. 

• Published a four color brochure entitled ''Fascinating 
San Francisco — Your Guide to . . . Hotels — Motels — Res- 
taurants — Sightseeing" which was selected by printers na- 
tionwide for a national award. This brochure, as a sales tool, 
produced over 100 new Chandter meini)ers. 


• Co-sponsored day-long AIHCADK FOR CI Tl/F.NSlllP 
ACTION (attended by more than 500 business leaders). 

• Recommended, assisted in wording of and successfidly 
supported Prop. C on the June. 1962. Municipal Ballot, im- 
proving operations of City and County purchasing depart- 
ment to the a<lvantage of the city and husiness concerns. 

• Devoted two meetings to study of po.stal-rat«> increase 
legislation in Congress; expressed businessnuMis viewpi>ints 
on Department of I rban Affairs issue, etc. 

• S|)cnt hundreds of man hours in studying and recom- 
mending Chamber |»olicy on 17 State and local propi)sitions 
on th<' June and .\ovend>er 1962 liallots. 

• Fxt<'nsi\elv studied King- Anderson Bill in Congress: 
(recommended opposition to medical «are for the aged un- 
der Social Security and fa\ored <-\t<-nsion of program under 
kerr-Mills Act). 

(i.iniliiiiit'il mi inifiv fivi') 

Friday, February 15, 1963 

Publicity DopartlllOnt _ chairman. Pub- 
lirity Cointnittee. Ross Barrett: Manaiier: Josefth I. 
Haii^hey: Assistant Manager: i.harles Morgan. 

Piihlicizin<i and advertisiiiji the City and County of San 
Francisco and its economic and cultural development 
locally, nationally and internationally for the benefit of 
local business ami informin<; its members and the public 
re«rardin<i the aims, actions and accomplishments of the 
(Chamber, this department: 

• Prepart'd and distributed 536 new? releases, captions, 
memos and fact sheets relating to Chamber or civic events 

to hundreds of publica- 
tions, radio and televi- 
sion stations throughout 
the L nited States. 

• Prepared and dis- 
tributed 295 news pho- 
tos and 929 mats to 
Northern California 
daily and weeklv news- 

• Sent 2,429 cap- 
tioned scenic photo- 
graphs of San Francisco 
to 1,250 publications 
and organizations 
throughout the world. 

• Sent 1.995 magazine 
service bureau articles 

about San Francisco to publications all over the globe. 

• Developed 35 new ca})tioned scenic photographs of San 

• Lent 112 negatives, slides and transparencies to publica- 
tions and individuals throughout the world. 

• Lent 77 cuts of San Francisco to various individuals and 

• Handled 200 requests from press, radio and television 
and from organizations and individuals for information 
ahout the City and th»^ Chamber. 

• Sent out 707 posters. 202 water-color lithographs. 193 
four-color photo murals and 19.630 post cards of San Fran- 
cisco to organizations and individuals in the far corners of 
the globe. 

• Prepared and edited senii-nu)nthlv publication. BAY 
KK(;i().\ BISLXESS. 

• Provided 14.000 reprints of features from BAY RE- 
(rlO.N BL SL\F]SS for special mailings and distribution to 
puldicize aspects of San Francisco. 

• Handled press, radio and television relations for ap- 
proximately 40 special events, including Chamber bmch- 
cons. Education-Business and Business-Ediu'ation Dav, Lon- 
don \V eek. V ebicle Safety Check. Plant A Tree \\ eek. Grand 
-National. Jr. Grand National. Livestock Man of the Year, 
Seattle Fair Exhibit, KQED Auction, Invest in America 
Luncheon. Arme«l POrces Day Luncheon. \V Orld Trafle Week 
Luncheon. Navy Day Luncheon. "E" For P^xport Luncheon. 
W <'>t-(iate California, (lorp. Luncheon. Muni Kailway's 50tli 
Aimivcrsarv. LOOK Magazine Luncheon. Salute to \\ estern 
Pa<kaging LurK licon. \ alK-y Days Western Sj)ace Age Ex- 
po-ition. Seattle \\ orldV Fair and International Film Festi- 

• Prepared two fobb-rs. one for the Strybing Aiitorctum 
anrl one for Ibc (>alifornia Academy of Sciences. 

• Handled press, radio and television relations for Cham- 
Ix'r affiliates The Retail Merchants Association, San Fran- 
cisco Area World Trade Association anrl San Francisco 

• Set up 52 radio prograni> for the (Chamber's ''San Fran- 
cisco Progre>r. Report" on KFKC. 

• Set up 52 radio program-, (or the Chandjcr's "San Fran- 
cisco in the Sixti<'« " on K MHL 

• Set up 1-2 radio pio^rani- lor llie (liianilier - "Corder- 
<n(e(:al]'"on KFMC. 

• Wrote copv. sugge-ted edilinj^ and ^elected photos for 
SAN FRA.NCISCO (^LAKIEKL^. publication of Executive 
Headquarters Promotion project. 

Retail Merchants _Pres,V/eiir; jack Podesta; 
Manaiiing Director: Harold I . Starr. 

Constantly striving to promote and protect the inter- 
ests of the city's retail industry, this segment of the 
Chamber : 

• Opposed issuance of 
second-hand store li- 
censes to non-profit 
stores in neighborhood 
shopping districts. 

• Studied Sunday 
Closing legislation. 
I riiis proposal, studied 
throughout the year, is 
of vital importance to 
all retailers. ) 

• Studied bond issues on June Municipal Ballot. 

• W orked to have parking garage built in Japanese Cul- 
tural Center in Western Addition. 

• Kept retailers advised on all legislation affecting husi- 
ness and conununity welfare on local, state and federal levels. 

• Heard Parking Authority General Manager present 
reasons why he believes a downtown parking survev is neces- 
sary (the board w ithheld action I . 

• Followed progress of the Neighborhood Parking Pro- 

• Worked on the 36 ])allot propositions on the Novem- 
ber 6, 1962 election. 

• Carried out fund-raising campaign with Retail Mer- 
chants Assn. members on Prop. A, the S792,000,000 Bay Area 
Rapid Transit Bond Issue. Letters and telephone calls raised 
an approximate $2,500. 

(C.oiititiiied from [xific four) 

• Participated in and helped arrange numerous radio 
programs on legislative issues. 

• Planned active program on issues before 88th Congress. 

• Represented Chamber interests in Sacramento during 
the 1962 legislative session. 


• Sponsored civic luncheon on "FKEEDOM VS. COM- 
MUNISM" and conducted two courses on this subject. 

• Assisted UHMuber companies in establishing Action 
Courses in Practical Politics for their employees. Helped on 
{)rogramming and furnishing nujtcrial. 

• Prepared and distrihuted nujre than 30,000 Know Your 
Elected Representatives pamphlets showing elected officials 
and political-district maps for six counties. 

• Prepared and distrihuted voting reconnnendation cards 
showing (Tiamber stand on 45 measures on the June and 
November 1962 hallots. 


• Paved way for sound development of old Hall of Justice 
site and environs: hacked delay of Hall sale pending detcr- 
uiination of the areas |)otential. 

• W orked contimially to keep new Islais Creek Produce 
Market Project on the track. 

• Supjtorfed needed renewal studies. 

• Contiiuicd to foster Golden (iatewav Project: saw first 
groundbreaking there, crowning years of Chamber header- 


• Acted on 16 Propositions on the June and November 
Ballots after many meetings on pros and cons of each issue. 

• Conducted joint meetings with Agriculture Committee 
on question of agricultural land assessment. 

• Met with I'niversity of California and San Francisco 
State College officials in study of college tax fund require- 
niens: su|)portcd State school building bond issue (Propo- 
sition 1-A I on Novendter hallot. 

• W ith other eoininillees. studied and successfully sup- 
ported I'uhlie Welfare Building Bond Proposal Proposi- 
tion |{ on the Novend)er ballot. 

• llesearclu'd and wrote* 41 detailed Board Reports re- 
commending Chand)cr policy on as many issues. 

Friday, February 15, 1963 

*aiisportatioii Departmeiit — chair- 

n and Vice Chairman: A. I). Carleton and R. A. Morin. 
nager: Charles C. Miller, Assistant Manager: James 

Jeterniined to assure San Francist'o of ailecjuate rail. 
;er, highway and air transportation facilities and serv- 
i at fair and rea8onal>le rates an<l fares, an<l to attract 
1 hold industry and increase business volume, port 
flic and tourist travel, this department: 
I Succeeded, with others after many years of concerted 
)rt to secure passajje of le<risIation repcalinji excise tax on 
senfrer travel by railroad, bus and water and roducinj: 
travel tax to 5 per cent (to expire in June) , 

• Vifrorously opposed 
CaUfornia Public Utili- 
ties Commission investi- 
fiation, (Case 7372), in- 
to operations, public 
utilities and air trans- 
j)ortation companies re- 
quiring; sealed bids for 
purchase of equipment. 

• Participated in 13 
individual cases before 
Civil Aeronautics 
Board, Maritime Com- 
mission, California Pub- 
lic Utilities Commission 

1 state Icfiislativc committees ( requiring 25 days in "court" 

pearances on behalf of San Francisco interests). 

► Rendered 6,321 direct services to Chandler mend)ers 

1 others; answered 427 travel information requests from 

parts of the country, and attended 323 meetings involving 

nsportation matters. 

» Succeeded, with others, by Civil Aeronautics Board No. 

1912t, awarding expedited bearing in Docket No. 12029, 

1 Francisco and Oakland Helicopter Airlines, Inc., San 

incisco Bay Area Service. 

» Succeeded, with others, in gaining favorable decision by 

t^il Aeronautics Board which awarded, among other things, 

hts and routes for new and extended local air service 

four San Francisco based air lines. 

• Participated in special events program honoring new 
ite services by two local airlines between San Francisco 
d Nevada and Southern California points. 

• Honored Philipi)ine Air Lines re-entry in trans-pacific 

• serv ice with special luncheon program. 

• Assisted in arrangements for programs for an eastern 

• carrier and a w<'stern air carrier to hold board of direc- 
r meetings in San Francisco for the first time. 

• Furnished comprehensive distribution cost studies on 
difTerent commodities involving over 2,()()() fr(>ight rates 

industrial prospects interested in San Francisco Bay Area 

• Secured coo|)eration of motor carrier officials and rate 
reau to maintain reasonable dilfcrciitials from northern 
nada t(> California points to protect San Francisco trade 

• Favorable report and findings made by Interstate Com- 
Tce Commission examiner in the two-year old cases IC(] 
)ckelH 33590/91 which upheld Chamber's stand tbat it is 
s(;riminatory to exempt certain Southern California areas 
om general six per cent increase applicable to the San 
■ancisco Bay Ar«a. (Final ICC decision still pending.) 

• Presented Chamber's statement of position, involving 
t8 rate proposals, at nine jtublic hearings before freight 
te tariff bureaus held in Ixis Angel. •>. P«»rtland, Reno, San 
ateo and San Francisco. 

• Filed «ix pages of Exceptions with the California Pub- 
^ Utilities (iommission to examiner's report. Case 7024, 
-oposed Distance Table No. 5, ioncerning proper place- 
ent of San Francisco basing point near to center of indtistry 
id conunerce. 

• Maintained 150 volume tariff library, 500 volume trans- 
ortation case histories and San Francisco transportation 


Research Department — Manager: Fritz 

Albershardt. Information Assistant, Ida Mae Berg; Re- 
search Assistant, Ellen R elles. 

Purposes: to generate and collect significant business 
an<l economic data, provide a basic central source of 
information for market research and analysis of San 
Francisco and the Bay Area and to respon<I to more than 

90,000 inquiries an- 
nually relating to tour- 
ists, newcomers and re- 
lated subjects. 

Major 1962 accom- 

• 12 monthly reviews 
of San Francisco and 
Bay Area business activ- 
ity, presenting current 
data on approximately 
86 items. 

• Complete revision 
of Chamber's annual 
Economic Survey. 

• Published quarter- 
ly editions of "Calendar 
of Events of Public In- 
terest"' in San Francisco. 

• Assisted editors of several publications in presenting 
statistical background for articles about San Francisco, in- 
cluding Encyclopaedia Brittanico, Encyclopedia Americano. 
Ntncsweek, Home Builders Journal, Sales Management, Edi- 
tor & Publisher, California Real Estate magazine. Printers 
Ink and Trailer Topics, R. L. Polk & Comj)any's City Direc- 
tory of San Francisco, and all local and regional papers. 

• Answered a total of 88,600 inquiries about events, points 
of interest, census data, economic indicators, organizations, 
companies, new construction projects, and countless unusual 

• Maintained active reference libraiy with over 350 city 
directories and 200 telephone directories from cities all over 
the United States and Canada. 

• Issued two comprehensive semi-annual reviews of con- 
struction activity in San Francisco, and a 1961 Bay Area re- 
view of construction. 

• Compiled a listing of all Chamber publi<ations. 

• Prepared calendar of Federal, State and Uxal taxes. 

• Produced two maps of San Francisco — a street map with 
guide to points of interest, and a census tract map. 

service directories for use by San Francisco traffic executives 
and others. 

• Successful, with San Francisco grain interests and 
others, in securing publication of long-sought adjustments 
in local grain rates to i)lace Port of San Francisco in favor- 
able competitive position with other California ports. 

• Suc<<"ssful. with others, in securing railroad approval 
for publication of local and transcontinental export freight 
rates on California canned goods and grain. Colorado ore. 
Arizona safllower seed and Idaho grain to aid Port of San 
Francisco water commerce. 

• Department manag«'r honored by appointment to Na- 
tional Executive Committee of Association of Interstate Com- 
merce ("ommission Practitioners. W ashington. D. C. 

• Successfully opposed, with others, j)roposed elevator 
storage rate increases that would create undue financial bard- 
ship to San Francisco rice interests. 

• Aided in arrangements and presentation of special 
pla<|uc honoring arrival of American President Lines' newest 
luMirv liner .S.S President Roosevelt. 

• ("ooperated witli maritime industry urging that Federal 
Maritinu' Commission bearing Docket S-137. American- 
Hawaiian Trailersbip application be bcid in San Francisco. 

• Prepared and dislrihulcd 1.770 copies of Transcon- 
tinental I'lciglil Hurcau Advance Docket Listings to inter- 
ested San I'laiicisco Hay Area sbipp<rs. 

• Manag<'r was elected sc( rctary i)f American Marketing 
Association's Northern California cbapter for 1962-63 year. 


Friday, February 15, 1963 


World XradO — President of the San Francisco 
Area World Trade Association (a Chamber affiliate): 
Lester L. Goodman: Chairman of the U orld Trade M eek 
Committee: Daniel Folak. Manager: James P. Wilson. 
Assistant Manaiier: llouard R. Stei)henson. 

Promoting expansion of tMO-^ay commerce for the 
Port of San Francisco and the San Francisco Bay Region 
through educational an«l service programs and prepar- 
ing and clistrihuting current commercial information on 
5an Francisco throughout the world, this department 

• Served as secretariat lor the San Francisco Area World 
Trade Association i ahout 500 members I . 

• Sponsored 35 woi'ld 
business meetinjis of the 
Association with total 
attendance over 2.500. 

• Invited ambassa- 
dors or ministers of 14 
nations throughout the 
world, and high officials 
of V. S. and U. N. and 
other international 
agencies to speak at 
SFAWTA luncheons. 

• Met wdth official 
])usiness development 
groups for Taiwan. Ko- 
rea. Japan, West Africa, 
Finland, Chile, plus 
business leaders from 46 
overseas nations. 

• Cooperated in the 
staging of "Holland 
Week," '"London Week'" 
and "Swiss Week." 

• Sponsored and organized World Trade Week. 

• Prepared and printed a brochure on world trade and 
t« iin])act on San Francisco economy (distributed to 50,000 
li^'li school and junior college students in Northern Cali- 
ornia I . 

• Published twice dining the year a listing of official 
epresentative.- of other nations in the San Francisco Bay 

• Organized a plant tour for consular corps residents in 
ian Francisco. 

• Distriliuted trade and commercial material on San 
rancisco to 800 overseas international trade promotion 

►ffices and organizations. 

• Participated in TV and radio programs on world trade. 
lus newspaper interviews and releases. 

• Made personal appearances and talks before many 
chool. professional and civic groups. 

Printed more than 2,000 export-import business oppor- 
unity tips in the International Bulletin. 

Serviced more than 1.3.000 callers who used the world 
rade dej)artmrnt as a source ol information on world busi- 
ess contacts in the San Francisco area. 

• Received and answered some 5,400 written re(jur«ts for 
ommercial information. 

Received more than 13.(M)0 telephone calls seeking infor- 
lation regartling world trade activities and opporluniti<>. 

• Certified more than 20.000 certilieates of origin foi- 
xport ilocumentation. 

• Received the Presidential "E for Export Award"' for its 
ontribution to the National Export Ex|)aii.-ion I'rogram. 

• Sponsored a seminar on foreign (Credit Insurance. 

• Appointed to serve on Regional Export Expansion 

• Obtained wide-spread and effective -upport for Admin- 
itration Foreign Trade Expansion bill. 

to G. L. Fox, execu- 

Mari^li Apptiiiitecl 
Inclii.^trial Manager 

Harold C. I Buil » Mai>h, tlirertor of iiulii^trial and ei-onoiiiic develop- 
ment of the Greater Bakersfield Chaniher of Commerce, has heen ap- 
pointetl manager of the industrial department of the San Francisco 
Chand)er of Commerce. 

Marsh's appointment is effective today, accordin 
live vice president of the San Francisco Chandler. 

"Marsh, who has a fine background in his field, 
will he responsible for re-energizing the Chamber 
industrial development program, including all 
Fox commented. 

aspects of research and promotion of job-creating 
activities in San Francisco and the Bay Region," 

Marsh succeeds Lewis M. Holland, who left to 
become Commissioner of the California State 
Economic Development Agency, January 1. 

Prior to his appointment as director of indus- 
trial and economic development of the Bakersfield 
Chamber in 1960, Marsh was secretary-manager of 
the Delano District Chamber of Commerce for 
nearly two years. Under his aegis at Bakersfield, 
17 new industries were located there, creating 428 
new jobs and bringing in an annual payroll of more than S2, 700. 000. He 
also played a key role in developing Bakersfield's first industrial park 
near the Meadows Field Airport. 

Marsh is a director of the California Association of Chamber of 
Commerce Managers, a member of the American Chamber of Commerce 
Executives and the American Industrial Development Council. He 
attended the University of California and served with the U. S. Navy for 
nearly three years during World War II, including 22 months of duty in 
the South Pacific. 

Marsh, 39, is a native of Bakersfield. He is married to the former 
Alta Stockton, also a native of Bakersfield. Thev have two children, 
Elizabeth, IS, and Sidney, 10. 

1962 Officers and Directors 

PRESIDENT: Harry A. Lee, Vice President, J. Walter 
Thompson Co. 

VICE PRESIDENT: George F. Hansen, Assistant to the 
President. Matson Navigation Company. 

VICE PRESIDENT: William J. Bird. Western Vice 
President, John Hancock Mutual Life Insurance Co. 

VICE PRESIDENT: D. Clair Sutherland, Senior Vice 
President. Bank of America N. T. & S. A. 

cisco Chamber of Conimerce. 

TREASURER: Eric SutclifTe, Orrick, Dahlquist, Har- 
rington & SutclifFe. 

ASSISTANT TREASURER: William C. Wunsch, Faulk- 
ner, Sheehan & Wiseman. 

GENERAL MANAGER: Sidney H. Keil, San Francisco 
Chamber of Commerce. 

SECRETARY: Marie A. Hogan, San Francisco Chamber 
of (Commerce. 



hosier ami Kli-is<r 


Ellis Brooks Chevrolet 


American Airlines, Inc. 


lielhlehem Steel Company 

J. R. DA\T 

States Steamship Company 


y/m Emporium Capuell Company 

PHILIP Di (;ioR(;io 

Di Cioriiio Fruit Corporation 


Stewart. Euhanlis. ^h^^erson & Co. 


*;.;: Ilros. * Co.. Inc. 


i.enerul Eh; trie Company 


llaa^ an<l llaynin 


U ell, Earuo Hank 


Southern I'aeific Company 


San Erancisrn Thentrei, Inc. 


n ilhur-Ellis Company 




Reynolds & Co. 


Standard Oil Company of California 


Hotel Sir Francis Drake 


Souln Strel Company 


ll'eyerfiactiser Steamship Co. 


Zelferhat h Paper Company 


Stff hvr-Traitnf: i.ithofiraph Corporation 


California PacUina Corporation 


Poflvsta liatdocchi 

Retail Merchants Association 


5. F. Junior Chamber of Commerce 


I'illihury, .\fadison and Suiro 



HARRY A. LEE, Preiidml 

C. L. KOX, Extculive Vice Pre.idenI 

M. A HOCAN, Sfcrflory 


CHAKKES MORGAN. Aitociale Editor 

I'libliiliril M mi-itiuiiilily «nd owned by llie San Fra 
Chuinber <il Cuniinrrce, a non-prufit orKanitatiun, i 
I'mr St., Sun Kraiicisro. Zone 4, County of San Fran 
Cuhlurnia. Tpleph^ine EXbrook 2-4)11. (Non-mi-mbfi 
<rripliuM, t5 IJO a ^r<tr.) KnlrreU ai Second Clan i 
April 26, 19-Jl, ul llie Pol Office at San Franciiro, 
fr.riiij, under iH- Art ol March 3. 1879. 
Cirrula/ion; 7,500 


GION li 




VOLUME 20 • NUMBER 4 • MARCH i, 1963 

Site of ]\ow 
Produce Mart 

t't^nipletidii iifi I^ilais; Creek 
^f art a * Viet or t"" f €tr Chamber 

ARTIST'S VIEW of Islais Creek- produce market . . . 

Trans World Airlines To Hold 
'Road Show' Here For Suppliers 

M;iniirii<lun'i-. in llic San Francisco Bay Area |tr<)(liicin<i fioods (Or airline 
.i|i|)li< aliori arc invited to attend the Trans World Airlines" road show ''TWA 
M<an« Mu'iness" on W ednc>dav. March 20, Mark Hopkins Hotel. 

JointK -|ion-ore«| hy I \\ A and the (]hand)er iti association with peninsula 
ind ea>t hay chandx-rs of conunerce, the afternoon <lisplav of pnrchasin<i power 
\\ill l)c in the (Jhar7ij)afin<- Koom pn-ccdcd l)y 

.1 liirulicon in the J^tacock Court. 

Purpose of the road show is to encourage 
inure competitive bidding for TWA's supply 
iri\intory which totals more than 130,000 sepa- 
I iti- items from jet engine |)arts to gourmet 
t"|n|stufT■^. TWA's annual purchasing i)ower 
' Meeds S70 million. 

Prepackaged exhibits of tiic airline's supply 
needs covering everything from nuts and holts 
to tractors are l)eing fi"ansi)orled from major 
cities on TWA's domestic system in a giant 
35- fool don g trailer- van. 

(Turn to [Kigr 2) 

Completion of the Islais Creek produce 
market will mark a signal victory for the agri- 
cultural committee of the San Francisco 
Chamber of Commerce, according to Chamber 
president Harry A. Lee. 

Ground for the new terminal was broken by 
Mayor George Christopher February 4, fol- 
lowing dissension which had stymied plans for 
establishment of the new site for years. 

Lee pointed out that the Chamber had been 
active in establishment of the new site since 
formation of its agricultural conmiittee in 

He said that 34 produce firms are com- 
mitted to the Islais Creek site. All will move 
from the present area, center of the Golden 
Gateway Redevelopment Project, which will 
see the rise of new apartment and office build- 

Further, he said, under the presidency of 
Angelo J. Scampini. the Islais Creek Produce 
Market Corporation "will well serve agricul- 
ture and allied industries which, together, 
form the number one industry of both San 
Francisco and the state of California." 

Cost of the new produce market will be 
about $4,460,000. 

Carleton Chairiiian of 
Transportation Group 

A. D. Carleton. manager of the traffic de- 
partment. Standard Oil Co. of California, has 
been re-named chairman 
of the transportation 
committee of the Cham- 

R. A. Morin, director 
of traffic for Fibreboard 
Paper Products, was re- 
named assistant chair- 
man of the committee. 

Carleton and Morin 
will direct activity of the 
53-man committee with 
special emphasis on 
three major jjoinfs: 

• Elimination of freight surcharges within 
14 counties of the bay region levied by car- 
riers who claim labor costs in the area justify 
extra freight charges. 

• Maintaining a favorable freight rate 
structure commensurate with the geographic 
location of San Francisco in relation to other 
major industrial areas in interstate and for- 
eign commerce. 

• F'ncouraging use of new and imi)r()ved 
types of ecpiipment and facilities by all forms 
of transportation serving San Francisco and 
the Bay Area. 

A. D. C.iirleton 

Friday, March I, 1963 

[directors Reaffirm 
Position that mining 
Exchange Should Stay 

On recoinmendation of the Chamijcr'.s niin- 
ig committee, the Chamber board of directors 
as reaffirmed its position to "support the 
etention of the San Francisco Mining Ex- 
hange as an institution which has rendered 
nd should continue to provide essential serv- 
:es in the development of the mineral sources 
f the state of California and the West by 
laking possible the financing of small mining 

Action of the Chamber was announced by 
[arry A. Lee, Chamber jiresident. 

"This action was taken with the knowledge 
lat certain charges were made against the 
Exchange and certain of its members and 
eterminations in this regard were the object 
f a hearing conducted in San Francisco by 
ames G. Ewell as the hearing officer for the 
Exchange with Frank E. Kennamer serving as 
le Commission's counsel and Gardiner John- 
Dn serving as counsel for the Exchange." Lee 

"At no time has the Chamber endeavored 
) arrive at judgment on any of the charges 
^hich the Commission made," Lee continued, 
but it has taken the position that San Fran- 
isco and the West need a mining exchange 
hich has been and should continue to be 
Libject to regulation and due scrutiny by the 
ecurities and Exchange Commission as well 
s by state agencies. 

"In response to a statement attributed to 
Tr. Kennamer, it should be obvious that the 
ihamber at no time has made representations 
hat charges of fraud, dishonesty and manipu- 
ition of Securities prices be forgotten and 
rushed under the fable without a hearing.' 
'he facts are in direct opposition to this 
tatement. The Chamber not only recognizes 
ut encourages the functions of the Securities 
nd Exchange Commission, but this has no 
irect relationship to the Chamber's support 
f the retention of the San Francisco Mining 
Exchange as an institution operating in full 
ompliance with the law. 

"It is possible that considerable liberty 
hould be given to the Commission's counsel 
1 such proceedings, but this is no justifica- 
ion for the misinterjjretation of either the 
fficial statement of the Chamber's position or 
le testimony of the Chamber's representa- 

PREVIEWING "IHant A Tree W eek" — to be held this year from April 1 through 
April 7 — are Mayor George Christopher (center), and W alter A. Lawrence (left) 
and Jerome A. Adams of the Adlatv Investment Company. The tree is one of 18 
laurel trees gracing the front of the Whitcomb and enhancing upper Market Street. 

TWA To Stage 'Road Show' for Suppliers 

(Continued front page one) 

"We think these programs will promote new 
business for local manufacturing firms and, 
at the same time, give us the advantage of 
more competitive bidding for our business," 
said J. A. Shaunty, TWA's purchasing vice 
president. "We spend more than $70,000,000 
a year and want to buy material that meets 
our exacting specifications at i)rices reflecting 
true competitive values," he added. 

One of the displays features sketches and 


iXeiv diaiiiber Meiiiberis 


i.n.Jnmih- Hunhll 

VIKMHKKS NFAV TO THE CHAMHKK HOSIER iiuludo (al)()vr, \. i«> E 

r. ) Alcxaridrr I). Jaiiiiic, itraiicli niaiiagrr. Herry Travel Inc., '^2^ (»«>ary St.: = 

Iliigli W. Ililcluock. \\ <sl (loasl maiiagrr. Advance Mortgage Corporation, E 

XV.i Monlgomcry St.; Koiclii Kiirosaki, pn-sidcnt, Hitachi I\eiv York. Ltd. E 

(S. V. (>fTic<' I , KM) CaliiOniia St.: I'raiicis J. I laves, owner, Hayes Printing. E 

H.'i.") II<)\\ar«l St.; Iruiii \\ clclier. owner, (^fucral (Graphic S«'ri;r«*.s, }{}{() Koisoni. = 

broad specifications of equipment not yet 
available but which TWA envisions will be 
needed in the future and as such will offer 
manufacturers a challenge to develop and 
market new items. 

Buyers will be on hand at the presentations 
to answer questions and distribute brochures 
outlining TWA's wide range of purchasing 
needs. The brochures will list buyers of spe- 
cific items to facilitate follow-up contact with 
TWA by suppliers. 

Marketing representatives also will be on 
iumd to outline TWA services for the business 
traveler including its briefcase commuter and 
conference services, cargo service and its abil- 
ity to serve businessmen interested in the 
conunon market or international trade. TWA 
is the only U.S. flag airline serving both prin- 
cipal American and Kuroixan market centers. 

TWA officials feel that their need to reduce 
purchasing costs through an exi)andcd group 
of manufacturers, offering the required items, 
is consistent with the objectives of many state 
administrations faced with decreasing markets 
and the resulting unemployment. 

This program is a continuation of the air- 
line's vigorous approach to combat the fast- 
rising cost of its purchasing needs which was 
first dramatized in June of 1960 when some 
ISO representatives of manufacturers and sup- 
pliers met in Kansas City at T\\ A's invitation 
to discuss ways of halting the skyrocketing 
price tags on many items. 

Friday. March I, 1963 

liv JOE HAl (;H1 1 

W KSTERN GIRL, INC. has inaugurated new 
liii> service. In radio t-ontact with lu\id office, 
Imi- rarrios temporary office help who may be 
ili'livered to her destination witliin a matter of 
minutes. . . . 

li.rkeley, a division of Packaging Corporation 
cit Vmerica, aimoiniced a new source of packag- 
ing supply for west coast farmers and produce 
-liippers. Production has commenced in a 300,- 
(inil-square-foot plant (former H. J. Heinz proc- 
.•>- center) with the first of four $300,000 giant 
iii.ichines for molding of pulp. . . . 
K>l"0 won top awards in Radio Men of the Year 
poll of Gavin Record Report. Jack Carney was 
iKinied disc jockey of the year. Elma Greer 
r.Dinha. music librarian, was named musical 
ilirt'ctor of the year for non-rock-and-roll sta- 
liidis. \1 Newman was a runner-up for Program 
Director of the Year award. . . . 
W ILLIAM G. HAMILTON, manager of Depart- 
ment of Employment Industrial and Service 
Office of California State Employment Service, 
reported 19.881 job j)lacements in San Francisco 
;m(i South San Francisco in 1962. It's an all-time 
liii;h, 33 per cent above record set in 1961. . . . 
>IC, has received full accreditation as specialized 
professional music school from Western Associ- 
:ili<)n of Schools and Colleges. . . . 
JOHN J. PETERS, board chairman of Seciu-ity 
S;i\ings and Loan Assn., reported a rise in assets 
of 31 per cent in 1962 over 196L The greatest 
rate of gro-wth in Association's 36-year history 
left Security Savings with a vear-end total of 
:i-ets of $136,183,900. ... 

GEORGE KAY, assistant manager of Lane 
Bryant's New York store, has been appointed 
manager of the chain's San Francisco store, ac- 
cording to Larry Wollan, general manager in 
charge of operations for Lane Bryant. . . . 
ROBERT A. JURAN is new editor of San Fran- 
cisco Progress, succeeding the late Robert Kraus- 
kopf, brilliant young editor who passed away 

last Nov. 2 

MAYOR LENARD GROTE of Pleasant Hill 
officially opened 13th Bay Area branch of Citi- 
zens Federal Savings and Loan Assn. on Jan. L'j. 
F. Marion Donahoe, Citizens Federal president. 
Kevin Burke, manager of new branch, and Elmo 
Rose, Citizens Federal secretary, were on hand 
for mayor's unveiling of glass mosaic mural 
picturing features of Contra Costa County. . . . 
HARRY P. GOUGH, General Electric regional 
vice president and Chamber director, and Percy 
A. Wood, United Air Lines vice president, were 
elected to board of directors of Junior Achieve- 
ment, Inc. . . . 

JOSEPH M. CULLEN, director of Internal Rev- 
enue for San Francisco district, reminded tax- 
payers they may take tax refunds in Series E 
Savings Bonds. . . . 

KTVU (CHANNEL 2) won the American Mu- 
nicipal Association's International Award for 
film depicting linking of sister cities of Oakland 
and Fukuoka, and the fifth anniversary of the 
like affiliation of Osaka and San Francisco. Film, 
"Bridge to the Orient," won A.M.A.'s Commit- 
tee of International Cooperation citation, given 
in conjunction with Civic Committee of the 
People-to-People program. . . . 
purchased new all-electronic van for cross-coun- 
try use. Forty-foot vehicle is powered by 220 
horsepower Cummins diesel. . . . 
KRON'S TOM MULLAHEY will direct one of 
the discussion groups at statewide conference on 
juvenile delinquency in Sacramento, March 13 
and U. . . . 

opened new western headquarters for FHA and 
conventional financing at 333 Montgomery St. 
Hubert W. Hitchcock manages new headquar- 
ters. . . . 


: W ell 'Staged'' Opening 



Allstato Building New Office 

<! = 


I /•-. A. I r tide rick rides shotgun on Wells Fargo Concord stage coach ... ^ 

I Ml:«lalc In.surancf Company plans to construct a new Si. 5 million regional E 

: office building in .Mcnlo Park's Sharon Heights. E 

i (Construction of the huiltling on a 12-acre site will house more than 2S() E 

I employees, according to E. A. Frederick, vice president in charge of Allstale's = 

: Pacific Coast zone. The huilding will have a potential capacity of 435 em- E 

; ployees. E 

: C/roundhreaking ceremonies featured an authentic Wells Fargo stage coach = 

: with more than 1.50 persons in atteiuhuice. Th*- new 83,000 square-foot, two- E 

: floor huilding will -erve All^tate's policy holders in the Bay Area and the E 

: >tate of Hawaii. (Completion i> xheduled l»y .\ovend)er of this year. = 

: The Merih) Park regional office now has more than J80.000 policies in E 

: force and a total pavrcdl of .S3. 2 million aninially. E 


(]|TY" — a record ivhich the Chamber publicity 
department long has promoted, will be used as 
a basis for ''\in impressionistic documentary" 
production by KRON-Tl. Well-known San 
Francisco columnists mentioned in the record 
were photographed aboard the Matson liner 
Lurline in a press conference announcing the 
enterprise. Above are (I. to r.) Jack Rosenbauin 
of the S.F. News Call Bulletin, TV actress Marie 
Wilson, and News C B columnist Paul Speegle. 

adopted the name "Channel X" to cover closed 
circuit TV rentals, while retaining McCune 
name for rental of sound and projection equip- 
ment. . . . 

PANIES have advanced proposal to reduce feil- 
eral expenditures $100 to $2iS million and in- 
crease tax revenues by at least $110 million over 
a 20-year period. Companies are PG and E, 
Southern California Edison, California Electric 
and San Diego Gas and Electric, serving more 
than 75% of California's power users. . . . 

troduced a Mass Transportation Act, providing 
for federal grants and loans for development of 
coniiirchensive and coordinated transportation 
systems. Bay Area Rapid Transit stands in fore- 
front for receipt of federal aid, Shelley said. . . . 

quisition of three Boeing all-cargo jets, the first 
of which will be put into service this spring . . . 
traii>-Pacific from San Francisco, trans-Atlantict 
out of New York. . . . 

1963 with smallest commercial order book in 
years. Only 5t ships were building or on order. 
Nund)er reflects a constant downward slide 
from 1958 when year's beginning saw 93 ships 
building or on order. . . . 

JUNE TERRY Finishing School and the J. T. 
Agency have opened their doors at 627 Sutter to 
offer courses in personal improvement, model- 
ing, TV and drama, and a department for young 
men and young executives for courses in per- 
sonal improvement for personal and business 

Friday, March I, 1963 

San Franciscana — 
S. F. Symphony Steeped in Tradition 

1''KE.\(>11 BAROQUE . . . SAW Imint' <>/ upvra and symphony . . . 

The San Francij^co Symphony Orchestra has a tradition which closely 
parallels the colorful history of the city. 

Mii.xic in San Francisco has come a lonj: way since a woman violinist in 
the (iohl Rush days ''taxed strenjrth and muscle hy alternatinfr musical offer- 
in«:s with «rymnastic skills" in the city's El Dorado {iamhlinji saloon on the 
Barhary Coast. 

The first concert performed in San Francisco, in 1850, was described as 
"an exquisite execution of the classics on a troml)one hy Sijinor Lo])ero."' A 
Hun«:arian violinist, Miska Hauser, led the city's first chamber music cjroup. 
descrilx'd l)v him as '"a mental quaclrolotjue of equally attuned souls." (The 
viola plaver later succumbed to an attack of indijiestion. ) 

riie orchestra today comprises more than 100 musicians. Its members 
form the core of musicians for the ballet, the opera, and various other orches- 
tral jrroups cultural Icfiatees of a musical tradition as i)roud as the city itself. 

Althoufih the present musical orjianization was founded in 1911. the 
orchestra's roots antedate this by more than half a <-enlury. San Francisco's 
world of svmphonic music was spawned in the opulent, turbulent period of 
the (;old Rush. 

After gold was discovered at Coloma. Rudolph Herold organized the city's 
first known "symphonic group" in 1854, which continued to give concerts for 
more than 25 years. Herold, a pianist and conductor, led an orchestra of 60 
pieces in the first of his concerts in 1865. He was followed by such distin- 
guished conductors as Louis Homeier, Gustav Hinrichs and Fritz Scheel. (The 
latt<'r. highly esteemed by Brahms, Tschaikovsky, and Von Bulow, founded 
the Pbiladilphia Symphony Orchestra.) 

The first major orchestra to allow women to perform, the San Francisco 
Symphonv Orchestra also has fostered such pro(ligies as Yehudi Menuhin. 
Ruth Sl< nzvnska, Ruggiero Ricci. Patricia Benkman and (irisha GolubofT. 

In the '50's and '6()'s singers Eliza Bis<(ianti, Catherine IIay<\s and Madam 
Anna Bishop gave San Francisco its first reputation as an opera-loving com- 
munity. The famed Tivoli Opera House, beginning in 1879. bad operatic per- 
formances every day in the year without a break for 26 straight years (a 
record in the history of th<> American tluatre). The gnat Luisa Tetrazzini 
was discovered by the colorful manager of the Tivoli. William H. ( Doc I 

{{pprints available at the ('.hnmhcr Research Dept., :i:i:i Pine St. 

S. F. Chamber to 
Be Honored by 
S. F.'s Symphony 

Chanil)er of Commerce Symphony Night has 
been scheduled for Thursday, March 14. in 
the War Memorial Opera House. 

Hans Schmit-isserstedt will be guest con- 
ductor for the San Francisco Symphony Or- 
chestra in a program which will include Hay- 
dn's Symphony No. 92 in G Major (The 
Oxford I ; Boris Blacher's f^ ariations on A 
Theme hy Paganini, and Brahms' Symphony 
.\o. 1 in C Minor. 

Tickets for Chamber Night, priced at S2 to 
$3.50, are available at the Symphony Box 
Office in the War Memorial Opera House or 
at Sherman & Clay. Kearny and Sutter Streets. 

Polittciil Information 
Folder Reissued hy 
Public Affairs Dept. 

A brochure entitled "Know Your Elected 
Representatives and Get Them to Know You" 
has been updated and reissued by the Cham- 
ber public affairs department. 

The folder lists representatives of state and 
federal offices from the San Francisco-Oakland 
Metropolitan Area's six counties, state and 
federal office-holders, and elective officials of 
the City and County of San Francisco. 

( Metropolitan Area counties listed are Ala- 
meda. Contra Costa. San Francisco, San Ma- 
teo. Marin and Sonoma.) 

The brochure, compiled under the direction 
of Randle P. Shields, manager of the Chamber 
public affairs department, is available in 
quantity at two cents each at the Chamber, 
333 Pine Street. San Francisco 4. (Single 
copies are available to the public by sending 
a self-addressed stamped envelope to the 
Chamber. ) 


TEE, Cow Pnlao: 3 p.m. 

MEETING: Traffic Safely Check, Room 200. 10:30 a.m. 

W orld Trade Cliih, 12 noon. 

Club. Room I. 12 noon. 

TION MEETlNC;, «oo«i :'<)(). 10:.iO a.m. 



HARRY A. LEE, Preiideiii 

C. L. FOX, Executive Vice PretidenI 

M. A. HOG AN, Secretary 


CHARLES MORGAN, Atjociate Editor 

Piihlislird trnii-inonlhly and owned by the San Franci»co 
(.luu.i'.ie.' lit Ciininirrcr, a non-protit ori;aiiizalioii, at 333 
Piiir St., Sun Francincu. Zone 4, County of San Francisco, 
California. Telephone EXhrook 2-l.'>ll. (Non-nieniher toh- 
•cription. t'>.UO a year.) Entered a> Second data matter 
April 2b. I'XI, at the Po.t Office at San EranriMO, Cali- 
fornia, iindei the Art of March 3, 1879. 
Circulation: 7,500 




VOLUME 20 • NUMCER 5 • MARCH 15, 1963 

Chamber of Coiiinicrco 
l^yniphony I\iglit Is 
Held at Opera House 

A night at the symphony was held for 
the Chamher by the San Francisco Syni- 
]ilu)ny Orcliestra last night at the Opera 
1 louse. 

~- Courtrsy Bank of America 

Officials and directors of the Chaml)er 
were invited guests. 

Hans Schmidt -Isscrstedt, famed con- 
ductor of t!ie \orth German Radio Syni- 
j)liony orchestra of Hamlnirg, was the 

The program included Haydn's Sym- 
phony .\o. 92 (The Oxford), Boris 
BJacher's Variations on a Theme by 
I*n<^anini. and Brahms" Symphony in C 

R. A. Peterson Is 
Appointed Chairman 
Of Invest-in- America 

Kuil<)l|)li A. I'ctcr^oii. Vice (iliainnan of 

Board of Directors. Bank r)f America, 
been a|)pointe(l chairman of the 1963 
Invest - in - America 
Northern California 
Council, according to 
Frederic A. Potts, 
chairman of the or- 
•iani/.al ion's national 

i^etcrson. in ac- 
cepting the position, 
said. '"The continued 
strength and growth 
of our American en- 
t(T|»rise system de- 
pend on every man, woman and child under- 
standing how his own and the nation's eco- 
nomic future is an integral part of it." 

Tile annual Invest-in-America program will 
be climaxed with Invest-in-America Week, 
April 28 to May I. 

H. A. I'd rr son 

Golden Gate World Trade- Travel 
Week Celebration Set May 19-25 

Golden Gate World Trade and Travel Week 
will be held in San Francisco May 19-25. 
according to J. T. Buckley, general chairman. 

The observance, which coincides with Na- 
tional World Trade Week — proclaimed by 
the President of the United States, and Na- 
tional Maritime Day. May 22 — will be held 
locally under the auspices of the -San Fran- 
cisco Area World Trade Association of the 

World Trade Week, which has been held 
annually since 1927, concerns one of "the 
true boom industries of northern California." 
according to Buckley. Export-import trade 
through the Golden Gate totaled $375 mil- 
lion that year. A decade ago the figure for 
the San Francisco Customs District exports 
and imports was $733 milloin — today it is 
$1.3 billion. 

Unlike some of northern California's other 
"boom" industries, international trade has 
been an integral and vital part of the Cali- 
fornia scene since Frederick W. Macondray 
— who later became president of the San 
Francisco Chamber of Commerce in 1856-57 
— collected hides with Richard H. Dana, (au- 
thor of Two Years Before the Mast). 

■'Today this $1.3 billion-a-year volume of 
exports and imports is perhaps the major 
industry in northern California." Buckley con- 
tinued. "Its impact reaches every segment of 
our economy, including agriculture, indus- 
try, commerce, shipping, banking, insurance, 
transportation, communications, research and 

"Additionally, international travel has be- 
come an important industry within the frame- 
work of world trade. The tourist and busi- 
nessman spend millions of dollars in our ho- 
tels, restaurants, theatres, and on ships, air- 
planes, trains and buses. 

"Golden Gate WOrld Trade and Travel 
Week is designed this year to broaden the 
I)ublic"s knowledge and undcrslandiiig of the 

Large Manufacturers 
Directory for 1963 
Publislied hy Ciiamber 

The 1963 edition of the Lar^e Mnnit- 
farturrrs Directory for the 13 counties 
of the San Francisco Bay Region has 
been published by the San Francisco 
Chamber of (^oninieroe, according to 
Sidney H. Keil, general manager. 

The directory, <-umpi!ed through the 
cooperation of chambers of commerce 
in ea<'h of the counties, lists approxi- 
mately 1,600 manufacturers who em- 
ploy 2.'> or more workers in San Fran- 
cisco and 50 or more work<'rs in the 
counties of Alameda, Contra (losta, Ma- 
rin, San Mateo, .Solano, Napa, Santa 
Clara, Sonoma, Sacramento, San Joa- 
({uin, Santa (^ruz and Yolo. 

The directory is available at $1 to 
Chamher members, and $3 to non- 
members, according to l'resl«>n Drew, 
Chamher director, chairman of the 
Chamher business and trade section, 
and division manager of Shell Oil (Com- 
pany's San Francisco marketing <livi- 

(Copies are obtainable at the (Cham- 
ber, 333 Pine Street, EXhrook 2-4511, 
extension 85. 

Of the many publications issued by 
the (Chamher, this directory — made very 
comprehensiv*' by improved research 
techniques — has been expanded to 56 
pages. The ]>iihlicalion is of great valiu- 
to those selling to manufacturing indus- 
tries in the Hav Hegion. 

immense importance of tiiis niiilli-niiilion dol- 
lar industry." 

Opening ceremonies will be held Monday 
noon. May 20, at Union Scjuare — featuring 
dancing and music from other nations and 
the choosing of a queen from among overseas 
students now on l)ay area campuses. 

Welcome Wagon Founder Arrives March 20 

Thomas W. Briggs. founder and president 
of Welcome Wagon International, will arrive 
in San Francisco from Australia Wednesday 
(March 20). 

Briggs went "Down Under" to establish 
Welcome Wagon head(|uarters there for the 
hospitality group which has its principal offi- 
ces in Memphis. 

He will be greeted in San Francisco by 
Mrs. Agnes Jenkins, area representative of 
the group, and by Mrs. Patricia Mackay, ex- 
ecutive supervisor for the San Francisco bay 

I'atriria Mitrknw 

Agnes Jenkins 

Friday, March 15. 1963 

Vans World Airlines 
o Hold $70 MiUion 
uppliers' Road Show 

The San Francisco Chamber and Trans 
orld Airlines will join in spr)nsoring a 
mmunity luncheon at which T\^ A vice pres- 
ent of purchasing J. A. Shaunty will speak 
I "TWA Means Business to You." 
The luncheon, scheduled at the Mark Hop- 
ns Hotel. Wednesday noon. March 20. will 
ghlight a day in which items used by TWA 
anes will be displayed. Samples of the 
10.000 items included in the airline's S70 
iiiion annual parts and equipment budget 
ill be on display in the hotel's Champagne 
oom. These run from jet engine parts to 
)urmet foodstuffs. 

TWA purchases through competitive con- 
acts. Purchasing agents for the line will 
; present for discussions with potential bid- 

The luncheon is being staged with the co- 
)eration of the Chambers of Commerce of 
?rkeley. Oakland. Palo Alto. Redwood City, 
in Jose. San Leandro. San Mateo, and the 
in Mateo County Development Association. 

Also: the .San Francisco Bay Area Council, 
e Marin County Development Foundation. 
1(1 the United States Small Business Admin- 

Tickets, $4 each, may be purchased, or 
servations may be made, by telephoning the 
in Francisco Chamber of Commerce, EX- 
ook 2-4.t11, Extension 16. 

ruitional beslsellinfi record '7 I.efl My Heart in 
San Francisco" has broiifihl invaluable publicity 
to the city, was awarded the coveted "Ambassa- 
dor Extraordinary" card of the Chamber at the 
March 6 banquet of the National Association of 
Record Merchandisers, Inc., in the Fairmont. 
William P. Gcdlugher. vice president of Market- 
ing, Columbia Records (I.), looks on as G. L. 
Fox, executive vice president of the Chamber, 
nuikes the presentation. 

Transportation Dept. 
Issues Trucking List 

A 23-page list of common carrier truck lines 
which service San Francisco has been issued 
by the Chamber transportation department, 
according to Charles C. Miller, manager. 

More than 150 firms with San Francisco 
as their terminal and the territories which 
they serve are included. 

The list can be obtained by contacting the 
Chamber transportation de[)artment. 





Xi^w (Jliaiuber Meiiibcrs 

W infield S.Rumsey Chris liorden Robert B. Rorick Paul F. Barnum George f. Sweeney ^ 

MEMBERS NEW TO THE CHAMBER ROSTER include (above. 1. to r. ) : Winfield | 

.S. Rumsey, executive director. San Francisco Lifililhoitsr for the Blind, 1097 Howard St.: = 

Chris Borden, owner, Chris Borden School of Modern Radio Technique, 259 Geary St.: = 

Robert B. Rorick, president, Games Imported of San Francisco, 117 Post St.; Paul F. s 

Barnum, owner, San Francisco Potato Processing Co., 1991 Oakdale Ave.; George V. = 

Sweeney, president, San Francisco International Tourama, 516 Geary St. E 

Below arc Mort R. Frid. vice president, Harry MvC.iitw Sound Service. = 

960 Folsoiii St.; \\ illiaiii II. Baldwin, presidenl. lialdnin. Kricksoii & Tail. = 

Iru:. (■()ntra<t<»rs. 2300 Mason St.; (ieor<ie V. Clark, vice president. Elder and E 

Company, '.V.\\\ Seventli St.; Noel (iravino. resident manager. (Indier Society. = 

15 S()iitli;iale. Dalv City: Don i\. Silvertliornr. president, San Franriseo \(i- E 

tional Haul,. 260 California St. E 

Clifford Luster Named I 
General Chairman of 
Vehicle Safety Check 

Clifford M. Luster, division plant safety 
supervisor of the Pacific Telephone and TeK- 
graph Company, has been appointed general 
chairman of the sixth annual Chamber volun- 
tary community vehicle safety check, to hi- 
held May 15-16-17. inclusive, according to 
G. L. Fox, executive vice president of the 

The annual campaign, conducted by the 
Chamber traffic safety and control section, 
won the national award of excellence in 1962 
for cities of more than 300.000 population. 

Nearly 100.000 cars were checked last year 
by the Chamber in cooperation with the 
San Francisco chapter of the National Safety 
Council, the police and fire departments, pri- 
vate, public and parochial schools, the San 
Francisco Hi-Board Council, the San Fran- 
cisco chapter of the American Society of 
Safety Engineers, industrial firms, civic or- 
ganizations, the U. S. Army. Navy and Ma- 
rine Corps, and hundreds of individuals. 

G. C. Briggs Added to 
Board of Directors 

G. C. Briggs. president. Standard Stations, 
Inc., and general manager, retail sales depart- 
ment. Standard Oil Company of California, 
has been elected to the 1963 board of direc- 
tors of the Chamber. 

Briggs replaced William A. McAfee, direc- 
tor and vice president, supply and transpor- 
tation of Standard Oil Company of California, 
who was given another assignment outside 
the San Francisco bay area. 

Briggs began his career with -Standard in 
Los Angeles and Torrance in 1923. He subse- 
quently served as a special agent at Van 
Nuys, San Francisco and La Mesa, as city 
sales superintendent at Medford. Ore. (1935), 
branch manager at Fresno (1938). and as 
assistant division manager. Standard Stations 
in Seattle (1941). 

He was appointed Fresno district manager 
in 1948 and then regional manager. In 1955 
he became assistant general sales manager, 
retail sales department, home office of Stand- 


Mori H. I, Id }( m. II. llnlduin (,i;,r^ 

l.CliuL \ixlCniiino 1). C. Silifrthorni- = 


"HEAD FOK CIllCACiO, MEN" .so .s«>s 
(,'. /•.'. Coim. lice president, American Airliner. 
Sail Francis<o (r.), to civic diiinilaries A. />• 
(.(irlelon and J. Max Moore whit uere on hand 
at the recent inauiiuralion of nen '>'>0 tslroirl 
•itrrice between San Francisco and Chicaiin. 
Conn idso is a director of the Chamber. Carir- 
Ion is chairman of the Chamber Iransportalion 
I ommillee. Mo(tre is a newly designnled Super- 
visor of the City and County of San Francisco. 

Friday, March 15, 1963 





CALIFORNIA Welding & Equipment Co. "cut 
the chain" to open its new S185.000 office and 
warehouse site at 2955 Third street with Sidney 
H. Keil, general manager of the Chamber, and 
Richard L. Bradley, president of California 
Welding, in attendance. Founded 16 years ago 
in a small warehouse on Bryant street, the com- 
pany has grown to be one of the leading dis- 
tributors of welding equipment and supplies in 
the Bay Area. . . . 

thousands of books from closed stacks and 
placed them on open shelves. Formal opening 
of Art and Music Department on March 7 made 
50.000 books available on Art, Music, Theater 
an(i Recreational Arts. . . . 

PROJECT MISSIONAIRE of Mission Neighbor- 
hood Centers has concluded its first year of suc- 
ce^^ful operation. Project is concerned with 
heli)iiig corporations prepare personnel for re- 
tirement, and with aiding retired men and 
women in finding opportunities to use their 
talents. Emphasis has been on placing men and 
women over 50 in what the project calls "inter- 
esting and personally rewarding community 
service jobs." . . . 

1962 A^S'ARDS PROGRAM of the American 
Institute of Architects opens tomorrow (March 
16 1 at M. H. de Young Memorial Museum in 
Goblen Gate Park, as does showing of mosaics 
by Thomas Hunt. Museum's permanent collec- 
tion of Greek Art will be specially displayed 
March 22-31 in oliservance of "Salute to Greece" 

l)H. HANS Kl NG. controversial leader of the 
iheral wing of Catholic theologians, will speak 
n "Tile Church and Freedom" at the University 
»f San Francisco at 3 p.m., Sunday, March 31. 
Father Kiing, professor of dogmatic theology at 
rniany's University of Tubingen, holds that to 
ichieve reunion with other Christian faiths, the 
Church nmst begin with reforms within itself. 
las achieved §186,000 of its fund-drive goal of 
$270.00((. according to Association president J. 
). Zeilerbach. (»ifts and donations, tax deduc- 
ilile, may be sent to the association at the War 
Viemorial Oi)era House. . . . 

:.\LirORNIA STATE CHAMBER says public 
nid |)rivate construction in California will reach 
in all-time high of S8.188 billion in 1963. Figure 
vill rcpre>ent increase of 10 per cent or S779 
nillion. . . . 

;MTFI) air lines placed a S19,800,000 order 
or three long-range, fan-jet cargo craft with 
)ougla- Aircraft (^o., according to UAL presi- 
lent \X . \. Patterson. . . . 


irp<'d reactivation of San Francisco Mint or 
on-trnction of a new and larger mint in the 
il>. . . . 

MK MILLION CELLAR, San Francisco". fir>t 
oiMig adult night club, o[>ened on March 7. 
ilub, with the backing of school and cily offi- 
ial«, feature^ musical <'ntrrlainment. I)rink> are 
on-alcoholic. ('.\u\> i> located at 960 Bush 
treet. . . . 

lOBEHT J. MFNNF^ ha^ ln-fii named manager 
f San Fran<i-co office of Bekin^ Nan & Storage 
!o., according to regional manager W. F. 
•oines. . . . 

WESTERN AIRLINES is seeking approval of 
Civil Aeronautics Board to cut jet fares by 50 
per cent for military personnel on authorized 
leave. Plan, slated to start on March 29, would 
become effective in the line's 12-state system. . . . 
JUNIOR ACHIEVEMENT reached $40,000 of 
its S75,000 fund drive total on Feb. 27. Final 
report is due soon from organization devoted 
to teaching young people the virtues of the free 
enterprise svstem. . . . 

U. S. TRAVEL SERVICE and Trans World 
Airlines will cooperate in presenting the work 
of San Francisco landscape artist Ted Lewy in 
seven foreign countries. Lewy's "America the 
Beautiful" series is now on display at the White 
House, whose president, Reginald H. Biggs, 
says, "They are rugged, colorful, and create a 
desire to visit the scene painted." . . . 
ADRIEN J. FALK, past Chamber president, 
has been re-elected president of the Bay Area 
Rapid Transit District for the fourth time. 
Marvin A. Joseph, Richmond attorney, was 
elected vice president, succeeding George M. 
Silliman. . . . 

PAN AMERICAN AIRWAYS has filed for per- 
mission to cut group rates (for 15 or more) on 
jet flights between San Francisco and Sydney, 
Australia. If approved by both governments, 
fares would be cut from $1,008 to $744 in the 
economy section of Jet Clippers. . . . 
tion has advised the San Francisco Redevelop- 
ment Agency of a schedule of land prices which 
will apply to the local agency's program of 
moderate-priced private housing in Diamond 
Heights. Action is a green light for three spon- 
sors whose plans were approved tentatively by 
the agency last November. . . . 
WINE INSTITUTE says nearly 170 million gal- 
lons of wine — a new record — were distributed 
in the U. S. in the 12 months ending last July 1. 
California produced more than three-quarters 
of it. . . . 

THE COW PALACE recorded new highs in at- 
tendance and variety of attractions in the period 
between Feb. 1 and March 3 when 518,000 peo- 
ple attended shows and events on 24 of the 31 
days. . . . 

NATIONAL VAN LINES has moved its region- 
al offices from 2955 Third St. to 745 Airport 
Boidevard. . . . 

SAFEWAY STORES reported sales for the sec- 
ond four weeks of this year were up 3.68 per 
cent over the comparable period of last year — 
a boost in consolidated sales of almost seven 
million dollars. . . . 

A. KENT BROWN has joined San Francisco 
Federal Savings and Loan Association as an 
appraiser, according to Association president 
E. Ronald Long. . . . 

SECOND EPISODE of KRON's Assignment 
Four, "The Mission," is due Monday (March 
18) at 6:30 p.m. This one purports to offer a new 
approach to Mission redevelopment. Channel 4. 
UNITED AIR LINES reported substantial 
earning gains in 1962, a<'cording to UAL presi- 
dent W. A. Patterson. Net earnings were $1.36 
per cftmmon >hare, compared with 70 cents per 

share in 1961 

INVE.ST-IN-AMERICA Northern California 
CoiHicil won George Washington Honor Medal 
of Free<lom Foundation for its 1962 economic 
education program as "an outstanding accom- 
|)li>hment in helping to achieve a better under- 
standing of the American way of life." . . . 
SALVATION ARMY annoufue<l its annual "Na- 
tional Salvation \rmv Week" May 19 through 


Sdiool Markft in the Biggest Stale, 1963" is 
now off the press. Listing j)ublic school enroll- 
ment in the )60()-plns xhool di>tricts in the 
state's 58 count ie>, publication is available at 
$2.00, at P. O. Box 24344, San Francisco, 24 


THIS LIGHTHOUSE stands at Black Horse 
Pike in Atlantic City, marking the orifiination of 
U. S. Highway 40, which ends in San Francisco. 
The photo, together with the key to Atlantic 
City, tvas presented to Chamber executive vice 
president G. L. Fox by Ada Taylor, vice presi- 
dent of sales of the Claridge Hotel in the eastern 
seaboard city. Miss Taylor tvas formerly the 
chairman of the women's division of the Atlantic 
CitY Chamber. 

L. A. SEEBERGER has been appointed city 
freight agent for Santa Fe Railway in San Fran- 
cisco, according to freight traffic manager F. J. 


FOSTER AND KLEISER advised clients that 
"Impeach Chief Justice Earl Warren" billboards 
are not the work of F and K. President Ross 
Barrett said F and K had been offered the con- 
tract, but "our judgment . . . was that these 
posters would degrade the medium and would 
thereby be harmful to the best interests of our 
advertisers." . . . 

GORDON NEWSFILMS is filming the year-long 
ceremonies commemorating Saint Mary's Col- 
lege Centennial. . . . 

University of San Francisco a $750 grant, money 
to go toward costs of educating a Sears merit 
scholar, Gordon J. Lau of San Francisco. . . . 
JAPANESE MAESTRO Seiji Ozawa, 27, will 
conduct the San Francisco Symphony in con- 
certs at the War Memorial Opera House, April 
24-26. The young musician has conducted most 
of the world's major orchestras. . . . 
SAN OL^ENTIN inmates are donating their art 
and handi<raft work to the Cily of Hope's an- 
nual Town Fair to be held March 15 through 18 
at the National Guard Arnmry, 14th and Mission 
streets. . . . 

STATE LEGISLATURE has before it a new 
bill (AB 110) authorizing establishment of Ap- 
j»reiiliceslilp Ir)formation and Training (Centers 
to gather ami disseminate information concern- 
ing current apprenticeships and other on-the-job 
opportiniities, ser\ices and programs. . . . 
100,000 exhibits from all parts of the world, will 
o|>eri on April 16. . . . 

(i'tnitiiiurd on pa(;e four) 

Friday, March 15, 1963 

Progressogram No. 56 
State College Enrollnient Tops the Nation 

S.F. STATE'S netc Psychology-Air Science building . . . 

Ono of the most firaphir illustrations of California's surjit^ to the position 
of tlir No. 1 state is that of the development — in (juantity and quality — of its 
state colle're system. 

California's universities and eollejies have the largest total enrollment of 
the higher educational system of any state in the nation. And perhaps San 
Franrisco State Collejie offers the clearest picture of the extent of that devel- 

State's 95-acre campus near Lake Merced was estahlished in 1950. At that 
time the students numhered 5.100. the faculty. 299. Today, student lists at the 
^cho<»l carry the names of 14.000. and the faculty nears 1,000. 

San Francisco State was founded in 1899 on Powell Street hetween Bush 
and Pine, a hlock from the present location of its Downtown Extension Cen- 
ter. It was ori}:inallv intended to offer a two-year eours<' for elementary school 
teachers in a plan developed hy Dr. Frederic L. Burk. Since th<Mi. its {jrowth 
has heen slow, sometimes painful — hut always careful. 

Inder the leadership of Dr. Glenn Dumke, now chancellor of the state 
collejre svstem. its liheral arts profiram was extended. Today, it offers pro- 
grams at the haccalaureate and master's levels and is cooi)eratin<r with the 
I nivrrsitv of California in the development of a program which will ulti- 
matelv <»ffer students the opj)ortunity to participate in doctorate courses. 

Professors, instructors and teachers have heen carefully selected. Many 
offer living refutation of the cliche that those who teach cannot do. Memhers 
of the art department exhihit paintings and scul|ttures a<tiv»dy throughout 
the country. nuMuhers of the literary staff are puhlishing writers, engineers 
and scientists and nuMuhers of the telvision and radio schools are active par- 
ticipants in th<'se fields. 

The ( ampus c(mtains 18 permanent huildings. A nineteenth is now huild- 
ing. It is a Sl.l.'i million Psychology-Air Science structure. It will contain the 
nuist complete lahoratory psyclndogical t<>sting of any like facility in the 
state. A three-storv lihrary carries 180,000 volumes: it adds 18.000 annually 
and has 1.600 periodicals on hand. 

At present, "State" is headed hy Dr. Paul A. Dodd. economist and former 
Dean of the College of Letters and Sciences at ICLA. Dr. Dodd has carried 
forth the policv that "those who teach must also do," and the production oi 
arts antl sciern'cs hv faculty and students have home amph' proof of the 
realitv of that goal. 

\s (!alif(»rnia grows, so gri»\\s San Francis<'o .Stale, prinu- example «)l the 
i:r(»\\th of the state c(dlege system of the most hurgeoning state in the nation. 

I\ri>riiils iiKiilitblv lit llif (luinihtT Itrsi-iin li I)(']>t., .'J.i.J Pine Si. 

Business Beacon 

(Continued from page three) 

SAN FRANCISCO Symphony A»o(iatioii has 
«et "Four Seasons" ihenie for annual Black and 
W hile Ball, according to Mr>. John (». Rogers, 
ball chairman. Four hotels involved, and their 
-ea-onal decor, will he the Fairmont i spring I, 
Mark Hopkins i summer I. St. Francis (autumn) 
and Sheraton-Palace i winter). . . . 
has authored a hill proposing that a medal be 
struck to conuneniorate the 2.')()th anniversary of 
the hirth of Padre Junipero Serra. Not more 
than 300.(100 medals would he struck and would 
he sold hy the Treasury department at a price j 
to cover manufacturing costs. . . . 
D. J. RUSSELL, president of Southern Pacific] 
Company, said the line invested SllO million in] 
new e(|uipment and facilities in 1962, acceler- 
ating its capital improvements program hy 
almost .SO per cent. . . . 
GOLDEN GATE COLLEGE chapter of the So- 
ciety for Advaiuement of Management has re- 
ceived SAM Award of Merit and Remington 
Rand performance award for its Bay Area Man- 
agement Report. One of the reports suhmitteil 
was from the Chamber publicity department. . . . 
Mary Elizabeth Jones, owner of the Market- 
Montgomery Letter Service, for recent Massing 
of the Colors at Grace Cathedral. Miss Jone> 
provided secretarial service and mailing for the 
annual memorial tribute to George Vi ashing- 
ton. . . . 

JOHN PETTIT, retired vice president-emeritu- 
of Yellow Cab and official Ambassador Extra- 
ordinary of the Chamber, is ofT on his tour 
through South America and the Caribbean. . . . 
AMERICAN AIRLINES' new 990 Astrojet \s;i- 
introduced to San Francisco on March 10, ac- 
cording to AAL's regional vice president G. E. 
Coon, a Chamber director. . . . 
SHOZO HOTTA, chairman and president of the 
.Sumitomo Bank Ltd. of Osaka, was the honored 
guest at a recent luncheon in the Sheraton- 
Palace sponsored by the Chamber and its \'i orld 
Trade Association. . . . 

SANTA FE RAILWAY has filed application 
with ICC to dissolve and absorb into parent 
company its two Texas subsidiary corporation^. 
Gulf, Colorado and Santa Fe, and Panhandle 
and Santa Fe. . . . 

Calendar Hi DIsTHKT Mm(II\Ms Vss()( I \T1()\ Mill 
ING Room 200, 8 p.m. ' 

OI DIKKcroKS MKETIN(; Bohemian Club, « a.m. 21 IIOAHI) OK DIRECTORS MEETING (on. 

<iiil Cliil.. Room 1. 12 noon. 

Mar.h 27 WORl.t) 111 SIM ss IIN(IIK>N \\ orl.l Trjlr 
(lull. 12 noon. 

ION B'U ^ 


HMiKV A. LEE. Pretiiicnt 

C. L. FOX, Excciaiv* Vice PrciidenI 

M \ HOG A.N. S>rreUr> 


CHAIU RS Mr>l((;AN. Axocialc Eldilor 

|>iil,|i,)ir I uv,nr.l |jy llir San 
Cl.ainhri ..i,.|,-..lil orRaniialion. at 3:i5 
Tine Si.. S.. I . ( ( .iiinly of San Franciiro, 
Caliiornia. i . :.- L.M.rouk 2 i'.ll. (Non-mrmbrc luli- 
>rri|ilion, t'l.oO a year. I Enlrrcd at SecumI Clan maUrr 
A|Mil 2(1, P'lt. al Ihr l'o>l OfTiri- at San, Cali- 
fornia, nmlrr llir Act of March 3, 1B79. 
Cirriihumn: 7.500 


VOLUME 20 • NUMBER 6 • MARCH 29, 1963 

Contact Club Holds Annual Awards Luncheon 

1962 CONTACT CLIB WINNERS— T/iis team, which sold 15 member- 
hips nt SH4 each, received individual aicards from Chamber president 
larry A. Lee. Left to right are: Si Sellers. Foster & Kleiser; Trev 
Bushman. American Airlines; Beverly Lee. Citizens Federal Savings & 
joan Association: George Ford. Soule Steel Company; and Harry A. Lee. 
'ice president, J. IValter Thompson Company. 

kW AHIJ WINNERS Hack row (I. to r.) : George Ford. Soule Steel Company; Hay Hartlett. 
tandiird Oil Co. of Calif.; Si Sellers, Foster & Kleiser; ClifJ If alker. Crown Zollerbach Corp.; 
\ustin mils. Hills Bros. Coffee; Jim Field. BBD&O; Chuck Coombs. StamLtrd Oil Co. of Calif, 
rout row: Al Enderlin, Crocker-Anglo; Gene Fox. United Air Lines; Hurry A. Lee; and Beverly 
tee. Citizens Federal Savings & Loan Associ/ition. 

Valley Days 1963 Slated June 13-14 

\all»-y l)ay> 1963 has been srhcdulcd for 
fhiirsday and Friday. June 13 and 11. accord- 
ng to Paul Bissinger. 1950 (ilianilxr proidcnt 
fho is general chairman. 

During these two days business, agricuitur- 
1. and rivic leaders from the greater .Sacra- 
oento Valley will be guests of the .San Fran- 
isco business community. 

Activities chairmen for this event are: F. T. 
jaresche of .Standard Oil Company of Cali- 
ornia, arrangements; ?>ank Grossman of 

.Santa Fc Haiiroad. baseball chairman; Irving 
Danitlson. Hank of California, finance chair- 
Miaii; Dan K. London. 1960 (Chamber presi- 
dent. Commodore, (ireat Golden Fleet; Ivan 
Mranson. Morning Glory Caterers, and Ian 
l«uss(dl. Wells F'argo Bank, hospitality; and 
Perry Spackman, Southern Pacific Company, 

"An inter-city tour of 18 Sacramento Valley 
communities, conducted last month, [iresages 
an enthusiastic response for Valley Days this 
v«-ar." Garesche said. 

ALL WORK AND SOME PLAY— /( ivas an AdmiraVs Cabin at Trader 
J ic's l<ist week for these captains of contact — the 1962 Contact Club aivard 
winners. The Contact Club, whose members form "the voluntary arm of 
the Chamber membership relations department." headed by Herbert H. 
Harmon, is comprised of 50 executives appointed by leading Chamber 
member firms to augment the Chamber membership program. 

Gone Fox Captures 
Top !§»ales Honors 

Tile 1962 Contact Club Awards Luncheon 
was held last week in the Admiral's Cabin at 
Trader Vic's, according to Harry A. Lee, 
Chamber president and luncheon chairman. 

The 1962 Contact Club produced 881/2 sales 
al $84 for a $7,434 total, according to Contact 
(]lub chairman Gene Fox. city sales manager 
of United Air Lines who himself was the top 
individual producer with 11 sales at $84. 

Tied for second place were Ray Bartlett, 
eight sales at $84. and Al Enderlin and Si 

Prizes were announced by Herbert H. Har- 
mon, manager. meml)ership relations depart- 

Chamber officers, directors and former di- 
rectors who attended were: 

Hurt Pickard. vice chairman. 1962 member- 
ship committee. (Chamber director. '60-"61-'62, 
director and vice |)resident. Standard Oil Com- 
pany of California Western Operations; 

B. M. Fubanks. '63 Chamber treasurer, 
Stewart, Eubanks. Meyerson & Co.; Ross Bar- 
rett, president. Foster & Kleiser and Chamber 
director, '62-'63; S. R. (Speed) Newman, 
western regional sales manager. United Air 
Lines and past Chamber director; 

George Hansen. Chamber vice president; 
Gene Fox. 1962 Contact Club chairman; Dick 
Huss. 1962 Contact Club co-chairman and 
partner-in-charge, Lybrand. Ross Bros. & 

And members <»f the Contact Club executive 
conunittee: Fox and Huss; Ray Bartlett, spe- 
cial representative, aviation. San Francisco 

(Continued on page four) 

Friday, March 15, 1963 

Progressogram No. 56 
State College Enrollment Tops the IVation 

<-rt r 

S.F. STATE'S nrw Psychology-Air Science building . . . 

One of the most frraphir illustrations of California's surge to the position 
of the No. 1 state is that of the development in (juantity and quality — of its 
state collejie system. 

California's universities and eollejies have the larjrest total enrollment of 
the hifrher edu« ational system of any state in the nation. And perhaps San 
Franeiseo Slate College offers the clearest picture of the extent of that devel- 

State's 95-aere campus near Lake Merced was estahlished in 1950. At that 
time the students numhered ').]()(), the faculty. 299. Today, student lists at the 
school carry the names of 14,()()(). and the faculty nears 1,000. 

San Francisco State was founded in 1899 on Powell Street hetween Bush 
and Pine, a Mock from the itnscnt location of its Downtown Extension Cen- 
ter, it was orijiinaily intended to offer a two-year course for elementary school 
teachers in a plan developed hy Dr. Frederic L. Burk. Since then, its {irowth 
has heen slow, sometimes painful — hut always careful, 

Inder the lea<lership of Dr. Glenn Dumke, now chancellor of the state 
collcfic system, its liheral arts profiram was extended. Today, it offers pro- 
grams at the haccalaureate and master's levels and is coop(Matinj: with the 
University of (California in the development of a program which will ulti- 
mately offer student> the opportunity to |»arlicipate in doctorate courses. 

Professors, instructors and tea<hers have heen carefully sehcted. Many 
offer living refutation of the cliche that those who teach cannot do. Memliers 
of the art departnunt exhihit paintings and sculptures actively throughout 
the count rv, nuMuhers of the literary staff are puhlishing writers, engineers 
and scientists and memhers of the telvision and radio schools are active par- 
tici|>ants in thoe fields. 

The campus contains 18 permanent liuildings. A nineteenth is now huild- 
ing. It is a SI. 13 million Psv<liology- Air Scienc*- structure. It will contain the 
most complete lahoralory psy«hological testing of any like facility in the 
stale. A three-storv liiirary carries 180,000 volumes: it adds 18.000 aiunially 
and has 1,600 periodicals on hand. 

At present, "State" is headed hy Dr. Paul A. Do<ld, economist and fonner 
Dean of the College of Letters and Sciences at ICCLA. Dr. Dodd has carried 
lorlli the poii( V that "those who teach must also do," and the production of 
art> anti sciences hv fa<ulty and -tudenis ha\t> home ample proof of the 
realilv of that goal. 

As (lalifornia grows, so gn>ws San Franc ixo Stale, prime example ol tiie 
growth of ihe >tale college system of the mo>t hurgeoning state in the nalion. 

Ki/iriiils indiliihic til llii- ClKiinhrr lU-sfunli Di'pl., .i'.i'.i Pine St. 




iitUSHID »T 1HI 


11 MiKY A. l.tE 


(,. 1.. I()\, Execiilive 

Vice ProiilenI 

M \ nOGA.N. 


JOStl'H 1. HAL'CHEY. E.I. lor 


AKoriaIr E<lilor 

Piililinhr.l .'iiil.monllily ind uvr 
Clijiiiher .1: '^i.ttiinrriT, » non-| 

I'.nr Si., Sa.i Kmnn,.... 7. 4. 

Californiii. "I-"-:-' .n. KXI.n.ok 
irn|>liun, IS.OO yrar.) HiiliTc 
Apiil 2b. 1914. Ill llir I'li.l UfTi 
fiiriiiu. iiiulrr tin- Art o( Murcl 

nril l>y llir Sa.l I'raiiriir.i 
• rolit orKun.Kali.Hi. al 3:i3 

(.uiiiily .li Sail Iruiiriiiu, 
M'>n. (Noii-mrmbrr tuli- 
1 ■• Seruii.l Clatt nialtrr 

r al San, Cali- 
3. 1879. 

Cirriiliaion ■ 



Business Beacon 

(Continued from page three) 

SAN FRANCISCO Sympliony Assoiiatioii has 
-ft "F'oiir Sea«on«" theme for annual Black and 
^ hite Ball, according to Mr>. John G. Rogers, 
hall chairman. Four hotels involved, and their 
^ea^onal decor, will he the Fairmont 1 spring 1, 
Mark Ho|)kins ( summer 1, St. Francis ( autumn 1 
and Sheraton-Palace Iwinterl. . . . 
has authored a hill proposing tliat a medal ))e 
struck to commemorate the 2.")0th anniver>ar\ i>l 
the hirth of Padre Junipero Serra. Not more 
than 300.(100 medals would lie struck and would 
he sold hy the Treasury department at a price 
to co\er manufacturing costs. . . . 
D. J. RUSSELL, president of Southern Pacific 
Company, said the line invested SUO million in 
new eiiuipment and facilities in 1*)62, acceler- 
ating its capital improvements program li\ 
almost 50 per cent. . . . 

GOLDEN GATE COLLEGE chapter of the So- 
ciety for Advaiuement of Management has r.'- 
ceived SAM Award of Merit and Remington 
Rand performance award for its Bay Area M;iii- 
agement Report. One of the reports suliinitlcl 
was from the Cliand)er puhlicily dei>artnieiit. . . . 
Mary Elizaheth Jones, owner of the Market- 
Montgomery Letter Service, for recent Ma^-ing 
of the Colors at Grace Cathedral. Mi>s Joiie- 
provided .secretarial service and mailing for the 
annual memorial trihute to George \\ ashing- 
ton. . . . 

JOHN PETTIT, retired vice president-emeritus 
of Yellow Cah and official Amhassador Extra- 
ordinary of the Chamher. is off on his tour 
through South America and the Carihhean. . . . 
AMERICAN AIRLINES' new 990 Astrojet VNas 
introduced to San Francisco on March 10. ac- 
cording to AAL's regional vice president G. E. 
Coon, a Chamher director. . . . 
SHOZO HOTTA, chairman and president of the 
Sumitomo Bank Ltd. of Osaka, was the honored 
guest at a recent luncheon in the Sheraton- 
Palace sponsored hy the Chandier and its Vi'orld 
Trade .'Association. . . . 

SANTA FE RAILWAY has filed applicaiimi 
with I(X to dissolve and alisorh into parent 
company its two Texas suhsiiliary corporal Ikii-. 
Gulf, Colorado and .Santa Fe, ami Panhaii.iie 
and Santa Fe. . . . 


\lHr.l. Ill niSTKUT MH<(H\MS VS.SOCI VTION Mill- 
01 DIKECTOKS MEETI\(; II..I1 iaii Cli.l.. U u.ii. 

Manh L'l IIOMU) 01 DIKECTOHS MEETINti ( i.i.hih"- 
.lal Cluli. H.MMii I. 12 i.ooii. 

Mur.l. 2: WOKl.l) HISIM;SS l,l.N(.UIIIN W.'ill l."'!' 
(lull. 12 i>...>ii. 


VOLUME 20 • NUMBER 6 • MARCH 29, 1963 

Contact Club Holds Annual Awards Luncheon 

1962 CONTACT CLUB WINNERS— r/ii.s team. tihUh sold 15 member- 
ihips at S84 each, received inditidiial awards from Chamber president 
Harry A. Lee. Left to right are: Si Sellers. Foster & Kleiser; Trev 
Cushman. American Airlines; Beverly Lee. Citizens Federal Savings & 
Loan Association: George Ford. Soiile Steel Company; and Harry A. Lee, 
vice president. J. ff alter Thompson Company. 

Tf ^j 

i^ AKD >XINNER.S /{«r/i row (I. to r.J : George Ford, Soule Steel Company: Kay liurtlett. 
standard Oil Co. of Calif.; Si Sellers, Foster & Kleiser; Cliff H alker. Crown Zellerbach Corp.; 
Austin Hills. Hills liros. Coffee; Jim Field. liflD&O ; Chuck Coombs. StamUird Oil Co. of Calif, 
"ront row: Al Fnderlin. Crocker-Anglo; Gene Fox, United Air Lines; Harry A. Lee; and Beverly 
jee. Citizens Federal Savings & Loan Association. 

Valley Days 1963 Slated June 13-14 

\ alley Day> 1%.{ has been scheduled for and Friday. June 13 and 14. accord- 
ng to Paul Bissinger, 1950 Chamber president 
who is general chairman. 

During these two days business, agricultur- 
i\. and civic leaders from the greater .Sacra- 
Tiento Valley will be guests of the .San Fran- 
:isco business community. 

Activities chairmen for this event are: F. T. 
liaresche of .Standard Oil Company of Cali- 
Fornia. arrangement>; P>ank (/ro><man of 

.Santa Fe Kailroad. baseball chairman; Irving 
Danielson. Bank of California, finance chair- 
man; Dan E. London. 1960 Chamber presi- 
dent. Commodore. Great Golden Fleet; Ivan 
Branson. Morning Glory Caterers, and Ian 
Bussell. Wells F'argo Bank, hospitality; and 
I'erry .Spackman, Southern Pacific Company, 

"An inter-city Irmr of 18 Sacramento Valley 
communities, conducted last month, presages 
an enthusiastic res|)onse for Valley Days this 
vear." Garesche said. 

ALL WORK AND SOME PLAY— /t was an Admirals Cabin at Trader 
Vic's last week for these captains of contact — the 1962 Contact Club award 
winners. The Contact Club, whose members form "the voluntary arm of 
the Chamber membership relations department," headed by Herbert //. 
Harmon, is comprised of 50 executives appointed by leading Chamber 
member firms to augment the Chamber membership program. 

Geoe Fox Captures 
Top Sales Honors 

The 1962 Contact Club Awards Luncheon 
was held last week in the Admiral's Cabin al 
Trader Vic's, according to Harry A. Lee, 
Chamber president and luncheon chairman. 

The 1962 Contact Club produced 881/2 sales 
at $84 for a $7,434 total, according to Contact 
Club chairman Gene Fox. city sales manager 
of United Air Lines who himself was the top 
individual producer with 11 sales at $84. 

Tied for second place were Ray Bartlett, 
eight sales at $84. and Al Enderlin and Si 

Prizes were announced by Herbert H. Har- 
mon, manager, membership relations depart- 

Chamber officers, directors and former di- 
rectors who attended were: 

Burt Pickard. vice chairman. 1962 member- 
sliij) committee. Chamber director. "60-'61-'62, 
director and vice president. .Standard Oil Com- 
pany of California Western Operations; 

B. M. Eubanks, '63 Chamber treasurer, 
Stewart. Eubanks, Meyerson & Co.; Ross Bar- 
rett, president. Foster & Kleiser and Chamber 
director, '62-'63; S. R. (Speed) Newman, 
western regional sales manager. United Air 
Lines and |)ast Chamber director; 

George Hansen. Chamber vice president; 
Gene Fox. 1962 Contact Club chairman; Dick 
Huss, 1962 Contact Club co-chairman and 
partner-in-c barge, Lybrand. Ross Bros. & 

And members ui the Contact Club executive 
comnnttee: Vux and Huss; Ray Bartlett, spe- 
cial representative, aviation, .San Francisco 

(Continued on page four) 

Friday, March 29, 1963 

Plant -a -Tree Week Gets Underway Next Week 

Section chairmen have been named for the Chamber Plant-a-Tree 
eek which begins Monday, according to Jim Kerr. "The Old Scotch 
ardener" of radio and television and chairman of the event. 

The section chairmen are: 

• Peggy O'Brien. Area No. 1 ( Russian and Telegraph Hills. Jack- 
n Square and North Beach I . 

• Mitchel L. Mitchell. Area No. 2 (Central Business District). 

• Merv7n Silberberg. .Area No. 3 (Pacific Heights, Marina, West- 
n Addition. Haight-Ashbury and Laurel Heights). 

• Herbert E. Harris, Area No. 4 (Sunset, Parkside. Richmond, 
idtown Terrace ) . 

• .Nicholas Perkocha. Area No. 5 (Potrero, Mission. Bernal 

• Robert B. Olson. Area No. 6 (Ingleside. Bayview. \ isitacioii 
Valley and W est Portal I . 

This is the fifth annual Plant-a-Tree Week, sponsored by tin- 
Chamber in cooperation with the Street Tree Planting Division of the 
Department of Public 'V^'orks and San Francisco Beautiful. 

Overall goal of the continuing campaign is the planting of 300.000 
trees in the city. Thus far. more than 33.000 trees have been planted 
in different areas of the city. 

Since inception of the program. Kerr said, many areas of the dov\'n- 
town business district have been planted. He pointed to Jackson 
Square. Maiden Lane. 200 Post and the 300 block of Pine Street as 
examples of successful planting in the central business district. 

Chamber Suggests Objectives 
^or Kennedy Tax Programs 

S{)e< ific objectives in regard to federal tax reduction and reforms have been 
mounted in behalf of the board of directors of the Chamber by Harry A. Lee, 
resident. Lee outlined a set of five recommendations, approved by the Board 
ter studies and recommendations by the Chamber tax section of which H. C. 
yler is ehainnan. The five-point recommendation, aceordino; to Lee: 
• "tax reduction should \n- areom- 

Supreme Court Office 
'Should Stay in S.F.' 

All (^alifornians should urge their legisla- 
tors and (/overnor Brown to allow the state's 
Supreme Court justices to "exercise their ju- 
dicial independence in determining the head- 
(juarters of that court." according to action 
taken by the board of directors of the Cham- 

The Chamber board's resolution followed 
recommendations from the Governor's office 
that -Supreme Court headcpiarters be trans- 
ferred from .San Francisco to .Sacramento. 

The Chamber resolution pointed out that 
transfer of .Supreme Court offices to Sacra- 
mento "is not only unnecessary for efficient 
operation but is also undesirable in achieving 
the full benefits of the separation of govern- 
mental jtowers upon which our government is 

The Suj)reme (^ourt has "operated histori- 
cally from central headcpiarters in San Fran- 
cisco and has a(loi)t«(l the practice of holding 
sessions of that court in l.os Angeles and Sac- 
ramento as well as San PVancisco," the Cham- 
ber [toitited out. 

plished only in assm-iation with definite 
plans for reducing, or at least holding, 
the line on budget expenditures; 

• "except where imperative to national 
defense, new government spen«ling pro- 
grams should not he launched during 
the period over which unusual budget 
deficits are expected from tax reduc- 

• "tax reduction methods should be 
considered separately on their own mer- 

• "lax reform should he <-onsi<lered as 
a separate ohj<*ctive to hv accomplished 
through studied ov«-rall revisions of the 
lnl4Tnal Ite>enue (^ode; 

• "the objective of a tax reduction pro- 
gram should be to spur the et'ononiy." 
(Jn tile last point, Lee stressed that, "to do 

lis, it must firovide strong incentive to various 
•ctors of the economy, i)articularly to en- 
Durage increased firivate investment and busi- 
ess activity, which, in turn, will create addi- 
onal payrcdis and a broader tax base." 

Produce Market Noiv 
ihead Of Schedule 

Produce niercliants of .San Francisco will 
love into their new home ahead of schedule, 

spokesman for the developers of the $4.7 
lillion project has <lisclosed. 

"We have started to [)our concret<' for the 
oundations of four buildings," Herbert Ort- 
lan of the Dworman l)eveloi)ment C]o. said, 
and we are working .Saturdays and .Sundays 
(» speed the job." 

Ortnian istimaled that the 2r)-acre market 
t Islais (]reek would be "ready three weeks 
head of the July target date." 

In addition U) the 54 produce stalls in the 
our buildings, three restaurants, an office 
triM tiire, bank, covered carports, loading 
locks and a service station will be constructed. 

Th«' move will end eight years of negotiation 
>y the markelmen to find a location within 
vui Francisc<», with the Ciiambcr playing a 
eading rede from tfie start. Vacating of the (dd 
iiarket will speed completion of another 
!hand)er initiated project — the (ioldtn Cate- 

Street Tree-Planting 
Booklet is Re-issued 

A street tree-planting booklet has been up- 
dated and re-issued by the Chamber publicity 

The guide, designed for use by district asso- 
ciations and householders, is expected to be 
widely used during Plant-a-Tree Week, which 
begins Monday — an annual event sponsored 
by the Chamber. San Francisco Beautiful, and 
the Department of Public Works. 

Compiled by Brian Fewer of the Depart- 
ment of Public Works and published by the 
publicity department, it contains lists of trees 
adaptable to the varied climates within the 
city, tips and suggestions for sidewalk curb] 
installation, and instructions on obtainini 
planting permits. 

The tree-planting booklet is obtainable] 
either from the Chamber publicity departmenl 
or from the Department of Public Works, 
street tree-planting division. 2323 Army street. 

Transportation Head 
Attends 10 Hearings 

Charles C. Miller, manager of the Chamber'sl 
Transportation Department, attended 10 hear-j 
ings before government regulatory bodies orJ 
meetings before carrier freight bureaus inj 
the first two months of 1963. 

The meetings retpiired 21 days of hearing 
participation and more than ll.SOO miles of] 
travel. Miller said. 

Miller presented tiie bureaus with argu- 
ments enforcing his department's objectives of 
assuring .San Francisco an adecpiate transpor^ 
tation system in all fields. He argued for "just,! 
reasonable and non-discriminatory rates, fares! 
and charges to protect, hold and attract ne\ 
industries, port trallic and tourist lra\el to this! 
area. ' 

Rov Matison Chairman of Traffic Safety 


Roy K. Malison, personnel manager and safety director. Federated Metals Division, .\meri-j 
can Smelling and Hefining Company, has been named chairman of the ClKwnber traffic safetyj 

and control section, according to Harry A. j) 

The Chamber section, composed chiefly of indus 

ny/^ ^^ trial traffic safety engineers and insuranc*- representaj 

X ^ lives, is concerned with all phases of traffic safety anC 

works closely with law enforcem«'nt agrniics. 

It is responsible for directing the annual i ity\vid« 
voluntarv Ntliicle safrly check campaign, scheduleo 
May If)- 17. 

In 1%2 the Chandxr program won a nationJ 
award for oities of more than 300,000 population. 



iday, March 29. 1963 






AY AREA RAPID TRANSIT program pot a 
oost from '^'e>t German transportation offirials; 
ow rondutting a five-week -itudy of highway 
tid mass transport facilities i n U. S. and 
anada. Horst Grabert, ronstruttion supervisor 
)r Berlin's Senate for Building and Housing, 
lid of BARTD. "Ol)viously it is very carefully 
lanned." . . . 

OBERT M. HAYNIE, a former Chamber direc- 
)r. has been appointed by Governor Edmund 
Irown to the Governor's business advisory com- 
littee. Haynie, a Democrat, is a partner in 
[aas and Haynie, contractors. . . . 
ANTA FE RAILWAY president Ernest S. 
larsh reported the line's net income for 1962 
as 28.9 per cent above that of 1961. Santa Fe 
eported a net of S70.7 million for '62. compared 
,ith $54.8 million in 1961 

lel 5) will trace the history of Lotta's Fountain 
n the fifth of its San Francisco Pageant series 
londay, 8 p.m. Marvin Miller, familiar as the 
nessenger of "The Millionaire," will host the 
how. . . . 

ilRICH LEINSDORF will conduct a special con- 
ert of the Boston Symphony at the War Memo- 
ial Opera House, 8:30 p.m., Monday, April 22. 
rhe concert, held under the auspices of San 
■"rancisco Symphony Association, marks Leins- 
lorf's first tour since he took the reins of Boston 
nniphony from Charle> Munch in 1962. . . . 

9lT NOW a>>erts that suit> against the system 
lave br*)Ught delays which already have cost tax- 
Jayers about S2 1 million. Chairmen of new com- 
Tiittee are Thomas J. Mellon (former (Chamber 
jresidentl; A. Hubbard Moffit, Jr., Alameda, 
ind Carl H. Rehfuss, El Cerrito. . . . 

REP. JOHN F. SHELLEY has announced trans- 
fer of 517 acres of Angel Island from Depart- 
ment of the Interior to the ."^tate Parks System. 
Fran-fer leaves only three small navigational 
lid !.ites in federal ownership on the Island. . . . 

E. W. (STAGE) CAREY, president of Fibre- 
)oard Paper Products Company and former 
"Chamber director, has been named vice chair- 
Irian of the 1963 drive of the five-county United 
Bay Area Crusade, according to chairman John 
={. Beckett 

.ANSINC; KWOK of Wing On Comi)any, Inc., 
ia« been named <leputy chairman of the sub- 
onunittee on Trade Relations with \sia of the 
Ihariiber'- affiliated W orlil Trade Association. 

;0\\ P\L ACE DIRECTORS unveiled plans for 
!.3,OH,56t expansion program on March 11. 
'alace board president Fre<l P. Cox said "need 
or an expansion program is urgent." . . . 

•■R \\k ^ ERNER CO. marked beginning of its 
3rd year on March 18 with ojiening of new 
nancial district -hoe st(»re at 212 Montgomery 
Ireel. New store flisplaced the Exchange Club 

vhich has moved to rear of Werner store on 

'etrarch Place. . . . 

^ondoii. managing director of the St. Irani'i^ 
lolel, and \^ illard Abel, prcsi.lent of the St. 
'ranris Hotel (!or|)oralion. have been named 
enior vice president- of Western International 
lotels. . . . 

JAMES P. MITCHELL, vice president of Crown 
Zellerbach and former Secretary of Labor, will 
be honorary chairman of the Labor Depart- 
ment's 50th anniversary banquet, April 15 at the 
I'airmont Hotel. . . . 

ing for the spring concert season. Boys will 
participate in the Junior Bach Festival Sunday 
and will sing a free-will offering concert April 
21 at the First Baptist Church, Market and 
Octavia streets. Admission to latter is free. . . . 
SIR FRANCIS DRAKE'S historic "plate of 
brass" with which Drake claimed possession of 
California for England 400 years ago, will be 
returned on April 1 to Marin County. Bancroft 
library at UC lent the pbuiue to Citizens Federal 
Savings and Loan Association in San Rafael. It 
will he displayed there under heav^ guard. . . . 
Steamship Company the right to make 26 calls 
yearly in each direction between California and 
Hawaii. Decision doubles the number for States, 
whose application had been challenged by Mat- 
son. . . . 

MISS SAN FRANCISCO Pageant of 1963 will 
see the new Miss San Francisco crowned at the 
Jack Tar Hotel April 6. Eight finalists are con- 
testing for the honor. . . . 

Annual Exhibition is on display at the San Fran- 
cisco Museum of Art. Ford Foundation is con- 
sidering possible purchase of works from the 
exhibit. . . . 

J. A. SHAUNTY, vice president of purchasing. 
Trans World Airlines, discussed "TWA Means 
Business to You" at a civic luncheon last week 
in the Peacock Court of the Hotel Mark Hopkins 
under the sponsorship of the Chamber and 
TWA. Samples of 130,000 items included in the 
airlines' S70 million annual parts and equip- 
ment budget were displayed in the Champagne 
Room of the hotel. . . . 

MIKE POWELL has been named assistant news 
director of KSFO, according to vice president 
and general manager William D. Shaw. He 
moves into early morning news slot formerly 
occupied by Chet Casselman, who will concen- 
trate on station's public affairs schedules. . . . 
UNITED AIR LINES inaugurated first and only 
nonstop jet service between San Francisco and 
Philadelphia on March 10, according to sales 
manager II. E. Morley. Flight will use DC-8s, 
leaving here at 8:45 a.m., returning from Phila- 
delphia at 6:15 p.m., daily. . . . 
AUTOMATION, a major concern of labor, will 
get classroom attention at Labor Management 
School of the University of San Francisco, Tues- 
day nights through May 7. The course, "Auto- 
mation and Technical Change Their Impact on 
180 Million People," will deal with "changing 
production methods and their effect on every 
phase of American life- income, residence, so- 
cial habits, education and mores," according to 
the Rev. Andrew C. Boss, S.J. Father Boss is 
school director an<l chairman of Governor 
Brown's statewide committee on automation and 
technical change. . . . 

Kilmer Chairiiiaii <ȣ 
World Trade Group 

David C. Kilmer, McKinsey and Company, 
has i)een named deputy chairman of the area 
affairs committee of the San Francisco Area 
World Trade Association, affiliate of the 

riif area affairs committee incliidcs five rc- 
jzional Mib-cotnmiltees whicli concentrate on 
d<vrlo|)inent of trade relations witii Asia, tlie 
Americas. Kiirope, Australia-New Zealand and 

LURA HAE DALES, private secretary to Leon- 
ard K. Firestone, presi- 
dent of Firestone Tire 
and Rubber, Los Angeles, 
was in San Francisco last 
\\eek to discuss plans for 
the national convention 
of Executi\es' Secretaries, 
Inc. Convention, to be 
held May 23-26 at the 
Mark Hopkins and Fair- 
mont, is expected to at- 
tract 700 delegates. . . . 
ED HILLYER, veteran newsman and public 
relations consultant, has been appointed public 
information and education director for the Bay 
Area Air Pollution (Control District, according 
to chief administrative officer Jud Callaghan. . . . 
PACIFIC FAR EAST LINES has shifted its 
Embarcadero base of operations from piers 40, 
42 and 46 A to piers 29, 31 and 33 between Chest- 
nut and North Point streets. . . . 
LINDE COMPANY Division of Union Carbide 
will build the west coast's first on-site oxygen- 
nitrogen plant at Antioch for E. I. DuPont de 
Nemours and (Company. Construction begins 
this month with a final target date in August. . . . 
the University of San Francisco will present 10 
weekly seminars on "Building Effective Man- 
agerial Communication," Mondays, April 15- 
June 17. Center will also present six weekly 
seminars on "Making the Most of Meetings," 
April 11-May 16 (Thursdays) 

Directors To Back 
S. F. Film Festival 

Directors of the Chamber have approved a 
resolution suporting the Seventh Annual San 
Francisco International Film Festival. 

Chamber directors said that the festival, 
scheduled for October 30 - November 12 this 
year, "has succeeded in elevating San Fran- 
cisco to a position of prominence in the world 
of motion pictures, and gives every evidence of 
continuing to add to the reputation and pres- 
tige of our city." 

The Chamber statement added that the fes- 
tival "has attracted many international visitors 
to our city, and has been mentioned promi- 
nently in magazines and newspapers of the 

In recognition of "the valuable contribu- 
tions the festival has made to the city," the 
directors said the Chamber will "encourage 
activities that will increase the international 
stature of the festival." 


SECTION MEETING, Room 200, 10:30 a.m. 
ING: Review of Proposed S. F. Building Code 
Changes; Room 200, 6-11 p.m. 
LUNCHEON, French Room. Fuirmont Hotel, 
12 noon. 

VV.V. MFFTINC;. Room 200. 11 a.m. 
LUNCHEON MEETING, ]\ orld Trade Club, 12 

IN(;, Room 200. II a.m. 

Friday, March 29. 1963 

Bill For City^ County Streets and 
Highways Development Backed 

Legislation to provide additional revenues to cities and counties through a 
lighway users' gas tax for iniprovcinent an<l construction of streets and highway 
ystenis has been approved by the (^hanilier hoard of directors, according to Harry 
L Lee, Chamber president. Action of the board resulted from recommendations 
>f the Chamber civic development committee, of which Edward C. Sequeira, gen- 

■ral manager of the Hotel Sir Francis Drake 
tnd a Chamber director, is chairman, and the 
.'hamher street, highway and bridge section. 
>f whidi Leonard .S. Mosias. architect and also 
I Chamber director, is chairman. 

Re|)resentatives of the .State Chamber, the 
Jan Francisco Department of Public Works. 
California Trucking Association. .State Divi- 
ion of Highways. Municipal Railway. Cali- 
ornia State Automobile Association, various 
lil companies and others, who met with the 
Chamber street, highway and bridge section 
o discuss the matter on March 13, also agreed 
in principle," to support Senate Bill 344. 
There- is no known organized opposition to 

"During the past few years there has been 
ncreasing concern that road and street devel- 
ipmcnt in the counties and cities is not keej)- 
ng pace with demands of modern traffic." 
klosias pointed out. "It seems that California's 
iverall road program was destined to be some- 
vhat out of balance in that a modern network 
»f state highways was being provided but that 
he feeder and connector roads to the state 
ystem would not be adequate to provide a 
atisfactory overall transj)ortation system. 

"In some areas these deficiencies have had a 
erious impact on the safe and expeditious 
novemcnt of traffic and constitute a critical 
lecd for im[)rovement," Mosias continued. 

"Some cities and counties have expended 
Mtnsiderable effort in providing adecjuate 
•oads. Others have done very little and some, 
lothing at all." 

In approving the bill the Chamber reeom- 
Tiended that: 

• "funds for distribution to cili<'«. and 
counties nIiouIcI he limited to e.\pen«li- 
ture for u<-«|ui>ition of riKlil-of-way and 
coHMtruetion on major and collector 

• "availuliility of any nvv. fund> to a 
liM-al agency should he contingent upon 
a reasonable (h-gre*- of hw-al nialrliing 

• *^allo<-ation of more funds should he 
based on factors in<-ludinK registration, 
assessed evaluation and population; 

• *^any new h-gishition should inelufh* a 
provision to permit local agreements he- 
l\M-<-n counties and cities for distribu- 

tion of new money within the county; 

• '^the program should provide funds 
which can be reasonably employed to 
good advantage and, which at the same 
time, will not impose unreasonable tax 
hurflen ; 

• "none of the present state highway 
allo<-ation should he diverted to the im- 
provement of city streets or country 
roads; all funds that can reasonably be 
anticipated for expenditure on the state 
highway system will he needed to meet 
future re(|uirements of that system," 
the Chamber pointed out. 

.San Francisco would receive approximately 
$ if the legislation is passed. 

Inter-City Section 
Modesto Treic !§;iated 

Members of the San Francisco Chamber 
will be guests of the Creater Modesto Cham- 
ber of Conmierce on Friday. April 19. accord- 
ing to F. T. Caresche, regional public relations 
re{)resentative of -Standard Oil Company of 
California and chairman of the Inter-City 

The Modesto visit is being sponsored by the 
Modesto Chand)er inter-city relations commit- 
tee in cooperation with the Modesto Trade 

Mark Nusbaum. owner of the Nusbaum 
Wholesale Hardware Co. here, trip chairman, 
said that the group will be taken on a tour of 
the city, including visits to one or more local 
manufacturing plants after meeting with cham- 
ber, city and other civic leaders at the Mo- 
desto City Hall. 

Endures Like Iron 

Guilfoy Cornice Works 

The (iuilfoy (iornicc Works. 12.34 Howard 
.Street, will celebrate its 76th anniversary as 
a sheet metal plant in June. John A. Guilfoy 
announced this week. 

The [tlant was opened by James (ruilfoy at 
13r) .Second Street in June. 1887. The building 
was dynamited during the 1906 fire and ijuake, 
and (luring its recon-^lniction. business was 


S. F. Ballet Opens 
At Geary AprU 14 

The .San Franci.sco Ballet will climax its 42- 
city tour of the United States with its fourth 
annual s[)ring season at the Geary Theatre. 
Ai)ril 16May 4. 

The company will |)resent a new ballet, 
"Fantasma." choreographed by director Lew 
(^hristensen to music by Prokofiev. The work 
has won high critical praise throughout the 

The ballet will again offer special rates to 
groups of 15 or more — $3.50 orchestra .seats 
for $2. .50. according to managing director 
Leon Kalimos. 

Contact Club 

(Continued from page one) 

region. Standard Oil Company of California; 
Carl Brune. staff assistant. S. F. division man- 
ager. Pacific Gas & Flectric Company; 

Chuck Coombs, associate editor. Marketing 
News. Standard Oil Company of California; 
Trev Cushman. sales representative. American 
.\irlines; Al Fnderlin. assistant vice presi- 
dent. Crocker-Anglo .National Bank; and 
George Ford, vice president in charge, pur- 
chasing, Soule Steel Company. 

76 Years Old in June 

conducted from the Guilfoy Capp street home. 

The concern moved to its present location 
in 1924. 

The Guilfoy (iornicc \\ orks was involved in " 
construction of the World Fairs of 1915 and 
19.39, the Palace of the Legion of Honor, ttie 
original Fairmont Motel, the City Hall, St. 
Mary's (lallicdral and the ()p<Ma House. 



HAHRY A. LEE, Prmdrru 

C. I.. lOX. E«ecijlive Vice Proidenl 

M. A HOCAN. 5<-rr<;larv 

JOSEf'll I. HALf;HEY. Eililor 

CHAKLE<< MOHCAN. AiiocUle Editor 

I'libhilird x'liii-iiiunthly yiid uwiird by llie Sun Friinriaro 
Climiilier ui Cuniinerce, a iiun-iiroru orKunKXinii. at 3.13 
I'liir St., San l-'miiciriro. Zoiii; 4, County of Sun l-'rancisru, 
Culifornia. Tolophone KXIirooL J-4>11. (Non-inrmbcr iuli- 
■cri|iliiin, }r>.00 a ynr.) Knii^rcil m Serund Clan niulirr 
A|»tl 26, I<^I4, al Itix I'uit Olfui- at Sun Frunriiro, Cali- 
f..r>nu. und<^r llie Act of March 3. 1879. 
Circulation: 7.500 





BAY REGION ii'ss";! BU 


VOLUME 20 • NUMBER 7 • APRIL 12, 1963 


. . that 8100,000 smile 

Reno Odlin !$peaker 
At Invest-En-Amcrica 
Week Civic Luncheon 

lnvt->t-iii-Aiiit*rica Week will be launched 
here at Monday noon. April 29, with a civic 
luncheon in the Garden Court of the Shera- 
tr)n-Palace Hotel at which Reno Odlin. chair- 
man and president of the Puget Sound Na- 
tional Bank, will speak on ''Can We Afford 
Tomorrow ?" 

Chairman of the day is R. A. Peterson, vice 
chairman of the board of directors of the 
Bank of America NT & S.\. Luncheon Com- 
mittee chairmen are Walter A. Haas. Jr.. and 
Wendell W. Witter. 

In vest-in- America Week is sponsored by the 
Invest-in-America Northern California Coun- 
cil, the San Francisco Chamber of Commerce, 
the California .State Chamber. Bay Area 
(Continued on page tico) 

— San Francisco Exuminer I'hotopraph 


. . . Pennant celebration, noisest dny doivntoivn since V-J Day. 

Giants Really Mean Business — For 
The Pennant and for the Economy 

Noi-thern California baseball fans expended about S17 million, by conserva- 
tive estimation, to see the San Francisco Giants perform last year, according to the 
Chamber research department. 

During the 1962 baseball season, 1,592,594 fans visited Candlestick Park to see 
81 regular home season contests — an increase of 201,915 over the 77 game home- 
stand in 1961. In addition, the National 

League playoff game in San Francisco drew 
32.660 fans and the four games of the World 
.Series here attracted another 176.738 fans. 
The 1962 home attendance total of 1,802.012 
represented an overall increase of 411.333 
over the previous season. 

Revenue alone from 1962 ticket sales 
amounted to nearly $5 million. An estimated 
50 per cent of the fans — or more than 
900.000 — were out-of-towners who spent 

$2,476,000 for ducats. In all, fans expended 
some $17 million for ticket purchases, trans- 
portation, food, entertainment, overnight stays 
and other miscellaneous items. Total financial 
output from the World Series alone was an 
estimated $5 million. 

Based on a F«'deral Reserve Bank 
formula, that carh dollar spent changes 
hands on an average of 29 times, (with- 
drawals and time deposits), more than 
(Continued on page two) 

Port of S.F. Celebrates its 100th Anniversary April 24 


the W. Y. Hal)(()(k niimrtl (iflrr n man ivho tvas Chambrr president twice in the '70's and 
thrice in the '80^s — goes through the Golden Gate. 

The lOOtli anniversary of the Stale's oper- 
ation of the Port of San Francisco will be 
celebrated at a civic luncheon in the Main 
Concourse of the Ferry Building, Wednesday 
noon. Ai)ril 24. 

Governor Kdmund (>. Brown will speak on 
"California's Stake in the Port of San Fran- 
cisco" at the affair, jointly sjxmsored by the 
Chamber, the Marine Fxchange, the Propeller 
Club of the Port of San Francisco and the 
San Francisco Area World Trade Association. 

Luncheon reservations — $4 each — may be 
obtained by phoning EXbrook 2-4511, Exten- 
sion 17. Tables for groups of ten are available. 

Friday. April 12. 1963 

^NS FOR OH.SKKN ANCK „/ />„/,/„ Schools II e.-A. .ii„il JJ..7.. u.,. ,u.,....,-,i h, ,1 ,„ r 
ove) James If . Kearny, school coonlimitor for Public Schools Week; Handle P. Shields, man- 
'''■ °f ,'!'^ ^■h''nib*'r Piihlic Affairs Department; Dr. Ednurd D. Goldman, assistant superintend- 
''„ ,'r'' •\''''7^J^'"'';'''- ""'' ""orney Raymond U. Levy, chairman of the Citizens Committee 
luhhc Schools Ifeek. Uif^hli'^ht oj the tceek icill be the Chamber's annual Education-Business 
v (Uiursday, April 2oJ, xchen businessmen visit schools to "bone up" on newest teaching 
thods una content. 

Chamber Directors Vote Support 
hr Anti' Sunday- Selling Measure 

State Senate Bill 845, which, if passed, would make it a misdemeanor for anv 
rson to sell ' non-essential articles*' in "specified areas of the state" on Sundays, 
« Ijeen voted support hy the Chamber hoard of directors, according to Harrv A 
e, Chamber president. 

Board action followed the recommendation of the San Francisco Retail Mer- 

ints Association, of which Jack Podesta of 
lesta & Baldocchi is president, 
rhe Senate bill, authored by Senators 
eph Rattigan (Santa Rosa) and Hugh M. 
rns (Fresno), would aflect the Sunday 
?s of clotliing. accessories, furniture, ap- 
inces, televisions, radios, cameras, jewelry, 
omohiles. and other goods not considered 
•ntial to puhlic health and safety, 
sot affected hy the proposed law would be 
gs. gasoline and automobile supplies, food. 
I estate, newspapers, souvenirs and novel- 

and items used primarily for recreational 
poses sold in recreational areas, 
'he three objectives j)riniarily sought in 

hill, according to the Retail Merchants 
ociation. are: 

"To secure for hundreds of thousands of 
ifornians employed in retailing and allied 
Is the privilege of home life, friendly a.s- 

sociation and community participation; 

• "To prevent thousands of small shop- 
keepers and large merchants from being 
driven into Sunday business slavery; 

• "To protect the state and its communi- 
ties from the moral, social and economic 
damage caused by Sunday selling." 

The Rattigan-Burns Bill also is supported 
by the California Retailers Association, the 
Retail Dry Goods Association and the San 
Francisco Council of District Merchants As- 

Coordinating the campaign for passage of 
the measure is the Californians Against Com- 
mercializing Sunday Committee of which 
Krnest I.. Molloy, president of Macy's. is 
area chairman. Area Three, of which the Bay 
Area is a i)arl. 

Walter 'The Great' On 
KFRC Radio Program 

Prospects of the San Francisco Giants 
in 1962 will be discussed bv Walter 
(The Great) Mails, former major 
league and Pacific Coast League pitch- 
ing star, on the San Francisco Progress 
Report program of the Chamber over 
KFRC Sunday at 9:45 p.m. 

.Moderator is G. L. Fox, executive vice 
president of the Chamber. 

S. F. Giants — 

(Continued front page one) 

S 49.3 million dollars turned over during 
the '62 season as a financial result of 
all 86 home games — including 81 
regular season games, one playoff game 
and four series games. 

"It is obvious that increased attendance i^ 
of great benefit to the local economy." said 
G. L. Fox. executive vice president of the San 
Francisco Chamber of Commerce. 

"The Chamber, with the cooperation of all 
Northern California chambers of commerce, 
has done its best to deepen interest in the 
Giants since their arrival here in 19.S8. 

"It also is significant that 50 per cent 
of the fans were from out of town last 
year, contrasted with 20 per cent the 
previous year. 

"The Giants have obviously entrenched 
themselves in the minds of all northern Cali- 
fornians as a great ball club. 

"The San Francisco Chamber, keenly 
aware of the intercounty and intercom- 
munity cooperation which exists be- 
tween the city and all northern Cali- 
fornia communities on all economic 
levels, is happy that the local and re- 
gional economies, as well as the cofifers 
of the Giants, have been enriched. 
"What is good for the Giants is good for 
the San Francisco Bay Area. What is good for 
the -Area is good for the Giants." 


(Continued from page one) 

Council Investment Bankers Association (Cal- 
ifornia Group), the San Franci.sco Real Estate 
Board and the San Francisco Life Under- 
writers Association. 

Odlin. a native of Washington, has spent 
his entire banking career in that state after 
matriculating at Princeton, the I'niversity of 
Washington, and the University of Toulouse, 

He is a director of several northwestern in- 
dustries, president of he Washington State 
Historical Society and a .National Associate of 
the Boys' Club of America. 

Ted Lewy to Exhibit His Paintings on the Continent 

an Francisco landscape artist Ted Lewy 
lireparing to exhibit his "America the 
utiful" gallery of 26 paintings in Euro- 
11 cities this spring as part of the United 
cs Travel Service "Visit USA Program." 
eginald H. Biggs. Chairman of the Board, 
fornia Century Stores (The White 
se), which recently h.-ld an exhibition of 
y's work. said. "There is something in- 
ribable about Ted Lewy's paintings which 
e them nn.-i appealing, 
riiey are not i)hotogra|>liic. not ini|)res- 

sionistic. yet tiicy arc rugged, colorful and 
create a desire to visit the scene painted. We 
are arranging to have the |)aintings exhibited 
in stores throughout Britain and the C(mti- 
nent. It is most fitting that .Secretary of Com- 
merce Luther Hodges joined with the USTS 
in the exhibit with the full cooperation of 
Trans World .\irlines." 

Oil and water color |)aintings depicting 
such attractions as the (ioldcn Gate Bridge. 
Redwocxl Empire, (irand (Canyon and New 
England, comprise the exhibit. In conjunc- 

tinn with Trans World Airlines' overseas of- 
fices, the UST.S will present the exhibit in 
England, France. Germany. Switzerland, Italy, 
(irecce and Spain. 

Lewy also recently was laud<(l by Mayor 
(Icorge (;iiristo|)her for having "de|)icted a 
wide and colorful variety of San Franci.sco 
scenes" and for having brought "further re- 
nown to .San Francisco" by his original oil 
paintings and water colors. 


Friday, April 12, 1963 



Bv JOE H\L(;HK\ 

WALTER J. BROWN, former piihlicity man- 
ager for the Chaiiiher. ha> been named heatl of 
the newly created public relations department 
of the State Chamber here. New department 
supplants former publicity and ma-azine serv- 
ices headed by ^'ill Williams, who has resigned 
to take a new post in Los Angeles. . . . 
the campus competition in the Furniture Fash- 
ions Exposition in Brooks Hall. May 11 to 19. 
Schools are Stanford. San Jose State, College of 
Marin. Oakland City College. College of San 
Mateo, California College of Arts and Crafts and 
Rudolph Schaeffer School of Design. . . . 
recto-.s have endorsed federal aid for air pollu- 
tion control. . . . 

old Dobbs and Congressman John F. Shelley, 
h;ne joined Committee for Rapid Transit Now, 
conMi-.ittee officials announced. . . . 
TRANS WORLD AIRLINES increases its non- 
stop San Francisco-to-Europe schedules to four 
a week by June 3. Elapsed flying time on non- 
stop trips to Paris is 10 hours, 55 minutes. . . . 
E. MICHAEL COSTELLO has been appointed 
to designer staff of Albers-Gruen Associates, 
Inc., according to chief designer Bert Frank- 
lin. .. . 

ern Merchandise Mart will be redecorated be- 
fore Summer Market, July 22-26. New floors 
make total of seven to be redecorated. Remain- 
ing three will be designed and completed at a 
later date. . . . 

hibits has been set for the Jack Tar Hotel, May 
1 and 2. Congress is sponsored by the San Fran- 
cisco Chapter, National Safety Council. . . . 
J. D. ZELLERBACH, chairman of the board 
of Crown Zellerbach, has been named chairman 
of 1963 National Library Week, to be observed 

here April 21-27 

KRON-TV's "ON CAMPUS" show will feature 
panel discussion of new book. The Teaching of 
.■inthropolofiv, Sunday ( April 14) at 2 : 30 p.m. . . . 
.MONDAY, APRIL 29, is dale set for the door- 
to-door drive of American Cancer .Society, ac- 
cording to Cancer Crusade chairman O. Cort 
Majors, who said advance contributors are up- 
grading their gift> this year. . . . 
WELLS FARGO BANK president Ransom M. 
(look atniounced after-tax earnings for first three 
months of this year were up 17 per cent over 
llif comparable period of 1962. On per-share 
basi-, earnings returned 88 cents as compared 
with 75 cents in 1962. . . . 

April lectures and addresses: April 16, Gerald 
Clark, associate editor, Mnnlretil Star, "The 
Latin-American Tragedy and Ours"; April 18, 
Satellites in Comniunicnlions, a movie; .April 
20, a panel discu^«ion of France. Germany and 
European Unity; and April 23. Gunnar Myrdal, 
Swedish economist, subject to be announced. . . . 
OANT.A.S .AIRWAYS will commemorate issue 
of ('ocos Islands postage stamps on June 11 
with specialjv (l<»i);Mcd flipht covers for Ameri- 
can |>hilalelist>. Applications at 350 Post Street 
will . b,se .Mav 10 

GE0R(;E H. MAHONEY of W. R. Grace & 
Co. has been named chairman of the San Fran- 
cisco Area World Trade Association subcom- 
mittee on trade relations with the Americas. The 
subcommittee works closely with representatives 
of other American nations who are assigned to 
San Francisco, and with LI. S. government and 
chamber of commerce officials. . . . 
PREMIERE EPISODE of "Sam Benedict" se- 
ries, seen locally on KRON-TV, has been nom- 
inated for American Bar Association's 1963 
Gavel Awards. Winners will l)e named at ABA's 
Chicago convention, Aug. 12-14. . . . 
cation by businessmen will be analyzed in two 
seminars of the llniversity of San Francisco 
Management Development Center. One series, 
"Making the Most of Meetings," l)egan yesterday 
(Thursday); a 10-week series, "Building Effec- 
tive Managerial Communication," begins Mon- 
day. April 15. . . . 

KPIX (CHANNEL 5) has made its library of 
Encyclopedia Britannica educational films avail- 
able to educational station KQED. General Man- 
ager Louis S. Simon announced the move; the 
films were accepted by KQED general manager 
James Dav. . . . 

15 or more have been announced for some dates 
in the season of the San Francisco Ballet. Rates 
apply to Wednesday and Thursday evening per- 
formances April 17, 18, 24 aiKl 25. and May 1 
and 2, and Sunday matinees April 21 and 28.... 
NEGOTIATIONS for construction of a S25 mil- 
lion atomic reactor plant at Fayetteville, Arkan- 
sas, are under way, according to J. Robert 
Welsh, president of Southwest Atomic Energy 
Associates, group of 15 investor-owned utility 
companies in the south and southwest. . . . 
PAUL MASSON Wines has announced Music at 
the Vineyard Series for 1963. Music of the 
Baroque is scheduled Saturday and Sunday, 
June 15 and 16; Sonatas and Trios of Brahms, 
July 27 and 28; and a Chamber Choir and Brass 
Instruments Ensemble August 24 and 25. . . . 
HAROLD B. GODWIN, vice president of Bakke 
Steamship Company for the past eight years, 
has been appointed northern California director 
of sales for States Steamship Company, accord- 
ing to States vice president R. G. Jubitz, Jr 

PAUL E. HOOVER, board chairman of Crock- 
er-Anglo National Bank, announced all-time 
highs in loans and capital accounts for first 
three months of the year. Net operating income, 
after taxes, showed increase of 8.9 per cent. . . . 
two "Yacht Race Special" flights for trans- 
Pacific yacht races in July. Passengers will be 
able to talk with boat of their choice as yachts 
near, or round, the Koko Head finish line. . . . 
S. FURMAN, president of Paradise Park Ma- 
rina, Inc., Tiburon, announced construction 
plans for new yacht center and country club 
at Paradise Cove. New facilities will berth 215 
boats. . . . 

SUMITOMO BANK opened its San Jose branch 
at 515 .North First St. on March 25. Mayor Rob- 
ert Welch presided at ribbon-cutting and open- 
ing ceremonies. . . . 

Large Manufacturers^ 
Directory Available 

The 1%.'J edition of the Large Maniifac- 
liirers Directory for tiie Bay Region's 13 
counties is still available, though it is selling 
rai)i(ily. Chamber general manager Sidney H. 
Keil said this week. 

Copies of the directory are available — at 
SI eacli to Chanii)er members, S3 to non- 
members at tlie Chamber. 333 Pine .Street, 
F.Xbrook 2-4.'>ll. extension 85. 

SAN FRANCISCO'S Sandra Church, uhn co- 
stars with Marlon Brando in the film "The 
Ugly American," recently visiiad the ('hamher 
publicity offices. Prior to her nork ji/f/i Brando 
in her first movie, she appeared in the Broad- 
way musical "Gypsy," in iihich : he replaced 
Ethel Merman in the leading roJe portraying 
Gypsy Rose Lee. "The Ugly Ame ican' will 
open April 26 at the St. Francis Theatre. 

Association will stage its 82nd annual ban(|uet 
and class reunions at the Fairmont Hotel 
Wednesday (April 17). Class reunions will be 
held in the Venetian Room at 5:30 p.m., the 
banquet in the Grand Ballroom at 7 p.m. Pierre 
.Salinger, an ex-USF'er, will be the speaker. . . . 
PAINTINGS of Margaret D'Hamer and Helen 
Dunham will be on display at the BoUes Gal- 
lery, 729 Sansome Street, through April 26 
( Mondays through Fridays from 10 a.m. to 6 
p.m.). . . . 

G. L. FOX (I.), executive vice president of the 
Chaniher. received the key to Alhuilic City from 
Ada Taylor, vice president of sales of the C.lar- 
idge Hotel, who recently was voted "Hotel 
Sidesman of the Year." Miss Taylor, former 
chairman of the icomen's division of the Atlan- 
tic City Chamber, presented keys to Chamber 
and governmental officials while touring the 
west coast last week to promote tourism for 
Athutlic City. Miss Taylor emphasized that U. S. 
Highway 40, which ends in Sini Francisco, orig- 
inates at Black Horse I'ike in Atlantic City and 
"constitutes a direct idthough long-distance tie 
between the ttvo cities." 

Friday, April 12, 1963 

haniber 'Plant-a-Tree Week ^ Sees 4 
ome 5^000 Trees Planted in S.F. 

Some 5,000 trees were planted as a result of Plant-a-Tree \V eek, wliich ended 
day, accorrlinji to Brian Fewer of the Department of Public Works, co-spon- 
of the event with the (Chamber and San Francisco Beautiful, 
rhe week, hif;hli{ihtin<i a three-year continuin<i campaign on the part of the 
imher and the Department of Public Works, ''caused a delupe of inquiries 

and ap[)lirati()ns for trt'e-planting. " Fewer 

"The as!;istanfe of downtown busi- 
ness and finanriai oi-Kanizations and 
firms has exerte<J a gr«'al influence on 
thj> program," he continued. "We now 
feel that the uhiniate goal of 350,000 
street tree plantings, which at one lime 
looked like an impossibility, will be 
achievefl within the next seven years. 
■Considering that these plantings have been 
done largely by individual citizens, neighbor- 
hood associations, and business firms on a 
voluntary, pay-f or-it-yourself basis, the 
achievement thus far is extremely remark- 

Among the larger projects in business dis- 
tricts and neighborhoods were: 

• Crocker-Anglo National Bank. Dean Wit- 
ter & Co., and Post Street Merchants — 3.5 to 
50 trees at Post and Montgomery; 

• Mrs. Lawrence Blair and Mrs. George 
WolfiF, Jr.. 70 Victorian Box trees in the two- 
block Jordan Street area; 

• Walter Landor Associates, 15 trees at One 
Jackson Place (Battery between Jackson and 

ilsior DistrU't leaders Mrs. Clare Chonopis 
Angela liosso ( r), president of the Excelsior 
ness Men's Association, in observing the 
Tiber Flant-a-Tree Week. They planted the 
of 30 flowering liottle lirush trees aloni 
i400-4600 blocks of Mission street. The proj- 
was organize^l by camera shop proprietor 
ter Jebe. 

JANE NIKOLS of iSoiato will hold a "one- 
wonuin" revue highlighting the Sunday Salon 
concert of April 21 at 2 p.m. in the Crystal 
Ballroom of the Marines Memorial fiuildin'i. 
Formerly with the S. F. and L. A. Civic Light 
Opera Company, she ivill present "Musicals in 
Miniature" — taking her audience on a con- 
ducted tour of several celebrated Broadtiniy pro- 

Pacific ) ; 

• William Marquis. 15 Victorian Box trees, 
Strillings Avenue I off Monterey Boulevard); 

• Mrs. Helen Brooks, Merced Heights, 
15 INew Zealand Christmas trees, .300 
block of Ramsell street; 

• W. H. (Mark, 10 ficus trees in front 
of three Russian Hill apartment build- 

• The Recorder Publishing Co. and 
San Francisco Daily Commercial News, 
12 Acacias, South Van Ness avenue; 

• The Whitcomb, 18 laurel figs; 

• 2900 Pierce street, 15 Victorian Box 


riNG: I'iiii AiiK-niaii CulTec Uuy : Crystal Kuoin. 
luiil HiitH, iiuuii. 

TING. Kooin 2UU. 10 30 a.m. 

16 MKMBKHSHII' MKKTING, Ruom 200. :. p.m. 
lluhi-mian <:iiil>. K a.m. 
rEE JOINT MEETIN(;. Huom 200, 10 a.m. 

1:30 p.m. 

. Spcakrr: Duviil Hranil, I'rrmirr of Wralrrn Auatralia; 
• Kuom. «url<l Trailr Club. noun. 

mian (;iuh. 7:30 p.m. 

lESTO. «:20 a.m. 

I 200, 2 p.m. 


I ^ei¥ (Chamber Meiiiberis | 

— Wayne Laemmle T.D.Iirown Jack W . Aufricht Thomas hong John J.(,oodwin,Jr. Z 

I MKMBKRS XKW TO THE CHAMHKR ROSTER include i above. 1. to 1. 1 = 

= W aviH' Laemmh', Hay .Area sales represenlative. Pacific .\ortlnTn iirlinos. E 

E Inc., Sir Erancis Drake Hotel; T. D, Hr<>\vn, programming manager, Kmyrlo- = 

E fx-din Hrituniiica, 444 Market Street; Jack W, Aiilrichl. district manager, E 

E iniloiirs of San Francisco, Inc., 323 (ieary Street; Tlumias Eong, part owner z 

E and general manager. Royal Pacific Motel, 661 Broadway; John J. (ioodwin. = 

^ Jr., executive vice president. City Saving.s & Loan Association, 2521 Mission E 

E Street. E 




HAHRV A. LEE, Pre*i<irm 

C. L. KO\. Exeriilive Vire Prciident 

M. \ llOGAN Scrrrlary 


CHARLES .MORGAN, Aiiociale Editor 

ililitlied irDii-monllily and ownsd by the San Francitro 
lumlicr ui Coinmcrrc, n non-prorn orKaniiation, at 333 
rif St., San Francitro. Zone 4. ( nnnly of San Franriico, 
lifornia. Trli-phone EXl.rook :: : ,il, (N'on-nifmber iub- 
•iption, $1.00 a year.) Kiitrr.-.l .» hrronil Clan mailer 
nil 26, IVIt. al Die Po.l OITi.r ..i Sim Franruto, Cali- 
rnia. iiniler the Art of Marrh 3, 1879. 
Cucultuion: l.SOO 





VOLUME 20 • NUMBER 8 • APRIL 26, 1963 

-'•. ; -(^.V^Stfl^^^i-.^ivs, 

'•ABOV E STANDARD"— Site clearance for the 
netv Standard Oil Company of California office 
building on the south side of Market street op- 
posite the Sansome street intersection will begin 
early next month. The netv skyscraper will rise 
over 300 feet — 22 stories plus a penthouse — icith 
proiisions to be made for a helicopter stop on 
its roof. The building, to be completed in 1965, 
will gross 326,000 square feet and accommodate 
about 1,500 employees. Architects are Hertzka 
and Knowles, AlA, of S<m Francisco. 

Transportation Forum 
To Be Held May 16 
In Jack Tar Hotel 

The Chamber's Transportation Department, 
the Transportation Association of America 
and 32 local and regional civic and trans- 
portation organizations will sponsor a Pacific 
[ Coast Transportation Institute at the Jack Tar 
Hotel. Thursday. May 16. 

Dr. George F. Baker. Dean and Professor 
, of Transjjortation at the Harvard Graduate 
[ School of Business Administration and chair- 
I man of the association's board, will be the 
' principal sjjeaker. 

Charles C. .Miller, manager of the Chamber 
d(i)artment. said the theme of the institute 
will be "(bearing Transfjortation for a Dy- 
namic .\merica." 

D. Clair .Sutherland, senior vice president 
'if the Bank of America and vice president 
<if the Chamber, is general chairman of the In- 

Subjects to be discussed at the Institute 
will include: ".Moving People and Goods in 
l'>75"; ".Significant Transport Labor Prob- 
hams," and "Cracking Down on Bootleg 

Chamber Moves to Coordinate 
South'O ^'Market Development 

( I'ublirity on the development of the South-o'-Markel area received front pa^e, eight-column 
banner treatment from all the local daily newspapers. .Among the articles written icas this 
excellent treatment of the subject by Charles F. Ayres, Associate Editor of the Daily Com- 
mercial l\ews.) 

By Charles F. Ayres, Associate E}<lilor 

San Francisco Daily Commercial ISetvs 

The San Francisco Chamber of Commerce yesterday hopefully assumed the role 
of '"coordinator" in anticipated efforts to redevelop the South of Market area. 

The action was taken followinjj; an open discussion hv six persons who were 
joined by (juite a few others in the audience in room 200 of the Chamher huildinp 
in which the potentials, the problems, current construction, plannin<r and Ion<i- 
range thinking all were explored. 

The event was chaired by Randell Larson, 
chairman of the Chamber's redevelopment co- 
ordination committee, and was staged with the 
cooperation of the capital improvement and 
land use section (Norman Impelman, chair- 
man) and the industrial development section 
(Ralph W. Seely, chairman). 

'Coordinated Effort' 

The Chamber's role, Larson suggested at 
the outset, should probably be the effecting of 
a coordinated effort, avoidance of overlapping 
efiforts. and "at all times to see that private 
enterprise has its proper place in the develop- 
ment area." 

Ernest Locher, assistant vice president. 
United California Bank, disclosed that his 
bank already has applied for authority to put 
a branch in the area, has its eye on a site 
somewhere in the area bounded by Bryant. 
Brannan. Fifth and Sixth streets, and is ready 
to go as soon as authority is received. 

The banker, expressing strong faith in the 
comeback potential of the area, noted that 
larger lots at reasonable prices should be 
made available to attract new business and 


Impelman. who is an investment and real 
estate broker, offered the somewhat differing 
view that "the north of Market area" must be 
considered in overall planning. In this area, 
he reminded, "thousands and thousands of 
units of housing for single people are fast de- 
pleting in value" and eventually must be re- 
placed if a readily available labor force is to 
be assured industry which might enter the 
South of Market area. 

He suggested that the South of Market area 
in the Haight-Guerrero region might eventual- 
ly |)rove a good project area for housing for 
single persons making up new industry's work 

Arnold H. Cassady. general commercial en- 
gineer. Pacific Telepiione and Telegrai)h Co.. 
whose company is building a new. $15 million 
Bay .\rea head(iuarters building on Folsom 

THR0LI(;H the looking (;LASS — The 

shape of things to come is mirrored in the win- 
dows of Ihmk of Americu\s newest San Francisco 
branch which opened for business last month. 
Located opposite the site of the Hilton Hotel, 
tvhich is scheduled for completion late this year, 
the Ellis-Taylor office is the bank's 56th branch 
in San Francisco. Reflecting the renascence of 
an area once known as San Fr(mcisco's "I'ptown 
Tenderloin." the branch and the Hilton Hotel 
are two of several new construction projects be- 
gun recently. 

between Second and Third streets, had no dif- 
ficulty in expressing his employer's faith in 
the area. The new headcpiarters, he said, are 
expected "to become the nucleus of a well- 
planned development in the surrounding 

Here's how |)anelists viewed the problem: 
John -S. Bolles. architect, representing "a 
grouj) of entrepeneurs" interested in commer- 
cial development in the heart of the area and 

(Continued on page four) 

Friday. April 26. 1963 




Sarton Aissociates 
•pen Worldwide 
lacement Agency 

Lon Barton Associates, Inc., an affiliate of 
e worldwide executive and enginering place- 
;nt and procurement organization, Cadillac 
isociates, Inc., has opened an office in San 
ancisco, Suite 1080 of the new Equitable 
lilding, 120 Montgomery Street, as a result 
the San Francisco Chamber of Commerce 
ad(iuarters city campaign. Ray C. Pruitt, 
lo has spent many years in the personnel 
unagement field, including three years with 
New Orleans agency and three years with 
)n Barton Associates of Los Angeles, will 
ad the San Francisco office as general man- 
;er. Explaining the opening of the San 
•ancisco affiliate, Barton said: "Opening of 
is San Francisco office will permit us to 
fer executive placement and recruiting serv- 
B to a much greater number of people in 
e Bay Area and in the Pacific Northwest." 

rek to Vallejo Set 
^or Intercity Section 

The inter-city section of the Chamber and 
her (iliamber members will visit Vallejo's 
are Island Naval .Shipyard and the Napa 
alley as guests of the Chamber's Creat 
olden Fleet. 

F. T. (iuresche, .Standard Oil Company ol 
alifornia, chairman of the section, said tiuil 
)ats for rh«- trip will leave San Francisco 
acht Harbor or .Sausalito Harbor at 8:.3() 
m., Friday, May .i. 

Cuests will participate in a tour and no- 
)st refreshments and luncheon at Mare Is- 
ind, where they will meet officials of the yard 
[id directors of the ^ illejo Chamber. 

A tour of the Hai' Kornell winery and a 
o-hosl barbecue st- k dinner with civic 
saders -jf the Napa Va i'y are on the agenda, 
</"-..lie said. 

ta will return to Sail Franci.sco by bii^. 
>)( the tour will be about SIO. not incliid- 
\g, return bus transportation. 

Blessings of S. F. Bay Area 
Counted in Economic Survey 

The 1963 Economic Survey of the Chamber is now available, according to 
Stanley C. Allen, Chamber research department manager. 

The survey is a review in depth of the economy of the nine-county, 6,989 
square-mile Bay Area. Its detailed study is based on all factors which contribute 
to the growth of the Bay Area, including the '"moderate, Mediterranean -type 
climate" where daily mean maximum tempera- 

tures range from 62.8 degrees in San Francis- 
co to 72.7 in Sacramento. (Daily mean mini- 
mums range from 46.7 in Oakland to 50.9 in 
San Francisco.) 

Other factors contributing to econom- 
ic and population growth in the area, 
the survey says, are: 

• *'A geographical location central to 
controlling markets and resources of the 

• "Abundant water and power sup- 

• ''Highly skilled labor force; 

• "Presence of at least 20 colleges and 
universities, including two of the world^s 
greatest; and over five hundred research 
facilities of industry, schools, govern- 
ment and private institutions; 

• "One of the world's finest harbors, 
with deep water ports inland as far as 
Sacramento and Stockton; 

• "A constant influx of new residents, 

• "Nearly one thousand new or ex- 
panded manufacturing industry projects 

In some areas covered by the survey, a 13- 
county Bay Region definition is used, adding 
Sacramento, San Joaquin, Yolo and Santa 
Cruz counties to the basic counties under con- 
sideration which include San Francisco, San 
Mateo, Santa Clara, Alameda, Contra Costa, 
Marin, Sonoma, Napa and Solano counties. 

In the expanded 13-county region, %2 
manufacturing projects were announced in 
1961. They had a total valuation of $170,378,- 

Bay Area retail sales increased 29.7 per 
cent between 1950 and 1960. the survey said. 
Wholesale sales increased 39.1 per cent in the 
same period and salaries were increased by 
62.5 per cent. 

Chamiter Tree-Selling 
Project Huge Succc^ss, 
5,000 Fruit Trees Go 

Some 5,000 flowering fruit trees — donated 
by the California Nursery Company of Free- 
mont to the Chamber street tree-planting pro- 
gram — were sold at a bargain rate of 25 
cents each last weekend at the City Hall plaza 
and Kezar Pavilion parking lot. 

The trees, distributed from huge vans 
through the cooperation of the Chamber, the 
Department of Public Works, San Francisco 
Beautiful, Recreation and Park Commission, 
and the San Francisco Police Department, 
were sold out by 1 p.m. Friday. 

Average cost of such trees, if purchased 
from a nursery, is about $5 each, according 
to George C. Roeding, Jr., president of Cali- 
fornia Nursery. 

During the past four years, the Chamber, 
the Department of Public Works, and San 
Francisco Beautiful have seen some 30,000 
trees planted throughout the central busi- 
ness district and the city's outlying neigh- 
borhoods — including a record 5,000 for the 
recent Plant-a-Tree Week. Ultimate goal of 
the continuing campaign is some 350.000 

Section chairmen of San Francisco Beauti- 
ful manned the vans under the direction of 
William R. Graves of Richfield Corporation, 
chairman of the event. 

TIIK. (iHAMlU'.U stn-vt. hii^ltnas nml hriilur sfdiiiii ri'tfiilh hoslfd the Stiite Hiiilnniy Commis- 
sion mill sliif) mvmhvrs oj tin- SlaH- Division of //I'^'/mvo.s tit it hinvheon in the Dvl W «■/>/> Tonne- 
House. Li'jl to rifiht are Leonard Mosiits, arihitvvt and rhairman of the seition; S<in h'rancisio 
Supervisor Peter Taniaras; Chief Administrative Officer Sherman /*. Dtitkel; and G. L. Fox, execu- 
tive vice president of the Chamber. 

iday. April 26. 1963 


By Joe Haugher 

?re rontributeil to current American expedi- 
»n climbing Mt. Everest. Other paraphernalia 
r the dangerous journey was contributed by 
;rry Mountain Sports, Inc., with Bay Area 
tlet at 315 Sutter Street. Mrs. Mary King, 
rmerly of Roos Brothers and Abercrombie 
d Fitch, is manager of the San Francisco 
)re, . . . 

ESTER N AIRLINES brought three "Vacation 
>rth" representatives to the Bay Area this 
?ek. They were Carol Hall, former Seattle 
afair queen and skiing champion, Helen 
erry of Vancouver, B. C, and Susan Koslovsky 

Anchorage, Alaska 

OBERT E. HARRIS, promotion manager of 
CBS. has been named vice president of the 
n Francisco Bay Area Publicity Club. He 
Jl also serve as chairman of committee for 
St annual awards competition for best PR 
mpaigns of the year by club members. . . . 
sFO has issued new LP album, "The Giants 
in the Pennant," with Giants sportscasters, 
uss Hodges and Lon Simmons. Accrued royal- 
?s will go to a recognized charity. . . . 
inounced earnings of 17.1 cents per share for 
sar's first quarter, compared with 20.6 cents 
r same period in 1962. President John J. 
iters noted that the decrease reflects an in- 
case in federal taxes on income from 878,000 
u-ing the first quarter of 1962 to $163,100 for 
e quarter just ended. . . . 

RS. JOHN O. AHERN, immediate past presi- 
;nt of the League of Women Voters of San 
■ancisco, was elected executive vice president 
the League of Women Voters of California 
the league's annual state convention. . . . 
AW DAY will be saluted on KRON ( Channel 
tomorrow ( Saturday ) with a panel discussion 
om 2-2:30 p.m. on "Jury on Trial." Attorney 
meli>ts include Ben K. Lerer, Is;ibel Greiner, 
ihn ^S . Herron, Bruce Walkup, John B. 
ates and Wallace E. Sedgwick. . . . 
^CK P'OISIEl, S. F. Chronicle aviation writer, 
as named winner of the Aviation/Space 
riter- Association's top award for 1963. . . . 
RAPER COMPANIES, developers of chopping 
nter^. announced development of a new cen- 
r at Los Banos. Pre>ident Jerome C. Drapr, 
., said new center brings number of com- 
unity and regional -hopping centers developed 
• the firm to -ix in northern California. . . . 
:NI0R (;RANI) national Livestock Ex- 
[•sition announced payment of top prices for 
[>ck sold by young farmers. Henr>'> Fashion 
listaurant and l)uches> Catering of Oakland 
i«h paid $1.20 a i)ouiid for champion lambs 
[ise 1 by Lanini Sharon, 13, Salinas, and Leslie 
|immel. Baker-field. Concoran Chamber paid 
1.10 a pound for a hog rair.ed by Burtle^ .Mc- 
.linrh, (iorcoran < Kings (iounty i. and Oliver's 
I'^taurant, South .San Praiuisco jiaid SI. 10 a 
lUiid for a steer raised by Jim .Sanders. 13. 
I Gilroy. . . . 

KFEWAY stores announced record highs 
Ir 1963 initial period. Sales increased by .5.1 
|r cent, net income by 36 per cent over com- 
Jrable period in 1962. Net income amounted to 
< cent- per common share, compared with .lO 
^nt^ per share in 1962. . . . 

E. W. (STAGE I CAREY, president, Fibreboard 
Paper Products Corporation and former Cham- 
ber director, announced five and half per cent 
increase in sales for first quarter of 1963. Sales 
total for the period was §26,783.000, compared 
with §25,371,000 for same period in 1962. . . . 
ROBERT P. LUTHY, formerly of the Federal 
Reserve Bank, has been appointed chief auditor 
for the Sumitomo Bank of California, according 
to president Makoto Sasaki. . . . 
announced completion of its "start-up" period 
for its northern California branch at 2525 Van 
Ness Ave. School, headquartered in Los Angeles, 
was founded in 1950 by Mrs. Kay Venulo. . . . 
WAYNE L. HORVITZ. Director of Industrial 
Relations for Matson Navigation Co., has been 
elected a vice president of the line, according 
to Mntson president Stanley Powell, Jr. . . . 
STANLEY E. BOYANICH, president and gen- 
eral manager of Dairy Industry, Inc., has been 
named general manager of new organization. 
Key Industrial Associates. Key Industrial will 
service food, brewery and bakery fields with 
specialtv processing equipment and supplies. . . . 
California announced lecture series on "Alcohol- 
Drugs-the Mind-and Society" at three locations: 
Children's Theater, Palo Alto, S. F. Extension 
Center, 55 Laguna Street, and 145 Dwinelle, the 
Berkeley campus. Palo Alto series of six lectures 
will l)e presented Mondays at 8 p.m., beginning 
May 13; S. F. lectures will begin at 8 p.m., 
Tuesday, May 14; and Berkeley talks will start 
at 8 p.m. Wednesday, May 15. Series costs $12; 
single admissions, S2.25. . . . 

JAPAN AIR LINES reported a 35 per cent in- 
crease in Orient-bound passengers over last year, 
an increase of almost 100 per cent over 1960. . . . 
tee meetings to plan 1963 activ^ities have been 
set for San Francisco and Los Angeles. Local 
meeting will be held in the Pacific Telephone 
Auditorium, 26th floor, 140 New Montgomery 
street, Tuesday from 9:20 a.m. until noon. 
Chamber staff members Randle P. Shields and 
Harold V. Starr will represent the Chamber at 
the meeting. . . . 

Maytag, Jr., reported record earnings for the 
January-March period. Maytag said net profit 
for National during first three quarters of its 
business year was 82.94 per share, compared 
with 81.72 for same period in 1962. . . . 
Francisco yesterday received bids for construc- 
tion of San Antonio Dam in southern Alameda 
County. Plans and specifications were approve*! 
on January 29. . . . 

CUTTY .SARK'S Porthole Window Display, 
with its illusion of sea spray, won the Light 
and Motion class in the Point of Purchase Ad- 
vertising Institute's annual Western Regional 
competition. Display was planned by Honig- 
Cooper & Harrington, San Francisco advertising 
firm. . . . 

its convention for .San Francisco, Nov. 17-20. 
Planning committee includes Joe Constantino, 
KTVU; George Rodman, KGO-TV; Dick Rob- 
ertson, KRON-TV; Bob Nashick. KPIX; Bob 
Harris, KCBS; Ron Wren, KGO; Bill Sweeney, 
KFRC; Don Allen, NBC-TV (Los Angeles); 
Tony Bachnian, KXTV (Sacramento); Louise 
Z. Jorjorian, KSFO; and Jack Armstrong, Tl' 
Guide. . . . 

S, F. Quotes 

"Until my arrival in San P^ran- 
cisco I had tli<>n<rlit that Niai)lrs was 
the most ix-autiliil <ily in tho world. 
-Now I know it is San Francisco." 

— \ (dentin P. Katayev 

(Ruisian noveliti) 

Casino, which opened April 3 to the general 
public, is a gleaming lower rising 11 stories over 
Ixdce Tahoe at South Shore. Along tvith 200 
rooms and 10 luxurious suites, this first luxury 
high-rise resort hotel at the lake features three 
fine restaurants, continuing entertainment — and 
a full casino. 

Linsky Resignation 
Effective May 6th 

Resignation of Benjamin Linsky as Bay 
Area Air Pollution Control Officer becomes 
effective on May 6, according to Clarence D. 
Erickson, chairman of the District board. 

Linsky was lauded by Erickson for his role 
"in establishment of the initial technical 
standards upon which the District's Regula- 
tions No. 1 and No. 2 were dependent." 

Currently on terminal leave. Linsky, a vet- 
eran engineer in administrative and safety 
fi'eick?. is seeking emj)loyment opportunities in 
Bay Area industry. 

Yontli Synipiiony to 
Appear on KPIX-TV 

The California Youth Symphony Orchestra 
will appear on KPIX (Channel 5) from .S:.30 
to 6:30 p.m. Sunday. May 5. in its drive for 
funds to finance a San Francisco-Osaka 
■'Sister City" cultural exchange trip through 
Japan this summer. 

.Soprano Mary Costa and the San Franci.sco 
Symphony Orciiestra have a|)peared with the 
youth organization in the past montii to aid 
in the drive for $35,000 — still needed to 
finance the tour to be made at the invitation 
of the Cultural Commission of Japan. 

.Sui)sequent television a{)pearances will be 
made by the orchestra, according to Aaron 
Edwards. K.SFO newscaster, one of the s|)on- 
sors of the orchestra which has a membership 
of 104 young musicians, aged 11 to 18. from 
30 senior and junior high schools in the Bay 

Contributions toward coni[)letion of the sum- 
mer excursion may be made to the California 
Youth .Symphony Association. P. O. Box 1441, 
I'ulo Alto. 

Friday, April 26, 196! 


I Xe^v t liaiiiher Members i 

= Hupo J. ikieao Russel J. De Salro Silverino SUtestre Mrs. Patricia Mackcy Mrs. Agnes Jenkins^ 

I MP:MBF.RS >E\S to the chamber RuSTER include .above. 1. to r.t = 

= Hu«:o J. ( Metto. ^ extern Region j-ale^ manaiier. Parker Pen Company. 278 = 

E Po?t St.: Ru?.!^l J. De Salvo. ov»ner. De Saho Travel. 12 Gean. St.: Severino E 

E Silve«tre, omier. Silbraz InXemational. 1489 Fols-om St.: Mr?. Patricia Mackay. r 

E '-xe<utive ?uper\-iior. If elcome Wagon International: Mr*. Ainie? Jenkin?. E 

E ^an Franci?<-o Supervie-or. Welcome Wagon International. ^ elcome \S agon = 

E Bid-.. 2<'9Po?t St. I 

niii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiT 

Chamber IIoad«» Attend Casey \amed Head 
L.S. Chamber Conclave Of Regional Problem 

Attorney Thomas F. Casey. Jr.. has been 
named chairman of the Regional Problems 
Section of the Chamber civic development 
committee, according to Harold V. Starr, 
manager of the civic de- 
velopment departmenL 

The problems witli 
which the Regional 
Problems Section is con- 
cerned are rapid tran>il. 
regional planning, a 
study of Bay Area trans- 
portation, recreation and 
parks and beaches, and 
the .\ssociation of Ba\ 
.\rea Governments. 

Most pressing prob- 
lem at this moment. 
Starr said, is advance- 
ment of the rapid transit program approved 
by voters in last November's elections. Rap)id 
transit plans have been temporarily stxTnied 
by taxpayers" suits in Contra G>sta County. 

President Harry .\- Lee and four other 
Chamber officials \fT\\ attend the 51st annual 
meeting of the United States Chamber in 
"Washington. Sunday through Wednesday. 

Accompanying Lee to the meeting on 
""Freedom and Eoc»nomic Growth Through 
Voluntary- .\ction~ will be vice president Wil- 
liam J. Bird, directors Ross Barrett and 
Robert W. Walker, and executive >ice presi- 
dent- G. L. Fox. 

Some 4.000 business and professional men 
and women are expected to attend the annual 
c(»ncla>e. representing more than 3.800 locaL 
state and regional chambers and trade and 
professional associations. 


T. f . Lasey- 


]. Cmb- 

K;.'.. ;- :- . ;.-7 IN \Mi-RH_A LINlHION. 

• I ar-. * r ' ' t -. : f *l»re. 1M«4»I1 

y.. . mohlli TRADE ASSN. LINCHEON. m«rtd Tr»<J» 

Claik. MMMt. 


B««^ 2M, 4 ».^- 


BfTTuI Onb. flM*. 

M«< )— CIMC LINCHEON ifMiMrod in U>r Pan .'iaxn- 
CMM S*rM4>. S. F. Cka^krr •! C—twirrffr. VorM Tra^ 
AkiiftriatMa. Lra^vr •i Calii. Caat*. S^akrr: dcCniM^fc S. 
M«iri i ii». A»t»»n mi f \» tkr OrftmtaH— s{ AjBfncao 
^4al«-> : \ m^txMMk B<i«^. Fank«al HoirJ, n a n a. 
TEE MEETING. V*H4 Tradr ask. bom. 

UlA. MM. 


BMis :niii. : |..b. 

II a.M. 


(Continued from page one) 

already in possession of some parcels of Ian 
there i Fourth and Minna streets apparent! 
the focal pwint i : 

In his opinion, the area can provide ligh 
industrial and commercial accommodation 
running up to 10.000 square feet in building 
rising about 12 stores at rentals lower thai 
obtainable now in downtov^Ti areas. 
'Grant Center^ 

Bolles' group has a "Grant Center" develop 
ment in mind, with pedestrian malls. Mhid 
would close off some now existing narro» 
streets, pass over Howard and Folsom -t s 
and blend in rail (Southern Pacific) fa 
in such a manner as to provide quick ?rrvj. 
to San Francisco International Airport (f*v 
example i . 

Frank Gomez, industrial realtor: Gomez at- 
tributed some loss of former industry in the 
area ( which moved do\»-n the Peninsula or tc 
East Bay communities! to freeway develop^ 
ment, but laid a great deal of the blame on 
what he caUed an "offensive" land price of $3 
to $4 a square foot for industrial land in th< 

.\nd a "literally cruel and fantastically 
high" tax burden. Gomez maintained. htI] 
have to be somehow eased if the area is ta 
realize its true jxitential to attract high dollai 
value enterprise offering greater pa>Tott 
hence a boost in the community's economy. 

He foresees a conversion from hea\y indus- 
try to light industry and commercial use in a 
transition designed to keep the desirable in 
du^try that remains in the South of Market 
area and. hopefully, "to create the conditiont 
to invite <tthers to come and live Mith us." 
Sports Arena Opposed 

Compiaring the "relatively free whe 
possibilities" of a redeveloped South of 
ket with the more restricted uses of the 
downtown and general business area, 
^aid. "\i e look forward to many new ( indus- 
trial I neighbors." 

Charles L. Conlan. San Francisco litli'^ira- 
pher. asked for a study of the tax rate a- > in- 
pared with other communities, warned againsl 
establishing a "sports arena" r\p>e operatioi 
in the area. 

A«»ses«»ment Bill Given Okay by the Chamber 

Directors of the Chamber have reaffirmed 
support for measures now in the legislative 
hopper (.\ssembly bill 1244 and Senate bill 
442 1 which would change per^inal property 
assessment dates from the first Monday in 
March to the first day in March of each year. 

The legislation abtt would permit property 
assessment at the average market value of the 

inventory over the year immediately prt red- 
ing the tax date, according to H. C. Tx'^'^ 
chairman of the Chamber tax section. 

Tyler said the change in tax date ' i- lir 
sirable because most inventt>ry records art 
kept on a monthly basis and a busine>-mai 
would be more likely to have accurate fitiura 
for the first dav in March." 


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« ■ < jni- ci »«B Franciu*. 

c Clati mailer 
i razifa*r«, Cali- 

C.'rm.«»«i. TMt 







VOLUME 20 • NUMBER 9 • MAY 10, 1963 

R. A. Peterson to Address \^ orld Trade Week Limch 

W orld Trade and Travel \^'eek through the Gohlen Gate — an 
annual 1^2 hillion dollar industry. >\-ill he celehrated May 19 throujih 
May 25. according to Le^ter Goodman, president of the San Francisco 
Area \^ orld Trade Association. 

Highlight of the 36th annual ohsersance of the event will he a 
hincheon Tuesday, May 21. in the Peacock Court of the Hotel Mark 
Hopkins at which Rudolph A. Peterson, vice chairman of the hoard 
of directors of the Bank of America NT & SA. will discuss ''A Com- 
mercial Banker Looks at \i orld Trade." The luncheon, sponsored 
hy the Chamher and the San Francisco Area \^ orld Trade Associa- 
tion, will officially honor representatives of 52 nations comprising 
the local consular corps. Chairman of this event is Anona Pickard 
of the American President Lines. 

Typifving the great interest of the Chamber in world trade was 
the late and great Henry F, Grady, president of the American Presi- 
dent Lines in 1941 and president of the Chamher in 1945. Largely 
because of him, the Chamber world trade department has gained 
worldwide recognition for its labors in the field of world trade. 

Many of the earlier Chamlier presidents were seafarers and world 
traders. Frederick \^ . Macondray ( president of the Chamher in 
(Continued on page four) 

General McKee to Speak 
At Armed Forces Luncheon 


. . . Balclutha points up rich heritage 

Chamber is Xoi% 
113 Years Yonng 

^ r' .^an Franci>co Chamher of Commerce — 
-t Chamber in the \^ est — celebrated its 
liJth birthday Thursday. 

The same day the Chamber was ofiBcially 
organized also was the day the city's civil 
government was first formed — according to 
ColvUle's directon.- of 1856. 

"Instituted before California achieved state- 
hood, the Chamber has been closely connected 
iwifli r'nic welfare and the expansion and de- 
velopment of commerce, 
industry and business in 
San Francisco almo-t 
since the inception of 
San Francisco's historv."' 
Harry A. Lee. Chamber 
president noted. 

The first recorded in- 
terest in forming tlie 
Chamber appeared in a 
notice in the San Fran- 
cisco Alta California, in 
- i-t of 1819. announcing a meeting at the 
old schoolhouse on what is now Portsmouth 
Plaza. One of the first men who formed the 
(Turn to page 2) 

General William Fulton 
Air Force, will discuss "\ 
first-hand, up-to-the-minute 
eon Fridav. Mav 17. 12:15 

":m Brannan 

SAN FRANCISCO'S nun Piprrp Salinper. Pn-sx 
Secretary to President Kennedy, received the 
Ambassador Extraordinary Aiiard of the Cham- 
her on April 17 from Rnss Barrett. President of 
Foster and Kleiser, Division of Metromedia. The 
award, for national achievement reflecting so 
highly on his native city, uas presented at a 
press conference at the University of San Fran- 
cisco, from where Salinger uas graduated in 
1947. Barrett is a director of the Chamber. 

McKee. Vice Chief of Staff. United States 

ital National Defense Developments" — a 

report — at the Armed Forces Day lunch- 

p.m.. at the San Francisco Commercial 

Sponsors include the Chamber and the San 
Francisco Commercial Club in cooperation 
with the Air Force Asso- 
ciation (San Francisco 
Squadron), Association 
of the United States 
Army (San Francisco 
Chapter), Navy League 
of the United States 
(San Francisco Coun- 
cil I, and Reserve Offi- 
cers Association of the 
United States (Depart- 
ment of California). 

Harry A. Lee. presi- 
dent of the Chamber, 
will preside. Chairman 
is Richard C. Ham. 
Colonel. USAR. and 
chairman of the Chamber Armed Forces sec- 

General McKee graduated from \^'est Point 
and was commissioned a Second Lieutenant in 
the Coast Artillery in 1929. He has served, 
with distinction, in the Canal Zone, the Pacific 
and Europe. 

He was named a four-star general in 1961. 
and. in July of the following year, he became 
Vice Chief of Staff of the Air Force in Wash- 

General McKee 

Friday, May 10, 1963 

SHOWN ABOVE are check points for conduct of the Chamber's annual voluntary vehicle safety 
check campaign. May 15, 16 and 17. Chamber coordinates program which involves civic, police, 
military, transportation and industrial groups, and national safety clubs and councils. Campaign 
for 1962 saw San Francisco winning the Excellence Award for cities of more than 300,000 in pop- 
Illation. — Drawing courtesy of National Automobile Club 

'Pens Dipped^ Ledgers Flipped^ 
Fireiiian'is Fund IVow 100 Years Old 

Fireman's Fund Insurance Company, which celchrated its centennial 
May 6, began doing business in the old Government House at Sansonie and 
Washington Streets with "pens dipping and ledgers flipping" in three dark 
rooms above a dingy staircase. 

This year Fireman's Fund reached its biggest milestone by affiliating with 
the American Insurance Company to rise to a 
position of major imporlancc in the i)roperty- 
casualty insurance world with combined assets of 
$1 billion. 

During the past century millions of custom- 
ers from all over the country have trod the path 
to the agents of Fireman's Fund — whose home 
ofticc remains to this day in San Francisco. 

In contrast to its first transaction — the insur- 
ing of a thousand fiv<'-gallon kegs of Hoston 
-vrup for Sl,2()0 -the company now writes a 
iiiuitiludc of multimillion-dollar coverages as 
well its coverage for the ordinary citizen's prop- 

One of the oldest trademarks of the com- 
|)any, then the Home Fire and Marine Insurance 

Company, was a picture of a painting of a full-rigged ship (see cut) hy San 
Francisco miivinc artist W. A. (Soulier. 

The ship, named after W. F. liabcock, president of the Chamber five 

times (1874-70 ind 1880-83), also was used as a design for a 21-cent stamp. 

Among these iiltcnding the cenleiuiial ceremonies at the home oflice, 3333 

lifornia Street, last Monday w<!re Fred H. Merrell, president of the coni- 

l» my, Mayor George Christopher, James F. Crafts, chairman of the board, 

"iren^an's Fund Insurance Company, stockholders and others. 

The W. F. Babcock 




Goal of 100,000 
Is Set for '63 
Car Chockdoivii 

Goal of this year's voluntary vehicle safety 
check, to be conducted on a citywide basis 
May 15-17, will be no less than 100.000 
vehicles, according to Clifford M. Luster, divi- 
sion plant safety supervisor of the Pacific 
Telephone and Telegraph Company and ^in- 
eral chairman of the event. 

Check lanes will be located on Bay Street 
between Webster and Buchanan; Geary Boule- 
vard between Scott and Steiner Streets; Ma- 
sonic Avenue between Oak and Fell Street-: 
Golden Gate Park Panhandle: Sunset Circle, 
end of Sunset Boulevard off Sloat Boulevard; 
Balboa Reservoir on Phelan Avenue; Harri- 
son Street between 25th and 26th Streets; and 
underneath the skyway at 13th Street and 
South Van Ness Avenue. 

Last year, the Chamber, which spearheailt d 
the drive through its traffic safety and control 
section, won the award of excellence for citiis 
of more than 300,000 population throughnut 
the nation. The award was based on the nimi- 
ber of vehicles (100,000) passing thnnmh 
check lanes and the public presentation of 
the campaign. In 1961 the San Francisco cam- 
paign won the overall Certificate of Excel- 
lence, topping all other cities, large and small. 
This year more than 175,000 folders, detail- 
ing the location of seven check lanes, were 
distributed by the Chamber to public, paro- 
chial and private schools, the motor vehicles 
license bureau, traffic courts, local, state and 
federal governmental agencies, all branches of 
the military services, automobile dealers, truck 
fleet operators, service stations and insurance 


(Continued front page one) 

Chamber was Samuel Brannan, leader of the 
1846 Mormon immigration to San Francisco, 
who started the city's first newspaper, the 
California Star. 

Later, at a meeting in the Merchants' Kx- 
change Building, May 9, 1850, William Hoop- 
er, city treasurer and collector in 1846, who 
led a sweeping reform to "purify City Hall 
from partisan trickery," (according to the his- 
torian Bancroft) was named the first Chamber 

One of the greatest of a great line of Cliam- 
her presidents was William Tell Coleman, the 
"Lion of the Vigilantes" wiio headed the Vigi- 
lance Committees of 1851, 1856 and 1877— 
described as "the most heroic figure in Cali- 
fornia history" by Rockwell D. Hunt in liis 
California's Stately Hall of Fame. 

Josiah Royce, one of America's greatest 
philosophers, noted the role i)laye(l by the 
Chamber in stabilizing law and order in ."^an 
Francisco in his book, California: 

"Businessmen chose to enlist their services 
in the cause of good order by choosing the 
only alternative — they avoided mob law, pure 
and simply, only by organizing the most re- 
markable of all popular tribunals, the Vigi- 
lance Committee, whereby was effected that 
unique historical occurrence — a Business- 
man's Revolution." 

Friday, May 10, 1963 

By Joe Haughey 

EDWARD C. SEQIEIRA, general manager of 
the Sir Francis Drake Hotel and a Chamber 
director, has been named assistant to the presi- 
dent of Western International Hotels, according 
to Edward E. Carlson, president of the hotel 
management firm. Sequeira will be headquar- 
tered at the St. Francis Hotel where he will han- 
tlle public relations and promotional activities 
under Carlson's direction. Joseph Mogush, gen- 
eral manager of the Bayshore Inn in Vancouver, 
will become general manager of the Sir Francis 
Drake Hotel May 15. . . . 

point of management, the educator and the labor 
relations expert will be the main topic of the 
Supervisors' Forum, at the 10th annual spring 
conference in the Claremont Hotel, Berkeley, 
Saturday, May II. Conference is sponsored by 
the University Extension of UC. . . . 

EICHLER HOMES announced record earnings 
for year's first quarter. Unaudited reports 
showed earnings gain of 93 per cent over same 
period of 1962. . . . 

THE INTRIGUE will exhibit statuary— replicas 
of famous Greek and Roman plaques and statu- 
arv — at the F'urniture Fashions Exhibition at 
Brooks Hall, May 11-19 

HARRY A. LEE, president of the Chamber, and 
four other Chamber officials attended the United 
States Chamber of Commerce meeting in Wash- 
ington last week. Accompanying Lee were 
TX'illiam J. Bird, western vice president of John 
Hancock Mutual Life Insurance Company and 
vice president of the Chamber; Ross Barrett, 
president of Foster & Kleiser, a Chamber direc- 
tor: Robert \\ . talker, vice president-executive 
rej)resentative. The Atchison, Topeka & Santa 
Fe Railway System, also a Chamber director; 
and G. L. Fox, executive vice president of the 
Chamber. The meeting was attended by some 
4,000 business and professional men and women 
representing more than 3,800 local, state and re- 
gional chandlers and trade and professional 
associations. . . . 

THE A. B. BOYD Company, with head offices in 
San Francisco and branch offices in Seattle, 
Portland and Los Angeles, has announced that 
George \ osper, chairman of the Chamber manu- 
facturers' committee, will be in charge of sales 
in the S. F. territory. . . . 

WESTERN AIRLINES has inaugurated jet- 
powered Lockheed Electra II service on flights 
linking Los Angeles, San Diego and Mexico 

His Heart ^Belongs 
In San Francisco' 

Last week the Chamber re- 
ceived this telegram from Syra- 
cuse, N. Y. : 

"Please return my heart air- 
mail special delivery. Thank 

"Tony Bennett." 

SFO HELICOPTER Airlines, Inc., has opened 
a downtown general sales and services office at 
421 Powell street off Union Square. Roger Hall, 
vice president sales and services, is in charge 
of the facility. The airline offers 80 jet flights 
daily and expects to expand operations to 
Marin, Contra Costa and Santa Clara counties. 
A NEW exhibit, "Jacques Lip<hitz: a Retro- 
spective Selected by the Artist," presents 143 
works by the internationally-known sculptor at 
the San Francisco Museum of Art through June 
2. Organized by the UCLA Art Council, the ex- 
hibit includes 28 drawings, spanning the years 
1914-1962, in a variety of media. . . . 

ANONA PICKARD, manager of the American 
President Lines World Trade Center office, has 
been named chairman of the Worlil Trade and 
Travel Week luncheon committee, according to 
J. T. Buckley, general chairman of the event. 
The luncheon will be held on May 21 at the 
Hotel Mark Hopkins. Buckley also named Wil- 
liam A. Muriale of the Bank of America as 
Treasurer and George H. Mahoney of W. R. 
Grace and Co. as finance chairman. . . . 

WILLIAM HURST of the Bank of America has 
been appointed deputy chairman of the sub- 
committee on trade relations with the Americas 
of the San Francisco Area World Trade Associa- 
tion, Lester L. Goodman, Association president, 
has announced. . . . 

USPs Management Development Center will 
stage a one-day program for Executives' Wives 
Only on Saturday, May 25. Day begins at 8:4S 
a.m. . . . 

MISS SISTER CITY envoy to Osaka is 17-year- 
old Ellen Margaret McGinty, daughter of Mr. 
and Mrs. James M. McGinty. An honor student 
at Mercy High School, she departs on Sister City 
visit June 14 via Japan Air Lines. . . . 

DAMON RAIKE; realtors, leased building at 
283 Clementina St. to sculptor Aristides Deme- 
trios, who is currently busy with two projects 
— Sacramento County Courthouse and Wliite 
Memorial Fountain at Stanford. . . . 

HIRO I]VL\MUIU4, young University of Cali- 
fornia pianist, will perform Beethoven's Con- 
certo for Piano and Orchestra No. 3 in C 
Minor, Opus 37, with the San Francisco Sym- 
phony Wednesday and Thursday, May 15 and 
16, at 8:30 p.m., and at 2:15 p.m. Friday, May 

HANS U. GERSON of William Gladstone Mer- 
chant & Associates announces imminent com- 
pletion of working drawings and specifications 
for the Palace of Fine Arts. Gerson's firm is 
working on project with W^elton Becket and 
Associates. . . . 

ROBERT W. BURNETT has been appointed 
chief appraiser of Security Savings and Loan 
Association, according to board chairman John 
J. Peters 

BERTOLT BRECHrS Caucasian Chalk Circle 
opens May 10 as final production of year at 
San Francisco State College. It will play in the 
Main Theatre, May 10, 11, 15, 16, 17 and 18 at 
8:30 p.m. 

named new comman<ler of the .San Francisco 
Naval Shipyard, relieving Rear Admiral Charles 
A. Curtze who goes to Washington as Deputy 
Chief, Bureau of Ships. . . . 

nounced plans for construction of a new and 
enlarged pier at Naval Shipyard to replace 
Pier .\, destroyed by fire last November. . . . 

SHIRLEY FONG, 1963 Miss Chinatown USA, 
will conduct a Queen's Orient-Around the \^'orld 
tour beginning June 29. Tour was organized by 
Jeanette's Travel SerAice. . . . 

THE "CRYSTAL TOW KK" apartment build- 
ing tvas recently opened icith a champagne pre- 
view cocktail party by Dimitri M. liarton. Pres- 
ident of the Barton Development Company. 
This 84 unit, ultra modern, 14 story apartment 
building is one of the fetv average rentview 
apartment buildings recently built near the 
downtown area. Located on liussi<ui Hill, the 
"Crystal Tower" offers one and ttvo bedroom 
apartments from $155 to $340 per month. Built 
by Peter Kietvit & Sons at a cost of over 
$2,500,000, the reinforced concrete toicer offers 
quiet, unsurpassed Bay vietvs and modem 
rentals. Handled by Robert Little Co., EX 2-1457. 

Enrique Jorda, will present final Los Altos Hills 
Symphony in Foothill College gymnasium, Sat- 
urday, May 18, 8:15 p.m. . . . 
FOSTER AND KLEISER, Division of Metro- 
media, moves its executive offices to the Bethle- 
hem building in downtown San Francisco and 
its northern California regional operating head- 
(|uarters to Oakland within next 90 days. An- 
nouncement was made by F&K president and 
Chandler director Ross Barrett. . . . 
the entire first floor of Reno's Riverside Hotel. 
Bert Franklin will supervise the project for 
Albers-Bruen, named by Hotel Gazette magazine 
as one of top 20 interior design firms in nation 
last year. . . . 

WALTER E. VAN DER WAAG, president and 
chief executive officer, Meadow Brook National 
Bank, Jamaica, N. Y., told financial analysts at 
the Bohemian Club that rising costs of time 
and sa\ings deposits and increased operating 
costs are two most challenging problems facing 
American banks. . . . 

JOHN L. HOGG, president, San Francisco 
Building Trades (Council, will be guest of honor 
at a testimonial dinner sponsored by City of 
Hope Sunday. May 19, at Fairmont Hotel. . . . 
ter net income reported at §81,901,000, increase 
of seven per cent over same period of 1962. , . . 
president, Norman R. Sutherland, said firm will 
apply to California Public Utilities Commission 
for jiermission to expand Moss Landing Power 
Plant into largest kilowatt producer west of the 
Mississippi. . . . 

Friday, May 10. 1963 

Xe\^ Chamber Members 

Wm. H. Trzcinka Arthur I ormichelli Hans L. Gerson 

Mary Kiiii 

Harry Shifs 

MEMBERS NEW TO THE CHAMBER ROSTER include (1. to r.) William H. 
Trzcinka. President, yadisco. Inc., 1495 Custer Ave.: Arthur Formichelli. partner. Leon- 
ard, Dole and Formichelli, attorneys, Mills Tower. 220 Bu>h St.: Hans U. Gerson. ff'il- 
Ham G. Merchant and Associates, architects, 57 Post St.; Mary King. Gerry Mountain 
Sports, 315 Sutter St.; Harry Shifs, president, Fillmore Merchants Development, Inc., 
1565 FiUmore St. 



(Continued from page one) 

856-57), spent 25 years im the China coast, 
ollected hides with Richard H. Dana, and 
ostered the tea importing business in San 
^rancisco in 1847. Macondray. who '"studied 
lavigation by the binnacle light," could be 
ailed the "Father of World Trade in San 
'rancisco." Daniel Gibb, president of the 
^iiamber through 1859, led the famous Bulk- 
lead Hill fight again-t greedy private interests 

Calendar I 


il Kooni, Kairninnt Holrl, 12 noon. 


ItU. t p.m. 


Uiirock BIcIr., 3rd Floor, Signature Room, 10:30 a.m. 


ORS MEETING, Bohemian Club, 8 a.m. 

lay li \lORLD TRADE LUNCHEON, ^Torld Trade Qub. 


lorlil Trailr (.luh. 12 noon. 


Jummrrria! Clul.. 12 noon. 

lay 16 AVIATION SECTION MEETLNG: Airport Terminal 

>rrl>raIioii Cumniitlee, Room 200. 3 p.m. 


;iuh, 12:li p.m. 


.lay 20 TAX SECTION MEETING, Room 200. 10:30 a.m. 


loom 200, 8 p.m. 


VEEK LUNCHEON. Speaker: Rudolph Peterson. "'A Com- 

iirrcial Banker l.uuk'. at World Trade." Peacock Court, Hotel 

.lark Hopkins. 12 noun. 

.lay 22 WORLD TRADE LUNCHEON, World Trade Clul.. 

2 noon. 


r: Hun. (Jair FnKJr. (iommerrial Club, 12 noun. 


;ON. Speaker: \ oit Gilmore. "The Travel Dollar— Its Im- 

>act." Coiirrrt Room, Sheratun-Palare Hotel, 12 noon. 


r: Sir Ba>il Smallpiece. Rose Room, Sheraton-Palare Hotel, 

2 nuun. 

Hay 21-INTER.NATIONAL BALL, Jack Tar Hotel, 9 p.m. 

to insure the waterfront for the people of San 
Francisco for all time. 

There were other "seadogs" among the 
Chamber presidents: George C. Perkins (1879- 
1891 1 . later a U. S. Senator and a Governor 
of California, built the first six steam whaling 
vessels on the coast and was a pioneer in the 
Alaska canning industry; Horace Davis was a 
seafarer before starting a flour company which 
later became the Sperr>- Flour Company of 
which he served as president for 18 years; 
others were founders of mighty shipping con- 
cerns — among them. Captain William A. 
Merry, Captain W illiam H. Marston, Captain 
Vi illiam Matson and Wallace McKinney Alex- 
ander, the '"Sugar King." Captain Robert 
Dollar, founder of the Dollar Steamsliip Lines, 
forerunner of the American President Lines, 
was a Chamber director. 

Aiiibitiouis !§ilate 
Set I p For Ae^v 
3Iemberis Pros^ram 

Eleven orientation and assimilation member- 
ship meetings have been set up for the balance 
of the year, according to Herbert H. Harmon, 
manager of the Chamber membership rela- 
tions department. 

The ""koffee-klatches" — a series of highly 
informative meetings relating to the nature, 
functions and scope of the Chamber and its 
significance to the business community — will 
be held Tuesdays, 10:30 a.m.. in the Signature 
Room of the John Hancock Building on May 
14 and 18, June 11 and 25. July 9 and 23, 
August 6 and 20. September 17, October 15 
and November 12. 

The first meeting of the '63 series, held 
April 24, involved an analysis of Chamber 
services, activities and projects for the infor- 
mation of new and regular members and a 
display of new Chamber literature, statistical 
reports, folders, brochures and directories. 
G. L. Fox, Chamber executive vice president, 
was the speaker. 

Fox pointed out that the series of member- 
ship meetings is '"designed to make member- 
ship investment in the Chamber as useful and 
beneficial as possible." 

Business Directory 
Issued by Cliauiber 

More than 200 San Francisco business, pro- 
fessional and labor organizations are listed in 
a revised business organization directory is- 
sued by the Chamber research department, 
according to department manager Stanley C. 

NEW mi:miu:ks <;ather for chamber ^koffee-klatch" 

. . . eleven more dynamic proiirttms lined lift for 1963 



HARRY A. LEE, Preiident 

C. L. FOX, Z> erutiva Vice Preiident 

M. A. HOCAN, Secrelaf7 


.■■■I senii-monlhls ' ' - ihe San 1^ ranciico 

.■ il (.••mnierct. gariiatiin, at 333 

:., '. a.n Franciftco, . > of San Francitco, 

a.i. Telephone L.\i ■ ■ i. 1:1. (Non-irembcr lub- 
n, i'>.00 a year.) tnlrred ti Second Clatt matter 

I. :'>H, at Ibe Poll Office at Sao Frannico, Cali- 

uniler the Act of March 3, 1379. 

Circulation: 7,500 


VOLUME 20 • NUMBER 10 • MAY 24, 1963 

James C. Hagerty to Address S.F. Advertising Club 

James C. Hagerty, ^dce president in eliarge of news, speeial events 
and puhlie affairs of the Ameriean Broadcasting (]onij)anv — and for- 
mer \\ hite House Press Secretary — will he the guest speaker at the 
6()th anniversary luncheon of the San Francisco Advertising Cluh 
\\ cdnesdav I Mav 29). 12: IS p.m.. at the San Francisco Commercial 

Hagerty will discuss "Advertising's Role in the Economy of the 

Sponsors are the San Francisco Advertising 
did), Commercial Cluh and the Chand)er. 

Harry A. Lee. Chamher president, will preside, 
('hairman of the day will he King HaiTis, president 
of the San Francisco Advertising Cluh. 

Hagerty, former New York Times political re- 
^^^ porter and Press Secretary to Dwight D. Eisen- 

^ ^1^. "" ^T"^ hower. was ai)pointed to his present position in 

^k ^Ip— ^^^ 1961. He was named Press Secretary to Thomas E. 

^^^^ 9k^^H Also ap]>earing at the luncheon will he Jules 

^^^^^•^^^H Bergman, precocious and youthful science editor 

^^^^B^^HHB of AB(]. Bergman was appointed to his post hy 

, , r, Hagertv in 1961. He joined the ABC as a news- 

Jules tferfiman ~ '■ -,nrr tt ■ i r /^/i o i o 

writers in 1955. rle is author oi '/(/ oero/ia.s to Sparc 

— Tlir Story of X-15. He has also contrihuted to Scioncc IT orld. 

Reader s Digest, Air Force, Spare Digest and The New York Times. 

Reservations, $3.50 each, can he made or tickets purchased at the 


-^ /if 



Ad Clubbers to hear '"'lke''s^'' former aide . . . 

Dr. Louis G. Conlan Is Speaker At 
"Salute To Scholarship'' Luncheon 

Dr. Ix)uis G. Conlan, president. City College of San Francisco, will discuss 
"<rrades. Goals and Business Gains" at a "Salute to Scholarship" luncheon Wednes- 
il,i\ noon, June 5, at the Del Wehh TowneHouse. 

The luncheon is sponsored hy the Chamher F^ducation committee of which John 
(i. Levison. its vice chairman, is chairman of the day. 

Harry A. Lee, president of the Chamber. 

■*tm ltuium0i 

uill preside. 

"This luncheon, now an annual ev<'nt. 
hi-l(l as an encourage- 
iih lit of youth's best ef- 
fiiil- in the world of 
< <lii( ation," Levison said. 
N iledictorians of San 
I iicisco's public, paro- 

I anj| private high 

mIs will be guests of 
!■ iiur at ihf luncheon. 

It i- fittinj: that Dr. 
* ' nian. a j^rid imnir)rtal 
ii M. Mary's Collejic. 
-Ii>ul(l address this team Dr.f.onlnn 

"I .ill->tar scholars." 

l)iKtor Conlan joined the f-ity Colle;;e fac- 
iilis in 1935 as instructor in business law and 
.1- head of the physical education de|)artmenl. 
in 1949 he assumed the presidency. He j^radu- 

ated from St. Mary's College with an A.B. 
dej^ree in 1926 and. in 1929. he received an 
LL.B. degree from Hastings School of Law 
and soon became a member of the California 
State Bar. 

He earned his M.A. degree from tlic Uni- 
versity of (California in 1946 and a Doctorate 
of Lducation in 1950. 

Doctor Conlan served in the LL .S. Navy 
during World War II as (Conuiianding Officer 
of Navy V-12 Unit and the Medical V-12 Unit 

From 1925 until 1929 he was head football 
and basketball coach at Commerce Hij;h 
Schof)l in San Francisco. For many years he 
was an oflicial of the Pacific (Coast Football 

Beservalions, $3.50 racli. can i)c made at 
the (!liamlicr. 

Sooly Chairman of 
Industrial Committee 

lialpli \\ . Secly. vice president of sales, 
Columbia-Geneva Steel Division. United 
States Steel, has been named chairman of 
the industrial committee of the Chamber, ac- 
cording to industrial department manager H. 
C. (Bud) Marsh. 

Seely, active in the 
steel industry in (,'ali- 
fornia for almost 20 
years, has held his pres- 
ent position since 1955. 

Married, and the 
father of three children. 
Seely is a mend)er of the 
American Society of Me- 
chanical Engineers, Phi 
Gamma Delta, the Cali- 
fornia Club of Los An- 
geles, the Annandale 
Country Club in Pasa- 
dena, the Du(piesne Club 
of Pittsburgh and tli<- 
Glub in Hillsborough. 

The (Jhandjcr committee he heads is con- 
cerned with the industrial development of 
the Bay Area, and with the develo|)ment of 
San Francisco as an Executive Headtpiarters 
(jty for firms vsith main ollicc- in ihr East 
and Midwest. 

Udljili W . Seely 
Hurlinganie Country 

Friday, May 24. 1963 


iil»it :it the Californiii P;il;ice of the Legion of 
lonor from lo(l;i> through July 7, will he the 
«|)ic of II >pfci;il report heginning ;it 1:30 p. in. 
iun(la> on KIMX. (Channel .">. Film.-, and photo- 
rapho, supplied 1)> the French (Government 
^ouriet Office, will he utilized to depict the 
lory of Versailles. The exhihit itself, insured 
or $2,700,000, is, however, for historical and 
iatriotic reasons, considered close to priceless, 
t ronsifits of 102 paintings, 24 drawings, 20 
ieces of sculpture, 28 items of furniture and 
hjets d'art, eight tapestries and two carpets 

TER ia sponsoring three parallel classes on Prin- 
iples of Business Correspondence in June, to 
e repeated in July, August and Septeniher. All 
lasses will he held in the Crystal Ballroom of 
be Marines Memorial Building, 609 Sutter St. 
eries A will he held from 7 to 9 p.m. on Mon- 
ays. Series B during the same hours on Tues- 
ays, and Series C from 2 to 4 p.m. on Wednes- 
ays. The program will he conducted hy Waldo 
. Marra, founder and general director of the 
enter. . . . 

I AM WITH YOU," the most extensive reli- 
ioas-historical documentary ever filmed for 
slevision, will he hroadcast on the Catholic 
loar on four successive .Sundays at 8:30 a.m., 
tarting Sunday, on KRON-TV, Channel 4. The 
cries is dedicated to Pope John XXIII. The 
istory of the Catholic Church and its Ecumeni- 
al Councils will he the subject matter. . . . 

Bur/Celehrily Invitational Golf Tournament 
ees off Friday at the California Golf Cluh, 
outh San Francisco. (Folfing stars, iru'luding 
lurvie Ward. \ erti Callison, Rot> (^errudo. Boh 
toos, Tom Culligan III. Tom Dixon, hoh Cardi- 
al, Bill lliggins. Dr. Bol> Kriut>on and Jim As- 
>ell, will he matching >kills in the 18-hole event, 
'laying ceichrities will include P>nie Ford, 
ieorge (Goliel, Phil Harri>. Buddy (ireco. Jack 
larter, Alex Dreier, Tom Harmon, Jim Lange, 
.on .Simmons, \ in SculK, Jerry Doggctt and 
thers. . . . 

YDNEY G. \V0HTHI\(;T0N, San Francisco 
ivision manager for Pacifii- Telephone and 
liHirman of the legislative and national alTairs 
i-<iion of the Chandier, has heen named chair- 
lan of the conmi<-rce and industry division of 
lie United Bay Area Ousade. Worthington will 
upervjbe efforts to raise more than $l,2.')(l,0()(i 
uring the Ocloher drive^ according to campaign 
hairman John R. Beckett. . . . 

iaiifomid's Sixth District (San Francisco), re- 
eives the second hiennial distinguished service 
ward of the Americans for Constitutional Ac- 
ion at a reception in his honor hy the AC A 
ational board of trustees tonight in Washing- 
in. . . . 

:0M 'ANDER JOHN F. FAG AN, JR., com- 

•^''•t 'i of U. S. Naval Nuclear Power School 

le Island, won Navy's Legion of Meiil 

"for outiitanding performance of dut\"' 

lie was commanding officer of nuclear suh, 

hark: . . . 

BRK;. gen. JAMES W. COLTTS. ISA (ret.), 
iitneral manager of the San Francisco Retail 
Dry Goods Assn., will he the keynote speaker 
tomorrow during a one-day program for the 
wives of business executives at the University 
of .San Francisco Management Development 
Outer. He will speak on "The Importance ol 
the Executive U ife." Other sessions include 
"The W ife as an Individual," featuring Sun 
trancixro Examiner columnist Anita Day Hub- 
bard, and "Social Graces and Obligations." led 
b> recreation director Kit Whitman of the 
Awahnee Hotel in \osemite National Park. . . . 
1963 series with a program. "Music of the 
Baro<|ue." .Saturday, June l.i. followed hy a re- 
peat performance on Sunday, June 16. This 
marks the sixth vear of this uni(|ue series of 
concerts held at the Paul Masson Mountain 
Vi'inerv near Saratoga. . . . 

al organization with 41 units, is presently hold- 
ing its 16th annual convention on Nob Hill at 
the Mark Hopkins and the Fairmont Hotel. 
Today's events include an Enchanted (^ity Tour, 
a bus tour of the city, a coffee break in Gcdden 
Gate Park's Hall of Flowers, and a Maritime 
Dinner tonight in the Fairmont's Grand Ball- 
room. There'll be a general session in the Fair- 
mont's Terrace Room tomorrow morning, with 
Blanche Jones, of Houston, national persideiit. 
presiding, culminated hy election of national 
officers and directors. President of the hosting 
San Francisco chapter is Eileen Lvnch. . . . 
listed as an associate mendier of the Pacific 
Coast Stock Exchange, effective June 1, accord- 
ing to Jacob Shemano, the bank's president. 
Joachim R. Raede has been appointed manager 
of the stock trading department, .Shemano said. 
The bank created the tlepartment to function 
under its Exchange membership. . . . 
of regents has selected Dr. Vincent P. Wright, 
49, as new dean of the College of Business Ad- 
ministration after a year-long search of major 
U. S. business schools, according to the Very 
Rev. Charles W. Dullea, S.J., university presi- 
dent. Dr. Wright has been dean of the Boston 
College Graduate School of Business Adminis- 
tration since 19.^6. His USF appointment be- 
comes effective Julv 1. . . . 

"THE NEW MATHEMATICS," considered a 
revolutionary advance in the teaching of the 
science, will he taught during the new summer 
school session at Linctdn University, 21118 Jack- 
son .Street, by internationally famed mathemati- 
cian and physicist (Ihul Mo Kim. Pli.D.C. Al- 
though a law sc'hool since 1919, Lincoln Uni- 
versity recently inaugurated liberal arts courses. 
Registration for summer classes will take place 
at lli<! univ«'rsitv June 19-21. . . . 

"S'SK^F^; '"^mn-. 

Fly through your 
shopping-use the 


HTonfi. You're seeinp triple. Hut don't worry, 
your eyes (ire all ritiht — it's a triple exposure of 
the latest in ti series of luiintntetl spevtaculurs 
rendered hy I'ttster & Kleiser ttrlisis for the 
I'acific Telephone Company. The canine f:enie 
rttrks cheerfully on a manic carpet made from 
the Yellou I'lifses. ('.rented hy art director Itoh 
II <itk-ins of llntten, llurton. Dnrstine and Os- 
horn, the animated do^nie currently floats 
throufih the air with the greatest of ease (don/i 
the S. y. .SAm(«i\. 

GENERAL li. L. G. Challis. Aeic ZealumTs 
former Consul General in San Francisco for the 
western i nited States, is shown with Japan .-fir 
Lines Hostess Yuriko l^akatsukasu before hoard- 
inn « J-4/> Jet Courier at San Francisco Inter- 
national Airport en route to his new nssin'iment 
as Commissioner for Neiv Zealand in Singapore. 

BALLET CELESTE dedicated a special pro- 
gram Sunday at the Lamplighters' Harding The- 
ater to the people of the Philippines. The occa- 
sion was presentation of a new work. "Mindanao 
Suite," choreographed by the company's first 
dancer, Benjamin Reyes-Villanueva. Reyes is a 
citizen of the Philippines and was chosen "dan- 
cer of the year"' in Manila in 1931. (Quests of 
the ballet company at the performance were the 
Philippine Consulate staff and their business 
associates. . . . 

MYRON M. CHRISTY, executive vice president 
of the Western Pacific Railroad Co., San Fran- 
cisco, spoke yesterday at a luncheon during the 
34th annual meeting of the Association of Inter- 
state Commerce (Commission Practitioners in 
the Statler-Hilton Hotel, Los Angeles. His topic 
was "Closing the Transportation Gap." Other 
Bay Area participants at the meeting, which con- 
tinues today, are William M. Bennett, commis- 
sioner, California Public Utilities Connnission, 
San Francisco; and Karl M. Ruppenthal, direc- 
tor of Stanford University's Transportation Man- 
agement Program. . . . 

JAPAN TRADE CENTER announced Camera 
Show, June 13-18, and a Novendier exhibit of 
Japanese-manufactured dental equipment. . . . 

KPIX (CHANNEL 5) received George Foster 
Peabody Award for Distinguished .Achievement 
and Meritorious Public Service for its San Fran- 
cisco Pageant series. . . . 

APPOINTMENT of James L. Tolley as man- 
ager of San Francisco General Motors public 
relations was announced by Anthony De Loren- 
zo, vice presitlent in charge of public relations 
staff. . . . 

SHELDON MACHLIN sculjiture exhibit N>ill 
continue showing at Holies Gallery, 729 San- 
some, through May 24. . . . 

SCHLITZ BEER staged ceremonies marking 
production of Schlitz in 12-ounce cans for first 
time in San Francisco. Overseeing the produc- 
tion were T. J. Vi'oods, manager of Pacific 
Plants; V. A. Suriotti, assistant manager, San 
Francisco plant; and R. N. Wagner, office niuii-j 
ager ■ 

KRON-TV (Charuiel 4) will telecast the 1964 
Olympic (Fames in Tokyo. Games open October 
10. 1961, and will be seen here under exclusive 
arrangements worked out by NBC-T\ . . . . 

KT\ U ((Channel 2t announced appointment of 
chief engineer Rcdtert E. Arne to post of \i<e 
president of ."^aii Francisco-Oakhmd TelevisJDn, 

CHICKEN DFLKMIT of California has leased 
the .'>.OOOs<|iiarefool warehouse and office buibl- 
ing at l<).').') Jerr«dd .Street, according to Damon 
Raike and Conipaii>. realtors. . . . 

Friday, May 24, 1963 

B K E A K K A S i. 1 M K K \ AT ION A L STY LE, 

i«y(.s st'rri'd to Mayor iieorjie Christopher to note 
B orld Trade and Travel W eek — ending tonight 
tcilh the International Hall at the Jack Tar Ho- 
tel. Serving the Mayor teas Angle Toiiloume, 
Queen of II orld Trade If eek and a student at 
City College of San Francisco. 

International Ball 
Climaxes Trade Week 

A- a climax to World Trade and Travel 
Week, overseas students in the Bay Area will 
be guests of honor at the 16th annual Inter- 
national Ball, sponsored by the Junior World 
Trade Association, tomorrow night in the 
Grand Ballroom of the Jack Tar Hotel. 

There will be dancing from nine p.m. until 
one a.m. and entertainment will be provided 
by overseas students from San Francisco State 
College. Ronald Hostetter is chairman of the 

Block! to Address 
Transport Banquet 

Koliert A. Hlocki. iirc-id.iii of the National 
Transfjortation Fraternity, will discuss "Your 
National Fraternity'' Tuesday (May 28) at a 
dinner meeting of the San Francisco Chapter 
No. 48 of Delta Nu Alpha, NTF at Engler's 
Restaurant, 20 - 10th Street. 

Officials of the local chapter for 1963-64 
will be installed: Don Chisholm. president; 
Don Griffith, first vice-president; Robert Ryan, 
second vice-president; Ben Roth, director; 
Ray Vinick, secretary; and Jim Cooper, treas- 

Retiring after heading the local Delta Nu 
Alpha organization during a highly successful 
year (1962-63) is Charles Miller, manager of 
the Chamber transportation department. 

Wilson is .Appointed 
Aviation Chairman 

F.dwin M. W il-on. vice i)resident of riiomj)- 
kins and Com(iany, insurance brokers, has 
been a[ii)()inted chairman of the Chamber 
aviation section. 

A veteran of World War II. Pacific theatre, 
Wilson holds three Distinguished Inlying 
Cro^vs and three Air Medals. He is a task 
force captain with the Navy's Ready Reserve. 

V\ ilson operates his own Piper Comanche 
on business trips throughout the state. 

Progresso^ram No. 57 
$n/2 Billion 

San Francisco — Gateway to World Trade | 

San Francisco, Hlrat«>jiically located on a 456-s(iuarc-niilc landlocked 1 
harbor, is widely recojinized as the leadinji international trade cenl«'r on ■ 
the Pacific ('oast and the key to the vast west<'rn I nited States market. 1 

The San Francisco (Instonis District handles imports an<l exports in 1 
excess of SI. 3 billion a year, the Chamber reports. 1 

Surroundin<i San Francisco Bay is a 10,J{17-s<inare-mih' area known ■ 
as the 13-county Bay Re«iion. V\ ith a population ol nearly ."> million it is i 
the richest, most «liversified and most significant market in the western g 
I nited States, and one of tlu' most important in the nation. 1 

-Approximately 2.300 San Francisco firms ar<' eniiajicd in international J 
trade. The firms deal in virtually all commo<lities an<l all markets. m 

Thousands of in<lustrial and agricultural products pro<luced in the ■ 
Bay Area and northern California are distributed to markets all over J 
the world. | 

AI)out 85 per cent of San Francisco's exports fall into the classifica- M 
tions of (1) food products, (2) chemicals and pharmaceuticals, and | 
(3) industrial and electrical machinery and equipment. In specific com- S 
modifies, raw cotton leads, machinery, petroleum products, dried fruit, S 
rice, grains, iron an<l steel, canned fruit, automobiles, trucks and parts, | 
and iron ore are also important export items. M 

The bulk of the city's imports are foodstuffs and basic raw materials | 
to service American in<lu8try. Coffee leads, with raw wool, non ferrous S 
ores, copra, newsprint paper and other major import items foll(»uing. g 
Crude petroleum, jute and burlap, crude rubber, inedible animal pro<luct8 | 
an<l, finally, fresh and canned fish are among our essential imports. g 

San Francisco is headcjuarters for 52 foreign government consulates g 
with whom the Chamber cooperates. San Francisco is also the district J 
and regional headquarters for many federal agencies of the United States g 
and the hea<lcjuarter8 for some of the largest corporations in the nation, g 

The Port of San Francisco is a hundred-million-dollar pid)lic utility g 
which meets every possible shipping requirement. It also encompasses g 
an 18-mile stretch of ship berthing space, 229 acres of covereil and open g 
wharf areas, and a total of 43 piers. Here the largest ships in the world g 
are accommodated. B 

The port's general cargo piers are mostly of the one-story finger type, m 
ranging in length from 500 to 1,300 feet, an<l in width from 15 to 300 g 
feet — each side capable, in most cases, of berthing two vessels, anti in g 
every instance providing railroad spur tracks along the aprons. g 

More than 100 shipping lines regularly pass through the (iolden Gate = 
and more than 200 steamship companies have offices or agencies here, g 
Five international shipping companies have their home oflice in San g 
Francisco. In 1961, more than 10 million short tons of foreign imports 1 
and exp<>rls were handled by .San PVancisco Bay's ports and harbors. g 

The city it.self is mature ami urbane, a cidtural and educational cen- g 
ter famed for gracious living. Since practi<'ally every race* in tlu' world g 
is re|»resented in its approximately 775.000 population. San Francisco g 
has an international flavor unique in the Cnited .States. g 

Concentrated in San Francisc(» alone are tremendous regional supply H 
bases and production and management head<|uarters f<»r big commeri-ial g 
enterprises. W (>rld-wi<le operations are conducted from hundreds of g 
business manag<'ment head<|uarters in the city. B 

.San Francisco is served directly by four Class I railroads operating g 

more than 27,000 mih's <)f lines, mor<' than 100 couimon «'arrier truck m 

lines and bus lines radiating to all points of the nation. g 

Reprints available at the Chamber Research Dept., 333 Pine St. g 


road, baseball ciiairnian; Irvin}: Daniclson, 
Bank of California, finance chairman: Dan 
E. London, managing director of the St, 
Francis Hotel. 1%0 Chamber president and 
Commodore of the Great Golden Fleet: Ivan 
Branson, Morning Glory Caterers, and Ian 
Russell. Wells Fargo Bank, hospitality chair- 
men: and Perry Spackman. .Southern Pacific 
Com|)any. transportation. 

Sacramento Valley 
Days Set for June 

Sacramento Valley Duys will be held June 
13 and II by the (Chamber intercity section, 
according to F. T. Garesche, chairman. 

General chairman for the event is Paul 
Bissinger, 1950 president of the Chamber. 

Committee chairmen for Sacramento Valley 
Days are: Frank Grossman, Santa Fe Rail- 

Friday. May 24, 1963 

SAFETY (;HE(:K (:EI(;KS! Harold I . Starr, mana^pr of the C.iiic Dfimrtment of the Chamber, 
epnrled yesterday that results of the Chamber-sponsored sixth annu<d voluntary motor vehicle 
afety check are expected to reach lOO.OOO vehicles checked during the three day campaijin. May 
5-17. Shown above at kickoff ceremonies for the event in front of City Hall are, left to rif:ht : 
Uarr: Serf;eant Paul Stephens, i. S. Marine Corps; Cart Edmunston, Auto Industries Highuay 
\afety Committee; Gale Hiett /Miss San Francisco) ; Clifford Luster (division plant safety direc- 
or. Pacific Telephone), chairman of the Safety Check; Roy E. Matison (Federated Metals Divi- 
ion, American Smelting and Refining Co./, chairman of the traffic s/ifety and control section; 
Aicille Lando ( S. F. Progress columnist). Hi-Board Council coordinator; Gregory Heine (Grey- 
ound Corp.), chairnum of the kickoff committee; Leicis R. Hall (American Society of Safety 
.ngineers), lane supervisor, and \\ alter Lunsford, regional representative for the Auto Industries 
lighivay Safety Committee. 

S. F. Quotes — 

'^Tve tra\ele(I all over the 
world only to discover that San 
Francisco is the finest city I've 
ever heen in." 

— Gen. Whxiam Fllton McKee 

Vice Chief of Staff, LSAF 


la> 2H Memhrrship Orientation Meetinp — 
ohn llancodc Hldg., 2.').") California Street, 3rd 
'loor. Signature Room, 10:30 a.m. 
lay 2*> Joint (Chamber of (lomnieree and 
Ldverti>ing (Muh Luncheon - Commercial 
;iul), U).') (California .Street, 12:15 p.m. Speak- 
rs: James Hagerty, "Advertising's Role in the 
Economy of the Future," and Jules Bergman, 
une .■> Salute to Seholarship Lunrheon 
Golden (»ate Room, Del \X'el)l)'s TowneHou.-!e, 
2 noon. Speaker: Dr. Louis G. Conlan, "Grades, 
roals and Business Gains." 

une 6 -Special Group Meeting Mr. Paul 
tissinger. Room 200, 11 a.m. 
une 6 — Board of Directors Meeting Room 
, Conmiercial Cluli, 12 noon. 

une 6 Industrial I)e\elopnient Committee 

Torino's. 12 noon. 

Wookond Radio 

Chamber radio programs for the weekend 
ahead are: 

Satiir<la\. May 2.) "World Trade Week — Assessed" — Lester 
Guudiiian, president, San Francisro Area World Trade Associ- 
ation; Jame^ P. Wilson, inanafirr, norld trade department. 
San Kranci^ro Chamber, and Hu»ard K. Stephenson, assistant 
mana{:er. chanilier world trade department. 

CONFERENCE CALL KFRC. 8 p.m., Sunday. May 25— 
"San Francisro's Stake in the Future of Air Cargo" — Belford 
Brown, manager, San Francisro International Airport ; ^'illiam 
It. Wright, district sales manager. Flying Tiger Line, and 
George Ryan, vice president (traffic). Airborne Freight Corp. 

p.m., Sunday, May 26 — "Experience Unlimited" — George 
LaBar, director of the "Experience Unlimited** program of 
the (California Stale Employment Service. 

Directory Published 

A Civic and Improvement Organization 
Directory has heen updated and published by 
the Cliamher research (h'i)artment, according 
to .Stanley C. Allen, department manager. 

The l()-i)age listing is availal)h' free to the 

Mayor's Coiiiiiiittee 
Formed to Celebrate 
Flag Week in June 

A citizens' committee to encourage all pub- 
lic and private organizations to fly the national 
flag during Flag Vt'eek. June 9-15, has been 
formed by Mayor George Christopher. 

C. C. Walker, former chairman of the San 
Francisco Chamber of Commerce practical 
politics committee and former vice president 
of General Electric, has been named chairman 
of the mayor's committee. 

"The prime purpose of the mayor's citizens' 
committee is to encourage all public and pri- 
vate organizations to fly our national flag every 
day — and especially during Flag \^'eek," 
Walker said. 

"Many fraternal, civic and business organ- 
izations are planning to have a special Flag 
Day program during the week." 

The citizens' committee for Flag Week is 
comprised of: 

AIRLINES Sterling R. Newman, sales manager. United 
Air Lines, Inc. 

AITOMOBILE COMPANIES— Edwin S. Moore, executive 
vice pre-ident. California State .Automobile Association. 

BANKS Alvin F. Derre, vice president, Crocker- Anplo 
National Bank. 

executive vice president, San Francisco Chamber of Ctnn- 

ministrator. (City and County of San Francisco. 

HOTELS Edward C. Secjueira, assistant to the presid.iil. 
\('estern International Hotels. 

INSURANCE COMPANIES Stuart D. Menist. vice pr, ,i- 
denl, Firemairs Fund Insurance Companv. 

OFFICE BUILDINGS — Ralph J. .Nartzik. manager, the 
Ru>> Buildini:. 

OIL COMPANIES Robert M. Douglas, regional niana;:.r. 
Standard Oil of California. 

lips, president. Heald's Business College. 

PI BLIC SCHOOLS Melvin T. Petersen, assistant super- 
intendent, senior high schools. 

PUBLIC RELATIONS — Philip G. Laskey, vice president. 
Weslinghouse Broadcasting (KPIX). 

RETAILERS - Vernon A. Libby, executive vice president. 
Better Business Bureau. 

TRANSPORTATION — Gene E. Holmes, president. The 
Gray Line. Inc. 

UTILITIES Harry A. Lee, division manager, the Parilic 
Gas and Electric Companv. 

exalted ruler. B.P.O. Elks. Lodge No. 3. 

commander, Amvets. 

Junior Chamber Ends 
Sent Belt Campaign 

The Junior Chamber climaxes a week-long 
drive for the sale and instalhition of seat belts 
to motorists tomorrow and Sunday. 

Three clinics will be operated by the Junior 
Chamber this weekend between 9 a.m. and 5 
p.m. each day. 

Jaycee clinics will be located at the Civic 
Center, .\uto Park, Grove at Van Ness Avenue, 
the Panhandle and San Francisco State Ctd- 

""'"'' I^EGION LU^IN^G^. 


HARUV A. LEE, Pre.ident 

G. L. FO.K, Executive Vice President 

M. A. HOCAN, Secretary 


ed lemi-moiillily rnd owned by the San I rancMru 

' .r of ConuntTce, ■ tion-pri'lit orgaiiizalion, at 333 

, San Fraiiri>v'.. .niic •!, County of San Franritro, 

nia. Trlephune EMtironk 2..13n. (Non-member nub- 

■11, S'l.OO a yeor.l Lnitrrd ai Second Clan matter 

(I, l'M4. Ill the Ci" Oflice at San Franciico, Cali- 

.iiidrr tht \cl .)! Murch 3. 1879. 

Circulation: 7.500 



\^ & 




"THE SKY' is no longer the limit" is the slogan 
of parnchutisi Knz Oslrom. "the Viking of the 
Sky." nho litis recently joined the C.hiimher. All 
of uliich points up the fart that the Cluimber 
membership drive is reaching neiv altitudes 
these days. (Mew members^ panel, page three). 

Civic Improvement 
List Is Published 

An uj)date(l Civic & Improvement Organiza- 
linn Directory has been i)ublished by the 
Chamber research department. 

The 10-page listing is availabh- to the pub- 
lic, free. 



JUNE 14, 1963 

Full Calendar of Events Climaxes 
Sacramento Valley Days Festivity 

Valley Days — saluting the great Sacramento Valley — in this, its 14th year, 
reaches its climax today. 

The event is sponsored hy the San Francisco hiisiness community and coordi- 
nated hy the Chamher intercity section, of which F. T. Garesche is chairman. 

On today's agenda is a S600 million construction tour of San Francisco followed 

by a tour of the San Francisco Naval Ship- 

Paul Bissinger 


Paul Bissinger, general chairman of this 
year's Valley Days and 
1950 Chamber president, 
will address some 200 
businessmen, ranchers, 
growers and civic lead- 
ers at a luncheon at the 
Naval Shipyard at 12:30 
p.m. A cruise on San 
Francisco Bay by the 
Great Golden Fleet, of 
which Dan E. London, 
Managing Director of 
the St. Francis Hotel, is 
Commodore, is sched- 
uled this afternoon. 

Yesterday's events included a "welcome 
breakfast" at the St. Francis Hotel, industrial 
tours, and the San Francisco Giants-Chicago 
Cubs baseball game at Candlestick Park, fol- 
lowed by a reception at the World Trade Club 
for guests and their wives. 

"San Francisco — the Gateway to the poten- 
tially vast market of the Pacific Basin, and its 
northern California neighbors, particularly in 
the great Sacramento Valley — have common 
goals of a very compelling nature," Bissinger 
pointed out. "And each year, for that reason. 
Valley Days is becoming an event of increas- 
ing significance. 

"Thus Valley Days, signalling a declaration 
of interdependence between San Francisco and 
its neighboring communities and counties, is 
an important element in the shape of things 
to come." 

Cliarles Ayres IVeiv 
Publicity Department 
Assistant Manager 

Charles F. Ayres, associate editor of the San 
Francisco Daily Commercial News and a vet- 
eran newsi)aper reporter, has been appointed 
assistant manager of the Chamber publicity 
department, according to G. L. Fox, executive 
vice president. 

Purpose of the Cham- 
ber publicity depart- 
ment, of which Joseph 1. 
Haughey is manager, is 
to publicize the City and 
County of San Francisco 
and its economic and 
cultural development on 
local, national and inter- 
national levels for the 
benefit of local business, 
and to keep the public 
informed of the multiple v,^ 

aims, actions and goals ^ 
of the Chamber itself. (Jiarles t . Ayres 

Ayres was associate editor of the Daily 
Commercial News for the past three years. He 
also operated the night city desk of the San 
Francisco Call-Bulletin prior to its merger 
with the San Francisco News in 1959. He 
began his career with the San Francisco 
Chronicle in 1943, has worked on the San 
Francisco Examiner sports desk, and was Sun- 
day editor of the /^ocA/or*/ (Illinois) Morning 

Re-Enactment of 63-33 Bill Urged by Chamber 

Legislation now before Congress to continue 
the present 65-35 percentage split of repair 
and conversion work between Navy and pri- 
vate enterprise shipyards has been voted unan- 
imous support by the board of directors of the 

Action of the Chamber board resulted after 
recommendation of the Chamber shipbuild- 
ing and ship repair committee, of which Wil- 
liam B. Swan, manager. San Francisco marine 
and defense facilities sales, General Electric 
Company, is chairman. 

In seeking Chamber support of "definite 
re-enactment" of the bill. Swan urged that the 
action of the Chamber board "be immediately 
brought to the attention of the defense appro- 
priations subcommittee, the .Secretary of the 
Navy, each California congressman and others 

"It is fully agreed by the Chamber ship- 
Ijuilding and ship re|)air committee that the 
San Prancisco Naval Shi|)yard is a much need- 
ed factor in the local economy,"' Swan contin- 

"However, private and commercial yards are 
not getting their fair share of naval ship repair 
work as provided for in the 65-35 formula. 
Nevertheless, the committee feels that the re- 
enactment of the provision would help to en- 
sure an equitable distribution of naval ship 
repair work among local private yards, which 
it has been proved are capable of doing such 
repair work more economically than the 

Friday, June 14, 1963 


By Joe Haugher 

orni Antonin Dvorak's Symphony No. 5 ("From 
li«" New World") and the overture to Carl 
^laria Von Weber's opera, "Der Freishutz" to- 
norrow (Saturday) from 1:30 to 2:30 p.m. on 
vPIX, Channel 5. The 104 young musicians un- 
ler the direction of Aaron Sten are preparing 
or a 30-day tour of Japan in July in which 
hey will perform 14 concerts in 10 cities. . . . 
VALERIE DE TOURS, 559 Sutter Street, cur- 
ently exhibits a one-man show of oils by Shi 
^ratirii, and a wood sculpture show by Robert 
<iing>bury. It will continue until Julv 7. . . . 
mnounces the appointment of Donald Watson, 
iresident of Weyerhaeuser Steamship Co., San 
"rancisco, to its national panel of arbitrators. 
rie will be available to serve in disputes over 
he performance of commercial contracts. . . . 
he appointment of J. Frank Beaman, widely 
tnown newspaperman, as its new editor. Bea- 
nan succeeds Mary T. Fortney, who resigned to 
ake a position with the S. F. Examiner. Bea- 
nan's appointment was announced by George 
T. McDonald, president of the Recorder Print- 
ng and Publishing Co^ of which the DCN is a 
subsidiary. . . . 

\8sociation'8 San Francisco Bay Area chapter is 
sponsoring a full dress study by nationally 
mown experts of land, sea and air container- 
zed shipments during the afternoon and eve- 
jing at the Presidio on June 27. . . . 
;AIL REID, Seattle Seafair's "Golden Girl," 
A'ill vij-it San Francisco and the Bay Area to- 
morrow, Sunday, Monday and Tuesday to invite 
'one and all" to attend the festival August 2-12. 
rhe "one girl tourism task force" will arrive 
oniorrow, 5:48 p.m., via Western Air Lines. She 
rvill meet Mayor George Christopher Monday 
norning to invite him to be the guest of Seattle 
VluNor (rordon .S. Clinton at a Mayor's Day 
Seafair Sunday, August 11 feature of the day 
(vill be a $25,000 Seafair Purse Trophy Race for 
jnliniited hydroplanes on Lake Washington.... 
WILLIAM N. COTHRAN has been named di- 
■fcior of KRON-TV's new Department of News 
ind Documentary Programs. For the past six 
^cars he has been news director. . . . 


■'■Vi'i'i llu 


ilit SAN FRANCISCO Hilton Hotel uill be 
yfjicially dedicated Monday, June 24, at 11:30 
i.m, at the Ellis-Taylor Streets side of the site. 
ly''hen completed, the hotel ivill rise IH stories 
ind contain 1,200 rooms. To the left is the pro- 
posed 22-story Hilton office building. 

dented "inside view" of actual police work in 
>;in Francisco, will be presented Sunday ijune 
161 on the Du Pont Show of the Week i KRON- 
T\ , Channel 4. 10 p.m.). The central figure of 
"San Francisco Detective" is 42-year-old Inspec- 
tor George Asdrubale. homicide. An NBC film 
crew rode with Asdrubale and his partners for 
weeks, filming every facet of his work. . . . 
offices on the ninth floor of the John Hancock 
Building, according to Damon Raike & Co., 
commercial and industrial real estate brokers. 
Pacific Coast, nationwide investment banking 
house, was established in 1947. Its old address: 
240 Montgomery Street. . . . 

fund drive had reached 82 per cent of its S272,- 
000 goal as of May 31, according to J. D. Zeller- 
bach, president of the orchestra's governing 
body. The remaining $50,000, Zellerbach noted, 
is vitally needed to meet the deficit of the sea- 
son just ended and to provide a firm fiscal basis 
for the forthcoming season, which will intro- 
duce Joseph Krips as permanent conductor. . . . 
HANDLERY HOTELS Corporation has begun 
construction on a new 10-story, 93-room Han- 
dlery Motor Inn in the 200 block on O'Farrell 
Street, a block from Union Square. Architect 
is Mario Gaidano and the contractor. Barrett 
Construction Co. The S2 million inn is the 14th 
Handlery Hotel in California. . . . 
THE ACTOR'S WORKSHOP is presenting a 
summer festival of the most popular plays of 
the season just concluded. Each revival, with 
original cast, is being presented in straight runs 
on Wednesdays through Sundays, but Saturday 
matinees will be continued only until June 22. 
The first of the series, ending with a matinee 
tomorrow (June 15), is Shakespeare's "Twelfth 
Night." On Wednesday, June 19, the second of 
the series, "Galileo," begins a three-week run. 
"The Balcony" starts July 10 for four weeks. All 
performances are at Marines Memorial The- 
ater. . . . 

RED CHIMNEY Restaurant in Stonestown is 
now under the management of the world famous 
Cliff House, according to C. C. Carrigg, operat- 
ing manager of the owner corporation. Carrigg 
said CliflF House credit cards now will be good 
at both locations. . . . 

Association (life insurance) has elected John 
O'Brien Cullen, general manager here for New 
York Life, president, succeeding W. D. Ober- 
holtzer. Other new officers: Arthur P. Carroll, 
CLU, Equitable Life Assurance Society manag- 
er, vice president; Jack A. Martinelli, CLU, 
New England Mutual Life manager, secretary- 
treasurer; and directors — John A. Lester, CLU, 
manager for Metropolitan Life, and Ellison C. 
Grayson, Home Life manager. . . . 
"PORT OF CALL, San Francisco," a new docu- 
mentary film produced by the San Francisco 
Port Authority, is now available nationally for 
free showings to trade and shipping groujis. 
Prints of tiie 16-mm, 20-miiuite souiid-and-color 
film can be obtained from film centers of Mod- 
ern Talking Picture Service in major cities of 
the country, including San Francisco. . . . 
formal opening of its new Day and Night 
Branch, 999 Market Street (at Sixth! on Monday 
(June 17) at 10 a.m., according to Jacob She- 
niano, the bank's foun<ler-pr<>si(leiit. It's the 
third branch opened by the new bank, just two 
>ears after the bank it>elf opened for business. 
Executive offices are at 130 .Vlontgomery Street 
and the >ecoiid branch is at 2539 Mission. . . . 
the gala grand opening at Steele Park, Lake 
Berryessa, in Napa County. Steele Park is billed 
as "California'h newest and nio.-t modern >ear- 
around recreation •■oiiiiiiiinit> ." The grand open- 
ing fe^tivities will be held July 18-21. . . . 

SITE CLEARANCE /^ scheduled to begin in 
August for this new 43-story Wells Fargo Build- 
ing — the tallest in the U. S. tvest of Dallas and 
the largest commercial office building in San 
Francisco. Dillingham Corporation, owners and 
developers, plan completion by early 1966. 

BALLET '63 offers a varied program tonight 
(June 14) at the San Francisco Ballet School 
Theatre, 378 Eighteenth Avenue. The program — 
Opus I, Prokofiev Waltzes, Dance Variations 
and Ebony Concerto — will be repeated tomor- 
row night and Sunday afternoon. Ballet '03 con- 
sists of performances by artists from the San 
Francisco Ballet. Critics raved last year about 
Ballet '62. Performances are at 8:30 Friday and 
Saturday evenings and 3 p.m. Sundays. Among 
new ballets and previous hits to be staged here 
are Bach Concerto and Cocktail Party as well 
as those named above. Dance stars appearing 
include Jocelyn \ ollmar, Terry Orr, Thatcher 
Clarke and Robert (»ladstein 

L'. S. Department of Commerce opens June 24 
in the History Room of the Wells Fargo Bank. 
30 Montgomery Street, and will continue to July 
3, according to Philip M. Creighton, (Commerce 
l)e|)artiiient tlirector here. An opening ceremony 
at 9:30 a.m. on Monday, June 24, will feature 
brief talks by Mayor (George Christopher; Ran- 
som M. Cook, president of Wells Fargo Bank; 
(Fet>rge F. Hansen, vice president of the .*^. F. 
Cliaiiiber, and Creighton. . . . 

BFKT W . COYl.F has been ele. ted a vice presi- 
dent of Natiinial Union Insurance Companies, 
Pittsburgh, Pa. He will continue as head of the 
company's Pacific Coast department with head- 
«|uarters in San Francisco. . . . 

(Continued on page Jour) 

' Friday, June 14, 1963 



List of S. F. Books 
Available at Library 
Issued by Research 

The Chamber research department lias up- 
dated its list of books about San Francisco 
available at the city's public library, accord- 
I ing to Stanley C. Allen, research manager. 

The list, compiled al- 
phabetically by the name 
of the author, contains 
some 112 titles ranging 
from Mary Ellen Bam- 
ford's opus of 1899, Ti: 
A Story of San Francisco 
Chinatoivn, to the 1962 
work about Abe Ruefif. 
A Debonair Scoundrel, 
by Lately Thomas. 
The subject matter ranges through a color- 
ful gamut. Obtainable at the San Francisco 
Public Library are such intriguing works as 
F. W. Aitken's on-the-scene report, A History 
of the Earthquake and Fire in San Francisco, 
published in 1906. and later titles, such as 
Richard H. Dillon's Shanghaiing Days ( 1961 I 
and The Hatchet Men (1962). 

The San Francisco Giants get their turn at 
the literary bat in Charles Einstein's A Flag 
for San Francisco. The city's pro football team 
is the subject of Dan McGuire's 1960 effort, 
San Francisco 49ers. 

Those seeking to know the 'Forty-niners of 
an earlier era will find tliem in Archer Butler 
Hulbert's 1949 book. 'Forty-niners, the Chron- 
icle of the California Trail. 

Chamber Takes a 
Look at JUonorail 

Monorail rapid transit in San Francisco and 
San Mateo counties will be discussed at a joint 
meeting of the mass transit and regional prob- 
lems sections of the Chamber civic develop- 
ment committee Tuesday, 10:30 a.m. (June 
18 I in room 200 of the Chamber building. 

F.dward Haas of Haas & Haynie and Attor- 
n- y Edward Keil of Keil & Connolly will pre- 
-' nt the monorail rapid transit proposal. 

Comments will be made on the following 
bills: SB 344^Collier; SB 748— West Bay 
Transit; and SB 371 — Bay Area Transporta- 
tion Study Commission. 

Real 'CooF in S.F. This Summer 

h : 

/fr i^, 

THE SHIPSTADS & JOHNSON ICE FOLLIES, npenini; their 19(>3 series at W^interhmd 
on W ednesday (June 19), has become (mother San Francisco tradition of seasonal festivity. 
And while the Follies obviously brighten up the city's entertainment front, less evident to 
the public is the fact that such sparkling shotvs mean good business for San Francisco. It is 
estimated that approximately 250.000 tourists from Idaho. Oregon, Nevada, Washington and 
California will attend the show this year — pouring an estimated $200 million into the city's 
financial coffers. The Ice Follies, family entertainment in the finest sense, involves presently 
250 employees and has played to nearly 58 million spectators since 1939. 

Chamber Publishes 
Steamship Directory 

Some 170 steamship companies with offices 
or agencies in San Francisco are listed in a 
steamship directory just issued by the Cham- 
ber transportation department, according to 
Charles C. Miller, manager. 

Seventy-nine companies listed in the 69-page 
directory call at the Port of San Francisco 
and serve an estimated 279 world ports. 

The San Francisco Steamship Directory can 
be obtained free by Chamber members by call- 
ing the transportation department — EXbrook 
2-4511. ext. 58. 



PAUL R. IIANDLERY, vice president of Han- 
dlery Hotels, tries to paint pretty Karen Jensen 
into the picture of the new 93-room, 10-story 
llantllery Motor Inn, a block from San Fran- 
cisco's Union S(iuare, as Karen pitches in to 
officially begin construction tvork. 


E Kfiz Ostrom Ernest L. Burhanan James L. Morse Paul Golz Grant A. Robhins ^ 

= MKMHKHS M;\\ TO TUK CHAMUF^K HOSTKK ituludc (ahovr, 1. to | 

= r. I Ka/, ()-tr(jiii, "tlw \ ikiiif: of the Sky." proirssional parachutist, Concord; = 

E Krnc>t L. Huchanan. managor. State IJfr Insurance Co., 400 Monlgomory St.; E 

z .lames L. Morse, owner, Morse Bros. l*aintinfi & iraterproofirifi, I'.V.V) Folsoni E 

E St.: Paul (iolz. rxrcutive vice president. FC. Honsinfi Company, Inc., .'^93 Mar- = 

E ket St.: and (^rant A. Rf>l»l)ins. Crnnt liohhins iH: issoriati's. Flood Building. E 

E 870 Mark.-t St. E 

Tilllllilllllll MrilllMllllllllllllllllllllillllllllllllllllllMIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIillllllllllllllllli; 


June 17 — Agricultural Subconiinillee on Wa- 
ter Policy Conimercial Club, 12 noon. 
June 17- San Francisco (Council of District 
Merchants' Associations Room 200, 8 p.m. 
June ]H Joint Mci'tinp; of Regional Problems 
and Mass Transit Kooni 200, 10:30 a.m. 
June 18 Transpoflation ("<>nfcr«'ii<'«' Room 
200. 12:30 p.m. 

June 20 Hoard of Directors Meeting Com- 
nierriiil Club, 12 noon. 

June 20 V. S. WorKI Tra«le Fair Luncheon — 
W Orld Tr;i<lc (Mui), 12 noon. 

June 2.') Mcnihcrship Orientation Meeting — 
Jiihii ll:iii(<i<k ISnilding, Signature Room, 255 
Califorrii:i. Id : l7-> 

Friday, June 14, 1963 


(Continued from page two) 
\ "BOUTONMERE For Boys Day" a flower 
sale to augment income for recreational activ- 
ties for the San Francisco Boys Club — will he 
leld throughout the city Tuesday. June 25. More 
han .')00 youngsters will be flower salesmen 
; to sell 50,000 blossoms to men anil 
.vomen alike for 25 cents each. . . . 
HOWARD G. VESPER, president of Standard 
Dil Company of California Western Operations, 
[nc, will receive the honorary degree of doctor 
)f laws tonight at the (iolden Gate College com- 
nencement exerci>es in the Veterans War Ma- 
norial Building. . . . 

>. F. PUBLIC LIBRARY'S 1962 Scrapbook has 
»een given a special award in the annual John 
;2otton Dana Publicity Awards Contest for "the 
nitiation of a publicity program as part of a 
lesign to effect the renaissance of a library sys- 
em and its adaptation to the cultural and educa- 
ional needs of its community." . . . 
R0\ N. BUELL, assistant general commercial 
nanager of Pacific Telephone & Telegraph Co., 
•etired on May 31 after a career of nearly 10 
,ears with the company. A member of the 
Chamber, he is also a director and past presi- 
Jerit of the Down Town Association; director 
ind [)a>t president of the San Francisco Better 
[Ju>ine»s Bureau; vice president and board 
neml)er of the San Francisco chapter of the 
National Safety Council; a director of the San 
IVancisco (Convention and Visitors Bureau; 
)oard member of the Redwood Empire Associa- 
ion; former l)oard member of the San Fran- 
■isco Council, Navy League of the United 
States; former director and active member of 
he Press and I'nion League Clul); a director 
)f the San Francisco Council of the Boy Scouts 
jf America; and a trustee of the Saints and Sin- 
lers Milk Fund. . . . 

Multicolored l)rochure honoring KPIX's San 
IVancisco Pageant series for winning the (George 
i'o^ter Peabody Award, has been mailed to some 
iOOO Bay Area educators, religious leaders, gov- 
'rnnient officials, advertising agencies and other 
'opinion makers," according to KPIX promo- 
ion manager Bob Nashick. The series is pro- 
duced by the KPIX program department and is 
sponsored by Home Mutual Savings and Loan 
Association. . . . 

Directories Availaiile 
\t Ciiamber Offices 

The Large Manufacturing Directory and the 
Electronics Directory are available in the 
Chamber business and trade section, accord- 
inj; to .Sidney H. Keil, general manager. 

The manufacturers directory can l)e pur- 
chased for $1 each by Chand)er memb«'rs and 
for %'i each by non-members. 

Tlie electronics directory sells for $1. Both 
can be obtained by telephoning the Chand>er, 
EXbrook 2-4.511, ext. fA 

San Franciscana 

Stern Grove — 'I^ature's Ulusic Box' 

Within San Francisco's city confines there are 63 spectacular acres of 
forest and field known as Sipmund Stern Grove. A green and wooded ravine, 
today this retreat, just steps away from the city's hustle, is truly a picnickers' 
Eden — lost to the husy world of affairs among towering Eucalvptus trees 
planted more than 100 years ago hy the land's first homesteader, George 
Greene, a New England horticulturist who came around the Horn in 1847. 

An original gift to the people of San Francisco I 12 acres I hv Mrs. Sig- 
mund Stern in 1931, as a memorial to her hushand, it was enlarged hy further 
acquisitions over the years. Today the Grove, together with adjoining Pine 
Lake land, totals 63 acres. 

Sigmund Stern Grove hecornes especially festive during the summer 
months when the Stem Grove Festival Association annually stages a series 
of rich and varied Sunday afternoon concerts — ranging from hit Broadway 
musicals and hand concerts through operetta, opera, sjTnphony and hallet - 
often with world renowned artists. 


. . . and San Franciscans pile up like pine-cones 

T\\\s midsummer music festival has hecome a unique San Francisco 
■'hahit" which attracts an average attendance of 15,000 persons at a single 
Sunday concert. There are a nuiid)er of compelling reasons for its popularity 
— the performances are unifonnly excellent, the natural amphitheater, formed 
hy ravine and towering trees, enhances the music, and — there is no charge. 

Verdant Stern (irove, with its tradition of family fun and musical excel- 
lence, has heen variously called "Nature's Music Box" (San Francisco Aeic.s, 
July, 1952), "Music's Summer Capital" (San Francisco Chronicle. July. 19481, 
and '"a spot which, perhaps among all others, is most San Francisco in its 
appearance, history and culture" (KCBS hroadcast script, July, 1953). 

And, indeed, there is quite a hit of San Francisco history enshrined in 
the Grove hegiiming with the trees planted there hy the Greenes, and also 
the Troeadero Inn. The Trocadero, a gahled, gingerhread dream, is used for 
recreational |)urposes during winter months. Bullet marks are neatly pre- 
served, in its front door and hall stairs. One story has it that they were made 
hy a jealous lover dining the 1890\s, wh<'n it was a popular resort. Another 
attrihutes them to the time the colorful, if infamous, ''city hoss," Ahe Ruef, 
hid out at the Froc in 1907 when his political machine was smashed. 

In modern times, the area has hecome a green and flowering musical 
countryside peacefully end)raced in the amis of a great city. 

Reprints available at the Chamber Research Dept., 333 Pine St. 



HARRY A. LEE, President 
C. L. FOX, Executive Vice PrBsitlenl 
M. A. HOOAN, Srrretory 
CHARLES K. AYKES. A.auiiale Editor 
Piiblitlied irmi-monthly and owned by the San Krunciaco 
Chamber of Commerce, a non-profit orguni/ution, at 333 
Pine St., San Franclaco, ^one 4, County of San 1 ranrixo. 
Califarnia. Telephone EXbrook 2-lSll. (Non-mrmber Mib- 
• cription, fi.OO ■ year.) Entered ai Second Claai matter 
April 26, 1944, at the Pott OITice at San Kranriaco, Cali- 
fornia, under the Act of March 3, 1879. 
Circulation: 7,500 



VOLUME 20 • NUMBER 12 • JUNE 28, 1963 

Flying Becomes 
More Fantastic 

ON ER.NHiHT cargo jet seriice to the Far East 
has been launched by Pan American Airways. 
I he Clipper-type cargo ship (right) carries ticice 
'IS much cargo ttcice as fast as the older piston- 
type cargo plane. Each of Pan Am's Boeing 
707-321C. cargo jets has a carrying capacity of 
W tons. 

(30 tons freight) 

DFXIV ERY of 40 Boeing-727 jetliners now in production for United Air Lines will begin this fall 
<md service from San Francisco to Los Angeles, Reno and Sacramento will begin early next spring. 
The unusual tri-engine jet cruises at !)50-600 miles an hour and is capable of carrying 92 passen- 
m, gers in a one-class configuration. 


Chiunher Sponsors International Event 

San Francisco will host the seventh United States World Trade Fair September 10-20 of 
next year under the auspices of the City and County of San Francisco and the San Francisco 
Chamber of Commerce. Cooperating in this major event will be the state of California and the 
United States Government, including the Departments of State. Commerce and Treasury. 

Purpose of the U.S. X'i Orld Trade Fair — the first time it is being held outside of New York 
City — is "to create an international market on the West Coast of the United States for the exhi- 
bition, promotion and volume sale of products and services to the American trade and public in 
order to foster world trade and tourism," according to William J. Wilkin, director of the Trade 
Fair San Francisco Office. 

"The Chamber, under G. L. Fox, executive vice president, and James P. Wilson, manager 
of its world trade department, played a key role in making the U.S. World Trade Fair San 
Francisco showing a reality." he added. 

The Civic Auditorium - Brooks Hall complex — now undergoing a $7V2 million renovation 
program — will be the scene of the Trade Fair. When it is completed, San Francisco will have 
one of the most modern and l)est-e(|uipped exposition halls in the United States. Completely air- 
conditioned, the facility will have a total area of about 250.000 square feet. 

The U. S. World Trade Fair is the only exposition in North America ever admitted to the 
Union (Irs Foires Intcrnationdlrs, governing body of the world's foremost international fairs. 

"Thus .San Francisco will host North America's counterpart of the great trade fairs of the 
world." \\ iikin commented. 

Anti-€lianiber Rill 
Draws ^o Applause 
From This Corner 

The board of directors of the Chainbn 
voted unequivocal opposition to Assembly Bill 
2571, which would prohibit city and county 
legislative bodies from contracting with pri- 
vate organizations for community promotional 
and advertising work, according to G. L. Fox. 
Chamber executive vice president. 

The bill would add a section to the Govern- 
ment Code and i)rohibit a county board of 
supervisors or city council from contracting 
with a chamber of commerce or board of trade 
to advertise the county or city, and prohibit 
use of public money for advertising by such 

"Persons throughout tlie world recognize 
chambers of commerce as the authentic 
sources of information about the communities 
in which they are located," Fox commented. 
"Consequently, they perform many semi- 
public services." 

Fox emphasized that "the proposed legisla- 
tion would be contrary to another long-stand- 
ing policy of the Chamber whereby it has 
favored vesting all possible authority at the 
level of government closest to the people. 

"In other words," he explained, "if a city 
or county desires to participate in advertising 
through private organizations, the local legis- 
lative body should have the authority to make 
its own decisi(»ns and not be subject to dicta- 
lion l)v the state." 


The (Jhambcr ha- aiiiiouiict d llii> week it.-, 
o|)position to a number of school allocation 
bills in the State Legislature which would 
< 'lualize state taxes among school districts by 
taking from "rich" industrial districts and 
liiving to "poor" districts. 

Under definition of the bills, it was noted 
by G. L. Fox. Chamber executive vice presi- 
drnt, high-income residential areas, such as 

Hillsborough, Alliertcm and Urinda, would be 
"poor" districts because "virtually no industry 
exists in these communities to provide school 
tax revenues." 

Conversely, highly industrialized districts 
wherein average incomes may be low would 
be classified as "rich." 

"While San Francisco would not be affect- 
ed, because there is only one school district in 

this county, the Chamber board of directors 
took a stand on the side of simple justice," 
Fox explained. 

These school allocation bills (the main ones 
are A.B. 1000 and A.B. 888) would pool the 
total as.sessed value of a county among the 
school districts within that county just as if 
the physical locations of the industrial plants 
were evenly distributed. 

Friday, June 28, 1963 




ir- rs,| 

liy Joe Houghey 

ILLIAM H. MARRIOTT has been naiiieH vice 
evident of Guaranty Printint; & Litliofiraph 
)., affiliated with Pi-ani Printing (m).. |)uhli>h- 
s of "Attraction Publication?," a group of nine 
lera, symphony, ballet and concert magazines, 
irriott, a veteran of the publi>hing field, was 
St known locally as the publi>her of the San 
(iTicisro Duilv CommercUil !\eivs. . . . 
l.\ FRANCISCO CHAPTER, American Soci- 
y of Chartered Life Underwriters, has elected 
•o H. Evart, Mutual of New York, president 
r the 1963-64 year. Other new officers: Douglas 
nery. Phoenix Mutual Life, vice president; 
illiam R. Bills, Union Central Life, secretary; 
■o A. Gansmilier, Connecticut Mutual Life, 
?asurer; and directors — George O. Braden, 
itionwide Life; Jane A. Howell, John Han- 
ck Mutual Life; David A. Kamp, New Eng- 
id Mutual Life; and Nicholas J. Toth, Equi- 
ble Life Society. . . . 

S.F. ANNOUNCES two San Francisco civic 
id business leaders have been named to the 
>ard of regents. They are Jack H. How, for- 
er S. F. Chamber president and general part- 
;r, Edward R. Bacon Co., and Roger D. Lap- 
ini, Jr., president of Alexander, Sexton & Carr, 
surance brokers. . . . 

;corative design work and line drawings, an- 
)unces reestablishnient of her art service at 
McCormick St. (GRaystone 4-3206). She re- 
intly won top honors in the annual San Fran- 
sco art directors' and artists' competitions and 
IS had a show of her opera sketches at 
ump's. . . . 

mounces a new cash plan, "reversing the trend 
ward credit cards," has been placed in opera- 
un in California. The plan features an imme- 
iate 5 per cent discount on purchases at select- 
1 top-flight restaurants, as well as motels, 
Btels, auto leasing agencies and other business- 
i serving the traveling executive and salesman, 
idney G. Head, president of the Western Divi- 
on of BTI (and a member of the S. F. Cham- 
er), notes BTI identification cards and direc- 
iries are free to all S. F. Chandier members. . . . 
WEN SPANN, outstanding Bay Area radio 
ersonality, has joined KGO-Radio and emcees 
new midday show from 11:30 a.m. to 3 p.m., 
londay* through Saturdays. Each day the show 
riginatcs from a well-known San Francisco 
incheon spot (moving to suburbia on Satnr- 
ay) and highlights a visit with a guest celeb- 
itv. . . . 

le direction of Aaron Sten, makes its only San 
ranci>co appearance at Stern Grove Sunday 
June 30), at 2 p.m. Admission is free. The 104 
oung musicians (11-18) will make a 30-day 
)tir of Ja|>an in July. . . . 

)I(^HLER HOMES announces new management 
ppointments. Founder Joseph L. Eichler steps 
p from pre&ident to chairman of the board, 
ydward P. Eichler becomes president, and Kicii- 
rd L. Eichler, as senior vice president and 
reasurcr, will be in charge of financial matters, 
'hree new vice preisdents are Neil (irawford, 
>ugene H. Longuevan and Donald K. Kindiall. 
ieorge Newell has been named president of the 
ompany's wholly owned subsidiar>, tiie (!on- 
rete and Supply Co. . . . 

morning (10:05t feature written by Samuel 
l)i( kson and narrated by Budd Heyde. has been 
given the "Silver Spindle'" (first prize • award of 
the San Francisco Bay Area Publicity Club for 
"service to the community" and for "outstanding 
presentation." . . . 

has name<] William A. Bugge. director of high- 
ways for the State of Washington, to direct the 
design and construction (tf the Bay Area s 75- 
mile rapid transit system. . . . 

PAN AMERICAN AIRWAYS this month (June 
17 1 began first scheduled jet freighter service 
with Boeing 707-321C all-cargo Jet Clippers. 
Pan Am will provide 12 jet freighter flights 
each week between the United States and 
Europe, and six between the U. S. and the 
Orient. . . . 

A DINNER CONFERENCE honoring Lt. Gen. 
Walter K. Wilson, Jr., Chief, U. S. Army Corps 
of Engineers, will be staged by the California 
State Chamber of Commerce Monday night 
(July 1) at the El Dorado Hotel in Sacramento. 
State Chamber president Milton Teague will 
preside. , . . 

of Paintings and the Color Theory of Josef Al- 
bers" is showing at the San Francisco Museum 
of Art through July 14. Organized by Yale Uni- 
versity Press, the exhibition is comprised of 
paintings which have been included in a special 
book on the work of the 75-year-old artist- 
teacher. . . . 

signed a bill creating a San Francisco Bay Area 
Transportation Study Commission. The bill, 
S.B. 371, by Senator J. Eugene McAteer of San 
Francisco, creates a 37-menil)er commission of 
Bay Area officials, state legislators, transporta- 
tion officials and laymen to develop a master 
plan for the area's freeways, bridges, transit 
systems and air and seaport facilities. . . . 

STUART (SCOOPY) SMITH has moved into 
the KSFO sports department as production as- 
sistant, general manager William 1). Shaw an- 
nounced. . . . 

completion of plans for its 1963 program of es- 
corted tours for northern Californians this sum- 
mer. . . . 

"TECHNOLOGY and the Community" was dis- 
cussed by (J. L. Fox, exej-utive vice president of 
the (Chamber, at a meeting of the Golden Gate 
chai)ter of the California Society of Professional 
Engineers Wednesday night at Maximos. . . . 

Stamps, that is. The Sperry & Hutchinson Co. 
Western lleaiUitiarters office at 1446-1452 Market 
Street teas honored last iveek by the Market 
Street Development Project for remodeling of 
offices and frontage, including the greenery of 
new trees out front. At open house celebrating 
the occasion are (I. to r. above) Richard M. 
Oddie, Bank of America assistant vice president; 
Mrs. George Christopher; G. L. Fox, S. F. Cham- 
ber executive vice president; Mayor Christo- 
pher; and John G. Beinert, Western vice presi- 
dent, S&H. Oddie presented a citation to S&H 
in the nam.e of the development group. 

CALIFORNIA'S OLDEST fact-finding agency, 
the Division of Labor Statistics and Research, is 
honored this week for 80 years of service in 
measuring the state's social and economic prog- 
ress. Established in 1883 on a wave of concern 
over the plight of "the working class," the 
agency has chronicled the spectacular gro^vth of 
both population and the labor force in the state 
during the 80 years. Population climbed from 
less than a million to more than 17 million, 
the labor force from less than one-half million 
to more than 6V2 million. The 8()th anniversary 
of the oldest division of the California Depart- 
ment of Industrial Relations was duly noted 
this week during the Interstate Conference on 
Labor Statistics ending today in the Bellevue 
Hotel, San Francisco. . . . 

PROPOSED MERGER of Crocker-Anglo Na- 
tional Bank and the Citizens National Bank of 
Los Angeles has been api)roved b> shareholders 
of both banks. Merger, forming Crocker-Citizens 
National Bank which would serve more than a 
million depositors, awaits approval of the 
Comptroller of Currency. . . . 

(Continued on page four) 


Neiv Chamber Members 

MEMBERS NEW TO THE CHAMBER ROSTER iiichulo (above, 1. to 
r.) : Riclianl H. l.ooinis. I)iim<h ofTico owncf. Motel Maiwfivrs Trnininp School 
of ISorflwrn ('.alijornia, 'l'Vl'^ Van iWss Ave; Rolx'it I.. Jacohs, aica dirrctor. 
Partake Associates, 31.") Mtmtfiomrry St.: \ ir^'iiiia (rireii, piesidtiit. Architec- 
tural Models, Inc., 361 liraiinan St.; Charles S. Hohbs, vice i)re8i(leiit, liroad- 
tcay-Uale Stores, Inc., ()01 Calil'oriiia St.; aiul E. A. Lusch, president of Ix.tli 
A. li. lioyd Co., 1235 llo\var«l St., and JSelson Adams Co., South San Francisco. 

Friday, June 28, 1963 

CONTACT CLl'B at John Hancock Buildinii. Left to right (seated): Art Ilirsch, 
Starulard Oil: Ron Johaiuson. Stamlard Oil: Hank If hit c, PG&E; Beverly Lee, 
Citizens Federal Savings & Loan; J. JT . Bouruly, W ilbur-FAlis Co.; Cliarles Fracchia, 
Paine. Webber, Jackson & Curtis; Jerry Broun. Joseph Magnin & Co. 

Secorul roic (seated) : Jack Parkerson, Neptune If'orld Wide Moving; John Pfeil, 
BBD&O; Ernie Jensen. Bank of America; Al Groeper, Equitable Life Assurance 
Six-iety of America; Jim Lewis, Industrial Indemnity Co.; George Prevot, Metro- 
politan Life Insurance Co. 

Standing (I. to r.) : Allan Hirsch. Harry Cramer and W alter Maxwell, Chamber; 
Bill Siden. PG&E; William J. Bird, John Hancock Mutual Life Insurance Co.; 
Chris (^hristensen, KPIX; Terry Flynn. Marsh & McLennan-Cosgrove & Co.; Vince 
O'Brien, The Morris Plan Co. of Calif.; G. L. Fox, Chamber; E. L. (Tex) Stewart, 
Sidmlard Oil (Company of California; Tom Maloney, Metropolitan Life: Jim 
Bailey, Kraft Foods; Lee Porter, Standard Oil; Earle L. Hawkins, Chamber; Joe 
1 oung, PT&T, and Herbert H. Harmon, Chamber. 

"'^Project Missionaire* 

Program for Retired Citizens in High Gear 

Suooessful retirement for senior citizens — a problem for companies 
as MvM as employees — is a continuing difficulty for all concerned in our 
complex society. 

San Francisco's Mission district, experimentin«i with formulas to solve 
these complexities — "Project Missionaire" — is pioneering in this field. 
Financed through a grant from the San Francisco Foundation — "Project 
Missionaire," in its first year of existence, placed more than 100 men and 
women over the age of 50 in interesting and personally-rewarding com- 
munity service jobs. 

Sponsors claim retired men and women, and others who will be 
retiring within the next few years, are finding the project "appealing and 
irresistible." They note the "Project Missionaire" is "a radical departure 
from the usual volunteer placement program of community health and 
welfare agencies" and, that it has attracted the interest of company per- 
sonnel departments, medical directors and top management throughout 
San Francisco. 

A "streamlined" formula of screening and placement is the key to 
its success. The emphasis is on an individuaPs skill an<l interests, with 
regard to the fact that there must be no excessive demand on the retiree's 
time, energy and resources. 

Interested in<lividuals are encouraged to contact a representative al 
the company where they work or at the Project's main office, 362 Capp 

The personal interview is always arranged at the convenience of the 

IJecause this is a program that attempts to provide the retired person 
with meaningful and rewarding a<tivily an<l to make available to the 
comniunity a p<K>l of skilled man|>ower (often measured as "mind- 
power") — the emphasis is on the aiiitlicant's free choice. Thus, each 
selects the day and hours and frequency of assignment. Assignments vary 
from a few hours a mtnith up to as mu<h as five hours every working 
day. The jobs themselves (and there are 200 to choose from) vary from 
the semi-skille<l and technical to policy-making anti consultive assign- 

The program is sponsored by the United Community Fund, along 
with other civic groups. 

1963 Contact Clulb 
Formed; Members 
Convene Wednesday 

Formation of the 1963 '"Contact Club" to 
solicit memberships in the Chamber has been 
announced by Chamber officials. 

Herbert H. Harmon, manager of the Cham- 
ber membership department, noted the first 
regular meeting of the 1963 '"Contact Club" 
will be held Wednesday, 10 a.m., in tlie John 
Hancock Building's third floor Signature 

The "club" is comprised of young execu- 
tives who will be carrying the Chamber mes- 
sage to the business community, it was ex- 
plained by William J. Bird, western vice presi- 
dent of John Hancock Mutual Life Insurance 
Company and chairman of the Chaml)er mem- 
bership committee. 

The image of the Chamber as "an organiza- 
tion of men and women who know the wisdom 
of working together ... to build the commer- 
cial, industrial and civic factors of the com- 
munity in order to enhance the total economy" 
will be vigorously promoted, Bird said. 

Both Bird and Harmon said the club's rolls 
are by no means closed and invited executives 
"young in spirit — 25 to 60" to join the 1963 
"Contact Club." 

Sales aids are provided by means of fre- 
quent club meetings, they noted, and incen- 
tives include trophies, cash awards, luncheons, 
l)arties and trips. 


iratnisro chitpter (Number 48) of Delta Nil 
Alpha, Transporfatiori Fraternity (at a dinner 
nieetinf! al Enpler's Restaurant) recently in- 
slalleil i>f]ii ers for 19()3-()4 year. Installing officer 
was Robert lilocki, mUioruil president from Chi- 
rago. Left to rifilil (seMed) arc: Don Chisholm 
(Rock Island Lines), presidetU ; Rlorki; Charles 
C. Miller (Chamber transportation manager), 
immetlinte past president. Standing: Robert 
Ryan (Owens-Illinois Glass), first vice presi- 
dent; James M. Cooper (Chamber transports 
tion department), treasurer; ami Ray Vinick 
(Oregon-Neiada-C.alifornia Fast Freight), secr» 

Friday, June 28, 1963 


(Continued from pane two) 

LEONARD N. GROSSMAN, ceramist at Gen- 
eral Electric's Vallecitos Atomic Laboratory in 
Pleasanton, has lieen presented with the Ro>> 
lloflTin Purily award, American Ceramic Society's 
lighest award. . . . 

m. GERALD C. POMRANING has been ap- 
)ointed manager of the theoretical pliysics unit 
It the \ allecitos laboratory, GE announced. . . . 
,EE MENDELSON, former writer-producer for 
<.PIX. has established his own production unit, 
''ive docuMitTitaries are currently in work. . . . 
JNITED MR LINES has inaugurated five new 
ion-str)p flight- from San Francisco. Flights will 
)e scheduled for Chicago, ^ ashington, D. C, 
Seattle and Denver. One Chicago flight will pro- 
ide through service to Cleveland. . . . 
GNACIO VALLESPIR has been appointed 
lew district .Sales Manager for Iberia Air Lines 
if Spain. . . . 

VSSETS, GOODWILL and name of Container 
laboratories of California have been purchased 
)y a group of investors inchuling W . Hucking- 
lam Little. ... 

'&0 ORIENT LINES has announced a sum- 
ner cross-country campout of 60 teenagers. It 
vill be followed by trip to Hawaii on POSH 
iner Orsova and return on Oriana. . . . 

i FIRST IN AMERICA The Kuo-W'ah Res- 
fiiinitil, 'J.')t) (irant A mine, held a "Chinese- 
inter lean liierstube" liisl week. "Tyrolean" Chi- 
\ese-Americnns included (I. to r.) Al Gee, sec- 
etnry, Chinese Optimist Club; Fred l)i>nfi. first 
•ice president. Chinatown Optimist Club: Helen 
jCW (attired as a Tyrolean maid); and Philip 
'.hai, president of the Chinese Tiotis Club. 


'uly 3 World Trade Lunehcun World Trade 

Mub, 12 noon. 

uly 9 McinlxTship ()riciituti«>n Meeting 

<dwi Hancock Hldg., 2.').") (California St., Signa- 

ure Room, 111 : (5 a.m. 

uly 10- Ft^Mlivul of France Meeting Room 

00, II a.m. 

uly 10 - - Worhl Trade Lunclieon — World 

frade Club, 12 noon. 

uly 11 Executive (Jonunittce Meetin;; 

{•>oni 200, II a.m. 

San Franciscana 

Teasjardeii — A Tf^iieli €»£ Old Japan 

HaJ Gill>ert and Sullivan'.* niythical "waiuleriiifi iniiistrcr' JtiM'ii an actual 
prince of Japan, and had he wandered far. he iuif:ht have found a visual 
"echo" of his i.^land empire in a new land. In actual fact, it was a Japanese 
lahorer, Makoto Hajiiwara, whose talented hands gave to San Francisco's 
Golden Gate Park a wayward ineinorv' of old Japan which exists in all it> 
charm today, a sure attraction for tourists and a con- 
stant source of delighted amazement to visitors from 

The Japanese Tea Garden was, indeed, the ver- 
dant "song" of a "wandering minstrel'' whose handi- 
work in the lat<> 189()s was warmly rewarded hy the 
Park Commission in 1910. Hagiwara was given super- 
vision over the concession (first known as the Japanese 
Village I and his children continued its operation until 
1942 when wartime relocation of Japanese families 
ended the "dynasty." 

1'he Tea (iarden saw its Itirlh in 1893, a feature 
of the famous (California Mid-Winter Exposition 

which opened in January. 1894. The exposition was an effort to fa< ilitatc a 
husiness revival after 18 of the city's hanks closed during a nationwide depres- 
sion. One of the exposition's hackers was Australian George Turner Marsh, 
who had opened America's first art goods store in the arcade of the old Palace 
Hotel in 1873. 

The Japanese Village was created with the advice of Marsh's good friend, 
San Francisco's great, creative park superintendent. John McLaren. 

The Tea Garden is entered through a tall, arched gateway comprised of 
hundreds of hand-carved pieces t)f wood. It.s famous rock garden has heen 
created primarily of stones shipped directly from Japan. Each stone has a 
synd)olic meaning, representing an imaginary mountain or similar ohject of 

Shortly after the end of World War II, Japan sent a peace lantern to San 
Francisco. This lantern now graces the Tea Garden. 

Among the many other features are a moon bridge, a model Japanese 
dwelling, a gigantic bronze Buddha (said to be the largest ever to leave the 
Orient), a multiple-tiered temple and picturesque gateways. In the area for- 
tnerly occupied by the homes of the Hagiwara family is a broad terrace over- 
looking a sunken garden with a series of pools and a lush planting of dwarf 
maples, azaleas and conifers against a backdrop of bamboo. 

The variety of plants includes Japanese cherries, specimens of the famed 
Magnolia Campbellii and a very old Magnolia Soulangeana which flowers heav- 
ily. There also are many varieties of Chinese rhododendrons, azaleas, maples, 
bamboos, pines and other conifers. Contributing boldly to the scene are spc<i- 
ments of the Aralia Sieboldii and Papyrifera. 

The shrubs and trees are especially pnined. Even the mature 4()-foot pines 
have been carefully thinned and pruned. Every single hrancliJet — of which 
there are many thousands — has been individuallv hand pruned. Adding tt) 
this zigzag pattern of Oriental ganbuiiiig are trimmed hedges of evergrc<>n 

The garden combines the concepts of a landscape style popular during the 
Muromachi Era 5,000 or so years ago and of the Impressionist School ( 1534- 
* Reprinted from Ray Region Rusiness, ofjicial publication, San Francisco Chamber of Commerce 

-- ----^GION BU5IN:SS^ 


II \l!ltV A. I. RE, 
C L. I()\, E\rcuti«e Vice Preiident 
M A. HOGAN, SrrreUry 
CHAKLKS 1'. AYHKS. A.soiiulc Edilur 
riihli^lii-(l lerni-monlhly uiul uwneil by the San Francmro 
Clmniher of Commerte, a iiuii-iiriilit orijiiiiuulion, al 333 
['me Si., San Franciico, X.onp 4, Cuiinty of San Irancitru, 
California. Trirphone EXbrook 2-4511. (Non-member »ub- 
• cription, t'l.OO a year.) Kntrred a> Serond Class mailer 
April 2(,, IV44. at llie I'otI OITirr al San Cali- 
fornia, nndrr Ibe Art ol Mar.b 3, IK79. 
Circulation: 7 .SOU 


THE MORRIS PLAINT — Tfte Morns Plan of 
('iilifomid is the latest business on Market street 
to add (I touch of preenery to the city's famed 
thoroughfare. As Brinn Feicer (I. J, supervisor of 
the tree division of the city's department of pub- 
lic icorks. looks on approviufily. Ralph A'. I^ir- 
so/i. Morris Plan president fat right), and Harry 
7 . llicks. assistant vice president, complete the 
lila-itinfi of one of a group of laurel fig trees in 
front of company offices at 715 Market street. 
It's all part of the Market Street Improvement 
Project and the tree planting program of the 
( hamber. 

^Wanna Make a 

.M«-iiil)«'rs who ar«' inleresled in filling 
|>ul>li<- speaking «'ngagfm«'nt.s for the 
(Chamber on* of major roncern to 
the city are inxited to volunteer their 

Are you interested? Contact Harold 
V. Starr, manager of the civic develop- 
ment department — EXhrook 2-4511. 
ext. 74. 



VOLUME 20 • NUMBER 13 • JULY 12, 1963 


DOIV'T Cut Yonr IVo$«c Off to Spite Your Face 

The proposal to split the San Francisco-Oakland Metropolitan Area is 
(lecidetUy and uncontrovertahly against the hasic welfare of the entire Bay 
Area coniniunity. 

Cutting in twain the unity of the Bay Area's central six counties would he 
as disastrous as it would have heen if Solomon had actually carried out his 
threat to slice in half the Bihlical hahy. 

The San Francisco-Oakland Metropolitan Area (the counties of Alameda, 
Contra Costa. San Francisco, San Mateo, Marin and Solano) now ranks sixth 
nationally in economic wealth: to set up a separate metropolitan area comprised 
of the counties of Alameda and Contra Costa with Solano going it alone in 
opposition to the counties of San Francisco, San Mateo and Marin, would he to 
relegate the San Francisco metropolitan area to 14th, the proposed Fast Bay 
Area to 16th. The result: a plummeting of the market strength and economic 
|)restige of hoth. 

Based upon the undeniahle fact that the San Francisco Bay Area's counties 
are economically and geographically interdependent, the husiness community 
of San Francisco recognizes the imperative need to preserve its existing unit v. 

The San Francisco-Oakland Metropolitan Area is the economic huh arouiul 
which revolves the spokes com])rising northern (lalifornia's 48 counties. Major 
manufacturing and hranch operations of northern California in general and the 
San Francisco Bay Region in particular are directed out of San Francisco head- 
quarter officer, the city also heing one of the nation's most financial centers. 

if the Bay Area is to continue to progress dynamically, the honds of 
economic unity should he tightened and strengthened — not loosened an<l untied. 

Response to Survey Running High 

ing committee of the Chamber inrhiding attor- 
ney Randcil Larson, chairman of the redevel- 
opment coordinating committee; devehjpcr 
Norman Impehnan. chairman of the capital 
improvement and land use section; steel exec- 
utive Ralph W. Seely. chairman of the indus- 
trial development committee; and two past 
Chamber presidents, Thomas J. Mellon. Wesix 
Electric Heater Company, and Dwight L. 
Merrinirn. E. S. Merriman & Sons. 

Statistical results, now being compiled by 
The Pacific Gas and Electric Company, will be 
(Continued on pnpe four) 

Response to the Chamber survey tjuestion- 
naire regarding the development of the South 
of Market area has been running "suri)risingly 
close to 20 per cent,*' according to Randle P. 
Shields, manager, public affairs department. 

With more than 3.800 questionnaires mailed 
out two weeks ago. the number of returns by 
mail has exceeded 700. .Shields said. 

The (piestionnaire was directed to property 
owners and business operators, seeking their 
viewpoints on future development of the area 
for commercial and industrial use by a steer- 

Two New Directors Elected to The Chamber Board 

Two new «lirectors have joined the Chand)er IxKird. Thev are Paul E. Hazelrig. 
[(resident of Kilpatricks Bakeries, aiul John I'aiil (iarling, Jr., vice president and 
director of Macy's (California. 

Kducated in husiness and administration at the Universitv of Georgia and a 
former Aniiy .\ir Force major. Haz<'Irig has heen in the baking husiness 26 years. 
He is an active member of San Erancisco 

John P. (rdrlinii. jr. 

fvotary. Hay (^)unties Peace Officers Associa- 
tion. San Mateo Elks Club and San Francisco 
Olympic (-lub. 

(iarlinj^. who is also a director of the Valley 
Fair and the .Sterling Furniture Comjjany. is a 
Navy veteran of World War II. He began his 
business career with R. H. Macy & Company. 
New York, in 1931. 

He served on the laltor-management com- 
mittee. Western Region. U. S. Defense Man- 
power AdMiiiii>lr;ili((ii. fnmi 1950 to 1953. is a 
former chairman of the Gitvernor's .Safety Con- 
ference, a director of the Governmental Re- 
search Council of San Mateo County and of 
the Kiwanis Club of .San Francisco. 

/'(//// /','. llazclrig 

Friday, July 12. 1963 






By Joe Haughey 

\LE COOK, veteran San Francisco newsman, 
s been named city editor of the Sun Francisco 
nminer. according to Ed J. Dooley, editor, 
(ok. 14. a native San Franciscan and 1940 
inford graduate, has been a staff member of 
f Examiner since 1947. . . . 

>\OMA COUNTY FAIR planners promise 
one-jarring rodeo events," rare bird displays 
d many other fascinating features at the fair 
Santa Rosa July 17-27. . . . 

UN ATOVi'N, San Francisco's, that is, recently 
ceived an editorial kudo from one of its own 
tive newspapers. Young China, founded in 
Kl by Dr. Sun Yat Sen, father of the Chinese 
|)ul)lic. A special edition of Young China, 
anned as a boost for tourism, features a mes- 
ge from the president of the Chinese Chamber 

Commerce, Dr. T. Kong Lee. Artist Dong 
ingman has illustrated the cover of the publi- 
tion, an English-language supplement. . . . 
:;T0R*S workshop stage production of 
an (ienet's "The Balcony" is currently offered 

the Marines Theater, Sutter & Mason Sts., 
giitly Wednesdays through Sundays, and will 
ntituie until Aug. 3. . . . 

)L0R line, the first program in an upcom- 
g public affairs series on KPIX, Channel 5, 
ill be shown from 1:30 to 2 p.m., Sunday (July 
). This first program considers organized 
egro groups in the Bay Area. . . . 
HE UNUSUAL WORK of Gertrud and Otto 
jl/ler, internationally known potters, is cur- 
ntly on exhibit at the San Francisco Museum 

Art, Civic Center. The exhibit will continue 

Aug. 18 

DL. ALBERTO E. MERRILL, of Los Gatos, 
IS been elected chairman of the board of direc- 
rs of the Bay Area Air Pollution Control Dis- 
ict. Kenneth G. Cheatham, of San Leandro, 
is elected vice chairman, and Dr. Charles W. 
by, of San Rafael, secretary. Sidney I). Herk- 
rr. Redwood City, was appointed to the district 
•ard to replace the late Lester B. Morgan of 
tnliiigame. . . . 

OKKS OF EIGHT Cailfornia figurative artists 
e on display at Bolles Gallery, 729 Sansome 
., through July 19. John S. Bolles, the gallery's 
rvner, lists the artists as William H. IJrown, Joe 
lark, Clayton Pinkerton and Elizabeth McClel- 
nd (all of northern California), Ben Bishop 
id Joan Savo (of the Monterey Bay Area), and 
orris Broderson and Frederick Wight (of Los 
ngeles). . . . 

ATIONAL WINE WEEK will be observed 
ct. 19-26, according to the Wine Advisory 
oard and the Wine Institute, joint sponsors of 
le annual tribute to California wines. A na- 

onal wine <|ueen will reign during the week 

O'S INTERNATIONAL Cuisine Restaurant 
as been opened at 45 Turk St., near Market, site 
f the former Bay City Grill. The operating pro- 
rielor is Harry Ho. . . . 

CIIOOL ENROLLMENTS in America, surging 

long at high tide in the '50s, will slow down 

il) iMiUially during the balance of the '60s, ac- 

' to a Stanford University expert. As a 

the outlook for adeiiuate financing of 

on is bright, Roger A. Freeman, senior 

.ember of Stanford's Hoover Institute, be- 

leves. Only a national economic turndown 

ould adversely affect the picture, he said. . . . 

"CHARGE^A-CAB," a new taxicab credit system, 
is announced by San Francisco-Oakland Cab Co. 

1 Yellow Cab I. "Yellow Cab will be able to offer 
convenient, ride now-pay later service to many 
more coni{)anies than was previously possible," 
accor<ling to Granville L. Harris, vice president 
and general manager. The new system uses IBM 
»-ard vouchers. . . . 

KRON-TV (CHANNEL 4t is recipient of the 
first awartl ever made by the California Attorney 
(General's office to any news medium. Attorney 
General Stanle> Mosk presented a certificate of 
commendation to Harold P. See. general man- 
ager of Channel 4, honoring "Junkie," a two-part 
documentary on the Assignment Four series. 
Bob Anderson, writer-producer, cameramen Al 
Kihn and John Hines. director Vern Louden 
and film editor Nancy Williams all received let- 
ters of commendation. . . . 

I'NIT-HAUL, a new R E A system of rail-sea- 
higln/ay shipment containers said to provide 
"significant economic, operational and shipper- 
service advantages," was initially displayed dur- 
ing the recent containerization seminar of the 
Bay Area chapter. National Defense Transporta- 
tion Association. First rail-highway hauls under 
the new system link 60 Bay Area communities 
with Chicago and New York. . . . 
HEADQUARTERS for the Seventh U. S. World 
Trade Fair — to be held in this city Sept. 10-20, 
1964 — have been opened at 681 Market Street 
(mailing zone 5 I, according to Charles Snitow, 
which the Chamber is interested — bounded by 
Market street to Valencia to 16th street to the 
bay and back to the Embarcadero — includes 
the SlOO million "Grant Center" proposal of 
GALERIE DE TOURS has mounted the first 
West Coast showing of the paintings of Raymond 
A. Whyte, called by Edwin Dickinson "a poet 
who paints with the ability and technique to 
communicate his thoughts in an individual and 
beautiful manner." The one-man show at the 
gallery, 559 Sutter Street, runs from today (July 
12) to August 4. . . . 

with an auto-focus camera that not only sets the 
focus automatically but also sets the exposure 
and shutter speed and completes the winding 
oj)eration all by itself. This new 35mm camera, 
an almost completely automated instrument, 
suggests the future course of the camera manu- 
facturing industry in Japan. . . . 
PACIFIC TELEPHONE'S San Francisco ex- 
change reports daily calls have increased 17 
per cent during the past five years. Daily calls 
last year averaged 2,890,000, compared with 2,- 
472,000 in 1957. During the same period the 
number of telephones increased 14 per cent 
from 519,000 to 592,000.... 

A PACIFIC CRUISE that logs more miles than 
an around-the-world voyage is announced for 
this fall by Ambassador Tours of San Francisco. 
The 52-day circle Pacific cruise, with stops at 11 
ports in the South Pacific and the Orient, leaves 
San Francisco on September 19 aboard the P&O 
Orient liner Oronsay. . . . 

SUMMER SHAKESPEARE Festival, the sec- 
ond annual, will present in the Hall of Flowers, 
Golden (.ate Park, on thret; subse(|uent Sun- 
days (July 21 and 28, and Aug. 4) three of 
the bard's works. On each date, all three plays, 
perfornie<l by the Arena Theater of San P'ran- 
cisco, will be [iresented, each rotating in time: 

2 p.m., 5 p.m., 8 p.m 

di^[)oses of the nation's private nuclear indus- 
try's atomic wastes, has sold its decontamination 
laundry at Pleasanton, according to Terry D. 
Hufft, Nuclear president. The laundry, started 
six years ago, was disposed of so the company 
could de\()le its full energies and capital to its 
principal business -- land burial of radioactive 
waste materials. Nuclear has moved its head- 
iiuarters to Cowell, Calif. . . . 

BAY VIE\^' FEDERAL Savings and Loan dedi- 
cated its neiv 54', 2 ■'"'//""■ head(iuarters huilding 
at 22nd and Mission Streets last month fjiine 
19). George F. Hansen, vice president of the 
S. F. Chamber, made a dedicatory address at the 
civic affair. Hansen is shoivn (I.) above ivith 
Mayor George Christopher and Elicood L. Han- 
sen, president of Bay Vietv. 

AN EXHIBIT of trees which flourish in San 
Francisco's varied climate was shown when the 
Sperry and Hutchinson Company ( S & H Green 
Stamps I dedicated its §100,000 modernization 
program last week. The exhibit was sponsored 
by the Department of Public Works of the 
City and County of San Francisco and the Cham- 
ber in conjunction with their year-around tree- 
planting program. Dedicatory ceremonies of the 
S & H Green Stamps Building at 1452 Market 
Street marked another step in the development 
of Market Street, a kev Chamber project. . . . 
LYONS-MAGNUS, INC., 111-year-old San Fran- 
cisco firm, has named S. F. attorney Frank Sloss 
to the board of directors. Sloss, member of the 
law firm of Sloss & Eliot, also serves on the 
boards of the Emporium-Capwell Co. and Liv- 
ingston Bros. . . . 

be opened on south shore of Lake Berryessa 
this summer. Project is financed by group of 
Bay Area businessmen. . . . 

P. D. ELDRED has been elected national presi- 
dent of the Order of Military Wine Tasters. He 
is a lieutenant colonel in the U. S. Army reserve 
and a veteran AP writer and editor. . . . 
net loss of S1.4 million, or 66 cents per share 
of common stock, after provision for dividends 
on preferred and preference stocks, according 
to Jack L. Ashby, president. . . . 
HILTON TOURS, \ allejo, has arranged a tour 
from the west coast through the Caribbean to 
Elngland, followed by a conducted tour through 
the Continent. Trip has been arranged with co- 
operation of P&O Orient Lines. . . . 
FRANK N. GROSSMAN, formerly traveling 
representative for Santa Fe Lines' public rela- 
tions department of San Francisco, has been 
appointed special representative here. . . . 
A PROPOSAL to work toward establishment of 
a Wine Capitol Building in San Francisco -to 
serve the $700 million California wine industry 
- won the approval of the state's wine growers 
at their recent annual membership meeting 
here. . . . 

SOLAR ECLIPSE can mean permanent eye 
damage to the unwary who stare at the dark- 
ened sun through sunglasses, snu)ked glass, or 
expose«l photographic film, the National So- 
ciety for the Prevention of Blindness warns. 
North America's next solar eclipse will occur 
on July 20. A simple eclii>se \ iewer can be 
created from a piece ot cardboard: punch a 
round hole in the cardboard so the sun's rays 
are fcxused through the liny hole onto another 
cardboard or similar white surface. An image 
of the eclipsed sun also can be prt>jecleil through 
a telescope or binoculars on a white screen. . . • 
ONE-MAN SHOWS of the recent oils of Robert 
Watson and works of (Fiancarlo Eriz/o are cur- 
rently on display at Maxwell Galleries, 551 Sut- 
ter street. Both will continue through July 

(Continued on page four) 


Friday, July 12, 1963 

First Half Bank Figures Paint 
Bright San Francisco Picture 

San Fraiu-isco's l)ank!; toted up the results this past week for the first half of 
1963 and the a<ij:regate of totals maintained the hrijiht picture of a strong and 
steadily growing economy. 

Whether it was the world's largest — Bank of America — or one of the city's 
newest — Golden Gate National Bank — the conclusions all ran to the sunny side of 
the street. The figures varied, of course, ac- 
cording to the size of the institution, but they 
all tended to similar interpretation — the econ- 
omy of San Francisco is a thing of dynamic 

Nine reporting banks tallied net earn- 
ings for the period for a grand total of 
S7.3.4-63.696 — ranging all the way from 
the big Bank of America's $42,559,398 
to the new Golden Gate NationaPs S223,- 
I The nine banks covered in this report are 
Bank of America. Bank of California. Crocker- 
Anglo. First \\ estern. Goklen Gate. Hibernia. 
Pacific National. United California, and \^ ells 

All nine banks reported significant increases 
in deposits. Their total count in the column 
was S21.824.472.506 approximately. The cu- 
mulative gain over the total a year earlier was 
just about §1,724.930,396, a shade under a 
bealthy 8 per cent growth ratio. 

The general details were the same for loans, 
which increased better than 12 per cent for the 
nine in the aggregate, from $12,046,064,363 at 
he end of June. 1962, to $13,714,375,499 as of 
rune 30. 1963. 

Bank of America's outstanding loans 
as of June .30 this year reached $7,857,- 
85.3. Bank of (California total for loans 
and discounts was $432,282,947. Pacific 
National Bank scored it $114,074,111. 

United California Bank reported $1,619.- 
108,208 in loans. The Hibernia Bank's figure: 
J137.894.769. Wells Far go's loan volume 
dimbed to Sl.876.431.665. 

Crocker-.-Vnglo loans, less reserves, stood at 
11,299.027.883. First Western's loan total was 

Golden Gate National Bank, barely two 
fears old at the half, saw loan volume rise in 

year from $11,184,325 to $20,603,163— a 
topping increase of almost 46 per cent. 


I < -IIIVl Kl Fl Kl SHIMA, prvsidput of Ai> 
11)11 Express Co.. Ltd.. had his sunfloner. ihr 
iiiiifHiny floicpr symhfd. adjust d by Miss Ma- 
n I IJyemura at a recent reception held in the 
i-iiing executive's honor at the Sheraton-Palacf 
loii-l. Ijookinf; on are Toshio Yanuin/ika, Japan 
instil (General in San Franirsco (left), and 
' nl.i-shi .\af(aoka, vice presiflent and penend 
nmniifier of Nippon Express, L S.A^ located here. 

S. F. Bridge Murals 
Available at Chamber 

Large and small four-color photo- 
murals of the San Francisco-Oakland 
Bay Bridge — with the city in the back- 
drop — are available in the publicity 
departnjcnt of the Chamber. 

The large mural, 58 inches by 38 
inches, sells for $4; the small mural, 
29 inches by 21 inches, for $1. 

Both are suitable for framing. 

HAROLD (TWO-(;i.N) STARR, nxmanin^ 
director of the Retail Merchants Assn., "went 
Hollywood" recently at the annual meeting of 
the Council of IVestern Retail Associations. 
With Starr in this Wild West scene is actress 
Cherie Foster. A film, "How Movies Are Made," 
tvas sliotcn to the group. No contract was offered 
to Starr, hut he reports that next year's confer- 
ence will be held in San Francisco and that he 
was elected to the CWRA board of directors. 

San Franciscana 

Reliving the Lusty Days Out West 

During the 1860s. James Wales Miller saved a S3(),()()() payroll shipment 
from handits and his grateful employer — Wells, Fargo & Co. — awarded hin> 
a fine watch encased in two pounds of Nevada silver. Miller wore it proudly 
for the rest of his life, pocketed and attached to his belt by a two-pound silver 

The watch and chain, along with a splendid example of the wagonmakcr's 
art — a W^ells, Fargo Concord stagecoach — are two examples of memorabilia 
displayed in abundance in the W ells Fargo Bank His- 
torv Room at the bank's head office, 420 Montgomerv 

The History Room, directed and maintained by a 
charming and highly competent curator. Irene Simp- 
son, is open to the public on every banking day from 
10 a.m. to 3 p.m., and by appointment during 
other business hours. 

Both the researching historian and the pleasure- 
seeking tourist find much of high-quality and interest 
in this high ceilinged room which displays documents, 
posters, firearms, buttons, badges, artifacts and other 
items of early San Francisco and the pioneer W est. 

The name, W ells, Fargo, of course, summons up 
manv. romantic, often violent, images for the "wild 
west*' afficionado." Xaines occur — such as Black Bart. 
During the 187()s and "80s. Bart terrorized the stage- 
coach trails throughout the Mother Lode country and 

all the wav to San Francisco. The W(dls Fargo museum displays many rewar<l 
posters, ''left handed" tributes to the highwaymen who haunted transport 
between the mines in the old days. 

Black Bart, committed at least 28 successful robberies. He .stands as a 
swashbuckling symbol for old western badmen. 

Prominent in the Wells Fargo History Room's permanent display are 
many samples of gold in all its raw forms, an array of ore, nuggets and gold 
diist that has its own special fascination. 

One measur<'s the glitter of gold with the eye (and is sometimes fooled), 
but its worth is weighed. In the \\ (dis Fargo display is a set of scales so 
accurate, it is claimed, "it can weigh a pencil mark on a piece of paper." 

A librarv of reference works is maintained for the scholar, who can really 
sleep bimsfdf in his subject here where many of his references are the actual 
documents or iconography of the times. 

The Wells Fargo History Room is a wonderful world of discovery for 
voung and old seeking rich and n<'w experiences in their lours of the city. 
(Reprints Available. Chamber Publicity Department ) 

Black Rart 

Friday, July 12, 1963 

FLOATING HOMES — Houseboats are not neiv to >>aiis(tliio, hut luxury jlonlm^ 
homes, like the one above, are ^ivin^ houseboat duelling a neic look. Thus the 
manufacturer, Nathaniel Bliss, president. Pacific Floating Homes, In*., can truly 
boast he's introduced "o neiv way of life'' for San Francisco Bay Area residents. 


(Continued front pagr two) 

EIGHT MEMBERS of the San Francisco Sym- 
phony Orchestra have retired under the orches- 
tra's retirement program. Symphony officials 
announced. The retired include Ferenc Mol- 
nar, principal violist; Boris Blinder, principal 
cellist, and Ralph Murray, principal tuhist. 
Others are Harold Wright, second violinist; 
Karl Hesse and Herman Reinherg, cellists; Vic- 
tor Kress, trumpet, and Joseph Sinai, percus- 
sionist .... 

son is the new president of the University of 
San Francisco Alumni Association. Other new 
officer>: first vice president — Joseph J. Allen, 
(icpiity executive director, S. F. Housing Au- 
thority; second vice president Marvin E. ('ar- 
doza, vice president. Bank of America; third 
vice pre^ident Dr. Louis F. I^atmale, City 
C(dlege of San Franci>co; and secretary-treas- 
urer John H. Cronin, secretary-treasurer of 
Van Ness Dodge, Inc 

Radio Programs 

SAN FKANCISCO IN THE SIXTIES Saliirda), 8:03 p.m., 
KNUR: ••liidintrial Safely Week." Donahl T. Pirkforcl, Chief, 
Sail EruiiriHro Diarirt. U. S. I)e|iarlnieiil of l,al>or OflTire of 
Orrupaliolial Safely. (;rorfte A. Sherman, Chief, California 
Division of Inihiklrial Safely. William (;. CumminnH, Chair- 
man, Kay Cilies Melal Trades and Industrial I'nion, Counril's 
Safely Commillee. 

COMEHENCK CAM. Sunday, ') p.m., KERC: "School 
Dropouts." Joseph Misurara, rhairman, Joh»-Eor- Youth roui- 
nuttee. Hunters I'oiut-Hay view Distrirt Counril. JO!.rph Bailey, 
distrirt representative. Hunters Point-Hayview Distrirt Counril. 
Jay I.a Eoe, proftram director. Hunters Point Hoys Cluh. 
KERC: "Simplifyini! Port Documentation." Robert H. I,an(!- 
iM-r, maiiaKer, Marine Exchange. 

LE.ST WE WAX WORDY )it Mmtame Ttts- 
sand's Hoyfd London Wdx Museum, suffice it to 
say President Franklin Delano Rooseielt (I.), 
and ff inston Churchill are listening seriously to 
the suggestions of the "man in the middle." The 
nmn in the middle tvaxed wordier than the 
others in the wax works at Fisherman's \f harj. 
lie's Charles /'. Ayres, assistant manager of the 
Chamber's publicity department. He lectured 
his two companions at some length during the 
pictured chat. They've yet to make any comment. 

South of Market — 

(Continued from page one) 

inadf known to the piii)lic when completed. 

In addition to the 3.80.5 who were sent ques- 
tionnaires, a special letter with the question- 
naire was mailed to .some 100 hankers and 
industrial developers outside the area. 

The (luestionnaire seeks "plus factors" and 
"{iuide lines" from the current business occu- 
pants of the area and from leaders outside the 

Chamber Will Renew 
Pleas for Continaing 
Freeivay Construction 

Freeway construction in San Francisco at a 
total estimated cost of $45,350,000 will be 
recommended by the Chamber when the Cali- 
fornia Highway Commission meets to con- 
sider the 1964-65 highway budget in August. 

"Although the board of supervisors' resolu- 
tion of January. 1959. which halted major 
freeway construction in the city, has not been 
changed, the San Francisco Chamber main- 
tains a continued interest in a freeway pro- 
gram for San Francisco." G. L. Fox. executive 
vice president of the Chamber, explained. 

The chamber's board of directors approved 
recommended items for presentatit)n to the 
state body which were prepared by the street, 
highway and bridge section of the chamber's 
civic development committee. 

Included in the proposals are: extension of 
the Southern Freeway from end of presently 
budgeted project at Army street 3.4 miles to 
Howard street; and completion of route 
studies for proposed Hunters Point Freeway 
(Bayshore Freeway near south county line to 
junction with Southern Freeway extension 
near Islais Creek channel I. 

The proposed Southern Freeway extension 
carries a price tag of $45 million. 

Other Chamber-supported items are land- 
•scaping of 1.1 miles of Southern Freeway 
(1100.000); revised signing on James I.ick 
Memorial Freeway ($2,50.000). and the com- 
pletion of negotiations respecting Richardson 
avenue approach to Golden Gate Bridge, as 
well as studies for widening. These and the 
preceding items are not in conflict with the 
supervisors' policy. 

The Chamber recommendations to the high- 
way commission will include this statement: 
"The chamber takes the position that it is 
necessary to have a well-integrated freeway 
system in the City and County of San Fran- 
cisco, and strongly urge that the state proceed 
with studies as soon as practical on routes 
connecting the Junipero Serra Freeway to the 
Central Freeway and the Golden Gate Bridge." 

Chairman of the Chamber's civic develop- 
ment committee is Edward C. Sequeira, assist- 
ant to the president. Western International 
Hotels (St. Francis Hotel). The street, high- 
way and bridge section chairman is Leonard S. 
Mosias. San Francisco architicl. 



HAimV A. LEE, Presidcnl 

C. L. FOX, Executive Vice Preiident 

M. A. HOCAN, Secretary 


CHARLES F. AVitES, Atkociate Editor 

Publiihed temi-monthly and own<!d by the San Franciico 

Chamber of Commerce, a non-profit organitution, at 333 

Pine St., San Franciico, Zone 4, County of San Krancitco, 

California. Telephone EXbrook 2-4511. (Non-member tuli- 

icription, tS.OO a year.) Entered a> Second Clati matter 

.'.iril 26, 1944, at the Post OITice at Son Krunrisco, Coli- 

:i, under the Act of March 3, IBTO 

Circulation: 7.5"r) 



^^ ^ 

B s, 





"Trees, I, ees, everywhere . . ." 

Brian Fowor Is Xainecl 
Cliairinaii of Cliaiiibor 
Tree Plautiug' Section 

lirian Fewer, supervi-or of street tree plant- 

- for the San Francisco Department of 
i' ■lie Works, has been named chairman of 
landscape and tree planting section of 
thf Chamber, according to Harry A. Lee. 

Fewer will guide a i)rogram with wiiicli iie 
has been closely identified since its inception 
four years ago and which has resulted in the 
planting of more than 35.000 trees on a vol- 
untary citizen's basis throughout the city. 
Lee noted. It is a program in which the Cham- 
ber and the Department of I'ublic Works have 
closely cooperated. 

"Purpose of the landscape and tree plant- 
ing section of the Chamber is not only to 
encourage [irivate citizens, merchants and 



VOLUME 20 • NUMBER 14 • JULY 26, 1963 

Record Building Permits In S. F. 
During First Half of the Year 

Building periiiit8 in San Francisco reached S90 million in valuat-on 
for the first half of this year, an all-time high for any six-month perio<l in 
the history of the city, according to the Chamber research department. 

Total construction authorized during the period 
was nearly 50 per cent higher than the same period 
last year m'ixU a total of 7.431 building permits issued 
for the first six months of 1963. 

In types of permits issued those for new non-resi- 
dential buildings le<l with a total valuation of nearly 
S43 million — a Mhopping 256 per cent increase over 
the 812 million for 

the first six months 
last year. Included 
were the Wells Far- 
go Building at ^lar- 
kel, Montgomery 
anil Sutter streets - — 
43 stories. 820 mil- 
Ton (Dillingham 
Corporation, devel- 
oper) an<l the 811 
million, 12-floor Pa- 
cific Telephone and Telegraph Company building, now under construction 
at 666 F<dsoin street in the lu'art ol the Soulh-of-\Iarket area. 

Although the v alue of residential permits slipped 22.3 per cent from the 
832 million of mid-year, 1962. nearly 825 million was authoriz<>d for 1.731 
n<'w dwelling units during the first half of this year. Of these p«'rmits. 252 
were for single family housing, 84 for two-family units and 1,395 for multi- 
unit apartment buildings. 

The total number of 1,731 dwelling units authorized was 19.8 per cent 
below the 2,158 units for the same periocl last year. Largest single permit 
issued was for the Gough-O'Farrell community housing project in the 
Western Adtlition — 103 units with a valulation of 82. .3 million. 

Permits for additions and alterations amounted to 821,602.000, a 38.6 
per j-ent increase in value ()v«'r the similar period last year. 

commercial interests in the value of the pro- 
gram, but, perhaps, even more imi)ortant!y. 
to make the individual builder and developer 
cognizant of the fact that greenery enhances 
buildings, whether they be office buildings, 
high-rise apartments or housing i)rojects." 
Fewer said. 

The new tree planting chairman of the 

Chamber stressed that "the ultimate goal of 
the program is 350.000 trees throughout the 
city which will not only add immeasurably 
to the aesthetic charm of San Francisco but 
also will have the practical effects of en- 
hancing property values, protecting the citi- 
zens against smog and acting as a natural air- 
(Titrii to pope four) 

Study of 19th Avenue Traffic Urged by the Chamber 

Iiicna-iiigK liraw Iradie (•(nig«sti«»n on I9lli avenue lias 
proinpted llic (Miainber itoard of directors to ollieiallv r«M|uesl 
an intensifieii study of the situation by city offieials. 

Action of tlie directors resulted from a recommendation 
of the (Jiandior street, highwav and l)ri«lge section of which 
Leonard S. Mosias, architect, is chairman. 

The study, Mosias said, should lake in I9lli avenue from 
Lake street to .lunipero Serra boulevard witli an aim to relieve 
congestion "as (juieklv as feasiiile. with the eoneomitant im- 
provement of IrafTie flow and reduction of accidents. " 

riie Cliamber developed tlie following facts to su|>|)ort the 
reque>t for eitv «lii(lv : 

• 40.000 vehicles a dav travel ov«'r 19th ave. 

• accidents reported on the thoroughfare to- 
taled 500 in one y<'ar. 

• during peak hours, 2600 cars an hour travel the 

• because of heavy congestion, travel speed 
during peak periods slows down to five or six miles 
an hour, and it often takes as much as 4 !/"> minutes 
to go tluMHigh signals set to <'hange on a 30-niile- 
per-bour <'y<de. 

• I lie area is the s«'eond most heavily traveled in the city 
and also has the second liea\i«'st accident rates I Market street 
is first I. One out of 10 accidents in San Francisco occurs on 
19th avenue. 

Friday, July 26, 1963 


By Joe Haughey 

SAN FRANCISCO BAY AREA is featured in 
the July issue of Clipper Cargo Horizons, a Pan 
American Airways publication di>triljuted in 
more than 80 lands of the world. Lead article 
in the po<-ket-size magazine (circulation 120,0001 
states: '"San Francisco, historic U. S. gateway to 
the markets of the world, is keeping pace with 
the jet age growth of international trade." . . . 

sion this month dedicated its new deepwater 
Port of Sacramento, key noting with the theme, 
"Sacramento Joins the Sea in '63" and the claim, 
■preferred service to all but preferential treat- 
ment to none." . . . 

THE GODKIN LECTURES, a series by Clark 
Kerr, president of the University of California, 
are being presented on Saturdays from 11:30 
a.m. to 12:30 p.m. in the "on campus" spot, 
KRON-T\, Channel 4. .Subject matter of the 
three addresses, originally delivered at Harvard 
I'niversity, is '"The Role of the University of the 
Future." The final two will be presented on 
K.RON-TV tomorrow (July 27) and on August 

M. H. DE YOUNG MEMORLAL Mu-eum board 
of trustees has selected Jack Richard Mc(iregor 
as museum director. McGregor is at pre>ent ad- 
mini>trative assistant at the Metropolitan Mu- 
seum of Art in New York City. He takes his new- 
post on Sept. L . . . 

WESTERN GREYHOUND Lines this month an- 
nounce |dan» to build a S9 million, multi-story 
terminal building on the present Seventh Street 
site between Market and Mission. Frederick W. 
Ackerman, chairman of the board of (Greyhound 
Corp., armounced the directors had ratified the 
plan. . . . 

PG&E PRESIDENT Robert H. Gerdes an- 
nounced tlii> month the appointment of Freder- 
ic k W. Mieike, Jr., as assistant to the president 
of the big utility concern. Mieike has been an 
attorney in the PG&E law department since 

HAKVEY J. WEXLER, director of international 
ser\ice» for the Air Transport Association at 
>\ ashington (D. C), joined Slick Airways di- 
vision as vice presiilent there earlier this month, 
according to Delos W. Bentzel, president of the 
Slick (Jorporution. . . . 

SPORTSCASTERS Chick Hearn and Lee Gi- 
roux have been named to call the at'tion for the 
live KTVU telecast of the twelfth annual North- 
South Shrine Football Classic, to be played -Aug. 
1 in Los .Angeles .Memorial (Coliseum, according 
to Channel 2 sports director Bill Perry. . . . 

HYATT CORP. OF AMERICA currently is dis- 
tributing a new, full color brochure on its 25 
hotels and motels in the country. . . . 

EVERETT BROWN, F. A. I. D., head of Everett 
Brown & Assoc i.iics, San Francisco and New- 
York, recently Nvns elected chairman of the 
board of governi; of the American Institute of 
Interior Designer-. . . . 

■GOD OF THE ANDES, Treasure of Peru." a 
special exhibition of 513 gold objects, will have 
it- west coast premier at the .M. H. de Young 
Memorial Museum here beginning August 29 

SECL"RITY SAVINGS and Loan reports savings 
increased 31.7 per cent as of June 30 over the 
same date a year earlier, totalling S123.968.054. 
Loans reached S132. 308.348 in value, a 31.3 per 
cent rise. . . . 

"BULLETT TRAIN" super-express, developed by 
Japanese engineers for the new Tokaido Line 
between Tokyo and Osaka i San FVancisco's sis- 
ter city"), is expected to be carrying passengers 
between Japan's tw-o largest cities at regular 
speeds of 107 mph when the line opens next 
year, according to the summer issue of Trade 
with Japan, quarterly bulletin issued by the 
Japan Trade Center here. . . . 

NATIONAL AIRLINES completed the first year 
of its "Triangle Fares" on June 30, enjoying 
"phenomenal success," according to J. Dan 
Brock, vice president, traffic and sales. "Triangle 
Fares" offer a westerner heading east stopover 
in a Florida resort for a small extra fee. . . . 

A RECORD $600 BILLION gross national prod- 
uct is still possible in 1964 "if appropriate meas- 
ures are taken now," according to Henry Ford 
II, chairman of the board of Ford Motor Com- 
pany. Ford stressed "the long-range importance 
of a tax cut now."' He argued that "an increase 
of only one-half of one per cent annually in the 
growth rate over the past six years would have 
virtually assured us a gross national product of 
S600 billion in 1963." . . . 

-A TAX EXEMPT conmion trust fund, providing 
for investment in securities free from federal 
income tax, was approved this month by the 
board of directors of Wells Fargo Bank, it is 
reported by Harold G. King, vice president and 
senior trust officer. . . . 

HYATT CORPORATION of America board of 
directors has elected Donald N. Pritzker presi- 
dent, succeeding Jay A. Pritzker, who remains as 
chairman of the board. A new, fifth member of 
the board also was elected — Joseph Blumenfeld 
of San Francisco. The board also elected Donald 
N. Pritzker as treasurer, Hugo M. Friend, Jr.. as 
vice president and secretary, Joseph J. .Amoroso 
as vice president, and \ ictor L. Harvey as assist- 
ant secretary and assistant treasurer. . . . 

JOSEPH G. KENNEDY, 46, formerly San Fran- 
cisco's deputy public defetider and a leader of 
the Negro connnunity here, was named to the 
S. F. Municipal Court by Governor Edmund G. 
Brown. Kentiedy succeeded Judge Vk illiam .A. 
O'Brien, who was elevated to the Superior 
Court. . . . 

BAY AREA RIGHTS to Tennessee Williams' 
New ^ Ork hit, "Night of the Iguana," have been 
obtained by the San Francisco Actor's Workshop 
for production in the 1963-61 subscrii)tion series. 
The Williams play will replace a previously 
scheduled revival of Arthur .Miller's "Death of 
a .Salesman," it was announced. . . . 

PODESTA BALDOCCHI'S far-ranging modern- 
ization program, inaugurated a little over a year 
ago tlirougli the elTorts of Jack Podesta, presi- 
dent of the Hetail Mcrcliants Association here. 
recei\es full feature treatment in a recent (Jnne 
29) issue of Business If eek. Title: "The Florist 
Who Has a Business Diploma" (that's Jack). . . . 

C. JOHN MORENO, veteran Peninsula and .San 
Francisco banker, has been electetl assistant vice 
president of (Golden (>ate National Hank and 
assigned as a len<ling olfi<-er to the 130 .Mont- 
gomery Street office, according to Jacob She- 
mano, president. . . . 

J. MAX MOORE (U. local industrialist, is 
sicorn in as a supervisor of the City and County 
of San Francisco by Superior Judge John B. 
Molinari as Mayor George Christopher looks on. 
Moore, icho uas appointed to succeed Supervisor 
James Leo H alley, is executive vice president of 
Moore Manufacturing. Inc.. a division of Quaker 
Pacific Rubber Co. 

ROSS BARRETT, president of Foster & Kleis- 
er. Division of Metromedia, Inc., announces the 
following sales department changes: Charles R. 
Hardison, vice president in charge of sales ia 
Southern California, becomes general sales man- 
ager; J. Dean Jacobs is appointed vice president 
and sales manager for northern California and 
returns to San I*"rancisco after a year's stay in 
Seattle as the northwest regional sales manager. 
Jacobs succeeds Paul Hanson, who is transferred 
to the headijuarters office as vice president in 
charge of F&K's new program of market devel- 
opment. . . . 

CALIFORNIA LIVING magazine, a new quar- 
terly publication, makes its bow this fall with a 
colorful Christmas issue — starting with a con- 
trolled circulation of more than 850,000, accord- 
ing to the president of the company, Edward 
Andersen. . . . 

COL. J. E. JOHNSTON, commander of the San 
Francisco Procurement District, announces year- 
end contracts totaled S5,339,972 and brought the 
amount of new U. S. Army defense business 
competitively awarded to western science and 
industry in fiscal 1963 to "some SllO million." 
Col. Johnson anticipates the District will admin- 
ister S155 million in contracts during the fiscal 
year which began July 1. . . . 

MIDSUMMER MUSIC Festival will present the 
Lamplighters' production of Gilbert and Sulli- 
van's production of Gilbert and Sullivan's "Mi- 
kado" on the outdoor stage at Stern Grove, 19th 
avenue and Sloat boulevard, Sunday (July 28) 
at 2 |).m. This will be the seventh performance 
in the festival's 25th anniversary season. -As 
always, admission is free. . . . 

CALIFORNIA'S 225 industrial parks and fac 
t<)rs advantageous to manufacturing in this state 
are highlights of the current issue of California, 
official magazine of the Stat«' (.Chamber of Com- 
merce. . . . 

leasetl a booklet. "Do You Know Your Econom- 
ic ABC'sy", explaining in simple terms the gross 
national product which mirrors the Nations 
economv. Single copies are a\ailable at 20 cents 
each. Individual orders of 10(1 copies or more 
are filletl at 15 cents a copy. . . . 

"TWO PAINTERS and a Sculi.tor" is the title 
of an exhibit currently at the Boll(> Gallery, 
729 Sansome street. The painters are Hugh tur- 
tis and Paul Pernish, the sculptor Hob.-rt Broth- 
erton. . . . 

Friday, July 26, 1963 

San Francisco Business Activity 
For May In 14.2 Per Cent Climb 

Business acti\dty in San Francisco for the month of May rose 14.2 per cent 
ahove the same month of last year, according to the Chamher research department. 
The May husiness activity index was 135.5 compared to 118.5 for May a year 
ai:o, hased on the 1957-59 average of 100. 

Of the four factors which comprise the Chamher business activitv index, hank 
debits showed a significant increase of 6.5 per 

for single family dwellings. 202 for duplexes 
and 4.302 for multi-family units. Santa Clara 
County, as usual. led with 2.618 permits for 
new dwelling units. 

Total employment during May in the six- 
county San Francisco-Oakland Metropolitan 
Area (counties of San Francisco, Alameda, 
Contra Costa, Marin, San Mateo and Solano) 
totaled 1,199.600— an increase of 30,200 over 
May of last year. Unemployed persons num- 
bered 67,200 or 5.3 per cent of the total labor 

An estimated 278.000 persons were em- 
ployed in the San Jose labor market (Santa 
Clara County), up 18.000 from May of 1962. 
There were 17.800 unemployed, six per cent 
of the labor force. 

lit over last year — 86.460.619,000 compared 
tw <v'*55.895.000 for May of 1962. Depart- 
nuiit -tore sales rose 2.8 per cent, electric 
t iicrgy sales were up 9.9 per cent. Freight car 
leadings increased by 5.8 per cent. 

In Oakland, bank debits were up 5.4 per 
crit from S949.837.000 in May of 1962 to 
SI. 01 1.387.000 for the same month this year. 
Department store sales slipped 0.6 per cent. 

San Jose's bank debits increased from $568.- 
593.000 to S594.898.000, a 4.6 per cent rise. 
Department store sales rose 10.3 per cent. 

The value of construction permits issued 
during May for the nine-county San Francisco 
Bay Area (counties of San Francisco, Ala- 
meda, Contra Costa. Marin. San Mateo, So- 
lano, Napa. Santa Clara and Sonoma) set a 
record high of S155.7 million. The valuation 
of residential building was S81.4 million, an 
increase of 25 per cent over May of last year. 
The total valuation for May of $155.7 million 
was an increase of 56 per cent over $99.6 mil- 
lion registered in May of last year. 

Permits were issued in the nine counties for 
7,256 new dwelling units. Of these. 2.752 were 

Edwin Wilson Named 
Aviation Chairman 

The new chairman of the Chamber's 52-man 

a\iation section is Edwin M. Wilson, vice 

-ident of Thompkins & Co. Wilson suc- 

Is George Rhodes, aviation editor of the 

^ '/ Francisco ISeivs Call Bulletin. 

The new vice chairman is A. P. Fioretti, 
manager, defense programs, S. F. district, 
(.1 neral Electric Co. 

Rhodes remains a member of the committee. 

Snporvisors Approve 
Of World Trade Fair 

I he .San Francisco Board of $u|)ervisors has 
• Ic.rsed the observance Sept. 10-20. 1964. of 
till- -eventh annual \^'orld Trade Fair in this 

A resolution passed by the legislative body 
■'.nlds its endorsements to Mayor (George) 
Cliristopher's statements, and do hereby as- 
-nrc the foreign governments and industry 
i' ulers, the San Francisco Chamber of Com- 
III' ice" anrl other cooperating groups "of the 
lizard's full support and appropriate assist- 
ance. . . ." 

Aji^riculture Committee 
Chairman Appointed 

♦^.arl L. Garrison, general manager, I'orler 
! ite Co., this week was reappointed chair- 
in III of the Chamber's agricultural eommittee. 

Garrison's right hand man will be William 
H lilt Conrad, public relations representative 
■I Kern County Land Co., who was named 
\i'i- chairman. 

(rear lie Christopher 1 1.) receives a phique from 
the San Francisco Council of District Merchants 
Associations at a recent luncheon at the Michael 
Catering Co. headquarters. The presentation teas 
made by Matthew J. Boxer, chairman of the 
council's mayor's committee. The council has 
met with the mayor four times n year since his 
election in 1955. 

Your Chiunher On The Air 

Are you keeping informed on civic affairs? One of the l)est wavs to do 
so is to listen to your Chaml)er-sponsored and (Chamber-conducted radio 
shows. Did you know the Cluunher stages three puldic service radio programs 
every week of the year? 

It's suggested you find the time to catch one of the following shows; all 
are provocative and each will help you gain a hetter balance to your perspec- 
tive of the local scene: 

At 8:05 p.m. every Saturday, San Francisco in the Sixties mav he heard 
on KNBR (680 on the AM radio dial). At 9 p.m. on Sundays,' the show. 
Conference Call, is heard on KFRC (610 on the dial), and the program San 
Francisco Report occurs on the same station 45 minutes later. 

All three shows are moderated by G. L. Fox, your Chamber's executive 
vice president, and all present issues of the day discussed by leaders of the 

Since the first of the year, San Francisco in the Sixties has delved into 
such sid)jects as population explosion, mimicipal railway fares, overcrowding 
at Juvenile Hall, the problem of school dropouts. Governor Brown's tax pro- 
gram, California's textbook program, the state's wilderness, the cost of admin- 
istering charities, community renewal, student employment and many other 
vital topics. 

Among community leaders who have appeared on this KNBR Saturday 
night sbow are Thomas F. Stiycula. chief probation officer in San Francisco: 
James R. McCarthy, San Francisco planning director; Lt. Dante Andreotti, 
of the San Francisco Polic** Department, and Robert Holt, manager of the 
California Tomato (Growers Association, to mention just a few. 

KFRC's 30-minule (lonference (Call lias in tbe period examined such vital 
questions as deliufpiency and tbe increasing defiance of police autboritv. 
private property assessment methods, the «lelta water i)rojects. automation 
and the labor force, charities, racial tensions. South of Market development, 
bay planning, the state apprenticeship program, and topics of similar w«Mght. 

Panelists have included Assessor Russell Wolden; Cyril Magnin. presi<leii! 
of tbe S. F. Port Authority; Examiner sportswriter Prescott Sullivan: Chief 
of i'olice Thomas (lahill: Charles Hanna. chief of tbe State Division of 
Apprenticeship Standards, and many other leaders. 

San Francisco Progress Report, a l.S-minute Sunday nighter on KFRC, has 
looked at siieb pr(»grams as Big Brother Week, our fire department, the (iolden 
(gateway. Invest in America Week, litter control, the Stem Grove story, and 
many other topics. 

Speakers on ibis show have included such personalities as the Most Rev. 
Joseph T. Mc(iuck«>n. (Catholic Archbishop of San Francisco; Supervisor Roger 
Boas; Aziz Ahmed. Pakistan Ambassador to the U. S.; Philip M. ("reigbton, 
director of the local oflice of tbe U. S. Department of Commerce, and others. 

Top issues of the day (liscussed by leaders in their respective fields, that's 
the format for Chamber radio shows. 

FKdav, July26, 1963 

Brian Fewer Is Xaiiiecl 
'hairman of Chamber 
Pree Planting^ Section 

(Contiiiuetl from [ttige one) 

eshening agency." 

Fewer noted that San Francisco experienccil 
s most successful "Plant-a-Tree Week" thi< 
;ar with more than 5,000 trees planted dur- 
g that time. ''The event was well-puhli("ized 
f the Chamber." he said, "and its effect has 
sted over the months. Our office is continu- 
iy receiving applications for plantintz and 

deluged with requests for tree information." 

The chairman's optimism was reflected 
iroughout the Chamber executive staff. It 
as recalled by G. L. Fox, executive vice 
resident, and by Sidney H. Keil, Chamber 
ineral manager, that the last big tree po- 
oti(m (.April) also resulted in the sale of 
000 flowering fruit trees in the matter of 
)urs, "reflecting the keen interest that lias 
i-veloped throughout the city in the Cham- 
iT campaign." 

Myron S. Tatarian. director of the city's 
epartment of Public Works, noted that "few 
rograms for community betterment have had 
ich a popular response" and that his office 
is received many inquiries from other cities 
iroughout the United .States about the pro- 

"Individual home-owners in the city's out- 
ing areas and commercial and industrial 
iterests in the central district can reap many 
i;nefits by planting trees," he continued. 

"In addition to enhancing homes and busi- 
ssses, a carefully and fully |)lanned volim- 
iry tree |)lanting campaign is a sure-fire 
lethod to avoid the encroachment of the con- 
"ete jungle." 

A tree planting booklet, describing the trees 
lost suitable to .San Francisco's various dis- 
icts with their differing climates, is avail- 
ble free at the Chamlier, 333 Pine Street, 
r at the Department of Public Works, 2323 
rmy street, fewer noted. Basic considera- 
ons in the trees listed include suitability to 
limate, low maintenance cost, freedom from 
iscase or insect-attack, shallow root systems 
nd the least possible lifter problem. 

HOW DOES 0!NE picf, a ii'ili<>n<il nine (]u<'on from such a l()}"ly hunch? 1 hat's the 
question California nine liroiccrs must an<Hrr before Scptauhcr !i nhcn tlw lucky 
girl uill he croicned at the California State Fair and Exposition. Bet-inninii at the 
loner left awl ^oin<i cloclmise are: Tracy Marstoii. Kav (rcrhard. V icLy Ros-i. Flora 
Hoffman. Judy Jo Kinnersley, Carol Bovero, Susan Scott. Bonnie Ahhott ami Mari- 
lyn Locktvay. 


idy 30 Tax S.-clion IMi-oling 10:. 50, 
ooni 200. 

idy .'{ I Woi-lfl Trude Assix-ialiitn l.iiiK-lieon 
IcetinK 12 noon. World Trjdi- (!lul>. 

]\etherlanc1s Look To 
California Marlceting 

"The food requircnu-nts of Tiie Netherlands 
will be increasingly in the realm of "sophisti- 
cated foods' and California should be in the 
front ranks of suppliers." 

That suggestion was made by Jack Gom- 
perts, president of Calagrex, Inc., of San Fran- 
cisco, at a recent luncheon of the San Francis- 
co Area World Trade Association in the Ferry 
Building's World Trade Club. Gomperts only 
recently had returned from a visit to Holland 
as a mend)er of a U. S. Dei)arlnu'nt of Com- 
merce trade mission. 

A Dutch-born naturalized American citi- 
zen, Gom|)erts, who is a major exporter of 
agricultural commodities, noted that ". . . 
canned fruit, fresh fruit and frozen foods have 
great possibilities. I would like to see a bit 
more salesmanshij) and imagination employed 
in the exi)loitation of Holland and other 
l'",uro|)ean countries as markets for fresh 
fruit . . .". 

lu iiiiiidiii^ thai the United .States exports 

to Holland much more than it imports from 
that nation, he continued, "The Dutch busi- 
nessman . . . understands full well that our 
export drive is by far the best of all alterna- 
tives to remedy our balance of payments prob- 
lem. It is. consequently, as imjjortant to 
them as it is to us." 

Radio Programming 
For Tliis Weeliencl 

SAN IKANCISCO IN THK SIXTIES ,Sn«»r<((i.v. 8.H5 p.m.. 
KMiH: "Sume I'roposiih to Cliiinpv Kvil,-lrli>pmvnt I'ro- 
grams." Mrs. Jitve Cooitwin, housinp committvv chairman, 
and/or C. 1. U ellinglon. .W./).. ro-chairman for rv.Ur.lorment 
anil urban renewal. I^alional .tssocialion for the Aili ■mremeni 
of Colored I'eople, San h'ranciico chapter; Frank Quinn, 
executive secretary. Council for Ciiic Cnity: John Hirlen. 
executive director. San Francisco Planning and I'rbnn Reneual 
Association (SPIK). 

CONKERENCE CALL -Sunday. 9 p.m.. KFRC: "Senutr 
Citizenship in San Francisco." John J. Smith, publisher, 
Harv.-,l Vear> magazine: Irving .M. Kriegs/etd. executive 
director. Mission \eighborhood Center: ttilliam I'. Dumunt. 
civic leader and retired advertising executive. 
KFKCrTuentieth Anniversary <>/ the Farmer's Market." 
Frank J. OConnell. manager of the Farmer's Market, and 
John C. Itrucato. the market's founder. . . . Sunduy . Aug. J. 
V..J5 (..»!.. KFRC "I'lans for October French Keek Celebra- 
tion." Jean Trocme. French commercial counsellor in S. F.. 
and Michel H eitl. general chairman fur French U eek. 



II\RltV A. LEE, Proidenl 

<". 1. 1 OX, Evpciilive Vice Prefiileiil 

M A. IIOCAN, Srcrelnry 


CHAKLES E. AYRES. Aisnciale EilUor 

Piililiilieil 91'iin-niiinllily and owned liy llie San Franci«co 

Cliuinlirr «l (oi rrcF, a noii-|iriilit orRiini/aliuii. at 3.1.1 

I'lnc St., Sail I'rancitrii, Zone 4, C.oiinly of San I' ranrisni, 
Califonila. 1 . I..,ilinnc EXbrouk 2-4511. (Non-mcmlirr i><il>- 
• rri|>liiin, S'lOO yrur.) Enlrred ai S'^coml Clait miuIIit 
Aniil 26. I'll I ,il Hie Pom OOTice al San I rnnriiro. Cal>- 
(iirnia. im.l. r llii- Ad <>( March S, 1879. 
Circulation: 7, SOU 



VOLUME 20 • NUMBER 15 • AUGUST 9 1963 

Look At It Now--- Wai«M- I*r4»j«'<*i Vusis 

/i\ Will Be Oiil ol Line 

Look At It Monda y ! boou 

•^ Briefs — 

Petrarch Place and the alleys adjacent to the Chamber f a neic feature .. . 

Building — noic barren — will be tree-find-landscaped . . . see pn^e three) 

3lillei* Scores Xevada KKforl iu *PiIJer 
Califoruia IndiLsIrr and Coiiiiiieree^ 

"One more link in a long chain of acts of 
Nevada intere~t> to pilfer California industr>*" 
is what Charles C. Miller, manager of the 
Cliamhers transportation department, calls 
latt?t attempts to establish furniture storage- 
in-transit privileges in Reno for final distribu- 
tion in California. 

Miller reported this week that "the Califor- 
nia Ecfmomic Development Agency joins in 
the Chamber's concern over Nevada's en- 
croachment on California industry and com- 
merce through the medium of reduced freight 
rates and charges, and the establishment of 
transit privileges. 

"These items, in conjunction with the 

Ag* Gronp to Honor 
S. F. Farmers Mart 

The agricultural committee of the Chamber 
will honor the Farmers Free Market of .San 
Francisco at a luncheon in the French room 
of the Fairmont Hotel Tuesday (Aug. 13), 
according to Carl L. Garrison, chairman of 
the committee. 

Radio Prograiiiiiiing* 
For This H eckcnd 

California's annual $3.9 billion agricultural industry "is threatened by 
evidence that the price of water under the state water project will be 
prohibitive for most agricultural uses." according to the Chamber. 

The assertion was made as the Chamber agricultural committee, com- 
prising a formidable cross-section of the industry- throughout the state, 
announced its policies on developing the state water project. Recommenda- 
tions of the committee drew the unanimous approval of the Chamber 
board of directors. 

Under the policies proposed, costs of the project would be shared in 
proportion to the benefits derived. "Yardsticks for measuring the values 
of these benefits should be agreed on as a basis for cost allocation." 

It is also proposed that investigational costs accrued prior to the 
SI34 billion water bond proposal to the electorate in November. 1960. 
"should not be reflected in the price of project water." 

Project water which may be available in quantities beyond those under 
contract should be "offered to agricultural areas as long as possible on a 
priority basis and at approximately the cost of operation and mainte- 
nance." The same is proposed for water "available during interim periods 
as the project develops." 

The board approved the committee's recommendation that "full ad- 
vantage should be taken of federal funds that may be available . . . for 
flood control, navigation, recreation and conservation of fish and game. 

"Amounts that have been allocated to the State Water Project from 
the California \^ ater Fund should be interest free. . . ." 

The Chamber board also supports enabling 
legislation permitting loans to agricultural 
areas "in serious need of special assistance to 
finance local water distribution systems. . . ." 
Maximum repayment time for those who 
borrow tideland oil funds to develop local 
water projects is urged, as well as opposition 
"as a matter of principle " to efforts to divert 
tideland oil funds away from state water proj- 

Amounts collected from large landowners 
by a contracting agency should be retained by 
the agency for future availability to reduce 
the cost of project water, it is recommended. 

"The private company inter-tie to bring 
cheap electric power into the state will be an 
aid to pumping project water and should be 
supported. " 

And finally, it is proposed that "ways to 
amend the contract (between the state and 
agencies) to give agriculture every equitable 
consideration should be defined and pur- 
sued. . . ." 

Nevada State Free Port Law." Miller remind- 
ed, "are luring established California business 
to Nevada." 

The Chamber has traditionally opposed 
(since 1959) this "free port'" practice which 
brings about rates from Reno into California's 
major distributing areas which are lower than 
those for service between San Francisco and 
the same pr)ints. 

p. in. 

Sdliir.lay, 8:05 
Haiuhcapped/* Ko^ 
Brydonc-Jark. danrc 
program, and Mi4« 
San Francisco Stale 

>\N H<\N(I<(() IN THK SIXriKS 
KMIK: -Thr California Lrague for l»,e 
Kr-nirk. LraiEur dirrrlor; Mrs. Franri» 
in^trurtur for Ihr I.eagur'i day ramp 
Anlonritr VilKon, professor of Enicli^h, 


fJONFKRENCE CALL- Sunday, 9 p.m., KFRC : "San Fran- a. a Touritl Crnlcr — 0>er-ralrd or Inder-iold?" Joe 
(;annon. co-owner. The Red lialluon : Hal Spilz. executive vice 
pre,idenl. (.upsI Informant maicazine. and Tlior Smith, S. F. 
Conxenlinii and \ i>il<ir« Bureau. 

I'K0(;RFSS REfORT — Sunday. 9:43 p.m., KFRC: "The 
Si>ter Citie, I San Franriaco and Osaka. Japan)." Miss Ellen 
Mr<;inty ("Mi.s Si.ler City") and Mrs. Marnarel Smith, per- 
sonal secretars to Masor f^eorse (Christopher. . . . Sundav. 
Auk. 18. 9:li p.m.. KFRC: "A Summer Work Experience 
I'roKram for Retarded Children." fsadore Salkind. Morrison 
Rehabilitation Center. 

Section Will Couvoue 

The building code section of the Chamber's 
technical projects committee will meet at 11 
a.m. Wednesday (Aug. 14 I in the second floor 
board of directors room. 333 Pine Street, to 
hear reports by two subcommittees, according 
to Vi esley T. Hayes, section chairman. 

There also will be a discussion of the .State 
Building Standards Commission. Hayes said. 

Friday, August 9, 1963 




~ - .mild.. 

By Joe Haughey 

ENJ \MIN MNSKY. inleniationally kiio\vn 
iith(irit> oil air pollution who wa> control offi- 
er of the San Franci^ro Bay Area Air Pollution 
:ontrol l)i>tri(t from 1956 until recentK. has 
lined the laiulty of West Virginia I niver>ity 
- |)rofes>or and director of a new air pollution 
rtntrol training program, according to Paul A. 
liller. president of the univer-ity. . . . 

. F. PLAYERS GUILD has cho-en "Puss in 
loots" as the chihlren's play to he presented in 
lay Area and other California schools for the 
'>63-64 sea>on, Arthur H. Poole, president, an- 
ounces. . . . 

OBERT E. HARRLS, adverti>ing and sales 
romotion manager for KCBS radio, will be 
ne of the featured guest speaker> tomorrow 
Saturday > at the Valley Writers Council con- 
'rence in the Hotel St. Claire, San Jose. . . . 

TANFORD CAMPUS construction will hit an 
ll-lime high this year and another record is in 
ro-pect for 1961, the university's news >ervice 
eports. Total con^truction outlays during the 
M-al year ending Aug. M are expected to reach 
25 million triple la^t year's figure. . . . 

IIKE SALERNO. fir>t \ice pre>ident of the San 
ram i-co Council of l)i>trict Merchant> Associ- 
lion>, har. heen appointed to the Library Com- 
iii>sion by Mayor George Christopher. . . . 

OM MLLLAHEY, public affair- director for 
lRON-TN and a niendter of the Chamber's re- 
ional problem- committee, recently attended 
lie National Broadca>ters Association editorial 
onfcrence in Athen-, (»a. . . . 


August 12 Junior \\ orld Tra<le As>ociation 
{oom 200, 12 noon. 

Uigu-I \'i Agricultural (Committee Celebrates 
;Olh Anni\«T>ary of San Francisco's Farmers' 
•ree Market French Ro(»m, Fairmcmt Hotel, 
2 noon. 

Vugu-tli Contact Club Signature Room, 3rd 
"loor, John Hancock Building, 255 California 
M., 10: 15 a.m. 

UiguM H Tax Section Subconiniillee Meel- 
ng Room 200. |0::<(I a.m. 

\ugii-t n World Trade Asxxialion Luncli- 
•on Meetinc \\ Orld Trade Club, 12 noon. 
\ugu-t 11 BuildiuK (iocle Section Room 200, 
11 a.m. 

\ugust 11 Inter-City Section Meelinfj S. F. 
Jonnnercial Club, 12 noon. 
\ugust 15 Board of Directors .Meeting 
rJoom 1, Conimeriial Club, 12 noon. 
\ugust V) (Council of District Merchants As- 
sociations Meetiuft Room 200, 8 p.m. 
\ugust 21 -World Traile Association Lunch- 
;on Meeting -World Trade Club, 12 noon. 
\ugust 22- SFIA .New Era Program Advis»>ry 
[loniniittee Meeting Room 200, 3 p.m. 
August 20-23 ViESCON (Vieslern Electronics 
■show & Convention) Cow Palace. 

this season on Broadway and. simultaneously, 
viewers in San Franci>co and four other citie> 
will see the production on televi-ion marking 
the first time in the hi-tory of the theater and 
tele\i-ion that such an e\ent ha- been made 
po--ible. KPI\, Channel 5. will be the outlet 
in San Franci>co. The play, -tarring James Daly 
and written by a new American playwright, 
Robert .Noah, will open at the Anta Theater in 
New York on Sunday. Oct. 13. and will be tele- 
vised. . . . 

ALTON M. CRYER. JR.. San IVanci-co di>trict 
manager. Dodge Di\ision. Chrysler Motors Cor- 
poration, was named the out-tanding district 
manager in the entire Dodge western sales area 
I nine states) at an awards banquet in Detroit 
Tuesday (Aug. 6i. . . . 

Francisco, tiriter Richard Dunlop and Charles 
Folker. San h'rancisco regional s(des manager 
of Chrysler-Plymouth (I. to r.) look over a copy 
of the Plymouth Traveler — its entire August 
edition is devoted to San Francisco. 

S3.8 Billion Industry 
\Vi:4|i(0.\ in Com Palace Au<4. 20-23 

\\ lien Dr. Lee DeFoiest put the jifitl into a <:lass IjuIIj a half-century ajjo. 
he lit the path for what is fast hecomino: one of the most important industries 
in tlie Bay Area — electronics. 

In 15 years, the nunilier of electronics firms in the 11 western states 
increased from 85 employiiif: 11.000 and <reneratinfr sales of .S159 million i in 
19491 to 1190 rmployinjr 260.000 and sellin<r at approximately .S3. 8 j.illion 
last year. 

California, of course, leads the electronics industry, whicli now tops th«' 
aircraft industry as the state's numher one employer. 

The Institute of Electrical and Electronics En<rineers this year i)ecanie 
the worlds larjrcst professional association. The W estern Electronics Show 
and Convention I \\ ESCOiN I . to he stajied Aufiusl 20-23 at San Francisco's C^ow 
Palace, is expected to he the larjiest event of its kind ever held in the elec- 
tronics field. More than 10.000 arc expected to attend the convention and view 
the exhihit.s in more than 1200 hooths. 

In what is now an old rooming house, 831 Emerson Street, Palo Alto, Dr. 
DeForest developed the application of his .Aiidion (as he called the election 
tiihel which paved the way for almost every form of electronic device, incliid- 
itifi computers and ecpjipment now used in lonji distance t«de|diony. 

The San F'rancisco Peninsula also is the hirthphice of the rhiuidtalion. 
klvstron. vacuinn tuhe and television tape recorder. Here is where DeForest. 
Herhert van Etten, Leonard E. Fuller, Cyril Elwell, Charles \ . LogAvood. 
Ralph M. Heintz and Douglas Perham made significant pioneer contrihutions. 

Ex|)erts have pro|)hesied that the San Francisco Peninsula, "that super!) 
stretch of AiiHMican sidmrhia." is destined to Ix'come the foremo>t elect roiiir 
center of the world. 

Electronics was horn in San Francisco, the lirst <ity in America ami |)i(»l»- 
ahlv the first city in the world to have central district chclrical lighting 
(18791. More than 50 years ago Cyril F. Elwell. who huilt the first west coast 
radio-t( lephone transmitter, hegan the first important work here on the Poiil- 
sen arc the lirst practical source of high powered, contiinious wave radar 
frecjueney energy. 

Early San Francisco pioneers in the t'icU\ iiu liiciccl two famous naiucs in 
the loudspeaker field. Peter Jensen and E. S. Pridiiam. who lat«>r formed the 
Magnavox Companv. In 1927. Philij) T. Farnswoith. who worked out of a loft 
at (ireeMi ami Sansome streets, announced to the world, at the age ol 20. that 
he ha<l invented all-electronic television. 

The klvstron. created hy Dr. Russell H. \'arian while >tiid\ing at Stanford. 
is the heart of many radar and microwave radio relay systems and an iuipor- 
tant part of the linear accelerator uhnelo|»ecl hy Dr. William W . Hansen ol 
Stanford I which ha> opciicci new horizons in the- studies of tlu> fundamental 
nalin-e of matter. 

"TN on tape,"" the dream of (;eneral SaiiiolV. head of l{CA. was iiiadc- a 
reality hy .\mpex (Corporation cd Redwood City, pioiicc i firm in stereopliomc 
sound. Ampex's revolutionary video-tape- rec»>rder, which eaplures sight and 
sound on magiH'lic tape, permits immediate life-like rehroadcasting. 

(Chromoton. a modern development ed' the coh>r picture tidte. was created 
hy Nedtel Pri/c- wiinur Ernest ( ). i.awie-nc-e. director of the I iiiveMsity oi Cali- 
fornia Radiation Lahoratory in Berkeley. 

Reprints available at the Chamber Research Dept., 333 Pine St. 

Friday, August 9, 1963 


■■(( iiiiii)' iiikI "Ikf" Itopi. .\(>rnton(ly 
I'odt'std imnichttU's (venter pliotn. tojii 


. . . he treaded water (c.) and 
trained in the desert under Patton 
and satv action in the Ardennes 
and in the Khineland. . . . Podesta 
is president oj Podesta lialdorchi 
!■ lorists and is currently president 
()/ the Hcliiil Mrrchttnis Assn. . . . 

Local IVc^vsman l^cores 

RAY RE(,IO\, by Jamrs limct. 4'J6 pafics. 
Random House. S5.95. 

"Narcissism" — or inordinate love of self and 
what one is a part of — is not necessarily synon- 
ynios with heing a San Franciscan. This James 
Benet. San Francisco newspaperman whose 
great-grandmother ran a hoarding house in the 
Gohl Hii>-h days in San Francisco. [)rove>.. He 

"^ S. F. Quotes 

"Happiness, saii^r Frances \X avne on 
that frrea! \\ oodv Herman record. i> just 
a tliin<: called Joe. 

"ft i- als«) a lliinjr called a tree, newly 
planted and llirivin^ on an otherwise 
hopeless expanse of concrete. " 

.S. F. C.lirfniiclc 

With S. F. Guido Book 

i- crilical. even aloof. Hul alwa\s incisive and 
scholarly in his "lourist-in-aduirry"" or long- 
term visitor approach to the City hy the Gold- 
en Gate. His guide is scholarly, complete — 
the hest thing of its sort since the old WPA 
grand-daddy of all S. F. guides. Definitely 

A TIME FOR COOKEXG, hy Zadn Tavio, 
and Betty Herman, 244 pages. Hotifihioii 
MifJIin. $3. .50. 

Fxccllent: if you have the time for cooking, 
■rialifornia slant" for "iiarried housewives." 
'/■ // E I) A R T \ E 1. 1. I \TER .V A Tm\ A L 
TRADE HAMJBOOK, Leslie Lewellyn Leivis, 
editor, J.3I I pages. The Dartnell Corporation. 

Revised and expanded version of the For- 
eign Trade llandhook. Definitive and in dcptji. 


/Vol Yet 


— that lias the cry of 
the 10 1 St Airborne 
Diiision when told 
to surrender at Has- 
togne. . . . The divi- 
sion iiill "surrender" 
to San Francisco 
August 15-lf}. 


. . . it's a long way and a long time 

from Mittel-Europa to Montgomery 

street . . . 

^ ik it 

Podesta Leads "'Parachute 
Invasion^ of San Fraucisco 

Veterans of the 101st Airhorne Division — one of the great- 
est fighting teams of World \\ ar H — will meet in the Shera- 
ton-Palace Hotel August 1.5-18 for their 18tii annual reunion 
(first to be held in San Francisco), according to Jack Podes- 
ta. general chairman. 

More than 500 soldiers from all over the 
nation are expected to attend, Podesta, a 
Chamber ex-officio director and president of 
the San Francisco Retail Merchants, said. 

The division is the only one in U. S. Army 
history to have been awarded two Presidential 
Citation Units. It was the first full division 
ever to be cited in the name of the President 
of the United States. The division led the 
Normandy invasion, fought in Belgium, Hol- 
land, the Rhincland and Central Europe. Its 
defense of Bastogne has become a classic in 
American combat history. 

A special contingent of 50 troopers from 
the present active 101st Airborne Division at 
Fort Campbell. Kentucky, the nation's No. 1 
combat-ready striking unit, also will attend, as 
will Alexandre Renaud, wartime mayor of 
Sainte-Mre-Eglise, a small village in Norman- 
dy and the first French community to be lib- 
erated on D-Day. 

Friday, August 9, 1963 

AAA Trans ^Interpreters New Chamber Members 


Among new member organizations of the Chamber is AAA Translnterpreters ot 
591 Sutter St. (Galen Building) — Suite 501. A father-son operation, this new enter- 
prise offers a complete translation service in practically all languages. 

One of AAA Trans'Interpreters' principals. Gerald G. Cox, who is blind, works 
n six foreign languages — German. French. Spanish. Portuguese, Italian and Russian. 

His father. Stanley P. Cox. an insurance adjuster and real estate appraiser, is 
partner in the enterprise. 

The organization offers the ser\ices of 150 interpreters and translators. Commer- 
;ial, legal, technical and documentary translations, as well as conference interpreting, 
ire available in African. Middle and Far Eastern. Germanic, Romance. Scandinavian 
ind Slavic tongues. 

Conference room facilities also are available at the Sutter St. offices. 

These interesting new members were obtained through the efforts of Al Hirsch ol 
he membership department. 

Transportation Group 
To Take a Sharp Look 
At S.F. Port Problem 

0. H. Stieber. general traffic manager. 
Crown Zellerbach Corp.. has been elected 
ciiairman of the Chamber transportation sub- 
committee on the Port of San Francisco. 

The group named William R. Donovan, 
a.-sistant general traffic manager. California 
and Hawaiian Sugar Refining Corporation. a> 
its vice chairman, and Crown Zellerbach"s 
marine traffic manager. Clyde L. Jacobs, as a 

The minutes of the meeting, prepared by the 
subconiniittee's secretary. Charles C. Miller 
( head of the Chamber transportation depart- 
ment), indicate concern over "the apparent 
lack of activity in the improvement and devel- 
o|)ment" of S. F. port facilities under a $50 
million state bond issue which was actively 
siip|)orted by the Chamber and approved by 
tlie voters in 1958. 

Other s[)ecific (fuestions discussed at the 
meeting included: Is San Francisco getting 
its share of port traffic? Why did .Sea-Land 
Service ( containershij) I move to Encinal Ter- 
minal? Why (lid Weyerhaeuser Line move to 

Stieber succeed> Ru.-.Nell A. Morin. director 
of traffic. Fibreboard Paper Products Corpora- 
tion, as subcommittee chairman. 

]\ot Hard Duty At All 

Lester L. (joodnian. president of the San 
Francisco Area World Trade Association, has 
been named by the (Chamber Board of Direc- 
tors to represent the (Chamber at the Japan- 
America Conference of Mayors and Cliambir 
of Commerce Presidents Novend)er 4-8 in 
Kobe, japan. 

I'HE FIRST WOMAN sprdal rpprespriKiliie 
'ver empliy\-ed by the CJinmber nicmhi'rsliif) de- 
'uirtnifiit 23-\vur-old Debra U illcnberf;, for- 
'iierly itj Montreal — is presented her C.hnmber 
'triefcdse by Herbert //. Harmon, ntanafier of 
he Chamber membership department. He ex- 
rdnined tluit her abilities as a aood salesman for 
he San Francisco (Chamber first came to his 
iltention when she uas employed by his depart- 
meat in a temporary clerical position. 

F€IA at 333 Pine 

Donald W. Marken has been ap|)oiiitcd 
Pacific Coast district manager for the Foreign 
Oedit Insurance Association which has re- 
cently been granted temporary office space on 
llie first floor of the (ihamlxr buildin". 

— or "ff hat does the beatitijiil liarbara mean 
to say to her mastery" The master is Gerald G. 
Cox- also master of six lan^uafies besides Eng- 
lish, liarbara, an Setter, is beinsi trans- 
lated into Pekingese. 

Zellerbach Lauded 
By Chamber Official 

"W ith the passing this week of James David 
Zellerbach. chairman of the board of Crown 
Zellerbach Corporation, San Francisco lost not 
only a dynamic industrialist but a great heart- 
ed gentleman and a true citizen of the world 
as well. 

"Mr. Zellerbach was a positive force in San 
Francisco for the development and mainte- 
nance of the arts. 

''He had been president of the San Fran- 
cisco Symphony Association, a director of the 
San Francisco Opera Association and of the 
San Francisco Planning and Urban Renewal 
.Association — to mention just a few of his 

"On the international level. Mr. Zellerbach 
was esteemed as a gentleman and a diplomat 
who exemplified San Francisco's finest tradi- 
tions. His services as United States ambassa- 
dor to Italy from 1956 to 1960 earned him the 
gratitude of both nations. 

"He was noted for his many charitable 
works and was prominent in many civic organ- 
izations dedicated to the betterment of man. 
lie served as a director of the Chamber in 
1951, 1952 and 1953. 

■'San Francisco and the world have lost a 

highly talented and deeply humane champion 

for all that's progressive and meaningful in 

life." ■ 

— G. L. Fox f 

Executive Vice President 

:gion wusiiX'ESS 


HARRY A. LEE, Preiidcnl 

C. L. FOX, E<rculive Vice Preiidenl 

M. A. HOGAN, Secretary 


CIIAKI.ES F. AYRES. Aitociate Editor 

Piibliihed srmi-monlhly and owned by the San Franciico 

Cliainljrr of Commerce, a non-profit organiiution, at 333 

Pine St., San Franciico, Zone 4, County o( San Franciiro, 

California. Telrplione EXbrook 2-4SU. (Non-member (ub- 

■ criplion, tS.OO u year.) Entered at Second Clati mailer 

April 26, 19«, i>l the Poll OITire at San Franciico, 6ali- 

furnia, under tlie Act of March 3, 1879. 

Circulation: 7,500 





VOLUME 20 • NUMBER 16 • AUGUST 23, 1963 

June Business Activity Up 5 Pet. in San Franeiseo 

Business activity in San Francisco for the month of June was up S^f from 
June of hist year, accordinji to the (^haniher research department. 

The June husiness activity iinh^x was 127.8, comparecl to 121.7 for the uionth 
a year ajio, hased on the 19S7-59 averajie of 100. 

Bank dehits in San Francisco totalled $7,395,994,000 for the monlli. a per- 
centage increase of 6.5 over last June's $6,065,363,000. Department store sales rose 
1.0%; electric energy sales, hy 6.4%; and freight car loadings increased 7.5% 
over June, 1962. 

In Oakland, hank del)its were up 13.6% from $797,772,000 to $906,304,000. 
Department store sales were down 4.2% from last year. 

San Jose's l)ank dehits increased to $583,542,000 in Jime of this vear, up 
13.8% from $512,961,000 in June, 1962. Department store sales were up'5.2%. 

Total estimated employment during June in the 6-county San Francisco- 
Oakland metropolitan area totalled 1,212,200 — an increase of 39,900 over June 
of last year. Unemployed persons numhered 75,300, or 5.8% of the total civilian 
lal)or force. 

An estimated 282.400 were employed in the San Jose metropohtan area 
(Santa Clara County), up 20,000 from last year. There were 19,400 unemployed, 
6.4% of the total labor force. 

ARCHBISHOP Joseph T. McGuckcn of San 
Francisco is shonn presenting a citation from 
the Catholic Broadcasters Association to David 
M. Sacks. ABC. vice president and general man- 
ager of KGO-Tl here. The award ic<is earned for 
the Channel Seven documentary on the installa- 
tion of the Archbishop and its weekly series, 
"For Thou Art With Me." 

I§epleiiilier Iiiiptiriaiit 
illoiiili for Cli amber 

Plans are shaping up for two major dedications to take place next month. 
l)Olh of which have had the active interest and participation of your Cham- 
ber, according to Randle P. Shields, manager of the public affairs depart- 
ment. These are the New Era Program inaugurating San Francisco Interna- 
tional Airport's new South Terminal, and the dedication and estahlishmeni 
of the new San Francisco Produce Terminal at Islais Creek. 

Cala events at the airport take place from Tuesday, Septend)er 10 and 
continue ' excepting Friday I through Sunday, Septend)er 15. The Chamber's 
big day during tliis big, six-day celebration will be Wednesday, September 
11, when it joins with the (»reater San Jose Chamber, the .San Mateo County 
Develoi)ment Assn. and the Peninsula Division of the League of California 
Cities for a "New Era Conference" at the airport's Hilton Iim. 

Harry A. Lee, S. F. (Jiandter president, will preside at the conference 
luncheon. The conference will present business and civic leaders as speak- 
ers, individually and on panels. (Final meeting of the public relations ad- 
visory committee for the New Era program was held yesterday Thursdav 
— in Room 200 of the Chandter building. I 

The scheduled week in brief: Tuesday, .Sept. 10 Airport Junior Cham- 
ber hosts high school student editors and faculty advisors at tour, i)ress con- 
fereiii-e and dinner; Wednesday, Sept. 11 New Era Conference at Hilton 
Inn; Thur-day, Sept. 12 jiress conference at Hilton Inn, tour of new Ter- 
minal Huilding, press luncheon (this is press day); Saturday, Sept. 11 
Actual inauguration of the "New Era," by Najeeb E. Halab>, atlministrator 
of the Federal Aviation Agency (reception from 3 to 6 p.m.i; Sunday, .Sept. 
15 public review of the new building, with unveiling of a bronxe plac|uc 
by public utilities commi^sioner Stuart (»reeid)erg. 

Almost on the heels of the big doings at the airjjort will occur the official 
dedication of San Francisco's new Produce Terminal at Islais Creek, a three- 
day public ceremony on Se[)tember 21-2'). 

The ultra-modern facility was built to replace the city's centur>-old pro- 
duce district, razed to make way lor the (/olden (rateway Project. The 
terminal (and the Gateway, for that matter I culminates years of planning 
and negotiation by the C\\\ and by the S. F. (Chamber. 

According to Milton Ho--, spokesman for the San Francisco Wholesale 
Fruit and Produce Dealers' As-n., the new produce terminal "has been 
designed to handle the modern transportation, storage aiifl distribution pro- 
cedures in the fresh fruit, vegetable, poultry and other i)roduce oi)erations 
more efficiently and economically than ever before." 
(Turn to page three) 

Look At It Now — 


Yes, it is Petrarch Place, that alley near the Chamber building. Just 
one edition ago, it was a typically bleak, if useful, San Francisco alley. 
Today, attractive trees in handsome planter boxes invite passers-by to 
tarry a moment and they do. It is all jmrt of the Chamber's landscap- 
ing and tree planting program. . . . 

Friday, August 23, 1963 

niltce honored the Farmers Murket and its 
ounder, John G. lirucato, earlier thi.s month 
It a luncheon in the Fairmont Hotel. Occa- 
ion was the market's 20th anniversary. It was 
I festive event, as the photos above indicate, 
n top photo, Mrs. Merl Brock, of Fresno, helps 
on, Michael, make a succullent choice. In hot- 
om picture, lirucato gingerly dons the "garlic 
vrealh" (an honor) as Carl L. Garrison (at 
eft), committee chairman, and Allan Grant, of 
isalia, first vice president of the California 
■'arm Bureau Federation, look on. 

Leaflet Lists Benefits 
\ew Industry Brings 

A ready-reference type, illustrated leaflet on 
he benefits of new industry to a community 
las been issued by the economic research de- 
partment of the Chamber of Commerce of the 
United States. 

The leaflet. "What 100 New Factory Work- 
ers Meant to Their Community," has been re- 
)rint((l for the S. F. Chamber's industrial 
ii-|)arlment and is available to interested 
iM-rnbers on reiiuest, accordinj^ to H. C. (Bud I 
Marsh, department manager. 

It demonstrates that 100 new factory work- 
ers can also be interpreted as 359 more people 
(on the average), 100 more households. 91 
more school children, $710,000 more personal 
income per year, $229,000 more in bank de- 
posits, 97 more passenger cars retiistcred. 
•niployment for 65 more non-manufacturinfi 
workers, three more retail establishments and 
5331,000 more retail sales per year. 

The (^iianiber'8 new lundscape aiiti Irco- 
plantiiii:: section, chuirnianiied by Hrian 
Fewer, >.ill hold its next meeting on Tues- 
day, SrpU'inber 3, at 10:30 a.m. in the 
<Jiamb<'> board room (200) at '.i'.i'.i Pine 

Advisory Committee 
Xamed to Coordinate 
World Trade Fair 

An advisory committee of 106 industrial, 
commercial and governmental leaders has 
been formed to coordinate the seventh U. S. 
\\ orld Trade Fair, to be held in San Francisco 
September 10-12. 1964, it has been announced 
by Harry A. Lee, president of the Chamber, 
the Fair's coordinating agency. 

Headed by Governor Edmund G. Brown of 
California, it names as honorary chairman San 
Francisco Mayor George Christopher and as 
chairman Lester L. Goodman, president of the 
San Francisco Area World Trade Association. 

The committee includes heads of federal, 
state and city agencies and 66 presidents or 
board chairmen of California's largest cor- 
porations and leaders in the development of 
international commerce. 

Committee members already are at work on 
[)lans for the many events and activities which 
will make up tlie state's and city's participa- 
tion in this international event, the first of its 
nature ever to be held in the West. Meetings 
also are under way with local representatives 
of 53 foreign nations stationed in San Fran- 

Lee said the successful efforts of Mayor 
Christopher and others to bring the Fair to 
San Francisco represent a breakthrough in 
San Francisco's program to enhance its posi- 
tion as a major hub for world-wide commerce 
in the West. 




Augu>t 26 — Department Store Management 
Study Team— Room 200, 10 a.m. 
August 27 — Tax Section Subcommittee Meet- 
ing-Room 100, 10:30 a.m. 

August 28 — Contact Club Meeting — Signature 
Room, 3rd Floor, John Hancock Building, 255 
California, 10:15 a.m. 

August 28 — World Trade Business Luncheon 
Meeting — World Trade Club, 12 noon. 
August 28- Building Code Subcommittee 
Meeting Room 200, 6 p.m. 

August 29 — Press Conference for the 1963 
Outstanding Airman of the Year — Oasis 
Room, St. Francis Hotel, 10 a.m. 
.Septend>er 3 Landscape an«l Tree-Planting 
Section Meeting Room 200. 10:30 a.m. 
.September 5 (iivic Lunciieon - Sponsored by 
the S. F. Chamber and the S. K. Commercial 
Club; .Speiiker: Etiwiii P. Neilan, president, 
U. S. Cliamber of Commerce; Coiiimercial (llul), 
165 California .St., 12:15 p.m. 

Sei)tend)er 11 INew Era Conference Spon- 
sored by the .S. F. Chamber, (Greater .^an Jose 
Chand)er, San Mateo County l)e\elopnient Asso- 
ciation, and League of C;diforiiia Cities, I'enin- 
~id;i l)i\ision; Hilton Inn, all-day conference 
beginning 9:30 a.m. 

Sei)tend)er 11 Contact (!lub Meeting Signa- 
ture Room, 3rd I'loor, John Hamixk Building, 
255 California St., 10:15 a.m. 

September 11 International Air Trausporta- 
lion Luncheon .Meeting WOrld Trade (]lult. 
12 noon. 


By Joe Haughey 

THORITIES will hold its 50th annual conven- 
lion September 10-13 at the Fairmont Hotel. 
PCAPA president Rae F. ^'atts announced. 
More than 300 officials of western I . S. and 
Canadian ports are expected to attend. . . . 

THE SHERATON-PALACE will host the an- 
nual convention of the California Assn. of Inde- 
pendent Insurance Adjusters on Oct. 10-12. 
Panels on innovations in forensic loss adjusting 
will be headed by N. Newell, president of Fire 
Loss Assn.; R. A. Ryan, president of Inland 
Marine Loss Assn.; and E. Bart Fisher, presi- 
dent of Casualty & Surety Claims Assn. . . . 

and media executives will gather in San Fran- 
cisco for the 26th annual meeting of the Ameri- 
can Assn. of Advertising Agencies on Sept. 
17-19. A hea\->' schedule of business sessions 
covering the many phases of advertising has 
been planned, Donald B. Kraft, western region 
chairman, announced. . . . 

TIONS and Nikkatsu Motion Picture Co., Japa- 
nese movie producers on location in San Fran- 
cisco, began filming the dramatic true story of 
Kenichi Horie's solo voyage across the Pacific 
exactly one year after he sailed into San Fran- 
cisco Bay, August 12. .Actual local participants 
in Horie's adventure will re-create their original 
roles in "My Enemy, the Sea." to be released in 
November. . . . 

MRS. WALTER F. KAPLAN has succeeded 
Mrs. Eleanor Rossi Reno as president of the 
San Francisco Council of Women's Clubs, rep- 
resenting more than 10,000 San Francisco 
women. She is the wife of Walter F. Kaplan, 
former Chamber director and past president of 
the Retail Merchants Assn. . . . 

GILBERT DEAN, former publicity director of 
Lennen & Newell, Inc., has joined Soulhhmd 
in Hayward as its public relations director. John 
N. Pappas, general manager of the shopping 
center, announced. . . . 


William Shockley, co-inventor of the transistor, 
has been named first recii»ient of the Alexander 
M. Poniatoff Professor of Engineering .Science 
chair at Stanford University, effective Sept. 1. 
Funds for the endowed chair came from the 
Ampex Foundation in honor of \mpex Corp.'s 
founder and board chairman. . . . 

EK:IILER HO.MES, inc. reports a 16 per cent 
sales increase anil a 33',;i per cent rise in net 
profits for the first six months of this year over 
the same period last year. . . . 

M<>nibers are reminded that the 
I96.'i Directory t»f Large >Ianufaclur- 
ers, cohering I .H Hay Hegion counties, 
is obtainable at the Chamber. .'{.'^H Pine 
Slieel. Copies sell for Si ea«li to nuni- 
bi-rs, S.'i to non-members. 

Friday, August 23, 1963 

EN EN A BOY uitli a liroiinie funis Sdii I ran- 
Cisco's attractions a source of creative activity. 
At Fisherman's Wharf on the Fourth of July, 
ll-year-old David D. Ayres snapped this un- 
usual shot of Beniamino Bufano's famed "St. 
Francis." The shirtless man in the foreground 
is the artist. Bujnno. himself. On the Fourth, 
he teas busy uilh a helper putting last-minute 
touches on the work in its neiv setting in the 
Fisherman's tf harf area. 

San Francisco Wins 
Excellence Prize For 
Vehicle Safety Drive 

San P'rancisco has been chosen to receive 
the 1963 state award of excellence for cities 
in the over 300.000 population category for its 
vehicle safety check campaign, conducted by 
the Chamber as part of this year's National 
Vehicle Safety Check for communities, ac- 

I cording to Harry A. Lee, Chamber president. 

I San Francisco was one of more than 3,.500 
communities which participated in the na- 
tional program, sponsored annually by the 
Auto Industries Highway Safety Committee 
and Look magazine. 

I The award was conferred by a national 
board of judges which met in Washington. 
D.C., late this month. 

A total of 101,611 vehicles was checked in 
San Francisco by city, state and federal agen- 

' cies, companies with motor fleets, new and 
used car dealers, schools, garages, car clubs, 
service stations and the military in coop- 
eration with the Chamber traffic safety and 
control section, of which Roy E. Matison is 
chairman, and the Chamber civic develop- 
ment committee, of which Edward C. Sequeira 
is chairman. 

I During the campaign, held in May, seven 

' lanes operated for three days and were 
manned by the U. S. Marines, (he IJ. S. 
Naval Receiving .Station of Treasure Island. 
The Pacific Telephone and Telegraph Com- 
pany personnel, the American .Society of Safe- 
ty Engineers, young adults, car club mem- 

' hers. Hi Board Council members, workers 
from businesses, associations, industrial firms. 

1 automobile and tire companies, utility com- 
panies and others in a city-wide, voluntary 

The Weekend of Sergeant Waite 

"A Fabulous Weekend in San Francisco'' is 
ahead for Air Force Senior Master Sergeant 
Marvin C. Waite and Mrs. Waite. thanks to 
the efforts of your Chamber in cooperation 
with the Air Force. Randle P. Shields, man- 
ager of the public affairs department, has dis- 

Sergeant Waite. a senior director teclmician 
at Stead Air Force Base. Nevada, is the 1963 
■"Airman of the Year" choice of the Air Force 
Association, which sponsors this annual pro- 
gram with the support of the Air Force. 

This year's choice has, according to Air 
Force information, achieved "one of the most 
remarkable records" in the service since he 
enlisted in 1950. At the age of 30, he is con- 
sidered "one of the youngest if not the young- 
est" senior master sergeants in the Air Force. 

Your Chamber's job in this unique "salute" 
to outstanding military service is no small one 
and the itinerary arranged for Sergeant Waite 
(luring his four-dav S. F. visit (Thursday, 

Aug. 29-Sunday, Sept. 1.) is, indeed, impres- 

It involves residence at the St. Francis 
Hotel, a press conference, luncheon at the 
Commercial Club, a bay cruise aboard the 
Adventuress, a Tiburon Champagne Cruise, 
breakfast (Friday) at Sear's Fine Food Res- 
taurant, the Gray Line's deluxe tour, luncheon 
aboard the P&O-Orient Line's Oriana, visits 
to the sailing ship Balcluthn and the Maritime 
Museum, a shopping tour, dinner at La Bour- 
gogne Restaurant, Ice Follies attendance, 
breakfast (Saturday) at the Cliff House, a 
helicopter flight (S.F. - Oakland Helicopter 
Airlines), luncheon at San Francisco Inter- 
national Airport, visits to tlie various Golden 
Gate Park attractions, dinner and floor show 
at Bimbo's, and brunch (Sunday) on the Sir 
Francis Drake Hotel Starlite Roof. 

The stellar program of entertainment for 
Sergeant and Mrs. Waite was arranged by the 
Chamber's Armed Forces Section, Richard C. 
Ham, chairman. 


Book on Business Loss Detection Well Written 

NESS LOSSES, by Keith M. Rogers, Arco 
Ihiblishing Company, Inc., New York — price 

A well written book, whicli should he of 
great benefit to every management man. super- 
visor, police officer, private investigator, secur- 
ity agent, manufacturer and retailer. The au- 
thor discusses 140 major subdivisions of every 
form of internal and external business loss. 

Rogers has spent his entire business life in 
various kinds of investigative work. He is espe- 
cially known for his security audits, a system 
he originated and on which he has written and 
lectured. — Yvonne Heatley. 

lor, St. Martin's Press, Netv York — price 

A carefully executed and warmly human 
account of the giant Sequoia and Redwood 

trees native to California — a history and de- 
scription of these marvels of nature unfolded 
as men have discovered it — with wonder, greed 
and. finally, enlightened dedication. Written 
by one of America's best loved and knowledge- 
able botanists, author of Taylor's Encyclo- 
paedia of Gardening. — Laura Laird. 

Important Month 

(Continued from pnfic one) 

On September 26. prior to llic I line-day 
celebration. Assistant Secretary of Agricul- 
ture George L. Mehren will address a civic 
luncheon in the Commercial Club, sjionsored 
by the S. F. Chamber and the Commercial 
Club. Professor Mehren, until his ajipointment 
by President Kennedy on August 15. was pro- 
fessor of agricultural economics at the Uni- 
versity <)f California and Director of the Gi- 
annini Foundation of Agricultural Economics. 

IJIIIIIIIIIIIIIIIilililillllilllllllllllllllllllllllllllll Illllllllllllllllllllll Illllllllllllllllllllllllll^ 

I Xew Cliaiiiber Members | 

T^J (^^ ^A bp- 

Mack Neurnan Roy Slennuirk 

J. I\. I- I'liry 

Frank (Proves — 

^ Robert (Jrison 

E MEMBERS NEW TO THE CHAMBER RO.STER include (above, 1. to r.) Robert = 

= Grison, owner, Grison Chicken House and Grison Steak House, both on Van Ness Avenue : 

i at Pacific; Mack Newman, president. Mack Newman, Inc., 2415 Chestnut Street; Roy ; 

E Stenmark. president. Stenmark Construction Co., 2190 Folsom Street; John R. Fewry, : 

E sales manager, Smyth Van & Storage Co., 3600 Third Street; and Frank Groves, secre- \ 

E tary, Frank Groves Company, 345 Fourth Street. : 

^iiiiiiiiiiiii iiiiiiiiiii mil iiiiii iiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin 

Friday, August 23, 1963 

^'HEEL TO \^HEEL BATTLES betueen tliesf speedy little single-seater si><,rls mrs. ,,ill^d I ur- 
main Juniors, iire expected at the Jaycee Candlestick Pork- Koad Races on September 14-1.5. The 
drivers are Harry Martin, l.orte Madera 'leading/, and Siro Jones. San Anselmo. 

Itiic*iiisi» Your Way September 14-15 

Sports car road racing roturns to San Francisco for the first time in nearly 
a decade when the Jaycee Candlestick Park Road Races are presented Septem- 
ber 14-15. A field of the U est's fastest cars arui best drivers are expected for the 
tiio-day event, sponsored by the San Francisco Junior Chamber of Commerce. 
The 2.1 mile course to be laid out over Candlestick's sprawling parking lot will 
feature a special 4000 ft. straightaway on tchieh the bigger modified sports cars 
should reach sp<'eds of 140-150 luiles per hour. 

Proceeds from the event icill be used for Camp Jaycee, a camp to be devel- 
oped in the Sierra for youth agencies icithout facilities: Fishing For Youth, 
enabling Javcee members to take youths on Sierra fishing trips: and Operation 
Shopping, u hich uill give underprivileged children an opportunity to go shop- 
ping at Christmas time. 

Jaycee project chairman .\ick Botch's, committee advisor Bill Dunne, and 
Terry Rico of the Municipal Railtcay have announced a unique transportation 
setup for the event. Special Muni bus service will carry spectators to the course 
from the (ahc Palace parking lot and from regular .stops throughout the city. 

The Jaycee Road Races are sanctioned by the San Francisco chapter of the 
Sf}orts Car Club of America. 

Kosoareh Dopartinont 
Issues Artcraf t List 

Tlic rc-carcli (Icimrtnifiit. iindtr Stanlt-y (". 
Allen, has updated its list of sch(>ol> of art. 
craft and design in San Francisco. 

Fifteen schools are listed, teaching subjects 
ranging through fine and commercial art. 
[ihotography. metalcraft, dress designing, mil- 
linery, textiles, ceramics and flower arranging. 

Copies are available frtmi the Chamber re- 
search de|)ailrnent. 333 Pine .St.. .San Fran- 
cisco 4. 

Stewart Cort I\aiiied 
Bethlehem President 

Stewart S. Cort. vice |)re>i(ieiit in ciiarge 
of the Pacific Coast division of Bethlehem 
.Steel Corp. since May. 1961. was named pre>- 
ident of Bethlehem Steel on July 31st. 

Cort. who succeeds Edmund F. Martin as 
head of America's No. 2 steel producer (Mar- 
tin moves up to the newly created post of vice 
chairman), tendered his resignation from the 
.San Francisco Chamber board by letter. His 
new post takes him to Bethlehem, Pa. 

There's Xo Denying It: 
Our City's Attraction 
Experienced by Many 

A total of 4.200 inquiries from individuals 
planning to move to San Francisco were re- 
reived during the first half of 1963 by the 
Chamber research department, according to 
Stanley C. Allen, department manager. 

And while visitor rei|uests of all kinds dur- 
ing the period, totalling 8.800. rejiresented an 
8 per cent decline from the same period a 
year earlier. Allen stressed that the inquiries 
from those planning to move to San Francisco 
were up bv 18.7 per cent from the prior first 
half's 3.500. 

Prospective visitors received the regular 
"packet." Allen said, consisting of a map and 
guide to San Francisct>. tour brochures, a 
guide to climate and clothes, lists of hotels, 
motels and restaurants, and a current calendar 
of events. 

"Newcomer Packets." Allen noted, contain 
the map and guide along with a booklet on 
the city's vital statistics I population, climate, 
housing, taxes, employment, transportation, 
recreation, etc.) and other items. 

Total mail requests for information during 
the first half of 1963 numbered more than 
22.000. and there were more than 24.000 tele- 
phone calls and visits to the office. In all. 
Allen said, there were more than 46.000 re- 
quests for information, including queries on 
marketing and economic data, handled by the 
research dejiartment. 

During the six months. 28.000 .San Fran- 
cisco maps were distributed. 

Chamber Will Choose 
Year's Livestock j>Ian 

California's 1963 Livestock Man of the Year 
will be chosen by the livestock man awards 
eommittee of the Chamber during the award 
groups annual meeting at a luncheon Friday, 
-September 13. in the San Francisco Commer- 
cial Club. 

Chairman of the awards committee is Henry 
.*^chacht. director of information. University of 
California Agricultural Extension Service. 

The Livestock Man of the Year has been 
selected and honored by the Chamber every 
year since 19.S0. The 1962 recipient of the 
award was D. E. Alexander, of Napa. 

The 1963 award will be presented during 
San Francisco Chamber night at the Cow Pal- 
ace. Saturday. October 26, as a feature of the 
(irand National Livestock Exposition. 




HARRY A. LEE. Pruidml 

C. L. FOX, Eirrutive Vice Preiidenl 

M. A. HOCAN. SecreUry 


CHARLES F. AYRES, Atiocialt Editor 

Publi(hed trn.i-monllily ami owned by the San Franeiiro 

Chamber of Commercr, a non-profit organiialion, al 333 

Pine St., San Franciico. /one 4, County o{ San Francuro, 

Californii. Telephone FXbrook 2-4311. (Non-member lub- 

•cription, t'>00 a year.) Entered ai Serond Claii matter 

April lb. \'<U. at lh« Poil OITire at San Franciico. Cali- 

(omia, under the Act o( March 3. 1879. 

Circulation: 7.S00 




VOLUME 20 • NUMBER 17 • SEPTEMBER 13, 1963 


Sightseeinf! flights for the Bay Area press, radio and television neusmen were conducted yesterday 
by American Airlines at International Airport, marking this u'eekend\s dedication of the netv South 
Terminal. The old Ford Tri-Motor, fully restored to its 1929 condition, will be presented to the 
Smithsonian Institution when its new air museum is ready for occupancy. It will be on display at 
the S. F. Airport tomorrow. . . . 

S.F. Airport ^s 'New Era ^ Jets in On $14 Million Wings 

The first major completed element of "The 
New F^ra Airport" will be introduced to the 
public in a day-long preview of the new $14 
million South Terminal at San Francisco In- 
ternational Airport on Sunday. 

During the preview hours — 10 a.m. to 5 p.m. 
^the public will be invited to inspect the 
handsome jet-age structure which sweeps in 
a functional 800-foot arch from the central 

Visitors are also invited to attend the formal 
dedication of the South Terminal at 10:30 a.m. 
Mayor George Christopher will unveil a com- 
memorative plaque in tlie main lobby area on 
the upper level at Concourse "F." President 
Stuart N. Greenberg of the S. F. Public Util- 
ities Commission will be master of ceremonies. 


Trans World Airlines, the building's prime 
tenant, is scheduled to commence operations 
in the South Terminal Monday. Other airline 
tenants will follow suit as their areas become 
operational. They include: American Airlines, 
British Overseas Airways, Japan Air Lines, 
Lufthansa German Airlines, Pan America^ 
World Airways, Philippine Air L^ne, Qantas 
Empire Airways, West Coast Airlines and 
Western Airlines. 

Western, second largest South Terminal ten- 
ant, will share Concourse "F" with TWA, 
within six months will acquire additional pas- 
senger handling facilities in a new Pier "FF" 
which will be a twin to TWA's present jet 
pinwheel, Pier "F." 

American and West Coast will continue to 
use gate positions in Concourse "E," but will 
shortly transfer all ticketing and baggage han- 
dling lo tiie South Terminal. 

All airline areas will he stafTed for 
the Sunday public review in order that 
visitors may he thoroughly informed as 
to the most modern and funrtitmal jet- 
age terminal building in the world. 
They will be able to observe the newest 
methods of baggage handling, ticketing, pas- 
senger loading and U. S. Customs controls, 
as well as to see the ultimate in service refine- 
ments built into the terminal's restaurants and 
cocktail lounges. 


A key element in new era compactness con- 
cept is the new $10 million, four-level parking 
garage now under construction at San Fran- 
cisco International Airport. This, the first of 
a three-stage project, will have a capacity for 
2,850 cars which will make it the largest 
garage parking facility in the world. The sec- 
ond and third segments will provide a total of 
8.000 stalls. The final effect will be that of 
four large parking lots stacked one above the 
other, with entrance and exit ramps outside 
the garage. 

Civic Luncheon to 
Mark Opening of New 
S. F. Produce Market 

Professor George L. Mehren, appointed 
assistant secretary of agriculture by President 
Kennedy recently, will be the feature speaker 
at a civic luncheon in the Commercial Club on 
Thursday. September 26, celebrating the open- 
ing of the new San Fran- 
cisco Produce Terminal at 
Islais Creek. 

The civic luncheon, 
sponsored jointly by the 
Chamber and the Com- 
mercial Club, will precede 
three days — September 
27-28-29 — of public fes- 
tivity at the new produce 
facility built to replace 
the 100-year-old produce 
district in which the Gold- 
en Gateway is now rising. 
Mehren, jirofessor of 
agricultural economics at the University of 
California and director of the Giannini Foun- 
dation of Agricultural Economics immediately 
prior to his federal appointment, has an his- 
torical relationship to San Francisco's produce 
market problems that goes back to 1943. He 
was co-author with agriculturists W. T. Cal- 
houn and H. E. Erdman at the University of 
California of the original report on improving 
San Francisco's wholesale fruit and vegetable 
, market, its potential and its future. 

Prof. Mehren 


Called "Speedtvalk," this passenger conveyor — 
to be 460 feet long and the longest moving side- 
walk in the nation — icill be operating this win- 
ter at the International Airport's concourses B 
and C. (occupied by United Air Lines). . . . 

Benefit Performance 
At Masonic Temple 

As a glittering climax to the observance of 
Cystic Fibrosis Week in San Francisco (Sept. 
15-21), the San Francisco chapter of the Na- 
tional Cystic Fibrosis Research Foundation 
will stage its second annual benefit perform- 
ance, "An Evening with Joey Bishop." Sep- 
tember 21, 8:30 p.m.. in the Masonic Memorial 
Temple Auditorium. 

Bishop, serving his third consecutive year as 
national chairman for the campaign, will be 
master of ceremonies. 

Friday, September 13, 1963 

S.F. Business Activity for First 
Half of Year Rises 7.4 Per Cent 

Business activity in San Francisco for the first half of this year showed an 
ncrease of 7.4 per cent over the same period last vear, according to the research 
lepartment of the Chamher. The Chamher index for the first half of the vear 
vas 129.6 compared to 120.7 for the same period last vear (hased on the 1957- 
)9 average equal to 100). Bank dehits, continuing to be the most significant fac- 
or, increased 11.2 per cent over the same 

jeriod last year. The total dehits for the first ' 

lix months of 1963 were $39.780.152.000— up 
nore than four hillion dollars from the first 
lalf of 1962. 

Electric energy sales rose 5.1 per cent. De- 
)artment store sales slipped 0.3 per cent, 
''reight car loadings increased 0.6 per cent. 
The figures represent comparisons between 
he first half of this year and the first six 
tionths of last year.) 

Shares traded on the Pacific Coast Stock 
exchange fell from 28 million during the first 
lalf of '62 to 25 million this year. However, 
he value was up $121,868,915 over last year 
or a six months' total of $702.996,460 — a per- 
entage rise of 21 per cent. 

The San Franci<<co Mining Exchange 

dropped in number of shares traded 

from 9,111,015 during the first half of 

last year to 2,313,768 for the similar 

period this year. Their value also slipped 

from slightly over a million dollars last 

year to $108,000 for the first half of 


San Francisco postal receipts amounted to 
i2 1.991. 509 — an increase for the period of 
1.4 per cent. 

Airline arrivals and departures at San 
'rancisco International Airport numbered 
learly 82,000 for the first six months of 1963 
-an increase of more than 5.000 from the 
orresponding period a year ago— up 6.7 per 
ent. Passengers ofl-and-on totaled nearly 
hree million, up 365.000 and 14.3 per cent 
rom the previous year. Total air mail pound- 
ge increased by nine per cent. 

More than 1 1 million vehicle cross- 
ings over the Golden (;ate Bridge were 

registered during the first six months of 

this year — an increase of nearly 750,- 

000 vehicles and 7.2 per cent over the 

same period last year. Traffic on the .San 

Francisco-Oakland Bay Bridge num- 

ln-red nearly 21 million cr(»ssings — up 

more than a million and .5.5 per cent 

from the first half «)f 1962. 

.San Francisco's consumer jjrice index (cost 
f living) rose to 108.9 based on the 1957-59 
verage of 100 compared to the June. 1962, 
gure of 107.5, a rise of 1.3 per cent. 

Huilding permits authorized during the first 
alf of this year reached an alltime high for 
ny six months' period in San Francisco. Per- 

mits issued totaled $90 million in valuation — 
50 per cent higher than for the same period 
last year. A total of 7.431 permits were issued 
— 1.731 for new dwelling units. Permits issued 
for new non-residential buildings had a value 
of nearly $43 million — 256 per cent higher 
than last year's $12 million. 

In San Francisco there were 10,444 deeds of 
transfer during the first half of this year. 1.197 
or nearly 13 per cent more than last year. 
Mortgage loans totaled 12.812. an increase of 
1.332 or 11.6 per cent over the first half of 
last year. 

Mortgage loans totaled 12.813, an increase 
of 1,332 or 11.6 per cent over the first half of 
last year. The value of mortgage loans was 
more than $52 million over the first half of last 
year, totaling more than $307 million during 
the first six months of 1963— a sizeable 20.5 
per cent increase. 

Building permits issued for the nine- 
county San Francisco Bay Area (the 
counties of San Francisco, Alameda, 
Contra Costa, Marin, San Mateo, Solano, 
Napa, Santa Clara and Sonoma) were 
up 16.5 per cent over the first six 
months of 1962. Total valuation 
amounted to $627.5 million compared 
to $538.5 million last year; total valua- 
tion of residential building permits was 
$475.5 million, up 18.3 per cent. 

A total of 34,469 dwelling unit permits were 
authorized in the Bay Area during the first six 
months this year; of these. 14.347 were for 
single family units. 1.063 for duplex units, and 
19.059 for multi-family units (apartments). 
Santa Clara County led with 11.352 dwelling 
units followed by Alameda County with 7.418 
and San Mateo County with 4.710. 

CO.M.KAl LLATIONS are in order for both 
Dave Rose (I. J, composer and arranger, and 
Herb Caen, San Francisco Chronicle columnist. 
Both figured in last night's successful POR- 
TRAIT production of "My EnchaiUed City" on 
KRON-Tl . Dave composed the musical back- 
ground for the album ivhich depicts San Fran- 
cisco's most famous attractions. Larry Russell 
was KRO!\-Tl 's Writer and Producer for the 

Industrial Trade 

List is Publislied f 

An updated list of more than 150 industrial 
and trade organizations with offices in San 
Francisco is available from the San Francisco 
Chamber of Commerce research department, 
according to Stanley C. Allen, Chamber re- 
search manager. 

The list includes such industrial categories 
as food and beverages; building and construc- 
tion; forest products; chemicals; power; ma- 
chinery and metals; and textiles. Also listed 
are wholesale, retail, service and publishing 
associations. The presiding officers and head- 
quarters address of each organization are 

The new industrial and trade organization 
list may be obtained free of charge at the re- 
search desk of the Chamber, 333 Pine street; 
EXbrook 2-4511. extension 14. 


^iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiii mil 

i i\eiv Chamber Members 

^isitin^ Froneliincn 
Presented Packets 

The Chamber publicity department and the 
lublicity office of the Wells Fargo Bank re- 
ently cooperated in preparing and presenting 
ift packets to two visiting Frenchmen — 
-laude Martial Ri- hard, chairman of the 
card and general manager, and Emile Henri 
loussel, vice chairman and assistant general 
lanagcr, of the Bartissol Company of Banyuls- 
ur-Mer on the east coast of France. 


Michael Renter 


= MEMBKRS NEW TO THE CHAMHER ROSTER inc hide (above, I. to r.) = 

E Standish C. Marsh, manager. Dovlr Darii' licrnlxirh, hi<\. 255 Caliioriiia Str<'el: S 

= Michael Renter, owner. Sdiiiovar licstdiirdnl, 2506 lilliiiore Street; Mik«' S 

E Singer, president. Intrrnnliotial Motor Lodfiv, Palm Desert, Calif.; Anhitecl s 

E John Eyon Reid, FA! A, Ke/r/ arul Tarics, 1019 Market Slre«>t, and \\ . Rucking- = 

E ham Little, director and |tarliier. C.ontninvr lAihorntorics of California, 151 E 

E New Montgomery Slre«"t. 



Friday, September 13, 1963 

'Good Politics^ Good Government Go Hand-in-Hand^ 

Edtcin P. Meilan. president of the 
Chamber of Commerce of the Vnited 
States, discussed the federal government 
and ^^pork-harrel spending^^ at a lunch- 
eon in the Commercial Club last tceek 
under the sponsorship of the club and 
the San Francisco Chamber of Com- 
merce. Excerpts from his fiery speech, 
entitled ^''They''re Throwing It Atcay Just 
To Be Big Spenders."'' follotv. Impact of 
the speech can be measured by the in- 
numerable calls requesting copies of it 
handled all this week by the Chamber. 
— The Editor 

"Good political morals and good gov- 
ernment go hand-in-hand. . . . We have a 
right to insist on the highest standards of 
public morality from the men we elect 

to office. . . . 

* * * 

"^ number of our national officehold- 
ers suport a double standard of morality 
— one for themselves and another for the 
taxpayers who foot the bill. . . . 

* * * 

"Too many of our Senators and Con- 
gressmen have become 'bagmen' for their 
constituents. . . . The voters either toler- 
ate or insist upon the reckless spending of 
public money for self-serving local proj- 
ects that do not meet the test of national 

interest. . . . 

* * * 

"The party in power has more tax 
money to spend than at any previous 
time in history and more ways to spend 
it. . . . Unless there is a great awaken- 
ing of public conscience, the 1964 elec- 
tion could well turn into the greatest 
auction sale of all time. . . . 

* * * 

"Money the federal spenders have in 
their give-away bag . . . doesn't fall from 
Heaven in a once-a-year shower. It rep- 
resents the hard work and sacrifice of 
180 million Americans. . . . Yet the spend- 
ers throw it away like rich men's sons 
on a spree, confident that the supply is 
inexhaustible. . . . 

* * * 

"A federal agency that finds itself tvith 
unspent funds in the final month of the 
fiscal year rushes out to find a project 
that will empty the till by June 30 so 
that the next year's budget can be in- 
creased rather than cut back. And what 
does this waste cost the taxpayers? I'd 
be afraid to guess." 

* * * 

"Of all the federal agencies that spend 
without justification, the .\rea Redevelop- 
ment Administration, with its program of 
aid to so-called depressed areas, should 
top anybody's list. . . . That agency oper- 
ates on the theory that any kind of fed- 
eral sjjending is good s|)ending and it's 
out to get another $455 million from Con- 
gress. . . . 


"New York elainis ei<rlit million 
people. Ivos .Angeles claims the 
Dodpers. Chicago is f)roii(l of its in- 
dustry. But the onlv civilized citv in 
the I nited States is San Francisco." 


...U.S. Chamber president !\'ei!an (c), Robert 
W. Walker, S. F. Chamber director and vice 
president-executive representative of The Atche- 
son. Topeka and Santa Fe Railicuy. and Harvey 
K. If ripht, assistant vice president-traffic of the 
same company, are interviewed by Carter Smith. 
* * * 

"We can't consider our American pub- 
lic scandal less shocking than England's 
just because it involves only the everyday 
abuse of public trust rather than call girls 

and spies and Cabinet Ministers. If any- 
thing, we are in worse shape than Eng- 
land if ive have come to accept corrup- 
tion for granted as an unpleasant but nec- 
essary part of the democratic j)rocess. . . . 

* * * 

"When we tolerate a pickpocket phil- 
os«)phy in govcrniin'nt wc impair the 
value of the dollar, w«' rob the aged of 
their pensions, we defraud ourselves. 
Worst of all, we corrupt the whole moral 
fiber of the nation. . . . 

* * * 

"The 50-mile hike has become more 
popular than touch-football. . . . Every- 
body has felt a little better for it, espe- 
cially the foot doctors. . . . But we have 
far greater need for a moral fitness pro- 
gram that will reawaken the American 
conscience ... a new application of 
morality to the public business. . . . 

* * * 

"Make no mistake. We get the kind of 
government we deserve." 

San Francisco First in State 
In Filing of Taxable Returns 

San Francisco ranked first in the state during; th«' 1961 income year in the filing 
of taxable returns, according to the 1962 annual report to the Governor by the Cali- 
fornia Franchise Tax Board. In San Francisco, 291 taxable returns per 1, ()()() resi- 
dents of the city were filed, compared with 205 out of every 1,000 for the entire 

San Mateo County ranked second with 247 
of every 1,000; Alameda County third with 

The tax assessed throughout the state on 
1961 personal income tax returns aggregated 
$295,147,000 and exceeded 1960's high of 
$259,614,000 by 13.7 per cent, the board re- 

Again indicating San Francisco's leadership 
in the personal income column, the board 
noted that this county had the highest aver- 

IJ. S. Chamber's 
President on TV 

E<lwin 1*. iNeilan, President of the 
Chamlx'r of (iommerce of the Lniled 
Slates, will discuss "How Does \\\e I'ro- 
pox'fl Tax Hill Affect Our Er<uu>niy?" 
on the "Money In Moli<)n" pi-ograni 
Sunday, 2 p.m!, on KHON-TV. 

Also participating will b<- Robert L. 
(runtenbein, corporate lax director, 
(lon><<dida!ed Freighlways, Inc., and 
Lorin A. Torrey, partner, Ernst & 

Dr. Lloyd 1). Luckniann, coordina- 
tor, divi>ion of in>lriiction. (iili Col- 
lege «»f .San Francisco, is moderator. 

The program is presented by the 
Invest-in-Anierica northern (iaiifornia 
council in co<»peralion with the Fed- 
eral H«'serve Hank of San Francisco 
and KH().\-TV Sundays at 2 p.m. 

On Siinda>, September 22, Junior 
Achievement program speak«'rs will 
«liscus>> "How Do We Devel«)p Tomor- 
row's Business L«'ad«'r.s?" 

age tax assessed in 1961 — $119.11 per taxable 
return. Santa Barbara County's second place 
— $116.90 — was a nose ahead of Marin Coun- 
ty's third, $116.49. The average for the state 
as a whole was $85.20, an increase of 9.3 per 
cent over 1960's mean value of $77.92. (The 
figure is exclusive of fiduciary and non-resi- 
dent returns.) 


The board "collected $290,869,922 in bank 
and corporation franchise and corporation in- 
come taxes in the 1961-62 fiscal year, com- 
pared with $272,717,949 in the 1960-61 fiscal 
year" for a gain of 6.7 per cent. 

Corporate taxes "accounted for 17.8 per 
cent of the State's General Fund revenues in 

And the board pointed out, "Calendar year 
collections scored an even more impressive 
gain than fiscal year collections. For liie 1962 
calendar year they totaled $305,936,391, com- 
pared with collections of $270,024,786 in the 
1961 calendar year and $274,145,569 in the 
1960 calendar year." 


Tile board rtporled. "'(idiijot ale net profits 
(net income less net losses) subject to the 
bank and corporation franchise tax reached a 
new peak of $3,716,550,000 in the 1961 income 
year. This figure is $199.3 million or 5.7 per 
cent greater than 1960's total . . . and exceeds 
the record high of $3,633,711,000 established 
for the 1959 income year." 

In 1961. firms engaged in finance, insurance 
and real estate ventures "showed a remarkable 
increase of over $100 million, or 13.6 per cent, 
rising from $763,351,000 in 1960 to $866,877,- 
000 in 1961." 

Friday, September 13, 1963 


By Joe Haughey 

L RECORD ATTENDANCE of more than 500 
eading advertising and media executives from 
hroughout the United States will gather here 
or the 26th annual Western Region Convention, 
Lnierican Association of Advertising Agencies, 
lext Wednesday through Friday (Sept. 17-19) at 
he Mark Hopkins Hotel. . . . 
»AN AMERICAN AIRWAYS has been desig- 
lated as a New York World's Fair official ticket 
nd information center for San Francisco and 
he Bay Area. . . . 

5ENJ.AMIN F. BIAGGINI, a former Chamber 
lirector, has been elected executive vice presi- 
lent and a director of the Southern Pacific Co., 
(■cording to president D. J. Russell. . . . 
HE COW PALACE now has exclusive right to 
t? name, according to California Attorney Gen- 
ral Stanley Mosk. An oval design in which the 
t'ords "Cow Palace" appear has been submilte;! 
o the U. S. Patent Office. Action was taken after 
t was learned that several eastern livestock em- 
poriums were also using the name. . . . 
JATSON NAVIGATION CO. has established 
n electronic computer center at its headquar- 
ers, 215 Market street, under management of 
t'ilbur Frye, formerly research department in- 
ormation systems manager. . . . 
SHOP pre-subscription season opens in the En- 
ore Theater, Mason near Geary, tonight ( Fri- 
lay) with Garcia Lorca's The House of liernarda 
ilba. This is a violent tragedy stemming from a 
nother's domination of her five (laughters. Lorca 
vas Spain's foremost poet-dramatist prior to his 
issassination in 1936 during the Spanish Revolu- 
ion. . . . 

:HARLES a. ROGERS, San Francisco regis- 
rar of voters, states the voter registration drive 
s in full swing. F'orty deputy registrars are sta- 
ioned throughout the city. Many of the stations 
ire open evenings and Saturdays, he said. . . . 
V COURSE for trainee registered representa- 
ives preparing to take the New York or Pacific 
loast Stock Exchange examinations will begin 
September 23 at the I niversity of California 
■Extension Center, 55 I.aguna Street. . . . 
•FORTY-NINER HI(;HL1(;HT.S'' will be spon- 
ored on KT\ U (Channel 2 again this year by 
Delco Battery, starting Tuesday (Sept. 17 >, 8:30 
o 9 p.m.. with highlights of this .Sunday's game 
A'ith the Minnesota \ ikings. Delco is sponsoring 
he highlight telecasts of all 14 regular season 
I9er games. . . . 

United We Stand — Divided We 
Surely Would Have Fallen Low 

Efforts to sever the San Francisco-Oakland Standard Metropolitan Statistical 
Area have been st\Tnied, for the time being, according to reports from Washington. 

Chaml)er Executive Vice President G. L. Fox assembled data and documents 
necessarv to head off the proposal — which would affect statistics from vital sources 
on population and its trends, emplo\Tnent volume and structure, traffic, newspaper 
circulation, telephone usage, charge accounts, 

banks, corporations and other key indices of 
the general Bay Area economy. 

The theme, in essence, is: "united we stand, 
divided we fall." 

In reviewing the histon,- of efforts during the 
last 15 years to define both standard metropol- 
itan areas and a consolidated area. Fox noted 
that, concurrent with the move to split off the 
East Bay from San Francisco, "representatives 
of Sacramento. San Joaquin. Santa Cruz and 
Y'olo Counties requested the San Francisco 
Chamber of Commerce to recognize them as 
parts of the Bay Region in its publications 
and otherwise. 

"Consequently," he reminded, "the 
Chamber published five-county, six- 
county (S.M.S.A.), nine-county and 
twelve-and then 13-county (when Santa 
Cruz w as added ) sub-totals in statistical 

"While data for the six-county Metropolitan 
Area are of dominating importance." he con- 
tinusd, "the term 'Bay Area' generally refers 
to nine counties and the term 'Bay Region' to 
13 counties." 

Fox stressed that the San Francisco-Oak- 
land Metropolitan Area (comprised of the six 
counties of Alameda. Conta Costa. San Fran- 
cisco, San Mateo. Marin and Solano) ranks 
sixth nationally in economic wealth. Opposed 
is a proposal to create a new San Francisco 
Area which would rank 14th in the nation and 
a new East Bay alignment of counties ranking 

The proposal was predicated also on a par- 
allel plan combining Solano and Napa coun- 
ties as a new economic entity. 

"In all reality and logic, San Fran- 
cisco and Oakland are e<-ononiically in- 
terdependent," Fox stated, "and any 

FRANCIS V. CLIFFORD, 41, graduate of the 
I'niverslty of San Francisco (1944*, succeeds the 
late Harold Berliner as president of the 63-year- 
old San Francisco manufac luring firm. The 
Hockwald Company. Hockwald makes and dis- 
tributes maintenance supplies. . . . 

hierachical ambitions on the part of 
either would eventually destroy the eco- 
nomic health of both." 

The office of statistical standards of the 
Bureau of the Budget recognizes this fact, Fox 
added, in its definition: 

"The general concept of a standard metro- 
politan statistical area is that of an integrated 
economic unit having as its nucleus a city (or 
two contiguous cities) above 50.000 in popida- 
tion with a large volume of daily travel and 
communication between the central city and 
other parts of the area. . . ." 


The existing metropolitan area fits the Bu- 
reau definition exactly — with San Francisco 
(the central city in this instance) providing 
tlie preponderance of employment for the area 
and the impetus for a heavy flow of traffic both 

The circulations of three San Francisco 
metropolitan newspapers throughout the pro- 
posed 13-county San Francisco Consolidated 
Area are part of the Chamber concept of the 
realistic range of the actual economic inter- 
dependence of a natural geographic unity. 

Telephone calls between San Francisco and 
downtown Oakland and Piedmont average 
about 1.5 million a month in each direction, 
aceording to the Pacific Telephone and Tele- 
graph Company. 

The economic unity and homogeneity of the 
Bay Region is attested also by credit account 


Commented the San Francisco Examiner in 
a recent editorial: "The economic oneness of 
the Bay Area is so evident that we would never 
had thought proof necessary." Arthur Caylor, 
News Call Bulletin columnist, asserted, "the 
move to spilt the area would merely damage 
everybody concerned." 

Philip G. Lasky, vice president. Westing- 
house Broadcasting Company, added: 

'■Disnu-mberment of the unified economic 
force of the San Francisco-Oakland Standard 
Metropolitan Area would reduce the impact of 
this area upon the business world." 



HARRY A. LEE, Pre.idrnt 

C. L. FO.\, Extculi%e Vice Pruident 

M. A. HOCAN, SecreUrv 


CHARLES F. AYRES. Aitoeiite Editor 

Puliliihcd irnii-monthly and ownrd by the San Fran<iiro 

Chamlier of Commerce, a non-pro6l organization, at 333 

Pine St., San Francifco, Zone 4, County of San Franriiro, 

California. Teli-phone EXbrook 2.4511 (Non-member lub- 

leriplion, IJ.OO a year.^ Entered ai Second Clan roallar 

April 26. 1944, at tlie Poit at San Franeitco. Cali- 

fomia, under the Act of March i. 1879. 

Circulation: 7. $00 



-®" ^llipf k^ 


'^^ot San Francisco ^ § 



VOLUME 20 • NUMBER 18 • SEPTEMBER 27 1963 

BECOMING BEAUTY — The Marina's liisloric l*ala< f of Fine Arts, relic of the 1915 Panama- Pari fir Exposition, aicoits in its 
current condition of stately ruin the magic of a mcnlern renovation depicted above. The artist's sketch shows the concept 
UTuler an estimated base hid of S4Y^ million plus additional ornamentation. Architects for the job are W illiam (Gladstone 
Merchant & Associates and IT elton Becket arul Associates (architects and enginevrs). with Hans U. Gerson coordinating 
architect. The Palace of Fine Arts icas advertised for bids September 18. Bids will be received November 13. 

Salute to France Fete, 
Chamber Event Oct. 21 
At Commercial Club 

A civic luncheon will be held Monday noon, 
October 21, at the Commercial Club as a 
highlifiht of the Festival of France, to be cele- 
brated October 18-27. 

Sponsors include the Chamber, the Com- 
mercial Club and the San Francisco Area 
World Trade Association. 

Georges Desbriere, president of the Paris 
Chamber of Commerce, will discuss "The 
French Economy in 1963." Harry A. Lee, 
Chamber president, will preside. 

The 10-day Festival, of which Michel Weill 
is general chairman, will include a military 
ceremony at the Palace of the Legion of 
Honor, bicycle races and folk dancing in 
Golden Gate Park, a Bal Populaire in honor 
of visiting French sailors, a Bal de I'EIegance, 
a poodle show, exhibits of French art and 
scores of other events. 

S. F. Quotes 

"Your town ( San Francisco) has 
more volunteer salesmen around 
the country than any other city in 
the world." 

l<)(>:i President, 
Chamber of Commerce 
of the United States 

Safety Cbeck Award 
Luncheon Wednesday 

Frank Lowrey. of \\ a>hington. U. C, assist- 
ant manager. National Vehicle Safety Check 
for Communities, will present a plaque to the 
traffic safety and control section of the Cham- 
ber at a luncheon Wednesday in the Commer- 
cial Club. 

The plaque commemorates San Francisco 
for winning the State award of excellence for 
cities of more than 300.000 population in tiie 
1963 voluntary community vehicle safety 

Business Community 
Hosts 4000 Teachers 
OnB-E Day, Oct. 11 

A cordial invitation has been extended to 
San Francisco business and industrial firms 
to participate in the coming 13th annual Busi- 
ness-Education Day, Friday, October 11, spon- 
sored by the Cliamber and the Board of Edu- 

Randle P. Shields, manager of the Chamber 
public affairs department and business coor- 
dinator for the annual event, expecting to 
arrange for more than 4,000 teachers to visit 
business and industrial concerns, noted: 

"This is a terrific event and complements 
our annual Education-Business Day, held in 
the spring of the year, when members of the 
business comnninity visit our schools. 

"These exchanges have proved invalu- 
able in the knowledg«- obtained hv husi- 
nessnu'n of school work in progress, 
an«l in lln" <lev«'lopiiient of school rur- 
(Turn to page three) 

Friday, September 27, 1963 


By Joe Haughey 

;VENING COURSES for the fall term of the 
chool of A<lverti>ing, Golden Giite College, get 
luler wuy at the turn of thi> month, with three 
our>es scheduled radio and television, adver- 
i^ing production, and general adverti>ing. In- 
Irnctor in each ea-e will he David Mehlin, Pa- 
ific (^oast manager, television division, Avery- 
k.nodel. Inc.; M. B. Cole, general manager and 
reajsurer, John>on Printing Plates, and Arthur 
I. Arlett, account executive, Hoefer, Dieterich 
k Brown, and director of G. G. College's adver- 
i:-ing program. . . . 

JALLET "63" with leading dancers of the San 
'rancisco Ballet is currently on a fjl-city tour 
khich will take it east to Illinoi> and >outh of 
he horder into Mexico. The tour is un<Ier the 
lirectioii of Columhia Artists Management .... 

;0.\GRESSMAN William S. Mailliard, of San 
"rancisco, is one of five U. S. delegates to the 
Jnited Nations General Assemhly. On taking 
lis seat at the recently opened 18th L!\GA, 
.Iailliar<l saiil, "San Franciscans have always 
lad a proprietary interest in the United Nations 
ince I'HI) when its charter was drafted and 
igned in our city." . . . 

i. F. LIFE UNDERWRITERS Association has 
lired Helen Vasil as its new executive secretary, 
ucceeding Mrs. Caye McKihhin, who held the 
)ost for almost 12 years. Mrs. Mckihhin ac- 
ejited a new position within the industry. Miss 
k'asil has had extensive puhlic relations and 
Mlitorial experience. . . . 

\MERICAN SOCIETY of Chartered Life Un- 
jerwriters, San Francisco chapter, will present 
liplonias to un<lerwriters who have successfully 
oiiipleted the CLU course at a conferment din- 
ler Tuesday (Oct. 1) at 8 p.m. in the San Fran- 
•isco Bar Association Lounge, Mills Tower, 
iccording to Leo H. Evart, i'AA , president of 
he local chapter. . . . 

\RON-TV announces the appointments of Roy 
\. Meredith and Allan W. Kohlwes to future 
locumentary programs. Meredith has had exten- 
sive ex|)erien<e as a film writer and director for 
he National Broadcasting Company, the West- 
inghouse Broaflcasting Company and the Colum- 
:)ia Broadcasting System. . . . 

DELTA NU ALPHA, San Francisco chapter No. 
\H, transportation fraternity, hosts Pacific south 
coast regional meeting and workshop at the Ma- 
rines Memorial Cluh Saturday (Sept. 28 ». Fif- 
teen chapters from California and Arizona have 
been invited . . . 

'A NEW EMPHASIS on Urhan Renewal" will 
l)e discussed Wednesday (Oct. 2» hy Ferd Kra- 
mer, a Chicago nntrtgage hanker, at a luncheon 
r)f the San I'Vancisco Planning and L'rhan Re- 
newal Association (SPUR) in the St. Francis 

COW PALACE directors have engaged Stanford 
Research Institute to develop a master <a|)ital 
improvement plan, accor<ling to Fred P. Cox, 
pre.Hi<lenl of the Cow Palace Ixiard of directors. 
Estimated cost of the study to determine lan<l 
need and uses, and a traffic flow plan, is $28,()()() 
to $32,000 

Health. Education and Welfare, will he the main 
>|)eaker at a coronation hall and hanquet on 
0< toher 12 at the Fairmont Hotel as part of the 
city's Columhus Day celehration. according to 
William J. Marsico, president of the event. The 
holiday will he capped off Sunday. Octoher 13. 
I»> a parade, traditional re-enactment of the 
landing of Cohnnhn- and other festive events. . . . 

JOSEF KRIPS, new conductor and musical di- 
rector of the San Francisco Symphony Orches- 
tra, will have a soliti rehearsal schedule with 
the orchestra hefore the gala non-suh?cription 
concert opening the r)2nd S\niphony Season on 
Novend>er 2'). The internationally famed mu?i- 
cian said he will fl> to San Francisco on Novem- 
her 21, adding. "T am looking forward to San 
Francisco and the o|>portunity to hel[) make the 
orchestra one of the 'few' in the world." . . . 

THE 1%3 BIENNIAL meeting of the Family 
Service Association of America, the professional 
organization for more than 300 agencies in the 
I'nited States and Canada, will he held in the 
Sheraton-Palace Hotel here Novend)er 13-16. The 
theme: ".Strength to Families Under .Stress." The 
local arrangements conmiittee is headed hy 
Mrs. S. Marshall Kempner and Mrs. Philip S. 
Boone. . . . 

\RMY STREET TERMINAL project received 
a major hoost this month with the awarding hy 
the San Francisco Port Authority of a 815,084,- 
000 contract -largest in the port's history for 
suhstructure work to Manson Construction and 
Engineering (Company and General Construction 
Company, hoth of Seattle, first hig phase of the 
ship-tru<k-rail terminal (a 825 million project) 
at Islais Creek. . . . 

TWO SCHOLARSHIPS have heen estahlished 
hy the (California Cotton Industry (81000 and 
8200, respectively) for the young ladies chosen 
to serve as l')6l- California Maid of Cotton and 
her first alternate. The judging will take place 
during the weekend of Novend)er 15-16 at 
Fresno. . . . 

NEW PAINTINGS hy artist William Morehouse 
are currently on exhihit at Bolles Gallery, 729 
Sansome street. The show, also including seri- 
graphs hy Joseph Fay, will continue through 
Octoher 11. . . . 

completed a fiehl-tcst of a new harmless repel- 
lant designed to "Halt" attacking canines. Otit 
of 10 mailmen hitten in San Francisco, the one 
man in the program could not get his "Halt" 
aerosol capsule out of his pocket. In 21 in- 
stances, "Halt" was effective. If the Post OfTice 
decides the rejtellant is effective enough for 
nation-wide use it could save the {government 
81 million annually 

the United Stales, in c(K)peration with the city 
and the Pith Naval District, is sponsoring the 
art, "Old Navy 1776-1860," at the S. F. 
Maritime Museum, Octoher 10 through Novem- 
her 3. This is a collection of 88 prints and water- 
colors from the Franklin Delano Roosevelt 
collection. . . . 

SEA CADET Review, the second annual for 
.San Francisco, will he conducted ahoard the 
r.S.S MiV/kv/v on .Saturday, Octoher 5, herthed 
at the Alameda Naval Air Station. The review 
will he conducted hy the Navy League and 
Naval Sea Ca<lel ilivisions sponsored hy the 
League's San Francisco Council. . . . 

BA(;(;iIi(; BELLE .\<itional wine queen Mari- 
lyn Lockivtiy, the prettiest ivine seller of all, 
inspires that book of that jug of tvine 
(and how! J and things fermenting for Octoher 
19-26 — the National ft ine Week celehration. 
San Francisco's 1? ine Fair ivill be staged on the 
Fulton Street Mall, between Hyde and Larkin 
Streets. October I'> and 20. 

USE MANAGEMENT Development Center is 

presenting a total of five workshop discussions 
on new products on Thursday evenings through 
Octoher 10. . . . 

PHILIP S. BOONE, San Francisco advertising 
executive, has heen elected president of the San 
Francisco Svmphonv Association, succeeding the 
late J. 1). Zellerhach. . . . 

THIS WEEK, ending today (Friday) is "Project 
Concern Week," i)roclaimed hy Mayor George 
Christopher. Proceeds from the varied activities 
centering around Chinatown are to go to Project 
Concern medical facilities in Hong Kong. . . . 
THE SCOTCH (iARDENER, Jim Kerr a niem- 
her of the Chamher Landscape ami Tree Plant- 
ing Section has hegun his tliirtl year on KCBS 
Ra<lio at a new time, 8:35 a.m. every Saturday. 
The program is sponsored hy Leslie-.Agriforni 
Corp. . . . 

TWENTY UNEMPLOYED workers will he 
trained in San Francisco as offn-e machine serv- 
icemen under a 52-week program heginning 
Monday (Sept. 30 >, financed hy a 818,580 grant 
provided through the Manpower Development 
and Training Act of 1*)62 hy the Departntent 
of Health, Education and Welfare. The pro- 
gram will he conducted at John Adams Adult 

School, 1860 Haves Street 

NEW DIRECTOR of alumni relations at the 
University of San Francisco is the Reverend 
Thomas j. Sullivan, S.J., a 1931 graduate of 
USF and a pre-war teacher there. He succeeds 
the Reverend Francis J. Callahan. S.J.. the uni- 
versitv's vice president for development. . . . 
BERNIE RAUSCH, KT\ I staff photographer 
who covers the San Francisco news heal for 
Channid 2, was recently named honorarv mayor 
of the city in a proclamation issued hy Mayor 
(»eorge Christopher. Rausch, a native of (ier- 
manv, hecame a U. .S. citizen on August 6.... 
OCEAN TRANSPORTATION will he fully ex- 
ploretl in the repeat of a popular, 12-week semi- 
nar presented hy the Management Development 
Center, University of .San Francisco, iichi each 
\\»'<hiesday from \ to 6 p.m. in the- seventh floor 
conference room at 550 Montgomery Stre«'t, he- 
ginning next W edncsilay lOct. 2 1. .*^teamship 
and terminal c-xeculivi-s, and legal advisors will 
he discussion leaders. Moderator \%ill he Leo C. 
Moiiahan, the (icnter's stalT seminar leadi-r. . . • 

Friday, September 27, 1963 

Proposed Height Litnit on Doicntown 
BuUdhtgs is Opposed hy Chumher Directors 

^ -COFFEE, TEA OR LETTICE?" uueries 
Western Airlines steuardess Joanne Bears of her 
strange passenger — Benny the Bug — to the dis- 
may of his traveling companion. Ted Huggins 
(enroute to the California Chemical Company 
ortho sales meeting at Minneapolis). 

Franco !$till Leading 
Market for the U. 8. 

France continues to be a leading market 
for American products despite tariff difficul- 
ties foreseeable within the European Common 

That's the opinion of F. Paul Farish, recent- 
ly retired general manager of the American 
Chamber of Commerce in France who ad- 
dressed the San Francisco Area W Orld Trade 
Association last week at the WOrld Trade 

Farish pointed out that more than 2.000 
American firms still are selling their products 
to France — a business volume running at the 
rate of almost $1 billion annually. 

"American traders and businessmen, con- 
cerned over the rising tariff on some agricul- 
tural i)roducts are perhaps overlooking a 
parallel trend to lower tariffs in other mar- 
keting areas," he said. 

Efforts to limit lieijihts of coniuierc 
Imsiness district have been decried bv G. 

FoIIowinu; a reafTirination of a lonp-sti 
by tbe l>oard of directors, Fox stated that 
the economics of tiie situation and also the 
reputation of the community and its attractive- 
ness to major builders and investors. 

"Tinkering with the floor area ratio 
in the i'.-H district is hazarding the wel- 
fare of the city an«l adversely affecting 
the business climate," he warned. 

Chamber action was in challenge of efforts 
to reduce the present ratio of 20 feet of floor 
space to one square foot of site which present- 
ly applies to inside lots. (A 25:1 ratio is 
allowed for corner lots.) 

"The (Jiainher," Fox continued, "is 
seeking to enhance San Francisco as a 
niujor management and executive head- 
quarters center for the western United 
States and is continuing its policy to 
make our community as attractive as 
possible t<) accomplish this goal. 

"San Francisco has geographical character- 
istics which are more limiting than those 
which prevail in most other communities. It 
is a city which cannot spread and. to fulfill 
its destiny, must grow upward." 

A currently proposed amendment to reduce 
the limit in the planning code would. Fox 
pointed out, make a building now under con- 
struction — and deemed highly desirable by the 
business community — not permissible to build. 

"Likewise, construction of an an- 
nounced structure would not he permis- 
sible under the proposed amendment 
inasmuch as it would have a floor area 
ratio of 23.8 to 1. 

"Certainly, such magnificent improvements 
are desirable for San Francisco and every 
effort to attract them, rather than reject them, 
should be made." 

Fox warned, "... If the city invokes 
a law which would prohibit such inves- 
tors as are engaged ( in major construc- 
tion projects currently under way or 
planned) from d<>termining what is eco- 
nomically feasible in the improvement 
of .San Francisco property, such a law 
would adv«'rs«'ly affect other property 
values. . . ." 

ial biiibli!i<rs in San Francisco's central 
L. Fox, executive vice president of the 

tnding poUcy on the ]Mut of the Chamber 
"the Chamber is primarily interested in 

Amended Maritime 
Mediation Bill is 
Backed hy Directors 

Directors of the Chamber have voted sup- 
port of the Bonner Bill (HR 1897), as amend- 
ed, providing for extended mediation in mari- 
time disputes, according to G. L. Fox, execu- 
tive vice president of the Chamber. 

Action of the board followed the recom- 
mendation of the Chamber transportation 
committee of which Russell A. Morin, director 
of traffic, Fibreboard Paper Products Cor- 
poration, is acting chairman. 

"This bill is intended to provide better ma- 
chinery than now exists for the prevention of 
work stoppage in major maritime disputes af- 
fecting public interest." Morin said. "It is 
designed to protect the legitimate interests of 
both management and labor. 

"The bill would provide a logical step-by- 
step procedure of bargaining mediation with 
work continuing throughout procedures. 

"Specifically, it would authorize the Presi- 
dent to appoint a national emergency board 
to seek settlement by mediation within 60 days 
in any major dispute involving the American 
merchant marine. Parties involved would be 
required to continue work for another 90 
days should a solution not be found within the 
original mediation period." 

West Germany 
Honors Wilson 

James P. \\ ilson. Chamber world trade de- 
|)artment manager, was presented the Officers' 
Cross of the Order of Merit of the Federal Re- 
public of Germany at a champagne reception 
Wednesday last week. 

Siegfried von Nostitz, newly appointed Ger- 
man Consul General to San Francisco, made 
the presiMitation. 

B'E Buy— 

>l ri.|{*><>NM \IK<J{\l"r At lit!' ri'ienl iledicalion of San I'rancisco Inlernalional Airport's 
"// million south icing, a model of the British-French version of the supersonic aircraft Concorde 
uiis put on display hy British Overseas Airways. Shonn viewing the model above (I. to r.) are: 
John Dodd. BOAC manager, San Francisco ; Najeeb A. Ihihihy, Federal Aviation Agency admin- 
istrator ; Tom Orpin. BOAC manager, I SA ; Mayor George Christopher ; Boss Stainton, general 
ni/tnager, western routes, BOAC; and Bon Cockman. BOAC station manager at S. F. Airport. 

(Continued from page one) 

ricula preparing youngsters for business 
life in their adult years," Shields said. 
"We need the particii)ation of many more 
firms in the B-E Day program," he stressed, 
"and it is still not too late to sign up to host 
a group of teachers." 

In a letter to Chamber members. 
Chamber president Harry A. Ixm- stated: 
"The knowledg<> of business gained by 
t<'acliers on IJ-E Day will be reflected in 
the basic attitudes of many future- citi- 
zens. . . ." 

The San Francisco Board of F^ducation co- 
operates fully in the annual program. .Schools 
will be closed October 11 to permit the teach- 
ers a full day for participation. School co- 
ordinator for the i)rogram is Ray Del Por- 
tillo. language teacher at the Francisco Junior 
High School. 

Friday, September 27, 1963 

I.AR Car Demurrage 
Propo5^als Oppo<*»ed 
Sy Chamber Board 

Car demurrage rules and changes advocated 
y the American Association of Railroads have 
leen opposed in their entirety by the Chamber 
loard (if directors, according to G. L. Fox. 
iliand)er executive vice president. 

Action of the board followed the recom- 
lendation of the Chamber transportation com- 
mittee, of wiiich Russell A. Morin of Fibre- 
oard Paper Products Corporation is acting 

Changes sought by the railroad group and 
I)[tosed by the Chamber: 

• free time for loading and for unloading 
educed from 48 hours to 24 hours, except 
>n coal ; 

• exclusion (coal excepted) of Saturdays, 
iundays and holidays as penalty days after 
xpiration of free time be eliminated; 

• elimination of Rule Nine (average 
igreement) entirely, coal excepted; 

• tliat demurrage charges (set forth in .sec- 
ion A, rule seven) which now provide a 
barge of $4 for each of the first four days 
ifter expiration of free time, if any, and $8 
or each subsequent day, be amended to pro- 
ide a $4 charge per day for the first and 
econd days, an $8 charge per day for the 
liird and fourth days, and a $16 charge for 
■ach subse(|iicnt day. 


)ctolM!r 1— ME.MBERSHIP MEETING. John Hancock 
3I<1k., 3rd Floor, Signature Room, 255 California. 
10:45 a.m. 

riON, R<jom 200. 10:30 a.m. 

nON. (xjtiimercial Club. 12 noon. 

KON MEETING: Danish Trade Mission; World Trade 
[-'lul), 12 ii<M>n. 

riKTiial Club, R<x>iii 1, 12 n<x)n. 

October 5— BAY REGION COUNCIL, Jr. Chamber of 
Conimerce. Room 200. 2 p.m. 

October 9— CONTACT CLUB, John Hancock Bld>r.. 
2ii(l Kloor, Executive Suite, 255 California. 10:15 a.m. 

IN(;. lloorii 200. 10 a.m. 


Kooni 200, 11 a.m. 


Mateo with (Jreat (iolden Fleet. N:30 a.m. 



I Xen^ Chamber Members I 

= Irene Snook C A. Barbanell Toshio Yamada James K. Speck Jan Johnston s 

= New Chamber members (1. to r.) are: Irene Snook, owner, Irene Aiioncy = 

= I professional personnel consultant), 343 Sansome Street; Clifford A. Bar- 5 

E iianell. president. Barhanell-Liever, Inc., 405 Montjiomery Street: Toshio = 

E Vaniada. <reneral mana<ier, S. F. branch, Kasho Co., Ltd., 25 California Street; S 

E James K. Speck, manager, S. F. office, Carl Byoir and Associates, Inc., and Jan S 

= Johnston, owner-operator. C/iez .4«fomeffe (massa<>:e parlor ) . = 


Booh Shelf— 

THE .SIERRA, by W. Storrs Lee, G. P. 
Putnam's .Sons, New York — price $5.95. 

"This is tbe morning of creation, the whole 
thing is beginning now. The mountains are 
singing together." 

Thus rhapsodized the great poet-naturalist 
John Muir on first viewing Vernal and Nevada 
Falls in Yosemite. Multitudes have had similar 
feelings, more or less articulated, since. And 
they may be experienced any day, anywhere 
throughout the whole range of the mighty 
California mountain barrier known as the 

\V. Storrs l.fc, educator and a man wlio 
knows his mountains (The Green Mountains 
of Vermont) intimately as Muir learned to 
know them, has written a colorful historical 
account which will do much to enrich today's 
.seeker of the wonders of the out-of-doors. This 
is both a history of great events and of human 
frailties and strengths, written for popular 
appeal but based on solid scholarship. 

— C. F. Ayres 

Air-Surface Tariff 
Law Change Sought 

Amendment of federal law lo allow com- 
mon carriers to file joint air - surface tariffs 
between all areas, including air terminal 
areas, has i)een voted support of the board of 
directors of the Chamber. 

Action of the board, announced by G. L. 
Fox, Chamber executive vice president, fol- 
lowed a recommendation of the Chamber 
traM>porlalion committee. 

^Money' Show Looks 
At Charities, Sports 

"Are Charities Worthwhile?" and "Eco- 
nomics of Athletics" are the topics for the next 
two "Money in Motion" panels on KRON-TV. 

"Are Charities Worthwhile?" will be tele- 
vised Sunday, 2 p.m. Participants: John R. 
Beckett, chairman, 1963 United Crusade 
Campaign (president Transamerica Corp.); 
Allan E. Charles, trustee of Presbyterian 
Medical Center and of Stanford University; 
and Kenneth R. Ford, donations and contribu- 
tions counsellor, Standard Oil Company of 

"Economics of College Athletics" will be 
televised Sunday. October 6. at 2 p.m. Panel- 
ists: Pete Newell, director of athletics. Uni- 
versity of California; Dr. Paul Stagg. who 
holds the same position at University of the 
Pacific; and Chuck Taylor, their counterpart 
at Stanford. 


The city planning commi.>^sion, which yester- 
day jjresented its report on the proposed 
Downtown Plan, has scheduled three more 
reports during October, to be followed by pub- 
lic hearings. 

Hei>rht limits, northeastern waterfront: report Fri- 
day, Oi'tober 4. 3 p.m.. Board of Sui)ervi.sor8 Cham- 
bers; hearing — Thursday, October 23. 3 p.m.. room 
282, -City Hall. 

R-3 7x>ne (permitting' frame apartment buildinK* 
with 40-foot height limit) : rei>ort— Thursday. October 
10, 3 p.m.. room 282, City Hall: hearink' Thursday. 
October 31, 3 p.m., room 282, City Hall. 

SiKn regulations: rei)ort- Thursday, October 17, 8 
p.m.. i-oom 2H2, City Hall: hearing November 4-8, 
time and place to be announced. 



HAKRY A. LEE, Pre.idfnl 

C. L. FOX, Extculive Vice PreiidenI 

M. A. HOCAN. Secretary 


CHAKLES F. AYKES. Atiociale Editor 

IVililitlied •emi-monlhl)' and owned by the San Francisco 

CliBiiilirr of Commerce, a non-profit orgnniiulion, al 33S 

Pme Si., San Franriico, Zone 4. County of San Francitro, 

Caliiorniu. Telephone EXbrook 2-4S11. (Non-member (ub- 

• criplion, $>.00 a year.) Entered at Second Clait matter 

April 26, 1944. at the Poal OfTice al San Francisco, Cali- 

(•mla, under the Act of March 3, 1879. 

Cireulotion : 7.500 






. . . honors on a 'silver platter.^ 

Panel Discussion 
On Supreme Court 

"Money in Motion," the panel show on 
KRO.\-TV (Channel 4), will consider the 
question, "What Does the Supreme Court 
Mean to the Average Citizen?" Sunday, Octo- 
ber 20. 2 p.m. 

Participants will be: William P. Gray, pres- 
ident of the State Bar of California and part- 
ner. Gray. Binkley & Pfaelzer; Dr. Frank C. 
Newman, dean of the University of California 
Law .School; and U. S. Supreme Court Justice 
Potter -Stewart. 

The [)ro'tram. moderated by Lloyd D. Luck- 
man, coordinator, division of instruction. City 
College of .San Francisco, is sponsored by the 
Northern California Council of Invest in 
America in cooperation with the Federal 
Re-erve Rank of San Franci'^co. 

Carl L. Garrison of Woodside 
Named Livestock Man of Year 

Carl L. Garrison of Woodside (San Mateo County I has been named California's 
1963 "Livestock Man of the Year" by the statewide livestock man award commit- 
tee of the Chamber. Award committee chairman Henry Sehacht, who announced 
the selection commented: "On any list of the factors that have broufjht the state 
livestock industry to the No. 1 position in California's economy, Carl Garrison's 
leadership deserves to be underscored." 

Garrison, who was born in 1911 in Lassen 
County, has been manager of the Porter Es- 
tate Company — which has extensive livestock 
and ranching interests in California and Ne- 
vada — since 1951. He is an active partner in 
the Atherton Cattle Company. From 1945 until 
1951 he was manager of the Cow Palace. 
The award — a beautiful silver tray — 
will be presented officially to Garrison 
by President Harry A. Lee of ihe San 
Francisco Chamber during the October 
26 evening performance of the Grand 
National Livestock Exposition, Horse 
Show and Rodeo at the Cow Palace. 
Garrison was the first chairman of the Cali- 
fornia Beef Council in 1954 and was re-elected 
to that office for the year 1959-60. He presently 
is a director and member of its executive com- 
mittee. He also served four years as vice presi- 
dent and director of the National Beef Coun- 

He has been a director of the California 
Cattlemen's Association since 1953, chairman 
of the Grand National Junior Livestock Expo- 
sition advisory committee since 1962 and a 
member of the livestock advisory committee 
for the Grand National Livestock Exposition. 

His activities in behalf of agriculture and 
animal husbandry have been numerous: he 
was president of the California Aggie Alumni 
Association for two years (University of Cali- 
fornia, Davis), a member of the first Univer- 
sity of California advisory committee to the 
College of Agriculture created by president 
Robert Gordon .Si)roul, and chairman of tlie 
subcommittee on Agricultural Extension Serv- 
ice policy for the University. 

Garrison also has been effective in the agri- 
cultural programs and activities of the .'^an 

]%avy Day Luncheon 
To Feature Address 
By Paul B. Fay^ Jr. 

"Your Navy and the Defense Department" 
will be discussed by Paul B. Fay, Jr.. Under- 
secretary of the Navy, at a San Francisco 
Navy Day luncheon Thursday, October 24, in 
the Commercial Club. 

The event is jointly sponsored by the San 
Francisco Council of the Navy League of the 
United States, the Chamber and the Commer- 
cial Club. 

Harry A. Lee, Chamber president, will pre- 
side. Chairman of the day will be Robert D. 
Cherrigan, president of the S. F. Council of 
the Navy League. 

The speaker. Undersecretary Fay, is a na- 
tive of San Francisco and a graduate of Stan- 
ford University. His responsibilities in the 
Navy Department cover personnel, industrial 
relations, the bureau of medicine and surgery, 
the Judge Advocate General's office, and per- 
sonnel. Marine Corps. 

Reservations for this important civic lunch- 
eon may be made with the Chamber. Check 
of $3.75 a person should accompany your res- 
ervations. The price includes tip and tax. 

Francisco Chamber of Commerce — - serving, 
for several years, as vice chairman of the 
Chamber agricultural committee before be- 
coming chairman in 1962. 

During his leadership, the Chamber 
agricultural committee spearheaded nu- 
merous campaigns of mutual farm-city 

(Turn to page 2) 

4,000 Teachers Visiting Business and Industry Today 

.More than 200 companies, representing all 
segments of the bu-ines^. industrial and serv- 
ice community of .San Francisco, today (Fri- 
day I are hosting in excess of 4,000 teachers 
from the city's schools in observance of the 
13tli annual Business Education day. 

Public schools will be closed for the day's 
program, which is sponsored by the Board of 
E<iucation and the Chamber. 

Groups of from as few as four tr) as many 
as 150 are being briefed on the activities anrl 
goals of the commercial-industrial enterprises 

of the city, visiting offices and j)lants and fa- 
cilities on conducted tours. Luncheons are 
[)lanned in all cases. 

The largest group — 450 teachers — will hear 
redevelo|)ment and planning leaders — public 
and [)rivate — at a special program in the Ma- 
rines Memorial Theater. This concerns the 
city's "Big Build" — the major construction 
under way or planned at present. 

The San Francisco Area World Trade Asso- 
ciation is hosting a group; the Chamber itself 
will n|,-y host to about 20. A large group will 

be the guests of the Western Insurance Infor- 
mation Service. Pacific Tele|)hone will enter- 
tain and educate about 170. 

Oil companies, steamship firms, airlines, 
railroads, news|)apers, the California Dental 
Association, the Heart Association, hospitals, 
dairies and the Salvation Army (hosting 75), 
are amoni those participating in the event. 

The teachers choose their programs from a 
general list under broad categories: communi- 
cations, distribution, finance and service, maa- 
ufacturing and transportation. 

Friday, October II, 1963 

Tuly- August Business Activity 
Shows Healthy Upswing in S.F. 

San Francisco hiisinc?^ activity for Julv and August rose 1S.2 per cent and 11.4 
er cent, respectively, over the same months hist year, according to the Chamber 
psearch department. 

The Chamber index — based on the 1957-59 average equal to 1()() — stood at 138.4 
jr July and 136.8 for August compared to 120.1 and 122.8 for the corresponding 
lonths of a vear ago. 

Departnionl «*tore sales in Augnst 
reached their highest peak of the year 
and ••urpas'.ed any month of 1962 ex- 
cepting the (;hri>tnias ^hopping months 
of November and December. Sales 
climbed .3, .3 per cent over August of last 
year after having slipped 3.5 per cent 
in July under the previous July. 
Bank debits in San Francisco totaled $7.- 
95.994.000 for July, up 24.6 per cent from 
le same month last year, and S7. 139.488.000 
)r August, up 20.3 per cent. 

Electric energy sales were up 4.5 per cent 
1 July and down 0.6 per cent in August, 
reight car loadings increased 11.3 per cent 
1 July and slipped 6.1 per cent in August. 
Oakland bank debits for July totaled 81.- 
29.210.000. up 18.0 per cent from $871,646.- 
00 for July of last year, and S956.217.000 in 
lUgust of this year compared to $946,132,000 
-a gain of 1.0 per cent. 

San Jose bank debits increased to $651,- 
77.000 in July, up 17.9 per cent from the 
ame month last year, and amounted to S572.- 
21.000 in August compared to $588,035,000 
ir August of 1962. 

July employment in the six-county 
San Francisco-Oakland Metropolitan 
Area (San Francisco, Alameda, Contra 
Costa, Marin, San Mateo and .Solano) 
totaled an estimated 1,214,000, up 
31,000 over July, 1962, August employ- 
ment numbered 1,224,000 persons, an 
increase of 28,900 ov«t August of last 
year. Unemployment numbered 70,000 
persons, or 5.4 per cent of the total civil- 
ian labor force, in July, and 66,400 in 
August, or 5.1 per cent of the labor 

An estimated 299,100 persons were em- 
loyed in the .San Jose Metro[)olitan Area 
Santa Clara County) during July, up 21.500 



(Continued from page one) 

concern, including a drive to assure 
farm users of adequate water at reason- 
able rates under the California water 

Elected by his peers as California's 1963 
state ''Livestock Man of the Year." Garrison 
became an honorary State Future Farmer 
(1948). a director ef the International Rodeo 
Association (1946-51), a director and secre- 
tary of the California Reined Cow Horse Asso- 
ciation and an honorary director of the Cali- 
fornia Rodeo at Salinas. 

Garrison also: 

• Graduated from the College of Ag- 
riculture with a B.S. degree in animal 
husbandry, 19.33; 

• Became farm advisor in San Joa- 
quin County in July, 1935; remained 
until February, 1941, when called to 
active duty with the U. S. Army Air 
Force during World War II. Served 
with the Air Force until January, 1946 
when released as a Colonel in the Air 
Force Reserve ; 

• Served as president, Californians 
for Fairs. 

He will b«' hon<»red at a noon lunch- 
e<jn of the Chamber's agricultural com- 
mittee on October 15 at the St. Francis 

Garrison's portrait will be permanently dis- 
played at the Cow Palace with those of others 
who have received the award since its incep- 
tion in 1950. 

from last year. During August 308.700 work- 
ers were employed, up 18.400 from th<' month 
a vear ago. 



Xe^ Chamber ^lembers 

Illicit Crogan JiKin M. Ditlity 

Hurry Ho 

Jf'iiniv S. \\ tn>lle\ Cluirles E. Sinilli — 


to r. ) Hugh (irogan. president, Scntinrl Life Insiirdnci' imny. 17 Keariu ^ 

slifct; Juan \I. Dulay, managing owner. Dulay Realty, 1122 Market street: E 

ll.irrv Ho, owiH'r, lids ('nisinr Rrstaiirant. 45 Turk street; Mrs. Jennie S. = 

\\ Oolley, controller. Rt'lnilfrs Credit Association of San Francisco, Inc., 15 E 

Sto«'kton street; and (Charles E. Smith, fire prevention enfiineer-consultant, E 

San W , !...•!. E 


PAi:iFIC TELEPHONE recently dedicated six 
trees to the memory of jdinoiis stape stars tvho 
performed at the old C.iUiforni<i Theater, now 
the site of P7"<fr7".s dotvntoivn business office 
(444 Bush Street J. Affixing brass name plate to 
one of the a^firegate planters are Sydney G. 
ff orlhinjiton, t'T&T, San h'rancisco division 
nnuutfier ; Brian Feuer. Supervisor of street tree 
planting. Dept. of Public Works, and chairman 
of the Chamber landscape and street planting 
section; A. Ralston Page, grandson of JT . C. 
Ralston, founder of the California Theater in 
1869; and Peter Tamaras, President of the San 
Francisco Board of Supervisors. The six trees 
were named for Eduin Booth, Totla Crabtree, 
Lawrence Barrett. John McCullough, Barton 
Hill and Adelaide .\eilson. 

'Eiffel Towor' Takes 
Over Union Square 

Sections of the 110-foot replica of the Eiflel 
Tower — constructed for the Festival of France, 
October 18-27 — will be fitted into place today. 

The rei)lica of the Eiffel Tower will remain 
a?, the dominating feature of Union Square 
throughout the ten days of the Festival, with 
flags and bunting in the surrounding streets 
adding to the gaiety and daily musical pro- 

At the corner of Maiden Lane and Grant 
avenue, the Cafe de France — "a typical 
Parisian sidewalk cafe"- will be oix-rateil hy 
Sak- Fiflii Avenue, servint; soft drinks, beer, 
w iiic or cofTee. 

(Georges Desbriere. president. Paris Chani- 
litr of Commerce, will speak on "The French 
Economy in 1963" at the Festival of France 
luncheon Monday noon. October 21. at the 
San Francisco Connnercial Club. .Sponsors are 
the (ihaniber, the San Francisco Area World 
Trade Association, and the (^immercial (lliih. 

riic Festival opens oflicially Friday. October 
18. 11 a.m. at I'nion S(iuare. with Jean An- 
i)iirtin. Mayor of Paris, participating. 

Friday. October II, 1963 

Some of Old S. F. Has Returned . 

By Joe Haughey 

THEME OF THIS YEAR'S San Francisco Inter- 
national Film Festival I the seventh annual I is a 
workhvide view of contetnporary life, according 
to Irving M. Levin, founder and director of the 
event. More countries have entered the festival. 
Levin says, than ever before, including: l".S.A„ 
Japan. France, Italy, Great Britain, Brazil, 
Czechoslovakia, Holland. Korea, Yugoslavia, 
In;lia. Poland, Argentina. Denmark, Russia, 
Mexico. Greece, the Philippines, and China. . . . 
AMERICAN AIRWAYS announces order of 
three new all-cargo jet aircraft, Boeing 707, 
model 321C. This will bring the line's all-cargo 
jet fleet to 11, largest in the industry, according 
to Axel Mikkelsen, district sales manager. . . . 

The San Francisco Historical Monument, a 
newly dedicated state park within the city, 
has become a stellar new tourist attraction. 

The monument consists of a block square 
l)ark. the restored Hyde street pier and four 
historic California vessels, and tlie Haslett 
\^ arehouse. soon to be filled with a display of 
early Western rolling stock. 

The monument was built with $2 million of 
tidelands oil royalty money, conceived by the 
San Francisco Maritime Museum in 1948 and 
engineered by the State Division of Beaches 
and Parks. The square was designed by inter- 
nationally known landscape architect Thomas 

The vessels on display include the last of 
the San Francisco Bay ferries, the Eureka 
(the only extant "walking beam" ferryboat on 
the North American continent) ; the three- 
masted lumber schooner. C. A. Thayer; a dou- 
ble-ended steam schooner. Wapama; and a 
hay scow built in 1891 at Hunters Point, the 

The vessels are open to the i)ublic daily 


. . . Eureka ^rediscovered" . . . 

from 10 a.m. to 10 p.m.. with an admission 
charge of $1 per adult. 50 cents per youngster 
to 18. but no charge for children under 6. 

The Great Golden Fleet of the San Fran- 
cisco Chamber was on hand bright and early 
to greet the old vessels as they were towed to 
their moorings at the Maritime Museiun. 

QIEE.NLY BOLQl ET Every nine expert 
knims the boiaiiiet is the harbinger of good 
things to come. Here .Alessandro Baccari. chair- 
man of the Baccari If ine Festival (this month) 
is favored ivith a lovely boquet indeed. From 
left to right are: Queen of the (^rapes (Gigi An- 
naloro). Queen of the Festival (Susan Franz) 
and Queen of the ff'ines (Pamela Crow). 

\i ELLS FARGO Bank reports a 20 per cent 
gain in net earnings during the first nine moruhs 
of 1963, as well as all-time highs in total assets 
and deposits. The l)ank's president. Ransom M. 
Cook. listed total as>ets of S3. 489,957,2% (a gain 
of $317 million over September 30, 19621 and 
total deposits of $3,041,995,683. . . . 
MURIEL TSVETKOFF, executive director of 
the San Franci>co Adverti>ing Club, was pre- 
sented the "Woman of Achievement Award" 
Tuesrhiy night i Oct. 8) by the Pacific and Sail 
Franci><o grouf)s of the Bu«ine>s & Professional 
Vi Omen'- Cliih>. The presentation was made by 
Mr-. Ruth (ilinrch Gupta at a dinner in the 
^X'<»nien\ City (ilub. . . . 

contract' TO DESIGN the largest >h..pping 
center in the history of Gilroy has been awarded 
to the San Franci>co archileclnral firm nf Weber 
& Fairfax. . . . 

A SERIES of financial management («iir.-r- will 
be oflFered by San FVanci-co State (College 
November 5 through December, on five con- 
secutive Tuesday evening- < 7:00-9:301. Cost of 
the series will be $30. Direct in<|uiries to Dale 
L. McKeen, School of Business, San Francisco 
State College, .San Francisco 27 IJU 4-2300. ext. 
7M) or 381 f. . . . 

cisco business executive and civic leader, ha- 
been named to the board of regents of the Lni- 
ver-itv of San Francisco. . . . 

THE NETHERLANDS National Tourist OfTice 
has opened western area offices here in the Inter- 
national Building, 601 California street, under 
the direction of Mrs. Julie Goss Lynch. The offi- 
ces have jurisdiction over 13 western states. . . . 
stra. who has held his San Francisco post for 
more than six years, has been transferred to the 
post of economic secretary at the embassy in 
London. . . . 

COMPLETE CLEARANCE by the government 
of U.S. exports by air at 22 airports, including 
San Francisco International, began this month, 
according to the Air Transport Association of 
America. . . . 

THE "GREAT GOLDEN PXEET" will observe 
Cohunbus Day by landing at Coyote Point Yacht 
Harbor today at 11:30 a.m. A luncheon, spon- 
sored by the San Mateo County Italian-American 
Federation and the San Mateo Chandier of (Com- 
merce, will be held at noon in the ("oUege of. 
Marin Cafeteria on the Coyote Point campus. . . . 

JACK BATES has joined KRON-TV's news 
staff. He's had 13 years news-gathering experi- 
ence on radio and television in Nebraska and 
has handled publicity and public relations for 
the Lincoln (Neb.) and Duluth (Minn.) Cham- 
bers of Commerce. . . . 

(Continued on page four) 

Truck Accident Rate Cut Drastically 

Accidents involving tht» Scavengers Protective Association have l)een cut 
83.8 per cent in five years, according to John P. Moseone, president of th<> 

I nder a program — originally inspired by the ainiiial Chamber vehicular 
safety cheek and headed bv (^eorge KasiiofT. safetv consultant for the organiza- 
tion — the Association has found that time tak<>n for <*ducational discipline 
within the organization has paid oO in thousands of dollars. 
"Truek accident frecjueney numbered 
about one a day five years ago," Moseone 

Under the present effort to curb acci- 
dents, a safety eomniittee has been set up 
by KasiU)fT. Hearings are held and llu' dri\- 
ers. who share positions on the committee 
along with directors, judge their fellow 
men. If the driv<M' is found to be in the 

wrong, his penallv involves work dav losses ,. ,. „ 

7 ,, , ' II- C^eorge Kasnofj 

- and that means a slash in income. 

Firm personnel also is involved in checking vehicles, blocks under wheels, 
ami numerous mechanical safetv factors. 

(Cooperating with the safety program is F. Bussi, Local 315, SanitaiN 
Truck Drivers, and Manuel C. Conti, executive secretary of the Scavengers 
Protective Association. 

'"This is the closest thing to a self-insure*! program we can conceive of,*' 
Moseone said. "\\ ith more than 108 trucks traveling at all hours, we felt such 
a prf)gram was imperative. It's not onlv imperativ*'. it is also invaluable.'' 

John P. Moseone 

Friday, October II, 1963 

VI'ITAL DUET ^ The ensemble consists of 
med opern diva Dorothy Kirsten and San 
ancisco Mayor George Christopher, nho is 
ifiing for her the praises of San Francisco's 
ration as "Wine Capital of the Nation." San 
ancisco's fVine Fair tvill be held October 19-20 
the Fulton Street Mall. The "comprimario" 
th the California champagne bottle is Otto 
eyer, wine fair executive committee chairman. 
xe Fair will benefit the Opera Association. 

ladio Programs 
rhis Weekend 

Radio shows scheduled this weekend by the 
haniber publicity department: 

TOMORKOW, 8:05 p.m., KNBR, ".Son Franriuo in ihr 

lliet." Participant i: Douglas Anderson, director. Adult 

nining Center; Stan A. Oasman, director of safety. If estern 

eyhound Corporation. Subject: "Helping the Retarded Help 

lemselves and Industry." 

SLNDAY, 9 p.m., KRFC, "Conference Call." Participants: 

m<-< McCarthy. San Francisco Planning Director; Attorn^ 

rj/jiT W . Weinberger; and Attorney Harold J\achtrieb. Sub- 

-1 ■ "Height Limits on the Bay Front." 

SUNDAY, 9:45 p.m., KFRC, "Progress Report." Partici- 

nl: Harry Bacigalupi, president, California Crape Products 

iro and secretary of the Wine Institute. Subject: San Fran- 

no Wine Festival." 

Mndrralor lull ll.ree propram.): G. L. Fox, Chambfr execu- 

■r . If r prfsidrnt. 


(Continued from page three) 

20-PACE supplement to the Riverside (Calif.) 
ress-Fnterprise, devoted to the grand opening 
r the Palm Springs aerial tramway, is available 
I the Chamber's resear<-h department. The tram- 
ay, ri>iMg 8,.')16 feet over the sheer slopes of 
lectacular Mt. San Jacinto, provides an un- 
uralleled vista of mountain and desert stretch- 
)K beyond the Salton Sea. Its ears are patterned 
rier those of .Swiss trams, but are one-third 
irger. . . . 

AN FRANCISCO is one of seven cities in the 
at ion chosen as key centers for the observance 
f National Hat Week (Oct. U-21) by the Hat 
ouncil. Inc. Monday, October 11, will be Hat 
lay. During the week-long promotional [)eriod 
> heighten consumer interest in fall 1*J63 head 
'ear, the (louncil projjoses special events for 
lis city, Atlanta, Boston, (Chicago, Minneaiiolis- 
t. Paul, Seattle and Washington, 1). (;.... 

iff. Austin Hertnan 
Lauds S.F.'s iVetc 
Produce Terniinul 

I Folloiiing arc excerpts of a speech made 
by .M. Justin Herman, executive director, San 
Francisco Redevelopment .Agency, at the re- 
cent dedication luncheon of the San Francisco 
Produce Terminal. — The Editor.) 

"Today we celebrate more than the re-estal)- 
lishment of San Francisco's i)roduce industry 
within the gates of our city. We honor more 
than the produce men of courage and faith, 
the businessmen who were not afraid to take 
risks. Congressmen, federal officials, civic 
leaders, the mayor, supervisors, the Dworman 
organization, architect and contractor, attor- 
neys, city officials. Redevelopment Agency 

members. . . . 

* * * 

"Great accomplishments in a city 
come to those who insist that the future 
shall be not a little belter, but far better 
than the present. 

•X- * * 

"There are far more failures which are the 
lot of those who advocated nothing, who were 
simi)ly oppo.sed, or who risked too little too 
latt than those who want so much so soon for 
their beloved San Francisco. 

* * * 

"Through population growth and radical 
shift of functions, the most changing urban 
region in the United States will probably be 
the Bay .Area with the possibility, but not the 
assurance, of San Francisco as its hub. 

* * * 

"San Franci.>*co can become a shoddy, 
faceless city or a great headquarters 
center. Courageous planning coupled 
with equally courageous action increases 
our chances for the greater San Fran- 

* * * 

"The next great step for the City of San 
Francisco is to prepare to accommodate and 
complement its new (produce) facility with 
the rapid transit corridor study. . . . This study 
will look ahead at least a decade to putting the 
city in a position where it can set the stage for 
business development, for the expansion of 
the tourism industry, for cultural and recrea- 
tional facilities, and for housing for all citizens 
to match the transit system. 

* * * 

"Daniel Burnham may be 'old hat' to San 
Franciscans, but his advice to 'make no small 
|)lans' never had more valid application than 
trxiay when you have proof in the .San Fran- 
cisco Produce Terminal of what great plans 
can linally mean to you and to your city." 

Borek Is Named 
Besearch Manager 
Of the Chamber 

Thomas N. Horek. former research analyst 
at the Stanford Research Institute, has been 
apnointed nianairer of the Chamber research 
department, according to 
G. I,. Fox, executive vice 

Born in Paw tucket, 
Rhode Island. Borek grad- 
uated from Providence 
College with a major in 
economics. He served 
three years as a First Lieu- 
tenant in the United States 
Army. He was a research 
analyst in the industrial 
economics division at 
Stanford Research Insti- 
Tom Borek tute. 

Borek succeeds Stanley C. .Allen, now with 
Marshall Banking and Marketing Consultants, 
Hayward, California. 


October 15 — Membership Orientation Meeting 
— Executive Suite, 2nd F'loor, John Hancock 
Building, 2.55 California Street, 10:45 a.m. 
October 15 (Capital Improvement & Land Use 
Section Meeting — Room 200, 10:30 a.m. 

October 15 — Transportation Conference — 
Room 200, 12:30 p.m. 

October 16 — Retail Merchants Association 
Board of Directors Meeting Bohemian Club, 
8 a.m. 

October 16 — World Trade Association Lunch- 
eon — World Trade Club, 12 noon. 

October 17 — Board of Directors Room 1, S. F. 
Commercial Club, 12 noon. 

October 21 Festival of France Luncheon - 
Speaker: Hon. Georges Desbriere, President, 
Paris Chamber of Commerce — S. F. Commercial 
Club, 465 California Street, 12 noon. 

October 21 — S. F. Council of District Mer- 
rhants' Associations Meeting Room 200, 
8 p.m. 

October 23 (lontacl Club Meeting Executive 
Suite, 2nd Floor, John Hancock Building, 255 
California Street, 10:15 a.m. 

October 23 — World Trade Association Lunch- 
eon — World Trade Club, 12 noon. 

October 24 Navy Day Luncheon .Speaker: 
Paul B. Fay, Jr., Undersecretary of Navy - S. F. 
Conunercial (^lub, 465 Cialifornia St., 12 noon. 

October 26 Inter-City Section Trip to Cor- 
ning, California. 


rUlllSHlO %f THI 


HABRY A. LEE, Pre.idtnl 

C. L. FOX, Extculive Vice Preiidenl 

M. A. HOGAN. Secrel«ry 


CliAIILES F. AYRES, Aiiociale Edilor 

Piibliiliril •rn>i-mnnlhly and owned by the San Franriiro 

Chan. I. T ot Cuminerre, a non-iirufil urbanization, at 331 

Pine St.. Sun I'ranciico. 7une 4, (luiinly of San Franciicu, 

Cnlitorniu Tr'nplionr EXhrooL 2-4511. (Nnn-member iub- 

trri|>Uan, I'.OO • yrar.) Enlrreil ai Second Clan maUar 

April 26, l')4l. at the PimI UfTiie at San Kraneiico, Call- 

tnrnla, undrr the Act e{ March 3, 1879 

Circulation: 7.S00 

kY R 



VOLUME 20 • NUMBER 20 • OCTOBER 25, 1963 



ili\ PiMifM^.^iiioii^ im and J 
\ i^U'cl ^iip|M^ri III* C'liaiiilii^r 

Directors of the ("hiunlter have jrone 
and J in the city election? next Novenih 
j)resid^nt. Fioth of the^e measure!; would 
\NliicIi the inajoritv of the citv s civil ser 
he in the intere-t of ecjuitv." Fox noted. 

MOKK THAN 50 schDoltPwIwrs uere hosted 
by the C.htiniber in the recent Riisiness-Ediica- 
lion [)n\. diirinii ubirh more than 4,000 were 
guests of the contmtinily's business firms and the 
Chamber, (ralbintly opening a Yelloiv Cab taxi 
door enroiite to luncheon at the Fairmont is 
Michael li. Martin of James Lick Junior High 

Cliff III bet* fCffflto 
Shows on Tup for 
l^ext Two Weeks 

Saturday — Saii Franci-co in tlie Sixties. 
'"The Bay Area Sports .Scene — Its Strengths 
and Its Weaknesses." Panel: Prescott Sulli- 
van. S. F. Examiner sports columnist; archery 
expert Doug Morgan; Thomas R. Rooney. 
producer. .San Francii-co .Sports and Boat 
Show. KNBR. 8:0.5 p.m. 

SLNDA^ ( •.nfrri-iirr Call. "Mrrrhiindise Dp|i%er> and tli< 
I: Captain 1. Thnii 

Harkini! I'rolil 
Zarairuza. Sa 




i>f San 

local «.'.. Te 

I in Ihr Ba 
Fr;.nci»c.. Puli 

Krancco: T i«ma. Burkr. .ccrclar 
Inion. KKRC. I, 

SUNDAY San I-ranci-ni Procrt-^. Rppnrt. "An InHii»tr% 
Parliripalr. in Educalion." V, . K. Evan.. Jr.. S. F. distrirl 
tair, mana^i-r. Sliill Oil Compant . KKKC. V:4.'i p.m. 

SATIRDA^. Noirmbrr 2 San Kranri^co in lh«- SiMics. 
" Economic ConlrilnMion of itir Brruinn Industry to San 
Fraiici>co and llir Slate." Paiicli.l. : John Bur^e. a^oislant In 
Ihr prr.idrnl. Oncral Brcvsini: Corp. I l.iick\ l.aitrrl: (;corgr 
Oio.kc. rxrciilivc .rcrrlar>. California Brewers A.>n. KNBR. 
8:0.'> p.m. 

SI NDAV. Novi-mhrr 3 Confcrrncr Call. "The Public Rela- 
tion. Man ami San Francisco'. Imace." Panel: Clay Bernard, 
a'l.i.tant to the % ice president-. ale., public relation.. VI e.lrrii 
Airline.: Oornr B. Pollorn. regional repfcentatite. The 
Sperry & Hulchin.on <;o. IS&H Creen Stainp.l: Arthur I 
Blum, principal. Art Blum Public Relalioii.. KFKC. t< p. in. 
< \ll program, mndrraird bv C. I.. Fox. I 

S. F. Quotes 

"San Francisco is a mad city, in- 
hahited for the mo>t partv hy per- 
fectly insane people whose women 
are of a remarkahlc heauty." 

— Rudyard Kipling 

on record in sup[)ort of Propositions G 
?r. accordinji to G. L. Fox. executive vice 

extend to certain city employees henefits 
vants now enjoy. "TluMr passage would 

The Chamber board's action resulted fiuiu 
a recommendation of tlie .San Francisco Mu- 
ni(i|)al Conference. 

Proposition G Mould provide heahh 
ser\ir«' coverage for the employees of 
the Parking .\uthorit> who «!«> not now 
enjov this lienefit ahhough lhey"v«> l)ffn 
granted retirement henerit> available to 
all <'ity <-nip!o> (>es. 

l*ro|io>itioii ,1 would raise death i)enefits for 
retired policemen and firemen to a ma.ximum 
of $750 per beneficiary, consistent with what 
odier city employees now have. The estimated 
annual cost of this increase would be $.50.9.50. 
Oilu'r measures on the .November bal- 
lot, dealing with civil .stMvice and retire- 
ment benefits, were opposed by the 
Chandler board as, in some instances, 
"piecemeal tinkering" that eventually 
woidd barm rather than strengthen the 
city's civil sj-rvice structure. 
The propositions which the Chamber board 
opI)oses are: A. C. D. E. F. and I. Fox stressed 
that omission of other propositions in the 
board's last action does not imply approval of 
them. .Some are still under study. 

Proposition A would allow city employees 
to retire before age 60 and earn thereafter 
unlimited salaries without repaying the city. 
Currently, employees who leave city service 
after .5.5 and before fiO must repay the city for 
excess earnings. 

Proposition (." would grant employees full 
(Turn to ptifie three) 


THE BA.NK OF AMERICA, enhancing its 
property at Vine and Montgomery streets, had 
17 Indian laurel fig trees planted recently. Assist- 
ing Myron Tatarian. man<iger of the San Fran- 
cisco Department of Public U orks. are Emily 
Carnahan (I. J and Carol Boedeker. 

Jim Wilson to Attoiifl 
l^at'l Foroigii Traflo 
CoiiiieilVs Cfinvoiitioii 

.lames P. W ilson. manager of the (Chamber's 
world trade department, will attend the 50th 
National Foreign Trade C(mvention in the 
\^ aldorf-Astoria Hotel. New > ork City, on 
.November 18-20. 

Wilson also will jireside as outgoing presi- 
dent of the National Association of World 
Trade Secretaries at an election session to be 
held in conjunction with the !\FT Council 
convention on the afternoon of November 20. 

The Chamber's world trade manager noted 
he has been promoting San Franci-sco as the 
1965 convention site for the National Foreign 
Trade Council and will continue his effort- 
durin'2 the New Vnk ciPiucMtion. 

Seattle to See S. F. Collection 



.lules (^harhneau. the Microcosmic Man who has the 
largest collection of the smallest objects in the world, 
is puhlici/ing San Fraiuisco in no snuill wav at Seattle. 

Charhm'au one of the most vouthful of octogen- 
arians is exhihiling more than .'iO.OOO of his priceless 
collection of miniature ohjecl> at the Seattle world 
fair grounds. 

.Almost evervhodv who altemlcd the San Franci.sco 
wtulds f; ir in 19.'i9 rem.-mhers his i-ollcclion of amaz- 
ing miniatures. 

His world trav«ds have netted him an enviahle col- 
lection <»f art works and miniatures from every part 
of the globe, lie has he«-n a collector since he was 
eight vears old. 

(Iharhneaii also has a husiiu'ss office at .5.5 New 
Monlgomerv sired de\oted to apjiraisals for iiisuraiu-e. for sales or lax pur- 



. . the "Microcosmic Man' 

Friday. October 25, 1963 


liy Jof Haughpy 

M.IFORMA MUSIC Foundation's season se- 
es open* Sunday afternoon. November 10. at 
p.m. with a performance of the General PlatofT 
jn Co>>a(k. Choru> and Dancer^ at the Curran 
leater. . . . 

ARNER BROTHERS Company of Bridge- 
»rl. (^onn.. apparel manufacturers. ha» <-omplet- 
negotialion? with Crocker Land Company 
r construction of new ^ est Coa?t headt|uarter> 
d di>trihuting facilities in Crocker Industrial 
irk. . . . 

ROJECT CONCERN'S recent dinner->how 
nd drive was a gratifying succe?s, according to 
enni» ^ ong. San Francisco chapter chairman, 
•oject Concern is a non-profit medical relief 
ganization providing medical care, food and 
r>thing to refugee? living in Hong Kong and 
o\^ loon. . . . 

'^O MEMBERS of the KPIX art department. 
i(hael F. Dattel and Peter Girolami. have 
•en honored for outstanding achievement in 
e field of c-omniercial art. Dattel ha> been 
uded for the third consecutive year hy the 
rt Directors and Artists Clul) of San Francisco. 
. .4.. a national hi-monthl> magazine of com- 
ercial art, has selected a Girolami design for 
splay in its annual competition. . . . 
;\NCER FACTS for Men" and "Cancer Facts 
r Vi Omen." two well-known pamphlets of the 
nierican Cancer Society, have been completely 
worked and are now available in new editions 
om the Society's San FVancisco branch ' OR 


EMBERS of Mac\"s Hi Board have signed up 
(.(M)(t teen-age volunteers to assure (Christmas 
npio>nient for a group of mentally retarded 
udents. Macy's Hi Board is composed of girls 
ho are interested in fashion, writing and art. 
jturday. November 16, will be a Fashion Fund 
rivf for (goodwill Industries. . . . 
ORT OF SAN FRANCISCO handled 3,%4,()()0 
in.s of cargo in the first nine months of the 
far for a pain of 212,000 tons over the same 
eriod last year, accor<ling lo Rae F. W alts, port 
irector. . . . 

RESIDENT KENNEDY thi- month signed the 
Icatraz (ionimission bill which provides for 
If appointment of a five-man body to studv 
n.l recommend possible Uses of Alcatraz Island, 
he bill was introduced by San Francisco (idii- 
re^snian John F. Shelley. . . . 
INSET MA(;AZINE and Sunset Books an- 
:>unced this week two major expansion moves: 
new edition of the magazine and a new office 
uilding for the book company. The new "des- 
rt edition," to be circulated in Arizona an<l 
arts of southern California ami Nevada, brings 
I four the nnmher of regional editions. A new. 
6<I0,(M)() building, similar in style to the present 
lenlo Park structure, will be built across the 
treel from the exi-ting plant. . . . 
lPIX, the GROUP W (We»tinghousei tele- 
ision stii'ion in San Franci-co, has been hon- 
ired f' 'it telecast of the (!hinese opera. 

The '.in Leopard." ^ in-.'^hou (ilie. 

■onsul ►■• . the Republic of China; Dr. T. 

vong Lee, ; iit of the Chinese (Chamber of 

'.ommerce, - ■ Vlbert Lini and H. K. Vi ong. 
.biiiatown r:\jc leaders, presented a ^croll to 
vPlX generiil manager Louis S. Simon. . . . 

THE ROY \L I'HIl.H XRMOMC Orche-ira will 
be heard under the direction of Sir Malcolm 
Sargent in the Opera House Saturday evening. 
November 23, a special olT-sub«cription event of 
the California Music Foundation. . . . 
RICHARD A. BUSCHMAN has been named 
resident manager of the Sheraton-Palace Hotel. 
He joined the Sheraton Corporation of America 
in 19.S4 and came to the Sheraton-Palace in 19.59 
a- administrative services manager. . . . 
(iOLDEN GATE COLLEGE total enrollment 
for the fall semester is nearly 15 per cent higher 
than it was a vear ago, according to president 
Russell T. Sharpe. Enrollment a- of October 17 

totaled 2,007 

PUBLIC HEARINGS will be held in San Fran- 
cisco on October 30 by the Bay Area Air Pollu- 
tion Control District to decide whether a million 
Bay area used motor vehicles must install air 
pollution control devices and whether a netv\ork 
of inspe«lion and installation stations will be 
establi-hed. Time and place: 10 a.m.. room 1194. 
155 (iolden (iate avenue. . . . 

for the first time in its seven-year history, have 
entry applications, posters and other relevant 
data distributed abroad by the U. S. State 
Department, according to Cyril Magnin, member 
of the festival's board of directors and its legis- 
lative committee. . . . 

S. R. NEWMAN, western regional sales man- 
ager here for United Air Lines since 1944. has 
been named to the nevs post of assistant to the 
vice president-general sales manager. H. E. Mor- 
ley. district sales manager here for seven years, 
succeeds Newman, and James J. Hartigan. for- 
merly assistant to the sales manager. Great Lakes 
Region, succeeds Morley. . . . 

THE PORT AITHORITY'S S2 million mod- 
ernization of Piers 29, 31 and 33, occupied last 
\pril by Pacific Far East Line, brought an 
imniedi:te 26 per cent jump in the amount of 
cargo handled at the steamship line's San Fran- 
cisco facilities, a letter from PFEL's vice presi- 
dent for operations. George J. Gmelch. to port 
director Rae F. >X atts discloses. . . . 
Rl DOLPH A. PETERSON has been named 
pre-i<lent an<l chief executive officer of Bank 
of America, succeeding S. Clark Beise, president 
since March. 1954. Beise will retire as an active 
officer of the bank at the end of this month, but 
continue as a director and as chairman of the 
executive conunittee. . . . 

PACIFIC COAST port and shipping executives 
have agreed to join in pressing for lower rail- 
road freight rates on midwestern corn exported 
through the west coast. Action followed declara- 
tion by federal officials that a rate cut is essen- 
tial if the U. S. is to obtain a larger share of the 
bo(»ining Japanese corn market. . . . 
•PERFORMER'S CHOICE 4." the first of this 
season's public concerts presented bv KPFA. 
will be given Wednesday, October 30, at the 
listener-sponsored FM station's San Francisco 
-tudio. 321 Divisadero street, by pianists Joan 
(;<)<»dwin and Dwigbl Pellzer. and percussionists 
Roland KohlofT and Peggv Cunningham Luc- 
chesi. . . . 

\ THESIS tilled "The Use of Mortgage Loan 
Brokers by Savings and Loan Associations in the 
San Francisco Bay Area," written by Richard 
S. Fazackerly, vice president and assistant loan 
manager of San Francisco Federal Savings, han 
been selected for inclusion in the "Thesis Mono- 
graph" being publi^betl bv the \merican Savings 
and Loan Institute's (iraduate School at Indiana 
{ niversity . . . . 

KIMX NEWS recently file.l it« 20,000 news film, 
making its library one of the largest in northern 
(iaiifornia, according to Deaion Xntlerson. 
KPIX ne\%s diri'ttor. . . . 

THIRD ANNl \L Women Executives All-Dav 
Seminar < for those aspiring to be executives as 
Weill will be held Satur<lav. Octcdier 26, begin- 
ing at 8:3(1 a.m. at the Management Development 
Center of the Univer-il\ of San Francisco. . . . 

WHY CARL SMILES iow uuuld. too. if sur- 
rounded by such a bevy of beauties, all nailing 
on you hand and fool. Carl L. Garrison, the 
San Francisco Ch/imber's "Livestock Man of the 
Year." looks happy indeed as he is assisted at 
the plate by. left to right: Livestock Queen Ju- 
dith MacMilUin. Ro<leo Queen f irginia Arm- 
strong. Horse Shou- Queen Sustin Farnow and 
Miss Grand National f Sheila Shauh. That's u-hy 
Carl smiles! 

SE\ENTH ANNUAL California Industrial De- 
velopment Conference will be held Friday, 
November 8, at the Sheraton-Palace Hotel, ac- 
cording to conference chairman George M. Dean, 
vice president. Pacific Telephone. . . . 
S & N ENTERPRISES, newly organized mail 
order merchandisers, search for new and mar- 
ketable products and welcome correspondence 
from manufacturers of items suitable for selling 
by mail. The firm is located at 26 Hamilton 
street. . . . 

PHILLIP R. SLEDGE, of San Carlos, has been 
advanced to director of sales for the San Mateo 
office of Carl Hanauer Company. Sledge has 
instituted a <-oniprehensive sales training pro- 
gram for the development of specialists in the 
field of municipal bonds. . . . 
JOSEF KRIPS, conductor and musical director 
of the San Francisco Sv mphony Orchestra, is 
conducting 16 concerts of the New York Phil- 
harmonic prior to his debut here on November 
29. Season tickets for the 52nd season of the 
San Francisco Symphony are still available. For 
information or reservations, call INderhill 


TOM FRANKLIN, long-time Bay Area televi- 
sion new- reporter, has been appointed manager 
of public relations ami advertising for Century 
City, Los Angeles, according to Freilerick J. 
Gebers. executive director of the huge \lcoa 
development. . . . 

A RARE COLLECTION of oil paintings and 
etchings, titled "Masters of the American .'^cene" 
will be presented at Maxwell (Galleries, 551 Sut- 
ter street, beginning Mondav (Oct. 28* through 
November 16. . . . 

TAR (;ARI) COMPANY is one of the fa-i grow- 
ing small businesses in San Francisco. It manu- 
factures and markets a new cigaret filter invent- 
ed bv a Millbrae aeronautics engineer, Herbert 
\. Lebert. Already distributed in San Francisco, 
Los \ngeles, Portland. .N-attle, San Diego and 
Phoenix. Tar (iard will be inlrtxluced in Hawaii 
and Ohio in November and throughout the na- 
tion earlv next year, accor«ling lo Robert W. 
Dailey. the firm's president. . . . 
nine vears should be the nH>st stable the indus- 
try has ever known, acconling to L. B. Mavtag, 
presiilent of National Airlines. This will re»ult 
from a combinalion of factors, Maytag said, 
iiu hiding ihe iileal ipialilies of present tvpes of 
jet aircraft, their long service before threatened 
b> the advent of supersonic aircraft and "the 
strong acli<nis of the CAB this year in facing the 
economic realities" in regulating the indus- 
tr>. . . . 

(Turn to pafif four) 

Friday, October 25, 1963 


i Xew Chamber Aleiiibers i 

Miletid I <'si<: 

l.foln Bragg Georg H. Lenk 

T. K. I [Hon Mrs. J'. M. L plori ^ 

NEW CHAMBER MEMBERS— Top panel, left to right: Milena Vesic, 
director. School of Paris. 35 Grove street; Leola Brajig, owner. Civic Manor 
Motel, 825 Polk street: Capt. Geor<r H. Lenk, owner. Captains Galley, 2241 
Glu'stnut street: T. Russell Upton and Mrs. Veryne M. Upton, co-owners. 
I pton's Restaurant and Caterin^i Service. 2419 Lombard street. 


L^. i 

— idrian K.Scbarlach E. ff. IS'ichol si >n MiirU II. l.nziirus John A. Vietor Detm Erickson ^ 

E Loft to right lahovel : Adrian E. Scharlach. owner, Claremont Residence = 

E Club, 1500 Sutter street: E. William Nicholson, manager. Laurel Motor Inn, E 

E ( California street and Presidio avenue; Mark H. Lazarus, general agent, ;V/n.s- E 

E sachusetts Mutual Life Insurance Company. 601 California street: John A. E 

= Vietor. puhlisher and editor. San Francisco Magazine, 319 Pa<>i(ic avenue: E 

E Dean Erickson. director. fT estern Business College ( Speedwriting, Secretarial = 

E School). 785 Market street. E 


!$utro in Tributes — a Forci^t and ]\ow a Book 

ert K. Stewart. Jr.. and Mary Prances SleHurl, 
Howell-NOrth (Berkeley, (California). I'riee 

Sutro Forest — that [jart of it vvliicli hasn't 
fallen l)efore hulklozers — is a silent and con- 
tinuing trihiitc to Adolph Sutro who himself 
had had the trees planted — and who also 
made the University of California Hospital at 
the base of the mountain possible l)y his gen- 

\V itli litth- formal education, a brilliantly 
practical mind and a stubborn will. .Sutro ar- 
rived in .San Francisco in 1850. After having 
constructed the world-famed four-mile .Sutro 
Tunnel in Conistock country which involved 
a long l)Ut victorious battle with the Virginia 
City mine owners and the .San Francisco 
"FJank Ring" — he invested heavily in .San 
Francisco sandlots. built .Sutro Baths, provid- 
ed the city with many parks, railways and 
roadways. His greatest idea was to establish 
a library for scholars from all over the world 
<m the heights overlooking the present Clifl 
lioii^e and .Seals Kocks. (His enormous col- 
lection of books only recently has found a 
home on the campus of the University r)f San 
Francisco. I 

A practical engineer, he alsd appreciated 
the aesthetic, even if at times it took the form 
of a craze for outlandish 19th century bric-a- 

Among the saddest days in the life of this 
doggedly honest Prussian-born engineer were 
during his term as mayor of the city he so 
loved: wily politicians broke his spirit. But he 
spent his last days on his beloved .Sutro 
Heights "'with the plaintive barkinji of the 
seals his funeral dirge." 


— Joe Haughey 

liv Bernard Taper. MeCiraw Hill Book ("oni- 
pan>, Ine., New York, Toronto, London. 
I'riee «6.95. 

This is a series of rare and s|)ecially .San 
Franciscan j»ieces written by Mark Twain dur- 
ing his stay here in the saucy sixties of the last 
century — written before he attained fame as 
one of world literature's greatest humorists. 
Although Twain keeps company with such 
satanic scofTers as Voltaire. Dean .Swift and 
Juvenal, much of the material here is on a 
lesser level. He excoriates children in the man- 
ner of a W. C. fields and he often writes in 
the hoopskirl and high-button shoe style of 
his times. A "must." however, for collectors of 
San Franciscana. Pump's caricatures of the 
time including sj)|endid drawings of Fmjx-r- 
or .\ort(m add a rollickin-i touch to Twains 
sometime^ bitter and •-(Knlicr liiirnnr. ./. //. 

Propositions G, J 
Voted Approval by 
Chamber Directors 

(Continued from page one) 

pension allowances from the city in addition 
to social security benefits. As it now stands, 
social security and the city pension plan are 
integrated, a formula which was approved by 
the voters in 1958. 

Estimated increased annual cost to 
the city, should Proposition C be ap- 
proved, has been set at $.^,372,814. 

Proposition D would extend city-suppt)rted 
health benefits to teachers who resign from the 
.San Francisco District to retire under the 
State Teachers' Retirement Plan. 

The city health service currently is costing 
the public almost $2 million a year in subsi- 
dized benefits, it was reminded. Proposition 
D. it was claimed, would add an estimated 
$54,376 to the annual cost of the health bene- 

It means, it was further noted, that 

taxpayers would "have to pick up $18 a 

month in excess rosts for each teacher 

involved in this proposal.'' 

Proposition E would provide $25 a month 
increase in the retirement allowance for a 
group of employees retired before July. 1947. 
at an annual cost of $86,240. 

It was pointed out that "this group has had 
three grants of this kind in the past 15 years" 
and that "these pensiojiers have already re- 
ceived a greater pension increase than the 
increase in cost of living since 1947." 

Proposition F would provide pay parity for 
police and firemen. It would also place the 
Fire Prevention and Investigation Bureau, now 
under jurisdiction of the Fire Commission, 
under the fire chief, and would integrate the 
salvage corps personnel into the fire depart- 

Policemen currently receive maxinnim |)ay 
$16 above that of firemen (.$69.3 as compared 
with $677). It was noted that "[jolicemen are 
difficult to recruit while the supply of firemen 
is ample." In recent times there have oc- 
curred numerous incidents in which policemen 
have taken the examination to switch to the 
fire department. 

It was reminded that San Francisco 

firemen "now receive a salary as hiph 

as any in the state." 

The other items in the proi)osition are. in 
the Chandler's view, "riders" which should not 
appear on the same projxtsal with parity pay. 
They are not of the same nature. The (chamber 
at this time reserves opinion on their merit. 

The annual public cost of carrying out the 
terms of Pro|)osition F (pay parity) has been 
estimated at $392,000. 

Pro|)()sition I would li\ the [)ay level of 
police sergeants nndway between that of 
patrolman and lieutenant, a 2'/^ per cent 
increase at an annual cost of $59,947. 

.Sergeants' salaries are jiresently closer to 
the lower grade. It was noted, however, "this 
is the third police increase presented in the 
|)ast two years and rej)resents piecemeal tink- 
ering with j)ay schedules." 

In addition, it was reminded, "this 

inerj'aMC makes the sergeant's salary 

identical to that of inspector (.f806 a 

month) and may lead to fulur<- requests 

for pay adjustments." 

Friday. October 25. 1963 

ATI\G L'P — (Or "Your food is pretty hifsh," said Tom nirily.) Sim Francisco restaurateurs 
'liose are the best kind) sample food aloft as National Airlines hostess Barbara Jean Gall offers 
tray oj iioodies on a flight to New Orleans. Left to rifiht are: Miss Gall. Don Diandi (Dora's), 
^avid llroun I India House). Alexis Merab (Alexis"), Johnny Kan (Kan's) and Joe Bergeron 
Trailer \ ic's). The group tvas en route to New Orleans to attend a series of events for ivinners 
j Iloli<lu> Magazine'* I^)(>li restaurant awards. 


•cIoIkt 29 — Capital liiipi-uv<-in<-nt & l.ainl 
>«■ SiTtion !\l<'«'tiiifi. Room 201). U):Mt a.m. 
'rtolnT 29 — Jr. (iliaiiilK'i- Board of I)ir«'clors 
lectin^. Room 200. 12:1') p.m. 
'<-lo5)«'r liO — ^'orlrl Trade Assorialioii 
unchoon, II Orld Trade Club, 12 noon. 
ov«'inb«'r 5 — Landsrap*' & Tr«'r-I*lanting 
ection Mri-ling, Room 200. 10:'M) a.m. 

ovembt-r 5 Jr. (!haiiihcr Board of Dir«'<'- 

>r> Mcfling, Room 200, I2:l.i p.m. 

ov«'iiil»«'r 6 — (ionlact (^liilt, John Hancock 

uilding. 3rd Floor, Signature Room. ^55 C.ali- 

>rnia street, }0:4.'i a.m. 

ovt'iiiher 6 — VtOrld Tra<l«' Association 

unrhfon, W orld I'nule (Hub, 12 noon. 

ovniilM'r 7 — Bc^ional l*rol)l«>iiis Section 

ItM-lin;;, Room 200. 10 a.m. 

ovi-niher 7 — Itoard of UirtTlors Luncheon 

IrctinKi Commercial Club, Room l. 12 noon. 

Maxwell Openi^ 
*R Finn Office 

Walter J. Maxwt'll. formerly with the Cliam- 
er's menihership relations department, and 
Irs. Zoila Maxwell announce the openinj; of 
le firm of Maxwell & Maxwell, piihlic rela- 
ons consultants. 

Offices are at 31.') Montfiomery street, suite 
1)2 (DO 2-.S7.SS). 

The new a{;;ency presently handles accounts 
I the fields of catering, architecture and 
uildin};. and electronics. 

Business Beitcon — 

(Continued from pane two) 
H\ATT HOLSE HOTELS and Motels have 
issueil "Traveler's Expense Book" to customers 
to dear up <'onfusion on new expense account 
policies of federal government. . . . 

IRS Publication 

■■Qui'-tions and Answers for the Business- 
man Travel. Entertainment and Gift Ex- 
penses." a publication of the I. S. Internal 
Revenue Service, is available to Chamber 
members on request at Chamber headciuarters. 
X\:\ Pine street. 

Profit and Insurance 
Topics of TV Panels 

"Money in Motion." the KRO.N-TV discus- 
sion shows, will be televised at 11:30 a.m. on 
the next two Sundays (Oct. 27 and Nov. 3) 
i)ccause of political |)ro<jrammin<i in the regu- 
lar time slot. 

Siimlav, Oct. 27 "W lial l» ll.r Triir huiulioii ol I'rolil,?'" 

PaiirlisU: The V<-r\ Kev.-r<'li<l (.. Julian Barllrlt. Dran. Grarr 
Calhrdral: I.aHrenre K. McDonnell, puliliration, Miprrvisor. 
Parifir (;a^ and KIrrlrir Co.: I.oiiis (;. Milionr. field dirrrtor. 
ihe Anieriran Economic Foundation. 

Sunda\. Nov. .t "Modrrn lirallli ln^n^ance P^of!^anl^ 

(or Senior Citizens." Panelists: H. Harold l.eave>. vice 
president and general counsel. California-Western States Life 
Insurance Co.: .\. K. HaUorsau. vice president of Occidental 
Life Insurance Co. and chairman of the executive committee 
of Viestern b:> Health Insurance .\ssn.: V. firilton McConnell, 
former California insurance commissiuner. 

Moderator of all "Money in Motion" pro- 
jirams is Dr. Lloyd D. Luckmann. coordinator, 
division of instruction. City College of San 
1- rancisco. 

".Money in Motion" is sponsored by the 
Invent-in- America Northern California Coun- 

Agriculture a $12 Billion Annual Industry 

California a<rriciilture creates S12 hillion annually in new wealth, aocord- 
iii<r to the a<:rirulture departnient of the San Francisco (^hainher of Coininerce. 

California leads all other states in the value of farm products. 

(laliforiiia farmers produced .S3. 3 I- hillion worth in 1962 a new record, 
an amount <ir<>ater than the value of all of the jrold iiiitied in this state since 
the (UAd Rush in 1819. 

This S3. 31 hillion swells into mor<> than S12 hillion as it flows throufrh 
the channels of trade, commerce, and industry. 

Directly or indirectly. farmin<: in California is respoiLsihlc for thr«>c (Uit 
of every four jobs in the state. 

Farming, aloiu', absorbs the services of 323,0()() workers, on the average 
f28.()0() at |»eak harvest. Hired year 'round w(»rkers account for 91.300: farmers 
and fainilv nu'inhers, 93,800; hired t<>mp«)rary domestic workers. 102. .SOO: 
foreijin contract workers, 33,300 ( Y)2 fifiuresl. 

For everv 100 employed in afiriculture, another 263 are <Miiploy»'d in such 
clos<'lv related industries as caiuiin<i, preservin<:. jfackajtini;, transportiiifi. stor- 
in<i. and s<'llin<r. 

Californias fruit and vejietahle caiuiin<: antl prcservinji industries |)a\ out 
more than S22.S milli(»n in waf;«"s to LS.OOO employes ainiuallv. 

Other food and kindred product proc«'ssors pay approximately $67") mil- 
lion to over 110,000 employes each year. 


'^'■'KY REGION B'[J51N'£55 


rAILMLNI Of OWNKltSHIIV nl .lucl Circulu- 
on. rei|uired liy Act ol Oclolier 23. IV(i2; Section VM,'). Title 
;. United Slatea Code, ol Hay Kkcion lit sinkas, pulilmhed 

iiii-niunllily at 333 Pine Street, San Kranci»c<>, California 
tlU4. for Oetuher 21. I<K>3: 

I. The name of the pnhliaher i> San Fraiici>cii Chainlier of 

inrrre, 333 Pine Street, San Kranriuro, California; the 

hlof. Joteph 1. HauKhev. 333 Pine St., San h', Cali- 
<inia; .Mananinit F.ditor, Juiieph I. HauKhey, 333 Pinr St., 
ail Krai.'.'jsro, (iaiiforiiia. 

1. The nxiier i> San l-ranciico Chamher of Commrrre, 333 
iiie Street, San I', Calilornia VIIUI. 

3. There are mi known liondholdern, iniirliiaKee. or other 
eciirily holdero uMninK »r holdiny I |ier cent or more of total 
mount of liiindii rlKaKes, or other seciiritiea. 

■\. Cirrul.itioii: (Tliia information is required h> Seeliont 
.'t.'.'.a. ■13.'>'a> and I3.~i(i of Title W. (lilted Slates Code) 7,.''>UU. 




VOLUME 20 • NUMBER 21 • NOVEMBER 15, 1963 

K. C. Chamber Executive 
IVaiiied Successor to G. L. Ft^x 

\^ illiani E. Dauer, SS-year-old executive vice president of the Kansas City 
Chainljer of Commerce, has heen named to assume the chief executive post of the 
San Francisco Chamber of Commerce on Janiian*' 1, it was announced by Harry 
A. Lee. Chamber president. 

He will succeed G. L. Fox, who is retiring as executive vice president of the 
Chamber after more than 20 years of service with the Chamber. Fox will continue 
to serve as a consultant until July 1, 1961. 

Dauer, a native of Lincoln, Nebraska, has been a Chamber of Commerce execu- 
tive since 1930 and has headed the Kansas 

!$niall Business 
Administrator to 
Speak Here Monday 

"Is Small Business on the Way Out?" 

That's the title of an address on federal gov- 
ernment policy relating to independent busi- 
ness to be given by Eugene P. Foley, Adminis- 
trator. Small Business Administration, at a 
Chamber luncheon Monday noon (November 
18) at the St. Francis Hotel. 

Cooperating with the Chamber in sponsor- 
ing the event are the National Federation of 
Independent Business, the San Francisco re- 
gional office of the Small Business Administra- 
tion, the \^ estern Association of Small Busi- 
ness Companies, and the San Mateo County 
Development Association. 

Chairman of the day will be Donald Hietter, 
chairman of the Chamber Small Business Sec- 

The speaker took office as Administrator of 
the -Small Business Administration on August 
7, 1963. His prior experiences included two 
years as legal counsel to the Senate Small 
Business Committee and the post of Deputy to 
the Secretary of Commerce. A Minnesotan, he 
took his A.B. from St. Thomas College in St. 
Paul and also studied at the University of 
Vienna. He received his LL.B. from the Uni- 
versity of Minnesota and later was an instruc- 
tor in philosophy of law at St. Mary's College. 
Winona. Minnesota. 

Tickets, $3.75 each, can be obtained at the 
Chamber, 333 Pine street, EXbrook 2-4511. 

Public Relations 
Discussion Set 

A panel of experts will be asked. "Does 
Public Relations Pay Dividends" Sunday at 
2 p.m. on the popular television public service 
show. "Money in Motion." over KRON-TV. 

The program is arranged by the Invest-in- 
America .Northern California Council in coop- 
eration with the Federal Reserve Bank of San 
Francisco and KRON-TV (channel 4). 

Moderator is Dr. Lloyd D. Luckmann, co- 
ordinator, division of instruction, City College 
of San Francisco. 

City Chamber since 1959. Nationally known 
for his achievements in Chamber administra- 
tion and for an aggressive approach in com- 
munity development, he was elected this year 
to the presidency of the American Chamber of 
Commerce Executives Association. 

Under Dauer's direction, membership in- 
come of the Kansas City Chamber increased 
by 30 per cent in four years and advertising 
income from the Kansas Citian, one of the 
nation's leading Chamber publications, was 
more than doubled. 

A believer in automation for higher efficien- 
cy. Dauer installed the most modern equip- 
ment and procedures in the Chamber offices. 

Among other accomplishments in his Kansas 
City post, Dauer organized a non-profit indus- 
trial foundation and in 19 days raised $1,200.- 
000 to finance it. He also lured the champion 
American Football league team from Dallas, 
Texas, to Kansas City. 

Last year, the Chamber of Commerce of the 
United States awarded his organization the 
top Program Work award for cities of more 
than 500,000 population. For two consecutive 
years, his Chamber has been nationally recog- 
nized for the excellence of its legislative work. 

Dauer's Chamber of Commerce career began 
when he was graduated from Nebraska W^es- 
leyan University in 19.50 and joined the Grand 
Island, Nebraska, Chamber of Commerce as 
assistant manager. In 1951, he accepted the 
(Continued on page four) 


. . . « Marine, has landed 

Transportation Man 
Of Tlie Year Xanied 
By Delta Xu Alpha 

p. Steele Labagh, a key man on the Cham- 
ber's transportation committee during the last 
decade, is this year's Delta Nu Alpha "Man of 
the Year." 

Labagh. who is traffic director here for the 
Calift)rnia Packing Corp., received the honor 
during the recent trans|)ortation fraternity's 
annual convention at Denver. 

He is chairman of the export-import traffic 
committee and a member of the executive com- 
mittee of the National Industrial Traffic 
League, chairman of the traffic committee of 
the Grocery Manufacturers Association of 
America, and chairman of the traffic commit- 
tee of the Canncrs League of California. 

In addition, he is a founder-member of tke 
American Society of Traffic and Transporta- 
tion, a sustaining member of the Associated 
Traffic Clubs of America. 

Record For Construction Permits 

Total value of construction permits issued in San Francisco during the first 
10 months of 1963 reached $169,072,964, a figure already surpassing last year's 
record total for 12 months, according to Thomas W. Borek, manager of the re- 
search department of the Chamher. 

The 1962 12-month total value for construction permits was $156-, 

184,401. The 196.^ 10-month figure exceeds it by S12,888,563. 

\X hen compared with the 1962 10-moiith figure. Borek noted, the upsurge in 
building permit valuation is dramatically emphasized — an increase of $41,363,407, 
or 32.4 per cent. 

The bulk of the 8169,072,964 thus far this year is accounted for 

mainlv bv office buihlings, Borek said. The valuation in that category 

is §44,945,786, while multi-unit dwellings accounted for $40,287,161. 

Major i)()()st to the upsurge in construction permit values was the Dillingham 
Corporation's permit for the new Vt'ells Fargo building at Montgomery and Sutter 
streets — approximately $20 million. 

Friday, November 15, 1963 


By Joe Haughey 


eiitly held its convention 

1 Cleveland. San Fran- 

isco delegates included: 

.ois Gallagher (Charter 

hapter delegate), Mrs. 

ennie Wooley (Golden 

rate chapter "Woman of 

le Year") and Mrs. Laila 

lasho ( pa.><t president — • 

iharter chapter I. . . . LoU Caiiagher 

F. PRESS CLUB has re-elected Rene Caze- 
jve, president; Ed Reynolds, first vice presi- 
ent; J. Rufus Klawans, second vice president; 
ol> Nicholas, secretary, and Virgil Elliott, 
easurer. A change in the cluh name from Press 
id Union League (^lub to the San Francisco 
ress Cluh was authorized at the annual meni- 
irship meeting. . . . 

BANS WORLD AIRLINES has commenced 
on-stop jet flights between San Francisco and 
:. Louis with 600 mph Convair 880 equipment, 
•cording to Charles C. Tillinghast, Jr., TWA 
resident. . . . 

L'RITY STORES, Inc., has returned to San 
rancisco after an absence of seven years, with 
le accjuisition of four Siri's Markets accounting 
ir total annual sale> of approximately $8 mil- 
on. . . . 

iited in the Little Theatre of the San Francisco 
!wi>h (Community (Center, 3200 California 
reel, commencing with a performance by the 
eperlory Mu>icians Sunday, November 21, at 
.'10 p.m. On Sutiday, January 12, it will be the 
eolian En>cnible, and on Sunday, March 22, the 
ach-t(»-Mozart (»roup. Among the talented mu- 
cians are such well-known artists as celli«t 
oris Blinder, flautist Paul Renzi and oboist 
aymond Duste, to mention only a few. . . . 

HREE FULBBIGHT-HAYS lectureships in 
urnalism for .American instructors in El Sal- 
idor, Nicaragua :!nd S|iain will be awarded 
irly in \')(>\, according to the committee on 
ternational exchange of [)ersons of the Confer- 
ice Board of Associated Research Councils. 
lie teaching posts will be at the University of 
I .Salvador, the National University of Nica- 
gua and the (Catholic University of Navarra, 
implona, Spain. . . . 

ITTY HAWK dinner and dance, an annual 
'ent, will be held Friday evening, December 
i, at Alameda Naval Air Station, according to 
. P. Bartlell, vice president of the .National 
eronautics Assn., sponsor. Tickets are available 
om Bartlett at $6 each, Standard Oil (^o. of 
i.lif., sutler 1-7700 (Ext. 2926). . . . 

NEW METHOD for participating in uorid 
ade fairs is now offered by Exhibit Design As- 
ic^utes, 1485 Bayshore boulevard a plan which 
Ifi out to determine the advantages offered by a 
srticular ehow, a budget proportionate to the 
iticipated business and a tiesign for an exhibit 
>n8istent with the market and the budget. . . . 

SANDY GLASER— Mission High School senior 
-will captain 10,000 teenage volunteers tomor- 
row in a drive to collect materials needed by 
(Godwin Industries to train and employ handi- 
capped students during the Chri-tmas holidays. 
The one-day drive, sponsored by Macy"s Hi Set. 
involves students from both parochial and pub- 
lic schools. Wooden furniture is especially need- 
ed — and pickups can be arranged bv calling 
DOuglas 2-8781. ... 

ation will be a permanent |)art of the San Fran- 
cisco International Film Festival. It deserves 
ALL HolKwood support," Arthur Freed. MGM 
producers and president of the Academy of 
Motion Picture Arts and Sciences, has promised. 

PHILIPPINE COCONUT Oil and California 
meat by-products are being blended into a for- 
eign trade package that promises to bring the 
Port of San Francisco some 75,000 tons a year in 
new cargo business. Port officials disclosed the 
import-export arrangement in connection with a 
lease on a 2V2-acre site in the Islais Creek ter- 
minal area granted to Baker Commodities, Inc., 
of Los Angeles, tallow producers and exporters. 

LEO P. McDERMOTT, recently of the United 
States Air Force, has joined the staff of Douglas 
G. Hertz, Business and Financial Consultant, 
Monadnock Building, and will be active in pub- 
lic relations for the Bolema Club, Inc., and the 
Atherton Country Club now building in Novato. 

"NOT TAKING UP SMOKING is the best way 
to prevent lung cancer," according to a leaflet 
for teenagers distributed by the American Can- 
cer Society, San Francisco branch. . . . 

EXPLORERAMA, a series of feature-length 
films presented and narrated in person by world 
famous explorer-photographers, currently is be- 
ing shown in Morrison Auditorium in Golden 
Gate Park on Sundays- — two complete shows 
each day, beginning at 1:30 p.m. and 3:15 p.m. 

BANK OF CALIFORNIA has purchased addi- 
tional property in Portland (Ore.) just one 
block from the bank's present Portland office, 
according to Charles de Bretteville. The bank 
president said plans call for a multi-story bank- 
ing structure. . . . 

a series of seven concerts by Bay Area pianist 
Dwight Peltzer. The first of the series will take 
place tonight 'Friday! at 8:30 at the Conserva- 
tory Auditorium, 1201 Ortega street. . . . 

be held in the Cow Palace from January 31 
through February 9, 196 1. Floor plans and space 
rates may be obtained from the show's office 
here, 325 Pacific avenue (DO 2-2112). . . . 

DUNGENESS CRAB, nearly 40 tons of it 
(cooked), from Metlakatla, Alaska, was flown 
by Pan American Airwa\s to markets in the 
Pacific Northwest and Hawaii during a four- 
month period, according to Harold Graham, 
Pan Am's vice president for cargo sales.... 

IIILLER AIRCRAFT Company has received a 
S953,000 contract from the U. S. Army Trans- 
portation Research Coinman<l to design a giant 
rotor sNsteni powered by turbojet engines, it 
was announced by Col. N. A. Gage, Jr., com- 
manding officer of TRECOM .... 

of the University of California announces the 
appointment of Professor Lloyd Ulnian as direc- 
tor, su<'<'eeding Professor Arthur M. Ross. . . . 

R0(;FR W. (;RAY of the Food Research Insti- 
tute, Stanford University, has been elected presi- 
dent of the Western Farm Economics Associa- 
tion. . . . 

P .4 I N T - L P 
TIME for the 

world's largest 
bottle recently 
slotced doicn 
noon-day traffic 
as a It t o i s t s 
Hatched three 
uorkmen swing- 
ing high above 
the street at the 
San Francisco 
location of the 
Jos. S c hi it z 
Brewing Co. 
The huge container, 18 feet tall, would 
hold 166.400 ounces of beer — enough to 
fill 13,867 regular bottles. 

FACTS ON FARMING in the state are con- 
tained in a folder just published by the Califor- 
nia State Chamber of Commerce, titled ''What 
California Agriculture Means to You." Single 
copies are available free at the State Chamber 
main office, 350 Bush street. . . . 

A SIX-ACRE, SI MILLION shopping center in 
Livermore will be designed by the San Francisco 
architectural firm of Weber & Fairfax. The site 
is being developed by the Granada Investment 
Co. of San Francisco, owner of the property, to 
service the new community of Granada Village. 

ED HART, formerly news editor of KPTV, Port- 
land (Ore.), has been added to the news staff of 
KRON-TV as a newscaster. . . . 

FINANCIAL TITLE CO. directors have elected 
Fred Quontamatteo, executive vice president, to 
the board. Financial Title, headquartered in 
Walnut Creek, is a subsidiary of California Fi- 
nancial Corporation, San Francisco. . . . 

SIX DOCUMENTARIES, each an hour long, 
will be seen on KRON-TV. They are produced 
by David ^'olper & Associates and co-sponsored 
by Citizen's Federal S&L .Association (through 
Botsford, Constantine & Gardner, Inc., San Fran- 
cisco ). . . . 

ASSIGNMENT FOl R. KRON-TV's award-win- 
ning documentary series, is the winner of the 
only first-place award given a Vi'est Coast station 
by the New York International Film Festival. 
The honor was for "the b«'st local series pro- 
duced by a local station" ("Skid Row"). . . . 

"THE CARETAKER," by Harold Pinter, com- 
bining farce, tragedy and menace, opens tonight 
(Friday) in the Marines Theater as the San 
Francisco Actor's Workshop's second major pro- 
duction of the 1963-64 season. It is scheduled 
for a four-week run. . . . 

distributes an average of 13.311 books a day, 
it was announced by Marjorie Ford, librarian 
in charge. A total of 3,776,867 books circulated 
during the last fiscal year, an increase of more 
than 225,000 over the previous year. Officials 
see a growing interest in non-fiction history, 
travel and biography 

MEL PINSLER, northern California broadcast- 
ing and newswritiiig specialist, has joined the 
news staff of K TN U, news director Al Helmso 
announced. . . . 

S. F. Quotes— 

"S(Tt>iu\ imJifTcrrnt of Fate, 
riuin sittf'st at the W «st«'rii (latr; 
I poll thv lu-i^lits so lat)'l\ won 
Still slant till' lianntMs of tlu* siui.'* 
- Bret Harte 

Friday, November 15, 1963 

TREES DESTROYED by vandals on folk 
street h-ate been replaced by the district's mer- 
chants as part of the Chamber's continiiini; pro- 
gram to numtle the city in greenery. Jf'ith Brian 
Fewer of the Department of Public U orks super- 
vising the enterprise, some 37 trees icere planted. 
Above — serving on a "J igilance Committee" to 
prevent vandalism, are (I. to r., standing) Brian 
Fewer, Jr., Gary Gordon. Dick Peterson, John 
Tindell and Harry Doherty. Kneeling are Fred 
Arndt and Harry Eisler. 

Business iff an's Boohshelf 

SAN FRANCISCO, 1906, by John Castillo 
Kennedy, 'V^'illium Morrow and (Company, 
New York. Price S5.00, 

For three days — from Wednesday. April 18. 
through Friday. April 20. 1906 — the people of 
San Francisco were involved in a battle for 
survival that might be said to rival tiie fall of 
Troy or the sack of Rome. The enemy was fire 
— a holocaust brought on by the cataclysm of 
a great, if brief, earthquake. 

When the last fires smoldered on Saturday. 
April 21. 400 people had died, four square 

S. F. September Business Shows 
An Accelerated Rate of Growth 

September business activity in San Francisco topped last year's same month 
l»v 16.8 per rent hi<:hest increase for any month this year — according to the 
CJiainher research de{)artni«Mit. 

The Chamber business index was 135.4 comi)ared to 15.9 for the same month 
last vear. (The index is based on 1957-59 equaling 100.) 

.September bank debits, rocketing to 
30.4 per cent over September of last 
year, totalled $7,12.3,943,000 — com- 
pared to $5,462,761,000 for the same 
month last year. 

Electric energy sales rose 4.7 per cent over 
the corresponding months. Department store 
sales slipped 4.7 per cent. 

San Jose bank debits increased 15. ,5 per 
cent, up $55,357,000 from $485,130,000. De- 
partment store sales rose 2.1 per cent. 

Employment during September in the 
six-county San Francisco-Oaklan<l Met- 
ropolitan Area totalled an estimated 
1,234,000, an increase of 26,000 over 
September of last year. Unemployed 
workers numbered 60,000, or 4.6 per 
cent of the total civilian labor force. 

An estimated 310,000 persons were em- 
ployed in the San Jose Metropolitan Area (AlJT-VhATED jackhammers roared into action 
(Santa Clara County), up 14.300 from the to mark the ofjicial ground-breaking of the new 
same month last year. Unemployed numbered 18-story 111 Pine Building. On hand at the site 

12.800. or 4.0 per cent of the total labor force. 7/ "*,^ ^^-^ '"'"'"" P''"J'';' "^^ "■ "' '■[ j^f'^'' 

II. Shorenstein, owner-ileveloper ; David bher- 

win. Metropolitan Life Insurance Co.; Edward 

T. Haas, owner-developer and hoard chairman of 

Haas & Haynie, general contractors; and Harry 

A. Lee. Chamber president. Architect is Mario 


miles (520 blocks) had burned and 28.188 
buildings had been destroyed. The homeless 
were legion — hundreds of thousands left the 
city, camped out in Golden Gate Park, stood 
in interminable bread lines, worked (some- 
times under the duress of bayonet) to clean up 
the ruins. The loss was estimated at $500 mil- 

But during the epic three days, as the fire 
swept along a multitude of fronts, water sup- 
plies failed and the fire fighters despaired but 
fought on. mean and petty men often became 
great — and great men greater. 

Mr. Kennedy's work, with its focus on the 
three-day agony, is certain to be THK (Icfiiii- 
tive work that must stand for a long time. 
Vi ORLD, by T. C. Wurm and A. C. Graves, 
IIowell-North Books, Berkeley, Calif. Price 

For a period of 34 years, ending in early 
July, 1930, Mt. Tamalpais and the Muir 

Woods area were served by a little railway 
tliat twisted over 8V^ miles of trackage to the 
mountain's summit. 

With fine inns in the woods and at the sum- 
mit, and gravity cars in which visitors could 
coast serenely from the top into Mill Valley 
through the splendor of redwood forest by day 
or on a magically moonlit night, the Mt. 
Tamalpais and Muir Woods Railway must 
have been one of the sheer delights of the 

by John Marshall Vi'oodbridge an<l Sally 
Byrne Vt'oodbridge, (irove Press, New York. 
Price (paperboiinfl ) .?l.95. 

This is an excellent guide and its use need 
not be confined to those with a special interest 
in architecture. 

— C. F. Ayres 

Water Policy Coiniiikteo Takoii» to the Air 

LOWELL S. DILLINGHAM (r.), president of 
the Dillingham Corporation, was welcomed to a 
recent Chamber luncheon in the Sheraton-Palace 
Hotel, where a model of the new i.l-story It' ells 
I iirgo Building was unveiled. U ells Fargo presi- 
dent Hansom Cook /left) and Harry Lee, presi- 
dent of the Chamber, joined in the appraisal of 
the building to be the tallest in San Francisco. 
Projected completion date for the project is 
l')()(i. The luncheon was attended by more than 
}'>0 business and civic leader. s. 

.Mcinl)ers of the Chani!)cr water policy sub- 
committee will fly to Los ,'\ngeles to confer 
with officials of the Metropolitan Water Dis- 
trict of southern California Tuesday, Novem- 
ber 26. in resi) to an MWD invitation to 
discuss state water i)roblems in general. 

Chamber subcommittee members will in- 
chide Harry A. Lee. President of the S. F. 
Chamber; (iarl L. (Jarrison. filiairman of the 
Chamber Agricultural (Committee and 1963 
.State "Livestock Man (tf the Year"; committee 
Vice Chairman Wm. Hunt Conrad, public re- 
lation>-. Kern Ciountv Land Co.; Yah] Coke, 

Vice President. Hank of America; Robert T. 
Durbrow. Irrigation Districts Association; G. 
L. Fox. Chamber Executive Vice President; 
Oral L. Moore, Manager, Hetch Hetchy Proj- 
ect and Fng. Bureau; Jack T. Pickett. Editor, 
Calijurnia Farmer; Randle P. Shields, Man- 
ager, Chamber Agricultural Department; Bert 
L. .Smith, Vice President. Farm Credit Banks 
of Berkeley: and Joe Haughey, Chamber Pub- 
licity Manager. 

A Convair plant; will leave .San Francisco at 
8 a.m. for the meeting with MWD officials al 
10:45 a.m. 

Friday, November 15, 1963 

\etc Chamber Chief — 

(Continued from page one) 

)ost of manager of the Lexington. Nebraska. 
Chamber and within one year had more than 
loubled member?hip income. 

Returning to the Grand Island Chamber as 
nanager in 1952. he spent the next four years 
here and, during that period, increased mem- 
>ership income from §24.000 to $42,000. estab- 
ished a program of meetings in wliich 65 per 
:ent of the membership participated, set up a 
lon-profit industrial organization and brought 
hre^ new industries to the city. 

Moving on to management of the Spring- 
ield. .Missouri. Chamber in 1956. he increased 
nembership income by five times in three 
ears and Springfield led all cities in Missouri 
or those three years in acquisition of new 
ndustry. Dauer left Springfield in 1959 to 
ead the Kansas City Chamber. 


Dauer has been active in civic affairs, in- 
luding Boy Scouts, state prison work. Boys 
Hub, Y.M.C.A., United Fund, and church 

He is a past member of the Small Business 
idministration's loan committee and currently 
erves on the U. S. Commerce Department's 
even-state Export Expansion Council. 

Dauer received the Junior Chamber of Com- 
lerce distinguished service award in 1956 and 
be Rotary International award in 1959. 

He served as president of the Nebraska 
Chamber of Commerce Managers in 1954. was 

director of the Missouri Chamber of Com- 
lerce Executives from 1957 through 1959 and 
^as a director of the Southern Chamber of 
lommerce Executives during the same period, 
le ha-s been a director and officer of the Amer- 
:^an Chamber of Commerce Executives for the 
ast five years. He has also served as an 
istructor at the Rocky Mountain Institute and 
be Southwestern In.stitute. 

During World War II, Dauer saw action in 
be South Pacific as a Marine with the 6th 
)ivi?.ion and was wounded in the Guam and 
)kinawa campaigns. 

He is married and has two school age chil- 

[iadio Programs on 
rap This Weekend 

SATURDAY, 8:0S p.m.. KNBR. S«n Frincuco in the Six- 
r>, "Food BruLrrayr «D<i ihr B«> .Am Eronomy." Panelitis: 
Ion .Allrrbur>. pmidrnt. A»»ociiin-i) Grorrr> Broken of S«n; F.arl Kains. »r<TrUr>. AGBSF; (Jarrnc* E. Brown, 
uiutlry rrlation> and publicity rhairman. ACBSF. 

SUNDAY. ">:41 p.m.. KFRC. San Pro^rr*. Rrporl. 
The Santa Fr I'lan lo Krdrtrlop ihr F.att Bay Mii. fl t>." 
anrlitt: Kobfrt W WalWrr. > irr prr.idrnl. Santa Fr HaiUav 

Ac^ Chamber 3Ieiiibers 

^ C. F. Montgomery JT . M. If vi 


I'. ( ,n 

Prni. Kniitsch = 

MEMBERS NEW TO THE CHAMBER ROSTER are d. to r. above i: 
Claude F. Montgomery, owner-manager. Hnrduaro Products Co.. 2700 18th 
street: ^. M. ^ yman. owTier. Trend Lighting. Inc.. 712 Montgomery- street; 
Gerald G. Cox and Stanley P. Cox. partners. AAA Trans' Interpreters, 391 
Sutter street, and Prof. \ lado Kolitsch. violin teacher. 1332 25th avenue. 

^ Salvatore DiGrande Ray Prince George D. Gavin Robert [{. fl eber Geoffrey ff. Fairfax 

M Left to right (ahovel are: Salvatore DiGrande, o^NTier and cook. Naples 
J Pizzeria and Italian Restaurant, 1224 Grant avenue: Ray Prince, assistant vice 
g president. Consolidated Mutual Insurance Co., 601 California street; George 
j D. GaWn. manager. California Masonic Memorial Temple, 1111 California 
I street: Robert R. Weber, A. I. A., and Geoffrey \'i . Fairfa.x, A.I.A.. partners, 
1 architectural firm of Weber & Fairfax, 254 Sutter street. 

Chamber Calendar of Events 

November 18 — Small Busine88 Luncheon: 
Speaker: Eugene P. Foley. Small Business Ad- 
ministration; St. Francis Hotel, 12 noon. 
November 18 S. F. Council of District Mer- 
chants Association, Room 200. 8 p.m. 
November 19 Traffic Safety & Control Sub- 
mittee Meeting, Room 100, 10 ajn. 
November 19 — Jr. Chamber Board of Direc- 
tors, Room 200, 12:15 p.m. 

November 19 — Transportation Conference, 
Room 200, 12:30 p.m. 

November 20 — Retail Merchants Board of Di- 
rectors Meeting, Bohemian Club. 8 a.m. 
November 20 — Contact Club, John Hancock 
Bldg., 3rd Floor, Signature Room, 2SS California 
St., 10:15 a.m. 

November 20 -World Trade Assn. Luncheon, 
If orlti Trade Club. 12 noon. 
No\t*iiilier 21- Board of Directors Meeting, 

Room 1. Commercial Club. 12 noon. 
November 26 — Jr. Chamber Board of Direc- 
tors, Room 200. 12:15 pjti. 

November 26 — Water Policy Subcommittee 
Meeting; Host: Los .Angeles Metropolitan Wa- 
ter District; Los .4ngeles Flight. 8 a.m. 
Nsvember 27 — World Trade As!»ociation 
Luncheon, World Trade Club. 12 noon. 
November 29 -A.I.D. F'ood Preservation and 
Canning Study Team, Room 200, 2 p.m. 

S. F. Quotes 

''. . . In any part of the city, a to- 
tally unexpected and unexplored 
San Francisco can be discovered — 
just around the corner in the very 
next moment." 

— Herb Caen 

<-y ( HKONK IE 



TATKMENT OF OWNERSHIP. Mananemfiil and Cirrula- 
on. rKimrrd bv Art of Oflobrr :3. I'M.!; Srrtion 4J6V. Title 
9, United Slaiei Code, of Bat Reciom Bisinu*. publithed 
rmi-monthly at iM Pin* Street, San Francitco, California 
410t. lor Orlober 21. 1W.1: 

1. The name of the publisher it San Franritro Chamber o( 
ioramercc, S33 Pine Street. San Franritro, California: the 
ditor. Joseph I irmiihey, 313 Pine St.. San Franritro. Cali- 
Jinia: Manafinn .itar, Joseph 1. Haufhej, 331 Pioe St., 
an Frencisro, LaU* '.iia. 

2. T^e owner t» 5an Franrisro Chamber of Commerce. 333 
mr Street. Sao Franrisro. California 94104. 

3. There are no knoon bondholders, mortgaiees or other 
erarity holders owninc or holdinf 1 per cent or more of total 
:moun1 of b4>nils, mnrtgapes. or other srcarltiee. 

4. Cirrulation: (This information is required bjr Serlions 
33Sa. U&Sb and 4SJ6 oi TtUe 39. tnilMi SlatM Code) 7.S00. 




BuanessHeart "^ I 



VOLUME 20 • NUMBER 22 • NOVEMBER 29, 1963 

100 Aiiieiidineiits to Building Code 
Recoiiiineiided bv Cliaiid)er Board 

Chamber directors have approved 100 pro- 
[ii>~ed amendments to the San Francisco build- 
ing code, according to G. L. Fox. executive 
vice president. 

The board acted on recommendation of the 
Chambers building code section, of which 
Wesley T. Hayes, of Graham & Hayes, struc- 
tural engineers, is chairman. 

-Many of the changes have become neces- 

- -v. Fox noted, because of the development 

new structural materials in recent years. 

^ .. h changes, in general, would be an up- 

^ling of the code to bring it into closer agree- 

nic-nt with national codes. 

Sections dealing with structural timber, 
structural steel and reinforced concrete would 

be modified to coincide with latest specifica- 
tions of the American Institute of Steel Con- 
struction, provisions of the American Concrete 
Institute's building code, the Steel Joist Insti- 
tutes specifications, and the light gage steel 
specifications of the American Iron and Steel 

The board also took cognizance of the rise 
of new materials in studying sections relating 
to fire resistive standards of finishes and the 
increasing use of plastics in construction. 

Code changes would be revised "to regulate 
the life hazard from smoke emission as well 
as that of flame spread and to regulate the 
use of plastics as building material." 

Jcick Goinperts Elected President 
Of S. F. Area ]\orId Trade Assn. 

Jack Gomperts. president of .Nonlisk Andelsforbund California, has heen elect- 
ed 1963-64 president of the San Francisco Area \^ orld Trade Association, afliliatr 
of the Chamher. accordinj: to G. L. Fox. executive \\ce president of the Chamher. 
Gompert succeeds Lester Goodman, chainnan of Getz Bros. & Co.. Inc. 

"The San Francisco ^"orld Trade As- 

soriation is the oldest, largest an<l most 
active international trade organization 
on the 'V^ e>t floa«t. boasting the >econd 
larg«-»t international world trader nieni- 
l)<'r»hip in the rountry." according to 

Gomperts has had 44 years experience in 
the food processing and packaging industn.-. 
In 1935 he founded the San Francisco firm of 
Jack Gomperts & C<»mpany. which became one 
of the largest independent export distributors 
of dried fruits, canned fruits, canned vegeta- 
bles and tree nuts in the countn.-. 

Gomperts served on the board of directors 
of the California Dried Fruit Export Associa- 
tion for 30 years. 

He now ser\'e<) on the board of Hirer- 
tor- of the NetherlanfU (ihanilier of 
(!oiiuniTre in thr I . S.. and lh«- Swedi«h 
<ihanib«T of (!onini«Tr«- of th«' I . S. and 
is a member €>f the Regional Evp«»rt 
E\pan«i<in tioiinril in San Francisco. 
Karlier thi« >«'ar (.ompert- >er\ed a* a 
niemluT of the L. S. Trade Mi^^ion to 
the Netherlands. 

He was decorated in 1960 by Her Maje-ty 
Queen Juliana as an officer in the Royal Order 
of Oranje Nassau, and by the King of .Sweden 
as an officer in the Royal Order of V.\S.A. 
Gomperts lives in San Mateo. 

>\hKr^ A>X AKU I hrec men deeply involved 
in the iinniiiil traffic safety check sponsored by 
the Chamher display the 1963 State Auard for 
Excellence in the communities of more than 
SWLIKK) population category. Left to right above 
are: (llifford Luster, personnel supervisor for 
Pacific Telephone, nho headed the annual traf- 
fic s4ifet\ check uhich icon thi^ year's honor: 
G. L. Fox. executive vice president of the Cham- 
ber: and ff alter Lunsford. representative of the 
Atitn Industries Hi ghicay Safety Committee. 

JOSEF KRIPS. uorld-renouned J ienna-born 
maestro, and neic permanent conductor of the 
San Francisco Symphony Orchestra, uill make 
his debut here as the S. F. Symphony begins its 
^2nd season at 9 o'clock tonight in the If ar 
Memorial Opera House. (See San Francisoana, 
page three. ) 

Bird to Appoar 
On T\ Program 

"Vi hat Can American \outh Learn from 
European Business." 

That provocative question will be probed 
on the KRON-TV program. "Money in Mo- 
tion." Sunday ( Dec. 1 1 at 2 p.m. 

Panelists on the show, arranged by the In- 
vest-in-.\merica Northern California Council 
in cooperation with the Federal Reserve Bank 
of San Francisco and Channel 4. are: 

William J. Bird, western vice president. 
John Hancock Mutual Life Insurance Co.: 
Dr. John \^ . Cowee. dean. Graduate School 
of Business Administration. University of Cal- 
ifornia at Berkeley, and Dr. Robert E. Dock- 
son, dean. Graduate School of Business Ad- 
ministration. University of Southern Cali- 

Moderator of the show is Dr. Lloyd D. Luck- 
man, coordinator, division of in-trnrtion. Gitv 
College of San Francisco. 

Jr. Wcirlfl Trade 
Officials \aiiiod 

K.mal.l I'. r. nl Mark Ross & Co., 
has been elected president of the Junior W orld 
Trade Association for l%3-64. 

Hostetter succeeds Peter M. Horn. <>f John 
Stanley Horn Co. 

Other new officers elected by the associa- 
tion board are: Jan M. Berghout. General 
.Steamship Corp.. Ltd.. vice president: David 
.\. Cassinelli. Crocker-Citizens National Bank, 
secretary', and J. T. Kettlewell. Pacific Vege- 
table Oil Corp.. treasurer. 

Friday, November 29, 1963 




Br Joe Haugltey 

)HN M. KINARD has* been elected president 
the California Manufacturers Association. 
inarJ is presitlent of the Riverside Cement Co. 
ther new officers: Horace M. HIinn. vice presi- 
:nt. Continental Can Co., vice president-North- 
n California: William H. Fellows, president, 
!d Colony Paint & Chemical Co., vice presi- 
nt-Southern California; Earner W. Henry, 
esident, the W. W. Henry Co., treasurer, and 
nest F. Blackwelder, president, Blackwelder 
anufacturing Co.. secretary. Among new dire<'- 
r? are: Charles ^'. Griffin, vice president. 
\l). California Packing Corp., San Francisco; 
, R. Grunsky. vice president, personnel and 
du>trial relation?, Ampex Corp., Redwood 
ity: Vi'illiam R. Knapp, plant general manager, 
d>taff Brewing Corp_ San Jo>e, and R. L. Mc- 
innis, plant manager. International Harvester 
a., Emeryville. . . . 

ALIFORNIA'S gross farm income figure of 
>pro\imately $3.3 billion annually is expanded 
aiiout S13 billion by totaling the value of 
du.-tries dependent on agriculture. Milton 
eague, president of the California Slate Cliani- 
;r, told a Farni-("ily Week audience at Santa 
osa. . . . 

ILLIAM E. WADSWORTH has been appoini- 
1 vice president-education of the San Francisco 
•ad<|uartered Automation Institute of Ameri<'a, 
was announced by \ ernon 1). Patterson, pre>i- 
iiit. Wadsuorth joined the AIA fa<-ulty in 1956. 

FORECAST '64," twelfth annual UCLA Busi- 
;s8 Forecast Conference, will be held Decem- 
;r 12 at the Statler Hilton Hotel in Los An- 
des. . . . 

cGR AVl'-HII-L announces publication of new 
jok by Joseph W. Mc(»uire, "Business and 
iciely." Book deals with interrelationsliips of 
bor, government anti business, and "explores 
e history of business philosophy and econom- 
s and its elTect on contemporary business and 
ciety," says publisher. . . . 

ANTAS Airways announces purchase of two 
lore Boeing 707 V-Jets at cost of approximately 
[U.5 milliong. . . . 

"RANS WORLD Airlines will hrmmr Ihr Ursl 
ir carrier to ituiuiiitriite Itoeinfi pure jet service 
'ithin the country with first schedules openitiuj: 
oiistop from the Hay Area to I\etv York hcfiin- 
ing 'lueschty. In front of the above T\\ A all- 
tirgi) jet is a Cochran Equipment hydraulic lift 
■hich can load up ti> 13 pullets of freight into 
he cahin within iin hour. The cnliin holds *)0,00(> 
loiiiids ()/ Ireiuhl. 

•lU ll.l)IN(; DESIGN DATA." a quick refer- 
eiue handbook to help architects and engineers 
take greater advantage of latest technological 
ad%ances in building design and construction, 
has been published by United .States Steel Corp. 

SOUTHERN PACIFIC will spend S90 million 
on new rail e(|uipment in 1964. including 133 
new loconjotives at a cost of about S34 million, 
according to Donald J. Russell, president of the 
company. . . . 

\RTHUR A. DAILEY. general advertising man- 
ager for Santa Fe Railway at Chicago, retires 
tomorrow (Nov. 30 » after more than 25 years 
with the road. Under Dailey's tutelage, the pop- 
ular little Indian boy, Chico. rose to a prominent 
point in .Santa Fe's advertising campaign and 
has become a well-known corporate image. . . . 

SPECIAL SHORT SERIES are being offered by 
the .San Francis<-o Symphony Association to Bay 
Area music patrons who are unable to purchase 
tickets for the complete season. Each of the 
four 5-concert series provides a representative 
cross-section of the 18 regular programs to 
l)e presented by the San Francisco Symphony 
Orchestra. . . . 

DAVID AND IGOR Oistrakh. famous Russian 
father and son violinists, will appear in joint 
concert with symphony orchestra at the ^'ar 
Memorial Opera House Thursday evening, Janu- 
ary 9. Mail orders are available from Sherman 
and (]lay, 141 Kearny street. . . . 

MOSCOW CHAMBER Orchestra will be heard 
as the next attraction in the California Music- 
Foundation's season series at Masonic Auditori- 
um on Saturday evening, Decend)er 7. Tickets 
available at Sherman and Clay. . . . 

BALLET CELESTE will present five 2:30 mati- 
nees on Dec. 8-14-15-21-22, and two special eve- 
ning performances Dec. 14 and 21 at the Harding 
Theatre, Divisadero at Hayes. The ballet \Nill be 
"the authentic and complete version'" of Tchai- 
kovsky's "Nutcracker." 

JACK R. WAGNER, program manager for 
KNBR-NBC, has been api)ointed to serve on the 
Governor's Advisory Connnittee on Emergency 
Conununications by (governor Edmund G. 
Brown. . . . 

FRED DREXLER, senior \ ice president of In- 
dustrial Indemnity Insurance Co. of San Fran- 
cisco, is one of seven prominent ('alifornians 
named by Governor Brown to the \\ orkmen's 
Compensation Study Commission established by 
the Legislature in its last session. Also appointed 
were Charles P. .Scully, attorney, and ^ iMulell J. 
Phillip-, union official. . . . 

OAKLAND-BORN Nathan Oliscira is currently 
exhibiting 66 oils, drawings, prints, gouaches 
and walercolors at the San Francisco Museum of 
\rt. McAllister at \ an .Ness. The exhibition \%ill 
continue through December 8. . . . 

SALES AND EARNINGS of Lucky Stores, Inc., 
during the nine-month jierioil ended September 
29, improved over the comparable period in 
l'»62. Sales §188,221,054 represented a 10.9 
per cent increase. Earnings, after taxes §2,015,- 
(166 (90 cents a share) were up by 18.8 per cent. 

HERBERT G. DRAKE, business dexelopment 
manager of N. W. Ayer & Son, Inc., has been 
elected to the board of ilirectors of the San Fran- 
cisco Advertising Club, filling the vacancy creat- 
ed by transfer of Joseph ('ross to Compton Atl- 
vertising in New York. . . . 

".STREETS IN UNIFORM" will trace the his- 
tory of thos«' streets in San Francisco named for 
the military on "Bay Area '63"" Sunday I Dec. It 
I :30 to 2 p.m. On KPIX. Channel 5. . . . 

NBC-TV's (Channel 4 J I'erry Como Kraft Music 
Hall, which originated live from the If ar Memo- 
rial Opera House IS'ov. 21. teas lauded by the 
Chamber for bringing a new honor to the city. 
Chamber president Harry A. Lee personally con- 
ferred on the show's star, singer Perry Como. an 
Ambassador Extraordinary card. 

"1963 OFFICE SALARIES: 17th Survey .Sum- 
mary Guide to Salary Rates'" compiled by the 
National Salary Survey Committee of the Na- 
tional Office Management Association -has been 
published and is being distributed by the Mc- 
Graw-Hill Book Company. The publisher an- 
nounces this is the first time an edition of the 
surveys is being made widely available to the 
general public. . . . 

NATIONAL AIRLINES reports it has boosted 
its advertising budget to $41/2 million, a SI mil- 
lion increase over last year's budget for advertis- 
ing and promotion. . . . 

"THE COM.MITTEE" a group of young politi- 
cal and social satirists will headline the San 
Francisco Advertising Club's annual (Christmas 
party Wednesday < Dec. 4) in the Crrand Ball- 
room of the .Sheraton-Palace Hotel. . . . 

a special series of 90-minule films on KRON-TV. 
The next in the series, sponsored by Macy's of 
California, will be the Laurel and Hardy opus, 
"Chumps at Oxford." tomorrow (Saturday* at 
3:30 p.m. on Chainiel 4. On Decendier 7, it will 
be the cartoon. "Hoppity Goes to Town"" and on 
December 14 R(d)ert Louis Stevenson"s "Kid- 
napped."' . . . 

being offered at the Hithelieu Theatre. 1075 
Geary boulevard. December 2-7 inilusive. The 
exhibition of short. I6inm vsorks, a joint venture 
of Canyon Cinema and the American I'rontier 
Theatre, represents the first progr.ninning of 
films by the new generation of indept-ndcnt 
\merican film artists. . . . 

WILLIAM W. SULLIVAN, a native ol >an 
Francisco and a graduate of the University of 
Santa Clara, has been named manager of the 
new San Bruno office of the Bank of California. 

raised a total of $237,067.50 during the 1963 
Cancer Crusade, according to the branch presi- 
dent, J. W. Mailliard Ml. vvlio noted this was a 
') per cent increase over last year. O. Cort Majors 
headed the drive. . . . 

Friday, November 29, 1963 


Earlv San Francisco's 
Crime of Passion Adds 
Up to Fascinating Booli: 

nelh Laiiiott. David McKay Co.. Inc., New 
York, N. Y. Fiicf S4.95. 

One of the most remarkable trials ever held 
in San Francisco unfolds in this book — the 
first time the trial of Laura D. Fair has ever 
been fully reported. The scandalous carryings- 
on between Laura Fair and the respectable 
la^vyer-politician. A. P. Crittenden, provided 
gossip for years to come in and around San 
Francisco, because the affair involved many of 
the most prominent personages of the period. 
Although dealing essentially with a crime of 
passion, the book contains many interesting 
historical facts about the days of the Conistock 
Lode and the roaring West of the 1860s and 

Kenneth Lamott is the author of several 
books, also has written for the Yale Revieiv, 
the i^ew Yorker, Show, Harper's, Contact, and 
Newsiteek. — Yvonne Heatley 

Frances ^'ood, Follett Publishing Company. 
Chicago. Price SI. 95. 

A simply written yet comprehensive guide 
to California's and Hawaii's unusual National 
Parks, generously supplemented by full-color 
illustrations. An excellent armchair tour, ref- 
erence or guide book, and souvenir of the 
Parks' unique natural assets — sequoias, desert 
life, volcanoes, and rugged Sierra scenery. 
Mentions accommodations, trails and off the 
beat attractions sometimes neglected by the 
peregrinating Californian — Laura Laird 


Decenitier 3 Landscape & Treeplanting Sec- 
tion, Room 200. 10:30 u.rn. 

December .3 Jr. Chamber BoarrI of Directors, 
Room 200, 12:15 p.m. 

December 4 Contact C^lub, Si^nntiire Room, 
3rd floor, John Hancock lildg., 255 Ccdifornin 
St., 10:15 a.m. 

December 4 — Street, Highway & Bridge Sec- 
tion, Room 200. 10:30 a.m. 

DecenilH-r t World Trade Assn. Luncheon, 
World Trade (.liili. 12 noon. 

Decemlicr .'> Legislative & National Affairs 
Section, Room 200. 10:31) a.m. 
December .') - Board of Directors, Room 1. 
Commercial Club. 12 noon. 

December 9 -Action (bourse in Practical Poli- 
tics, Room 200, 3:.30 p.m. 

December 10 Membership Orientation Meet- 
ing, 3rd floor. John llan< ock Rldf!., 255 C.alijor- 
nia St., 10:45 a.m. 

December 10— Agricultural Committee, (har- 
den Room, Fairmont Holtd. 12 noon. 
December 10 Jr. (Chamber Board «»f Dire*-- 
tors. Room 200. 12:15 p.m. 

December 1 1 Vt'orbl Trade Assn. Luncheon. 
World Trade (Uiib. 12 noon. 

Deceml»er 12 Executive Committee, Room 
200. 11 a.m. 

Dci-ember 12 Aviation .Section, Torino's, 12 

San Franciscana 

The San Francisco Symphony 

f f ff(>M ,., .ji 

FRENCH BAROQUE . . . S.F.'s homo oj opera and symphony . . . 

The San Francisco Symphony Orchestra has a tradition which closely 
parallels the colorful history of the city. 

And with the advent of Josef Krips, great Viennese interpreter of Mo/art 
and Beethoven, in the Symphony's 52nd season (1963-64), the orchestra enters 
upon a new era of growth and musical maturity. The excitement of a new 
concert season has always been a part of San Francisco's dynamic uniqueness. 

Indeed, music in San Francisco has come a long way since a woman violin- 
ist in the Gold Rush days "taxed strength and muscle by alternating musical 
offerings with gymnastic skills" in the city's El Dorado gambling saloon on 
the Barbary Coast. 

The first concert performed in San Francisco, in 1850. was described as 
"an exquisite execution of the classics on a tromlione by Signor Lobero." A 
Hungarian violinist, Miska Hauscr, led the city's first chamber music group, 
described by him as "a mental quadroloque of equally attuned soids." (The 
viola player later succumbed to an attack of indigestion. ) 

The orchestra today comprises more than 100 musicians. Its m<Mnl)ers 
form the core of musicians for the ballet, the opera, and various other orches- 
tral groups — cultural legatees of a musical tradition as proud as the city itself. 

Although the present musical organization was founded in 1911, the 
orchestra's roots antedate this l)y more than half a century. San Francisco's 
world of symphonic music was spawned in the opulent, turl)ulent period of 
the Gold Rush. 

After gold was discovered at Coloma, Rudolph Herold organized the city's 
first known "symphonic group' in 1854, which continued to give concerts for 
more than 25 years. Herold, a pianist and conductor, led an orchestra of 60 
pieces in the first of his concerts in 1865. He was followed by such distin- 
guished conductors as Louis Homeier, Gustav Hinrichs and Fritz Scbcel. (The 
latter, highly esteemed by Brahms, Tschaikovsky, and Von Bulow, founded 
the Philadelphia Symphony Orchestra.) 

The first major orchestra to allow womett to perform, the San Francisco 
Symphony Orchestra also has fostered such prodigies as Yehudi Meiuihin, 
Rutii Slenzynska, Ruggiero Ricci, Patricia Benkman and Grisha (Joluboff. 

In tbe '50*s and '60"s singers Eliza Bisccianti, (^alln'rinc Hayes an<I Madam 
\tina Bisbop gave San Francisco its first reputation as an (q»era-loviiig com- 
munity. The famed Tivoli ()[>era House, begiiniing in 1879. bad operatic per- 
formances everv dav in ibe year witbout a break for 26 straigbl years (a 
record in tbe history of llu" American tbealrrl. Tbe great Luisa Tetrazzini 
was discovered by tbe colorful manager of tbe Tivoli. W illiain II. ( Doc) Leahy. 
Reprints ai ailalile til ihe Clianiher Research Depl.. 333 I'ine Street 

World Traders to Hold Clirislnias Party 

■■(Jhristmas . . . .San Francisco Style" will 
he observed by the San Francisco Area World 
Trade Association Wednesday, December 11. 
ill the Cliainpajjine Room of the Mark llo|)kin> 

There will he a variety of events during: the 

luncheon, including a parade of international 
styles, music, .songs and dance — -"and a sleigh- 
ful of surprise packages." 

Res(>rvations may he made hy telepiioning 
KX 2-1511 (Ext. 42). Tickets are $5.75 per 
person, or $55 per tai)I<' of 10. 

Friday, November 29, 1963 

XeT^' Chamber ^lembers 

..^BPm Jf^^^^ ^P^#%> 
I'^^fc ^^i '^^"^^^ 

\i m. Olsten A. H . Diuihtini If . f. I- tiller III Aiiiielo Sitiifiidcoind S. A. Mannis 

MKMHKHS .\EW TO THK CHAMHKU ROSTER are (I. to r. above): William 
OUlen. president. Ohtens of San Francisco, Inc. (temporary personnel), 703 Market 
Street; Arthur H. Dunham, district manager. Dale Carnegie Courses, Suite 907. Sheraton- 
Palace Hotel; W. Parmer Fuller III. director-western glass sales, Pittsburgh Plate Glass 
Co., 405 Montgomery Street; Angelo .Sangiacomo. Builder, 320 Sixth Avenue, and Samuel 
A. Mannis, Furs by Mannis, 185 Post Streeet. 

Chamber Hc^lpcd 
n Success of 
Jvestock Exhibit 

The participation of (Jiamher oflicers and 
irect()rs in the Grand National Livestock Ex- 
Dsition at the Cow Palace added up to a sig- 
ificant contribution l(t the show's overall 

Carl L. Garrison was presented the ''Cali- 
irnia Livestock Man of the Year" award by 
hamber president Harry A. Lee — both 
ecked out in cowboy regalia — during the 
ictober 26 performance. 

The 1963 grand champion steer was pur- 
lased by Chamber director B. M. Eubanks, 
nd the reserve grand champion hog was 
ouglit by director Ellis Brooks. 

Ten companies represented on the Chamber 
(tard either bought or donated toward the 
urchase of (irand National animals. 

::hambor Wedicnd 
iadio Programs 

S. F. (ihamixr radio shows this weekend 
-ature flowers. pli<>tograi)hy and international 
ade. Times of broadcasts follow: 

KNUK, Saturday (Nov. Mi). » :0:, p.iii., -Saii in 
ir Si\ln-»" pam-l on "IManninK anil I'lanlini: lor the I'uttirc" 
aneli»l,: Ju»e|ili I. Hanulir). nianacrr, piil.ln ily .lepartment. 
K. Clianilii-r ; Brian I'rwcr, rliairniun. Clianiln-r lanilnapr 
111 trie plantuii: .i-illon ( aUo Mipi-rvi>or ol »lrr.l trrr plant- 
I,! ili%i>ioM. S. K. Drp't of I'ul)lli- Work.), ami Illll Crairs, 
lairman-proniolion and fvenli.. Chamber landirape and tree 
antiliK Meetion. 

KKKC, Sunday ( I)er. I). ') p.m., "Conference Call" panel 
1 plMjtoKrupli>\ role in promotion of the city. I'aiieli»t» : 
arl Harlr.ii (I)iikry & Harleen Studio«. S. IM. prehideiil of 
II- l>riife»>ional l'liulo|!raplier« of California, Ine.: K.ilwin 

offman. ol the San oHiee of Iniled l*re»h I rna- 

n.ial I'liolo,, and Kiihard l<u»t.ell, aHi.i.tant .ale* nianuK". 
milk. Caini-ra and IMioto Supplies, San I' 

KKUC. Sunilav ( IJer. 1), •):».'. p.m., "San l-ranriiio I'roiire.. 
eport" pre.iuti. Ur. All.erl K. Kriiirke, eronomir loiin.el to 
le German Kiiiliaioy at WaBliiniiton, diarii>>inf{ inlernatioiial 
ade opportunilien. 

Moderator of all three .ho«» i. (harnlor iveiiiti>e liie 

M'Mllrllt C I.. loV. 



HARRY A. LEE, President 
C. L. FOX, Executive Vice Preiident 
M. A. HOCAN, Secretary 
CHARLES f. AVRES, Ah.ociate Editor 
iihrd aemi-monlhly and owned by the San Franciieo 
iliiT of Commerce, a non-profit orgaiiiialion, at 33J 
St., San Franciico, Zone 4, County of Snn Franciieo, 
.rnitt. Telephone EXhrook 2-4511. (Non-memher lub- 
iua, $■> 00 • year.) Entered ai Second Clan mailer 
:.'(j, 1944, at the I'oBt OfTire ul San Francuco, Cali- 
, under the Act of March 3, 1H79. 
Circulation: 7,S00 






Apr I 


Nehru, India's Ambassador to the United States, 
was featured speaker this month at a luncheon 
sponsored by the Chamber and the San Francis- 
co Area ff' orld Trade Association, lie discussed 
"American Enterprise in India's Future." Shown 
durinfi a post-luncheon chut are (I. to r.): If il- 
liam A. Muriale, vice president-international 
dirision. Bank of America; l\ehru, and James I'. 
If ilson, secretary of I lie H T Assn. 

Foley Report: Growth 
Of Small Businesses 
Healthy, Promising 

The growth of small business investment 
corporations jjroviding venture capital for 
burgeoning industry — and. often, the man- 
agement know-how — has been continuously 
encouraging, according to Eugene P. Foley, 
federal administrator of the Small Business 

And California, with its development of 
many new enterprises involving new mate- 
rials, techniques and products, has seen the 
licensing of more SBlCs than any other state 
in the Union. Foley noted. 

Foley addressed a meeting co-spon.sored by 
the San Francisco Chamber of Commerce, the 
National Federation of In(le[)endent Business, 
the SBA San Francisco Regional Office, the 
Western Association of Small Business Com- 
l)anies. the San Mateo Development Associa- 
tion and the President's Executive Advisory 

Since passage of the SB.-\ bill in 1958 and 
licensing of the first .SBIC in 19.59. the pro- 
gram has seen the growth of 678 SBICs pro- 
viding $475 million in venture capital for 
8.500 small business enterprises, Foley re- 

And even during the "past 18 months — a 
period of market depression, economic uncer- 
tainties and abundant criticism of 
(the |)rogram), 122 new licensees came into 
the program, bringing more than $43 million 
in private capital with them." Foley said. 

Foley was introduced by Emmett G. Solo- 
mon, president and chief executive officer of 
(!rocker-Citizens National Bank, who served 
as chairman of the day. 

$21 Billion in Assets Aggregated 
By Banks Headquartered Here 


The 10 i)aiiks lieadtiuartered in .San Fran- 
cisco had aggregate total assets of $21,216,- 
557.013 as of .September 30, according to sta- 
tistics available at the research department of 
the San Francisco (ihamber of Commerce, 333 
Pine street. 

Bank of America, largest banking institu- 
tion in the world, had assets on .liine 30 of 
$13,687,402,920, it was noted by Thomas W. 
Borek, manager <>f the (liiamiier's research 

Mere's the .September 30 breakdown mi the 

otlur nine: Weils Farg.) ($3,489,957,296), 
Crocker Anglo ( now Crocker ('itizens — 
$2,467,325,235), Bank of California ($960,- 
147.436). Hibernia ($251,721,477), Pacific 
National ($229,5.36.6251. .San Francisco Na- 
tit.nal ($.50,814,409). (;(.lden (iale National 
(.5.39.107,410). Bank of Canton ($31,594,895) 
and Bank of Trade ($8,919,280). 

The 10 banks maintained 114 olhces in San 
Francisco, 1,190 in all counties of the state 
( Bank of California total — 32 — also includes 
branches in Oregon and Washington). 


VOLUME 20 • NUMBER 23 • DECEMBER 13, 1963 

The Changing of The Guard- "1964 Officials Elected 

City's Problems 'Fewest, But Greatest' 

by William J. Bird 

Western Vice President 

John Hancock Mutual Life Insurance Company 

Aciioii ol ihc San Francisco Chamber ot Commerce in 1904 will be to 
concentrate sjjecial emphasis upon major ecc:)nomic problems obstructing the 
(itys growth while at the same time continuing its interest and conmiittee 
acti\ity in the broader areas of community development. 

Ne\er beiore have a few problems so shaj)ed a city's destiny as those now 
lacing the growth of San Francisco. Nor have such problems presented a 
citizenry more challenging opj^ortiniities. 

The tangled freeways of the liay Area and snarled iiallu (onditions 
in dfjwntown San Francisco are challenges that must bring about a network 
of freeways and public iranspf)riation wliich shoidd become the envy of cities 
throughout the nation. 

The exchange ol blighted areas tor new residential and business 

construction would not only increase tax revenues but woidd create better 

housing and working (ondiiions for our citizens. Leadership in this effort to 

imjjrove our standard of living would stand as a goal for civic leaders 


The rights of humans as expressed in Ijetter working relationships 
between the many races that make up the citizenry of San Francisco and more 
leadership on the part of business in creating equal rights between these races 
is a challenge for justice and ecjuality. 

linning these impossible tasks into genuine accomplishments will be the 
aim of the San Francisco Chamber in 1901. It will call upon the cooperation 
of public officials— whose interests are the same; upon businessmen large and 
small— whose future hinges ujion the results; and upon the greater niniibers 
of employed citizens— whose very existence depends upon our success. 

To accelerate our efforts, the Cliamber must look within and be sure 
that it is up to date in its financial support, its program; and its manpower 

Our ability to achieve resulis will be determined by the degree of 
cooperation and support gi\en by the entire business comnumity, the 
political leaders of ilie city, and labor interests. 

mil Bird (left) and Bill Dauer 

Freeway Safety Record 
Lends Strong Support 
To New Construction 

A strong point supporting the constriulion of 
more frccwavs is their safety record, according 
to |. ]', Sinclair, assistant state highway 

Sinclair provided an e\am|)le in San Francisco 
to bear out his statement— a comparison i)etween 
the 1962 traffic experience on the Enibarcadero 
rree\\a\ and on I'ark-Presidio Roule\ard. 

During that >ear, the freeway carried ;U,5()0 
vciiicles per day on the average, Sinclair said, 
vet its accident total for the year was oidy 11 — 
nine property damage and two injnrv— and 
there were no fatalities. 

In contrast, Park-Presidio carried ;il,00() 
vehicles per day on the average and there were 
1 10 accidents (10 times those of the freeway), 
02 proj^erty damage mishaps (seven limes those 
of the freeway) and 48 injury accidents (24 
limes the freeway) accounting for 74 persons 
injured (37 times). There were no fatalilies. 


December 18— CONTACT CLUB, Signature 
Room, .3rd floor, John Hancock Bldg., 255 Cali- 
fornia. 10:15 a.m. 

LUNCHEON, World Trade Club, 12 noon. 
ENCE, Room 200. Chamber building, 12:30 p.m. 

Friday, December 13, 1963 




By Joe Haughey 

)H\ W. NfAIIIIARn III, president of 
[ailliard and Sthmicdell. San Francisco, has 
xn elected national chairniaii of the National 
Ffxxl Brokers Association. 
\failliard served as |)resi- 
dent of the S. F. C.lunnber 
n 1953. Mailliard has 
.er\ed in San Francisco as 
(hairnian of the March of 
Dimes, connnissioner of 
the Redevelopment .Aj^en- 
(\. and director of Bay 
^ ^^^^^^^^^H Area F.dncational 1 cle- 
^ ^^H^^^^^l \ision. For 
m^ ^F ^^^B he has ser\ed as director 
of the California .\cademy 
of Sciences. .American 
ancer .Society ^S. F. chapter), AV'ells Fargo 
ank. and Pacific Mutual Life Insurance 
ompan\. . . . 

)ntcst sponsored by the .San Francisco Inter- 
itional .Airport Junior Chamber of Commerce 
•nt to Linda Johnson, editor of the .Sequoia 
Redwood C:it\) Hif^h .School Times (first), and 
ill Galstan, editor of the Oceana (Facifica) 
igh School Breakers (second). ... 

0.\ SHFRWOOn, "the worlds greatest disc 
>ckey," is back with his cronies— Herb Kennedy 
id Walh King-at KSFO. Between them, the 
iiee a((()imt for 73 years of broadcasting— 
ennedy 30. King 22, and Sherwood 21. . . . 

on show moderated bv Stuart R. Ward, asks 
le (|uestion. ■Should Our Immigration Laws 
e Cihanged?" Suiidav ^Dec. 1.')) at 8:0,') p.m. 
auelists iiuhide: J. (.. Russell, longtime 
udent of immigration; S. M. Saroyan, engaged 
1 refugee resettlement activities since 1916, and 
ugerie L. Rendler, attorney and student of 
miiigiation matters. . 

OSFl'H M. ANFLLI has been named the San 
ran(isco Rccreaticjii and Park I)c|)artment 
Ciardener of the Month" for No^ember. .Anelli, 
ho joined the department in June. 19.')9, re- 
L'i\ed a S2.5 U.S. .Savings Bond from the Levi 
irauss Fnist Fund and a certificate for a pair 
f Levi jeans. For 24 sears prior to joining the 
epartmeiit. .Anelli o|)erated liis own nursery. 
Ic is in charge of the Strvbing Arboretum Rock 
.ardeii. ... 

KM SI BORN, ioimci professor of aichi- 
Ldiiie at U.C. has been retained to develop 
oiueptual designs for the new rapid transit 
iiiiwav stations ifi lie built in San Fraiuisco, 
)aklaii(l and lUikelev. Born was designer ol the 
!IJ9 l.mbaicalero development plan ioi tiic 
. F, Tort .Authority. . . . 

mmWAi 1 \1'RL.VS-Ar„' J,i(,,i,,i,i Anltii.s 
isttojrl freijihtrrs took to the shits this tiionlli 
o provide new speed, f^rtater capdrity for tlie 
latioti's airfreight sliippers in lime for the ufi 
oming holidnx rush. San Francisco is atnoiif^ the 
■ities served. The carg(t jets carry -fi tons. 

\ 10 i'OINl I'ROGR.V.M toi California busi- 
ness has fjeen outlined by Milton .M. Teague, 
president of the California State Chamber. The 
objectives: "an econoinical and equitable tax 
structure: reasonable industrial insurance pro- 
grams: equitable labor-management relations; 
practicable, low-cost water development and 
disti ibution: maintenance of profitable agii- 
(ultiiral piodiKtion: transportation, recreation 
and national resources development; exploita- 
tion of Clalilornia's excellence in research and 
development; inducement of industrial ex|xiii- 
sion and new industries in the state: expansion 
of markets local Iv and abroad, and mobilization 
oi all California business to get together, plan 
together and act together." . . . 

BFR lOLT BRFCHTS "The Caucasian Chalk 
Circle" is the next (third) major production of 
the .Actor s \Vorkshop, opening tonight (Friday) 
in .Marines" Theater. Staged bv Carl \Veber, a 
ioriner director in Brecht's renowned Berliner 
Knscmble. the epic adaption of an oriental fable 
will be performed on a revolving stage, complete 
with masks, music and some 100 roles. . . . 

C;ormick and Paget have moved to enlarged 
offices in the .American International Building. 
2()() .Sansome street (SUtter 1-8421). ... 

NKW OFFICFRS of Mission Street Merchants 
are: Frank J. (ioni, branch manager of Bav 
\'iew Federal Savings and Loan .Association, 
|)iesi(lent: Richard Bon Omi, of Bon Omi Stores. 
Jack Fanbuig. owner of .Ann Lee .Apparel and 
Fanburgs, and John C:ockerliam. manager of 
(.rav son's Mission Store, vice presidents; Philip 
Hunter, control ler, Redlick's, treasurer, and 
Anthoiiv Maimina, CP.A, secretary. . . . 

FI\F HUNDRFD California leaders in in 
dustrv, science, government and education will 
meet in Sacramento January 27-28 to launch a 
sweeping attack on problems confronting the 
state in the next two decades, according to Uni- 
versity of California Fxtension. The meeting 
will lake phue at Sacramento's Hotel F.l 
Rancho. . . . 

PROF. \L.\DO KOLITSCH, directcn of Pro- 
levsional \iolin Studios here, is booked for a 
series of concerts in the western states and will 
next be heard in San Francisco in early 

(.R.ACF BUMBR'S. mcv/t) soprano and the 
famed "Black \enus" of Bevreulh a cxnqile of 
seasons ago. will dedicate an aria to the late 
President John F. Kenncdv at her 3 p.m. concert 
in the Curian Theater Sund;i\ (Dec. 1.'))— "O 
don iatale " from X'erdi's Don Carlo, a favorite 
of the President. . . . 

AMONt; MKMBFRS of Governor Fdmund G. 
lirowMS new Cooidinating Council on Urban 
Politv are Roy Sorenson. general secretary of 
the San Francisco \'MC.A, and Fdward P. 
Kichler, president of Kichler Homes, Inc. . . . 

TWO MKMBFRS of the advisory board of San 
Francisco State College have been announced bv 
president Paul Dodd. They are: Jose|)h F. 
I.delstein, of ^ ork .<• Co.. members of the Pacific 
Coast Slock Fxchange, and Norman N. Fromni, 
administrative executive of Fiomm is: Sichel, 
Int. . . . 

CABOr. CABOI ,<: Forbes, nationallv known 
real estate developers, have announced the ap- 
poiniiiKiii of Bradley W. Stark as assistant to 
Paul P. Shepherd, manager of the San Francisco 
oil ice. C(..<F recently disclosed plans for a 600- 
acie San Francisco Bay Industrial Paik on land 
in South San Francisco. . . . 

JOHN W . PpyiTIT, an anihassa<lor exlraonli- 
iiarv of the Chamln'r and vice president emeritus 
of the Yellow Cab Co., re.-.-nlly was ofrHJally 
rompliim-nled and coiiiiiieiided liv the S. l . 
Board of Supervisors "for the e\«elleine of your 

1,-pr nialioii of our cilv dnriiin your recent 

travels throughout Latin .America. Supervisor 
ilVterl Taiiiaras recalled to his c-olleajiiies the 
Iremendous scope of vcnir itinerary and the fact 
that wherever you stayed vcui hroucht the name 
of San I'raiieisco to frieiidlv nolife. ' . . . 

BAY AREA FOOD BROKER leadens gathered 
at K.\BR!\BC radio, 420 Taylor street, to par- 
ticipate in the taping of a recent Chamber dis- 
cussion shoiv, "San Francisco in the Sixties." 
Left to right are: Earl Rains, secretary of the 
Associated Grocery Brokers of San Franci.fco; 
Clarence E. Broun, industry relations and pub- 
licity chairman of the association; Deluin Enz- 
minger. merchandisinj; manager of KIKBK-I\BC 
(standing) ; G. L, Fo.v, e.xecutive vice president 
of the Chamber and moderator of "San Francisco 
in the Si.xties," and Don Atterhury. president of 
the 'grocery brokers firoup. 

SAN FRANCISCO'S GL.AMOR came in for a 
good share of nationwide publicity in a recent 
edition of Holiday Inn magazine. The national 
puhlieution, ehiiining a circulation of more than 
300,0(10. features San Francisco and offers the 
motor hotel chain's new S3 million Holiday Inn 
ill South San Francisco as the ideal resting-place 
or meeting location for tourists or businessmen 
visiting the city. The story of "San Francisco - 
Colorful Crossroads of the Vi orld'' ( and of the 
south city Holiday Inn) is spotlighted with a 
full-color cover picture of the (Golden Gate. . . . 

TRANSPORTATION accounts for one-.-ixth of 
our gross national product, yet remains one of 
the least researched fields in all American in- 
dustry, according to Under Secretary of Com- 
merce Clarence U. Martin. He |)redicted a com- 
pletely computerized system will be developed 
for handling freight billing, during a recent talk 
at Stanford I'liiversity. . . . 

H. LIEBES, LEADER in women's fashions in 
tlie \\ est for '>"> years, announces it will finish its 
100th year in busines* with a new store in .Marin 
Counly. The firm signed a lease for a l,i,000- 
scjuare-foot branch in the Northgate Regional 
Shopping Center (San Rafael), a project of the 
Diaper ('oinpanies. . . . 

STATE CHAMBER (;eneral Manager Clark 
Galloway reported its o|ipositioii to creation of 
civilian polic-e review boards which, he said, 
■"vNoiild iiiidcrmiiie p<dice morale and hamper 
ilTcctive pcdice work by placing an outside 
.iiiliiority in jiidgiiifiit over polic'c acticnis .... 

W 11,1.1 \M K. HOHKKTS. in. I chief 
executive officer of Ampex Corporation, has 
been elected to the board cd directors of 'Vi'elU 
Fargo B.ii.k 

POLAND'S -HOW TO BE L0\ ED" won this 
V ear's San Francisco Internalional Film Festival 
(;.ddeii Gale Award as best out of 22 entries 
from 1 7 countries. . . . 

Friday, December 13, 1963 

Here^s Your Line-up of Luminaries for New Year 


Siitlwrldnd Ell hunks 





Miss Hognn 

13 New Directors Elected 
To Fill Out 31-Man Board 

1 hiriecii new direcLors ha\e been elected to the 19G4 board ol 
I he Chamber. Eighteen incumbents fill out the 31-man board. 
The thirteen new directors are: 
josph K. Allen, xice president, Utah Construction & Mining 

Company: Charles A. Anderson, financial vice president, Kern 
Comity Land Company; Robert M. 
Desky. deputy city attorney; F. Marion 
Donahoe, president. Citizens Federal 
Savings and Loan Association. 

Dwight H. Hart, Jr., general manager, 
(.Mil Hoiel; Wesley J. Huss, partner, 
L)brand, Ross Bros. & Montgomery: F. 
E. Kriebel, assistant to vice president- 
systems freight traffic, Soiuhern Pacific 
Company; Philip G. Lasky. West Coast 
area vice jjresidcnt, KPIX-TV. 

fames P. .Mitchell, \ice presidenl- 
|)ubli( relations. Crown Zellerbach Cor- 
poration: Thomas K. Procter, vice presi- 
dent, Coldwell Banker & Company; 
Kenneth R. Rearwin, vice president, 
Merrill Lynch. Pierce, Fenner R: Smith. 
Inc.: Sliermci- L. Sibley, \ ice president 
and general manager, Pacific Gas R: 
Kleciiic Ciompany: and Teller \\'einman, 
general mere handise manager. The 

Re-elected directors: 

Rcjss Bairetl. president, Foster and 
Kieiser; William |. Bird, western vice 
piesident. John Hancock Mutual Life 
Insmance Ccjmpany; G. C^. Briggs. 
general sales manager-retail, Standard 
Oil C^ompany of Calihjrnia, Western 
Operations, Inc.: Ellis Biooks, ])resident. 
Ellis Brooks Chexrolei: Ci. E. C>)on. 
regional \ice president. San Francisco. 
American Airlines, Inc.: f. R. I^aiii. 
president. States Steamship (Company. 

Preston G. Drew, manager, San Fran- 
(isco division. Shell Oil C;om|)any: V>. M. 



llnrl. Jr. 

G. L. Fox 

William J. Bird 
Succeeds Harry Lee 
#«i.'l As Chamber President 

W^illiam J. Bird, western vice presi- 
dent, John Hancock Mutual Life 
Insurance Company and 19G3 vice 
president of the 
Chamber, has been 
elected president of 
the 113-year-old or- 
ganization — oldest 
chamber of commerce 
in the W'est — accord- 
ing to G. L. Fox, 
executive vice presi- 

Bird's election by the 31-man Cham- 
ber board of directors, was annoiniced 
at a breakfast meeting of the Chamber's 
1963 and 1964 boards in the Gaiden 
Room of the Fairmont Hotel. 

Bird, former executive vice president 
of the Greater Boston Chamber of Com- 
merce and former manager of external 
affairs of the Chamber of Commerce of 
the United States, succeeds Harry A. 
Lee, vice president of J. Walter Thomp- 
son Company, 1962-63 president of the 

Succeeding Fox as executive vice 
|)resident is William E. Dauer, 38- 
year old executive vice president of 
the Kansas City Chamber of Com- 
merce who will assume his new post 
January 1. Fox, who has served the 
Chamber for more than 20 years, 
will act as a consultant until July 
1, 1964, date of his retirement. 

Three Chamber \ice presidents were 
elected: D. Clair Sutherland, senior vice 
president, loan administration. Bank of 
America N.T. R: S.A.: B. M. Eubanks, 

J At sky 


I' r inter 

Hviiru ill 


Friday, December 13, 1963 

). F. Business Activity Shows a 12.8 Per Cent Gain 

Business acti\ity in San Francisco during Oclober 
as 12.8 per cent higher than the same month a year ago, 
cording to the research department of the Chamber. 

Thomas \V. Borek, research department manager, 
Dted that the Chamber October index rcxse to 144.8 as 
unparcd with last years 128.3. The index is based on 
)r)7-r)9 ccjualing 100. 

Here are some of the signilicani factors in the latest 

• San Francisco bank debits up 18.4 per cent over 
October, ]962-S7,721,07r).()0() as compared with Sfi.516, 

• Car loadings down one-tenth of one per cent— 
10,989 from 11,007. 

• Electric energy sales up 5.4 per cent. 

• Department store sales down by one half of a 
percentage point. 

Fotal estimated employment during October in the 
six-countv San Francisco-Oakland Metropolitan Area 
totaled i;230,800, an increase of 2(5,700 over Octboer. 1962. 
L'neniplo\ed nunil)ered 59,200—4.6 per cent of the civilian 
labor force. 

Oakland bank debits were up 7.6 per c eni—S 1.056, 904,- 
()()() over S981, 839.000. 


(Confinued from page 3) 
jbanks, partner, Stewart, Eubanks, 
eyerson R: Company J. P. Garling. Jr.. 
ce jiresident, Macy's California; H. P. 
ougii, regional vice president. General 
[eyeison R: Company; J. P. Garling, Jr., 
d)lisiier, San Francisco Exanuncr and 
(// rrancisco Xeics-Call Bulletin: 
ichard C. Ham, attorney; Paul E. 
a/elrig, president, Kilpatrick's Bak- 
ies. Inc. 

I. W. Hellman. chairman of the board, 
■ells Fargo Bank; Jerome W. Hull, vice 
esident, Fhe Pacific Telephone and 
elegiaph Company; Ray B. Mattson, 
esident, \VilbiM-Ellis Company; D. 
laii Sutherland, senior vice jjresident, 
link oi Amei ica N.'I".&:S..\.; and Robert 
^ Walker, vice president-executive 
presentative. The Atchison, Toj^eka R: 
lilt a F"e Railway System. 

College Education 
inancing Discussed 

KROX-T\"s "Moncv in Motion" will 
ek answers to the (juestion. "How Can 

Student Finance a College Educa- 
DU?" at 2 |).m. Sunday (Dec. 15). 

The show, modeiated by Dr. Lloyd 1). 
u(kmaini, cocjrdinator, division of in- 
1 IK lion, City College of San Francisco, 

arranged by the Invest-in-,America 
oi iliern C^aliiornia Council in coopera- 
on wiiii the Federal Reserve Bank of 
in Francisco and KRON-TV. 

Panelists Siindax will be: LeoiKird 11. 
lildcbrandl, educational director, 
iiiied Student Aid Fund; Miss Gayle 
oiiil);u(li, (hairnian, Clollege Planning 
oiileieiue, San Francisco Youth .\sso- 
atioii (and a senior at Lowell High 
liool), and Benjamin McKendell, as- 
siaiit director. College Entrance Exaiii- 
lation Board. 


WILD WEST by James D. Horan and 
Paul Sann. Crown Publishers, Inc., 419 
Park Avenue South, New York City. 

Billed as "the whole story truly told 
with pictures of the West from lawless- 
ness to order," this is a must for collectors 
of Western lore. It does belittle the 
legend of Joacpiin Murieta, the "Robin 
Hood of the Ciolden \\'est ' and ignores 
the last and greatest of the train robbers, 
Roy Gardner, who made Southern 
Pacific as miserable in the late twenties 
as Black fiart did Wells Fargo in earlier 

BROSE BIERCE, Edited by George 
Barkin. Dover Publications, Inc., New 
York City. $1.00 paperback. 

Bierce, of course, is part of San Fran- 
cisco's literary tradition which involves 
such names as Mark 'Fwain, Jack Lon- 
don, Bret Harte. Frank Norris. William 
Saroyan, Robert Louis Stevenson and 
Rudyard Kipling. Fhe Ju\enal of San 
Francisco's Ciaslight Era, Bierce vanished 
iiivsteriously one clay in Mexico in 1913 
;ilter a long career in journalism here— 
iiuluding tlie writing of a column for 
the Hearst Sutiday Examiner. Bierce, 
like Dean Swift, attacked corrupt and 
hv|)ocritical social institutions of his 

GUIDE. By Ben Adams. $1.95 paper- 
back. Hill and Wang, New York City 

Most San Fiaiuisco guides take a 
iteieoiy|X'd and hackneyed ap|)roa(li to 
the (ity. 1 his one, however, sets out 
boldly ill seaidi of tiie strange and least 
known aspects oi the city— its delightful 
MiKill rest:iui;iiiis. the li\elv :iits. ni^lu 

life, shoj)j)ing tours. .\ cjuest for other 
than the mundane. (Chamber credited 
lor an assist in book flvleaf). 

Johnny Kan and Charles L. Leong. 
Howell-North Books. Berkeley, Cali- 
fornia. $5.95. 

1 he only cookbook to emanate from 
San Francisco's Chinatown and the 
ONLY cookbook dealing strictly with 
Cantonese cookery to be published in 
this country. Fhree-cpiarters of the 
recipes are simple to prepare. And the 
remaining ones are for ceremonial or 
bantpiet tvpe dishes. Definitely recom- 


(Continued from page 3) 

i^eneral partner, Stewart, Eubanks, Me\- 
erson &: Company; and Jerome W. Hull, 
vice president (ojierations). The Pacific 
Telej)hone ancl Telegraph Company. 
Marie A. Hogan was re-elected Chamber 

Elected treasurer was Paul E. 
Ha/elrig, jjr esident, Kilpatrick's 
Bakeries, Inc. Robert M. Desky. 
deputy city attorney ancl j)resident 
of the Junior Chamber of Com- 
merce, was elected assistant treas- 

W'hili' ill Boston, Bird served as 
(ousultant to the Greater Boston Eco- 
nomic Study Committee and was a 
iiuiiiber of the Executixe Committee of 
ilie (it\\ lOO-man Committee for Civic 
Progress. He served as a meml)er of the 
board of regents of the Institute for 
Oigani/ation Management; was Editor 
of The fournal. national publication of 
the .\nierican Chamber of Commerce 
F.xeciitives, and is a former ])ublisher of 
tile Boston Chamber's (heater Boston 
llusiness iiiau;i/ine. 



HARRY A. LEE, Preiident 
C. L. FOX, Executive Vice Preiidenl 
M. A. HOCAN, SecreUry 
CHARLi:S 1". AY RES, A.«oci«le Editor 
Publithed lemi-miinlblr and owned by the S«n Fnneitco 
Cliainlirr of Commerce, ■ non-profit organiiation, al S3S 
Pine St., San, Zone 4. County of San Kranciiro, 
California. Telephone EXbrook 2-4S11. (Non-member lub- 
■ cription, tS.OO a >ear.) Entered ai Second C^aii mallar 
April 26, 1944. at ibe Pott Offire al San Francuco, Cali- 
fornia, under the Art o( March i, 1R79. 
Cireulation: 7,S00 








IS. i 

Business Heart 


VOLUME 20 • NUMBER 24 • DECEMBER 27, 1963 

/f 's />MsAr /or 1963,-Daivn for 1964 . . Happy New Year! 

. . . I' iridnridl district of San Francisco rises dramatically above the apartments of I el<>y^rai)li Hill in this vieic from i.oit 
I oner .... 

S. F. Construction To Hit $180 Million for 1963 

Total value of construction permits issued in San Francisco 
for the first 11 months of this year reached 8176,666,414 ac- 
cordinfi to Thomas \V . Borck, manager of the Chamhcr 
research department. 

The 1962 12-month total value for consfruction penults 
was Sl.')6.184. 101. The 1963 11-month figure exceeds it hv 

820,482,013. "Clearly," Borek noted, "1963 will he anoth<T 
record y«'ar with total \alur of hnildiii^ |>('riiiits lo well ex- 
reed 8180 million." 

\\ hen companMl with the 1962 I I -month fi<:ine. Borek 
pointed out. "the up>nr^e in huildin*: permit valuation is 
dramatically emphasi/ed" an increase of $28,770,331 or 
19.4 |>(M- cent. 

Organization List 
Available at Chamber 

An updated Professional ( )rfrani/,ation 
List providin<ic information on 246 

f:roup-> active in San Francisco — is now 
availahle at the CJiandier, according to 
Thomas W. Borek, manager of the re- 
search department. 

The list, catejrorizes the organizations 
under 10 suh - hcadin;z>: architectural, 
arts and letters, educational, educational 
alumni, engineering, legal, lihrary, med- 
ical, dental and health, nursing and re- 

Practical Politics 
Course is !$checlulecl 

An action <-ourHe in [>ractical 
p<»liticH will he held for nine 
wt'ekly HCHHionH on Tu«'K«layH he- 
<!inniii<>; January 21, ae<-ordin<; 
to Handle I*. Shields. Chaniher 
puhlic affairH d<-parlnienl nian- 

The coiirHi'H will he ludd on 
'Puenday from .'i:30 lo .) p.m. in 
room 200 of the ehamh<>r. Hich- 
ar<l (]. Smith, Presith-nt, The 
Smith (lompany. will Herve as <li8- 
cuHHion ieath'r. 

Chamber Job File 
Lists Varied Talents 

The (]hand)ers research department 
has 20 resumes on file from prolVssional 
and husiness people seeking employ- 
ment. Resumes are held for three 

Fields of experience covered hy the 
20 include general management, engin- 
eering, lahor ndations. puhlic relations, 
a<lvertising, personnel management, in- 
ternational trade, purchasing, sales, com- 
mercial hanking, economic planning, 
evaluation and research. 


K- .^ -,— 





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Al^t iilX^ -£r JUm 

Friday, December 27, 1963 


By Joe Haughey 

MEMBERS of the Saii F^aIl(■i^(•o Ba> Area 
aa(l<-a>tiii{: As^o(•iation. plu> many other sta- 
ins, joined in ohserving a "Minute for Peace" 
it Sunday, acrording to G. L. Fox. executive 
•e president of the Chamber, which coop- 
ited with the City and County of San Fran- 
co in initiating; the ceremony. Through the 
illicit) department of the Chandler, releases 
!re -ent out to newspaper> and radio stations 
roughout the countr\ inviting persons in com- 
jnities throughout the L nited Slates to join 

the oh>ervance mariving the ending of the 
riod of official national mourning for the late 
esident John F'". Keiined>. A telegram was 
tit to President Lyndon B. Johnson by Harr\ 

Lee, pre-ident of the Chamber, seeking White 
3use particijiition. . . . 


comprehensive collection of materials sub- 
illed by architects and arti.-ts (professional 
id amateur), will he exhibited at the Main 
brary. Civic- Center, January 3-31. . . . 

SLICK AIRWAYS is now engaged in "a 
ajor airlift of a national news magazine." 
eekly editions of U. S. News and World Re- 
»rt are flown to San Francisco via Slick each 
inday, providing one-day earlier circulation to 
bscription cu.-tomers in the Northern Cali- 
rnia area. . . . 

A FESTIVAL OF ONE-ACTS will be pre- 
iited by San Francisco State College Players' 
lub January 34 at 8:30 p.m. in the Little 
leater. The (irogram: "The Measures Taken" 
' Bertolt Brecht; "Three Actors and Their 
rama" by Michel de Ghelderode, and "Thi» 
ay to Me" by Robert (Corcoran. . . . 

P\(;IFI(; GAS and Electric (Company ex- 
•ndilures in 1964 will reach a record high, 
liinated at $2.S.5 million, is announced by 
idicrt IL Gerdes, company president. This in- 
•stmenl in new gas and electri<- facilities, will 
eate thousands of jobs, he notes. . . . 

DONALD A. JEN.SEN, chief executive ofTicer 
the California Motor Vehicle Pollution Con- 
(d BoartI, will address the S. F. chapter of the 
alional Safety Council Monday, January 6, at 
p.m. in the Hall of Flowers, (>olden (^ate 
ark. . . . 

in I'Vancisco Stale (College A Capiiella (^hoir, 
! association with the Society for the Recording 

Contemporary Music, is being exclusively 
ileased on Mii^ic Library Records. The record- 
ig is an anthology including: "The Two Cities" 
^ Darius Milhaud; two niovements from Roger 
ixcin's cantata, "The Wine of Astonishment"; 
r>ler Sacco's "Behold the Fowls of the Air"; 
'illiam Wanl's "Li.-<ten, Lord," an<l Kodaly's 
Movements from Matra Pictures.". . . . 

CARL BKIJNE has been nominated, on an 
nopposed slate, for 1961 presidency of the 
^n Francisco Bay Area Publicity (iliib. Others 
1 the slate are: Lorey Lokey for first vice 
resident; Bob Harris, second VP; Dora Perry, 
jcrelary; Dudley Creed, treasurer; and for the 
oard — John McCombs, Kutheriiie Pavia, (»il 
•e;iii, Dennis Richter, George Learned ami Dor- 
thy Callyot. . . . 

ONE JACKSON PLACE has completed leas- 
ing agreements with U. S. Leasing and Crocker- 
Citizens National Bank, according to W alter 
Landor, iii<lu>trial de-igner and co-owner of the 
building with Joseph ^ einer. . . . 

include correct taxpayer identification number, 
it was reminded b> Jo-eph M. Cullen. San 
Francisco District Director of Internal Re\enue. 
Identification numbers are a neces?ary jiart of 
the IRS switch to electronic processing e(|uip- 
ment, he explained. An employer who has not 
applied for an identification number should 
obtain a Form SS-4 from the di>trict director, it 
was stressed. . . . 

GREYHOIND'S annual 3(l-day Mardi Gras 
— Florida — Nassiu Escorted Tour will leave 
San Francisco and San Jose on February 2. \ 
visit to Carlsbad Caverns in New Mexico is 
one of the features of the first week of the tour, 
returning to S. F. on March 2. . . . 

LEONARD P. DELMA.S, president of I)elma> 
<I4 Delmas Jewelers, has been elected treasurer 
of the \ acht Racing Association of San Fran- 
ciso Ba>. . . . 

locally jiroduced, are available to schools in the 
Greater San Francisco Bay Area and may be 
obtained from KRON-TV, according to Tom 
Mullahey, public affairs director for Channel 
4. . . . 

chairman of the executive committee and chief 
executive officer of the Bank of California, has 
been elected to the board of directors of Pacific 
Gas & Electric Co., filling the vai'ancy created 
by the death of Norman R. Sutherland. . . . 

EVENIN(; .SERVICE one night a week will be 
pro\itled b\ the Department of Motor \ chicles, 
beginning April 1, according to Governor Ed- 
mund i). Brown. The decision to offer evening 
service was the result of a 90-day pilot program 
conducted in San Francisco and West .San Fer- 
nando \ alley. . . . 

CALLINC; CARDS printed in Japanese are 
now available to American businessmen before 
they dejiart for Japan, thanks to a new Name 
Card -Service arranged by Japan Air Lines. . . . 

FOURTH ANNUAL Lucky International 
Open Golf Tournament will be televised live 
by KT\'U from San Francisco's Harding Park 
course Sunday, January 26, from 2:30 to 4:30 
p.m. The finest pros on the U. S. and inter- 
national circuits will be comiicting for Si)f),00(l 
ill prize money. . . . 

JOHN L. MERRILL, president of the Merrill 
(^o. (Engineers I, has been elei-ted a director 
of United States Leasing Corp., Brooks Walker. 
Jr.. president announced. . . . 

TWO SENIOR EXECl TIN ES have been elec- 
ted to the Bank of America's Managing (Com- 
mittee. They are 1). (Clair Sutherland, senior vice 
president in charge of business relationships, 
and Clarence IL Baumliefiier, vice president 
and cashier. . . . 

expenditures at United Air Lines' San Francisco 
Maintenance and Enginei'ring head<|iiarters 
reached a record §67.3 million in 1963 up 

S7.7 million from the previous year. . . . 

■ CALIFORNIA WINE SALES for 1963 will be 
in the same range as the all-time high of nearly 
I3,'> million gallons reached in 1961, according 
to Don W. Mc(C(dley, president and manager of 
llie \\ iiie liisiiiiiie in San i'raiu'isco. . . . 

IM1()T()(;RAPHY center is offering a 
package, Janiiary-I'ebruary Beginner's (Juii'kie 
Photography (Course, including a ihree-ueekend 
WORK-O-RAMA in Februar>. The Center is a 
service <d' the citv's Recreation and Park De- 
parlmeiil. . . . 

ONE o/ the original water colors on the history 
of the Chinese in the I nited States, executed by 
noted Chinese-American artist Jake Lee for 
restaurateur Johnny Kan. is on exhibit in the 
Gum Shan Room of Kan's Chinese Restaurant 
at 708 Grant avenue. Chinese immigrants arrive 
by shi/) to begin a neiv life in early-day San 
Francisco and the rugged If Some journeyed 
to the gold fields, some became railroad build- 
ers, others remained in San Francisco to make 
up the population of the city's famous 'China- 

CHARLES C. MILLER. Chamber Transporta- 
tion Department Manager, has been ap|>oiiite<l 
Chairman of the National Industrial Traffic 
League Intercoastal and Coastwise committee. 
He also was named to the NITL's aeronautics 
committee and the import-export committee 
for 1961. . . . 

group including Boris Blinder, cello; Isabelle 
Hesselberg, piano; and Paul Renzi, flute will 
open "the Intimate (Concerts" January 12 at 8:30 
p.m., in the Little Theatre of the San Francisco 
Jewish (Community (Center. 3200 California 
street. . . . 

TAX COST of the Bay Area Rapid Transit 
District system is going to be considerably less 
than the amount approved by the voters in the 
1962 election, according to Thomas J. Mellon 
and A. Hubbard Moffitt, Jr.. co-chairmen of the 
(Commitlee for Rapid Transit Now. This month's 
sale of $.')() million in general obligation bonds, 
at an interest rate of 3.37 per cent was below the 
I per cent on which the campaign was based, 
they noted, and the ultimate savings on the 
total (§792 million) bond issue in interest costs 
alone could be nearly SI 19 million. . . . 

WELLS FARGO BANK'S board of directors 
elected two new members Peler T. .Sinclair, 

president of Crown /ellerbach Corp., and H. 
Stephen Chase, executive vice president of the 
bank according to liaiik president Ransom 

M. Cook. . . . 

opened its new headipiarters building at Moim- 
tain \ iew this inoiitb and also aiinoiniced plans 
to build an addition of approximately 100,000 
sijuare feet to its research and developmeul 
facility in I'alo Alio. . . . 

A NEW NATIONAL BANK is due to open in 
San Francisco next year. (Commonwealth Na- 
tional Bank of San Francisco has received 
approval of its charter from the U. S. (Comp- 
troller of (Currency, according to allorney 
Joscjdi M.irtin, Jr. . . . 

Friday, December 27, 1963 

Directors Endorse 
471/2 Ft. Height 
Limitation For !$F 

A -ITl/o-foot ht'ijrlit limit generally for 
northern and northea?tern hay frontaj;e 
huihlinji!! ha.* heen endorsed hy the 
hoard of directors of the Chaniher, ac- 
cordinji to G. L. Fox, executive vice pres- 

The limitation supported hy the 
("hamher exceeds that recommended hy 
the San Francisco Department of (.ity 
Plannin<r hy IV2 ievl. It would i)e ap- 
plicahle alonji the northern waterfront 
ui the city and in the northeast area, 
with certain exceptions. 

The Chamher hoard's vote was taken 
in response to recommendations of Ed- 
ward C. Sequeira. chairman of the Cham- 
Iter civic development committee, and 
Norman Impelman. chairman of the 
capital improvement and land use sec- 

The (.hamher. which has traditionalix 
opposed hlanket limitations on huil(lin<i 
hei<rhts in San Francisco, noted that a 
4()-foot limit on the hay front would re- 
strict new construction larjitdy to wood- 
en frame huildings. "This type of huild- 
inji has a place in our city, hut should 
not he the only ty|)e." 

"Increasing height limit to 47^4 feet 
would result in more lasting or concrete 
structures. Such structures would he 
Itetter designed hecause on<> could Iniild 
four-storv residential units, which would 
call for the use of concrete and nu)rc 
permanent materials, thus eliminating 
manv (»f tlic wood-frame >tructures. 


Januury 7 Jr. ChaiiiluT Ituurd of Dirt-rloi's. 
Room 200. 2:1J i).iii. 

Jiinuury 8 (lunturl (iliili. Joliii HiiiK'ock Hl<l<:.. 
3r»l Floor. Sifiiuitiirc Room, 2.").") (".;iliforni;i, 10 

Juiiuar> 8 ^'orl<l Trade Asmi. I.uiiclu-on 
!VI«'eting, VrOrkl Trade Clul», 12 noon. 
January ft Joint Meeting, Indii.xtrial De- 
velopment (ioniniittee and Street, IIigh>«a.v 
& |{ii<lKe Section. Room 200. 10 a.m. 
Jat)uary ') 'rran«iportation (ioiiiiiiittee. Room 
200, 2 p.m. 

January 10 Jr. Vt'orlcJ Trade Assn. Meeting, 
Room 200. 12 noon. 

January 10 Intereity Section Luneli4-on Meet- 
ing, S. F. (Commercial Cluh, 12 noon. 

^^Wiiithc^r is Business 
Going in 1964? 

'"Where Is Business Going in 196 fV" 
A f«>w educated guesses on that <pies- 
tion will he invited on the KliON-IV 
panel show, ^h)ncv in Molioii. Sunday 
(Dec. 29) at 2 p.m. 

Participants will incluch- \\ illiam M. 
Burke, senior economist, Federal Ke- 
scrve Bank of San Francisco; F>ank Dav- 
is, director of research. Sutro & Go., and 
Dr. Theodore J. Krcps. enu'ritus pro- 
fessor of husiness economics, (jraduate 
School of Business, Stanford Lniversity. 


Ciij^m Largest Industrial Employer 

The San Francisco >iaval Shipyard at Hunters Point is hoth the city's 
largest industrial emplover — 7.000 civilian workers and one of th«' nation's 
top-rated yards for efficiency of operation. 

The animal civilian payroll at the yard runs at S59 million. $66 million 
is spent locallv on materials and supplies. Last year S27 million in military 
])av went to SOO officers and men hased at the yard. 1042 ahoard fleet ships 
home ported here, and ahout 4.400 attached to ships assigned here for repair. 

During the 22 years since the Navy Department look over Bethlehem's 
Hunters Point Dry<lock 11 days after Pearl Haritor and huilt it into the San 
Francisco Naval Shipyard, the site has grown, through tideland reclamation, 
from a half-harren 48 acres to 979, six drydocks, four miles of deep water 
herthing space and 490 huildings. Hunters Point itself is a peninsula with a 
hard rock hase, w hich gives the yard a natural advantage aiul a logi<al position. 

Navv Boards and Congressional committees since 1910 have consistently 
and repeatedly stated the need for a Navy repair hase at Hunters Point. A 
Navv harhor studv in 1962 called the shipyard site "one of the finest in the 

Growth has come ahout through necessity. Fully aware of th<> growing 
crisis in the Pacific, the Navy made the initial purchase in 1940 (for 
$3,900,000). Development funds, however, were not granted hy Congress until 
war caiiu". Soon thereafter a nucleus of Vlar<» Island men hegan a frantic 
|)reparalion for the expansion to come at San Francisco. Fortuiuttely, there 
were two good drydocks. one of which could handle the largest hattleships 
damaged at Oahu. It had heen huilt in 1916 t)n the sit<' of the monster 46.^- 
foot dock constructed 47 years previously hy the city's fahuloiis promoter. 
\V . C. Ralston, huilder of the Palace Hotel, for commercial use. 

Before long a hill containing fiv<^ million cuhic yards of earth and rock 
was dmuped into the hay to form more land. Piers, huildings and shops were 
(piickly put up. Eventually, an 1,100-foot drydock was constructed. 

Todav, the yard is onc^ of the two low-cost Naval yards in the country. It 
just set a new record of 69,000 man-days for a destroyer major rehahilitation 
project. The previous record was 72.000 man-days. Some shipyards take u|» to 
100!000 for identical johs. 

The superior natural advantages of th<> yard inchnlc navigahle waters on 
ihrcc sides, an unrestricted approach channel with minimum water of 60 feet 
leading up to pi«'rs and drydocks. lUc large deep-water aiuhorage of protected 
San Francisco harhor, its strategic location in the Pacific Basin and cpiick 
access to the open sea through the Golden Gate. 

Reprints (iiailnhlp al iho Chamher Research Dept.. ^'^^ Pine >>lreel 

Aviation Section Ur^es Helicopter Relocation 

Support for a |)lan to relocate llic heli- 
port of San Francisco-Oakland Heli- 
copter Airlines atop the trans-hay term- 
inal at First and Mission streets has heen 
\oted hv the aviation section of the 

The action, in the form of a recom- 
memlalion to the hoard of directors of 
the Chamher, was amiounccd hy Fdwin 
M. \\ ilson. vice president of Thompkins 
& Companv. chairman of the section. 

Al. F. Bagan. president of SF-"() Heli- 
copter Airlines, was one of three speak- 

Also addressing the group were Dr. 
F. J. Barrett, president of Barrett Trans- 
portation, Inc.. who discussed the park- 
ing situation at San Francisco Interna- 
tional .\irport, and E. W. Lassers, of 

I riite<l Airlines, chairman of the So<iel\ 
for- the Preservation of Commercial Air- 

The section's vote on the heliport mat- 
ter was taken monients after Bagan com- 
pleted his presentation in which he re- 
iterated an earlier warning that, unless 
his companv can find siiitahle heliport 
facilities after Decemher .'H, San Fran- 
cisco may find itself without helicopter 
service to the airports. 

The present heliport at the Ferry 
Miiilding no longer is ad<Mpiate and. in 
fad. presents some hazards and ohjec- 
tionahle features, Bagan indicale«l. He 
called the site no longer "socially ac- 
ceptahle", in that taxicah service is dif- 
ficult and the area is not the safest after 


Friday, December 27, 1963 

>an Francisco Rediscovered in Events Calendar 

It takes newcomers, sometimes, really to 
■•cover San Francisco. Two housewives, re- 
ntly arrived from the East, met here, made 
me mutual discoveries, put their heads to- 
ther and, presto! — something truly heautiful 

The source of inspiration: Mrs. INorman 
Iber and Mrs. Richard De Filippi. now dba 
; Filippi and Binni. Their work: A San 
ancisco Calendar of Events for 1964, illus- 
ited with magnificent photographs of the 
y's persent and i)ast. 11x14 inches between 
ong pasteboard covers, a splendid example 
thf litliographer's art. 

A calendar to keep when the year is done, it 
the forerunner of new issues to come each 
ar and functions as a normal, day-to-day 
lendar. plus providing fixes on the dates of 
;nificant cutural and civic events in the city 
■oughout the year. 

As Mrs. Zilber — the "Binnie" of the new 
siness team — explains it: "We kept reading 
out events in the newspapers after they oc- 
rred — there was so much to do in San Fran- 
co and we were missing it! We saw the need 
■ a calendar of events." 

They saw the need and went to work, despite 
' demands of home and children. At first, 
otograpiiers and printers came to their 
mes. bringing their wares and works to the 
sy homemakers. 

When they had dummied a four-page mock- 
of their proposed calendar, De Filippi and 

>HIN.\\ KW (I.), fanu-d rpslatirttlt'iir (lis- 
Hses the new ffotirnict hook, "Eiiiht Immortnl 
nvors" with co-tiiilhor Molly l.t'oiifi, and I'niit 
di'r of the lietiiil Mi-rcliiiiils Assoritition. 

Binnie approached the big downtown depart- 
ment and book stores. Response was more 
than simply enthusiastic — purchase orders 
were sufficient to guarantee printing costs. 

The first printing is already sold out — 
throughout the Bay Area — and a second press 
run is scheduled for November to catch the 
Christmas trade. 

Photographers represented in the calendar 
include Fred Lyon. Phil Palmer, George 

Knight, Bruce Williams, Jerry Stoll, Bob Hol- 
lingsworth. Dick Erath - — all by magnificent 
pictures of the city's many facets — and one of 
the incomparable pre-1906 Chinatown photos 
by Arnold Genthe. 

Designing of cover and opening page is by 
Owen Welsh and the work is printed by 
George Lithograph Comi)any. The calendar is 
obtainable from department and book stores 
throughout the Bay Area. 

Walk the Citv. Se^ the World 

The Heritage 
of Nations 

With a population of 742.855 (1960 U. S. census), representing a great 
•liversification in its racial and national origins and influence, a walk around 
San Francisco's neighborhoods is like a trip around the world. 

San Francisco owes its cosmopolitan origin to the early Portuguese, 
English and Spanish freehooters of the 1700's. Don Caspar de Portola was 
the first white man to see San Francisco's awe-inspiring 450-square mile hav 

After the Spaniards, Russians, Mexicans, Knglish and Americans came to 
rule or he ruled hy San Francisco's enchant m<Mit. the city — then a sleepy 
village called El Parnjc do Yorba Biicna, or the Little Valley of the Good 
Hcrh, hv its Spanish founders — saw the Stars and Stripes replace the Mexican 
natioiial flag July 9, 1846. W ith the discovery of gold in a millrace on the 
American River near the foothills of the mighty Sierra Nevada mountains, a 
variety of races and nationalities poured into San Francisco. There are now 
more than 6()(),00() Caucasians, ahout 76,000 Negroes and more than 62.(K)0 
Orientals in San Francisco, including more than 36.000 (^iiinese. 

Leading national groups — including native and foreign-horn — (in round 
figures) are: Italians, 41,000; Chinese. 36,000; Germans. 29.000; Irish (Eire), 
21,000; English, Scotch and Welsh, 22,000; Canadians, 16,000; Russians, 16,- 
000: Mexicans, 16,000; Swedish, 7.000; French, 7.000; Polish, 6,000; Austrians, 
5.000; and Portuguese, 2,000. 

In the heart of downtown San Francisco is one of the world's most amazing 
communities — Chinatown. 

A city-within-a-city, Chinatown is the largest Oriental settleineiit outsid«> 
of Asia, containing ahout 30,(K)0 Americans either Chinese-born or of (Chinese 

Next to Chinatown where (Jolunilnis Avenue slants into Grant Avenue — 
is the Italian section, "Little Italy," the world of Neopolitans and Tuscans, 
Romans, Sicilians and Venetians and assorted paisani "from the toe to the 
knee of the Italian hoot." It was here that Amadeo (iiannini founded the 
Hank of Italy, later to become the Bank of America N.T. & S.A. hirgest bank 
in the world and fourth largest corporation in the country. 

Ixcprints available at the (Jiamher Uesearih Dept., ,li.i I'ine Street 



HARRY A. LEE, Prmdenl 

G. I.. I ox. Executive Vice Presidenl 

M. A. HOCAN. Secretary 


CHARLES F. AYRES, Asiociate Editor 

*ubli*hed lemi-monthly and own^'d by the San Franciico 

Chamber of Conimerce, a non-prutit organization, at 333 

'me St., San Fraiicuco, Zone 4, County of San Franciiro, 

i^alifomia. Telephone E.XbrouW 2-4Sn. (Non-member lub- 

eription, $S.OO a year.) Entered at Second Clati matter 

\pril 26, 1944. at the Poit OITice at San Franeitco, Call- 

orniu, under the Act of March 3, 1879. 

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